Download more than 100 examples of thesis, proposal and project topics about commercial advertising in editable WORD file format at undergraduate, graduate and doctoral levels for use and reference in research, articles, theses, student and academic projects.
Master's Thesis in Business Management Abstract In today's age, due to the advancement of technology and information, the competition between businesses has also intensified. It is very important how to present brands, products or services in order to attract the attention of consumers and highlight their distinctiveness so that people are attracted to them or have the desire to ...
Thesis for obtaining a master's degree in the field: business management, insurance orientation. Abstract Nowadays, consumers have become a suitable advertising tool for companies. A customer satisfied with the goods and services of an economic enterprise can stand against all its competitors and attract existing customers in the market. One of the most effective and efficient ...
Dissertation for Master's degree (M.A) specialization: ""Insurance"" Abstract: Life insurance is considered one of the most important and strategic products of the world's insurance companies. In the world, the percentage of life insurance sales is much higher than other insurance products, but despite its great importance, the sale of this product has its own complications. ...
Dissertation for the Master's Degree in Business Administration, International Business, Abstract: The information revolution and network hyperspace have transformed the marketing landscape and its traditional players, and new opportunities have been provided to business owners. Easy access to information, the possibility of quick comparison of products and many other Internet ...
Dissertation for obtaining a master's degree (M.A) field: business management, marketing orientation. Abstract In today's competitive world, there are successful companies that can create more values ??for customers and, according to Sergio Ziman[1], provide more reasons to customers to encourage them to buy and create a long-term relationship with the company. Creating superior ...
Dissertation for M.A. Degree: Performance: Directing. Dissertation idea (including summary, objectives, implementation methods and results): The main purpose of this research is to present the results of research and strategic study about the strengths and weaknesses of the theater advertising and marketing category. This research is a basic-applied research that selected 384 ...
Dissertation for Master's degree (M.A) field: Communication Sciences Abstract of the thesis (including summary, objectives, implementation methods and results obtained), the general purpose of the current research was to investigate traffic police television commercials (Sia Saki series of programs) with regard to the components of citizenship and respect for the law. The method ...
The thesis for receiving a master's degree (M.A. Business Administration) The abstract of this research was written with the aim of investigating the ranking of the factors affecting the effectiveness of commercial messages in attracting the audience in Tehran province. In order to achieve the above goal, four questions were used. The theoretical framework of the research was ...
Executive Management Master's Thesis Abstract: Over the past few decades, the quality of electronic services has attracted the attention of many researchers due to its strong impact on business performance, customer satisfaction, and customer loyalty. Service quality is considered as a criterion in evaluating the degree of coordination of the level of service provided with the ...
Dissertation for Master's Degree in Business Administration - The definition of social marketing has changed over the years and its tools, techniques and concepts have evolved and improved. A review of past research shows that although social marketing is most commonly used in the health sector, it also has potential in sectors such as protecting resources, energy and the ...
Thesis of Master's Degree in Business Management, Marketing Orientation, Summer 2013 Abstract With the emergence of phenomena such as e-commerce and e-business, the methods used in the field of increasing
Thesis of master's degree in business management, international business orientation, winter 90, abstract, rapid growth under the structures of the Internet, new opportunities and methods for doing business to all the world.
Thesis for receiving the degree of M.Sc. Industrial Engineering-Industrial Engineering Summer 2013 Abstract: In today's age, are there fewer companies? It can be seen that it is exclusively related to the production of a product.
Master's Thesis in the field of Propaganda and Cultural Communication. The abstract of the present study is an attempt to explain the preaching career of Imam Sadiq (a.s.) for the dissemination and expansion of Islamic knowledge and his audience. In this research, after describing various schools of communication, finally, a synthesis of the school of transmission and ritual ...
The thesis of the master's degree abstracts populist music as an emerging art and the meeting place of new musical tools, various media and modern cultural markets with a wide audience, providing a platform for interdisciplinary studies, through which one can gain knowledge about the society, especially its young groups. In this treatise, the researcher tried to use the ...
March 2013 Field: Economics Orientation: Economic Sciences Abstract: In the highly competitive environment of the food industry, the preservation and development of the market is the result of the brand's performance. Therefore, identifying the effect of the brand on the sales performance of ingredients.
Thesis for obtaining a master's degree in the field of geography and tourism planning. Abstract: Medical tourism, which is the result of the merger of the two most profitable branches of tourism and medical services, has always been and continues to be of interest in the world, so that according to international statistics, this branch of the tourism industry, even during the ...
Master's Thesis of Social Communication Sciences Abstract Iran, despite Iran's capabilities in the field of tourism, unfortunately has not yet been able to achieve a worthy position in this industry, and the most important thing is the weakness of the advertising industry in attracting tourists to Iran. The internet and electronic tools provide the basis for displaying tourism ...
Master's Thesis of Social Communication Sciences The abstract of the present research was compiled with the aim of representing foreign cultural values ??in the environmental advertisements of Tehran. In this research, we were looking for answers to these questions, whether the environmental advertising of Tehran presents and advertises foreign cultural values ??or not, and if ...
Dissertation for receiving the master's degree ""M.A."" Abstract In the last two decades, we have moved towards an economy where investment in human resources, information technology, research, development and advertising seems necessary in order to maintain competitive advantage and environmental guarantee of organizations. Therefore, it can be said that the source of creating ...
Dissertation for Master's Degree in Sociology The emergence of new technologies in every society is accompanied by doubts, confusions, and calmness, and the same applies to the emergence of satellite televisions. It is a question that requires the attention of many thinkers. And the government of the world has been attracted by the fact that the contents of the satellite ...
Master's Thesis in Accounting Abstract: The strength and credibility of financial and credit institutions is the money that depositors have deposited in them, and the progress and survival of each of the mentioned institutions depends on the share of the total market resources, and increasing the share of the market resources requires continuous effort and a strong, ...
An academic thesis for obtaining a master's degree (M.A.) in the field: business management. Abstract After the start of private banks and the expansion of competition between banks and public and private financial institutions for attracting resources from the money market as well as attracting and retaining customers, it has expanded.
(Dissertation for Master of Business Administration (International Marketing) Abstract In the crowded market where we see the activity of many mobile phone brands, on the one hand, we are facing a decrease in the purchase of such phones due to the economic recession and the decrease in people's purchasing power, and on the other hand, we are witnessing the great efforts of these ...
Master's Thesis in the field of Geography and Rural Planning Abstract Tourism industry has attracted the attention of mankind for a long time and today it is one of the main pillars of the world's commercial economy. Through the simultaneous combination of internal and external resources, this industry brings many social, economic, environmental and cultural benefits to ...
Academic Dissertation for Master's degree in the field: Business Management, International Business. Abstract The use of new quality engineering methods has been increasing in recent years, so that industrial and service companies use these quality engineering methods to produce and provide their products and services in accordance with the changing demands of customers.
Dissertation for Master's Degree in Business Management-Marketing Abstract Among the most valuable assets of any company is its reputation, prestige and brand image. The greater the influence of these factors in the minds of consumers, the more the desire to buy the company's products increases and the company can achieve more benefits. The purpose of this research is to study ...
Master's Thesis in Executive Management (M.A) Abstract Based on empirical research and proposed theories, marketing includes three basic and important principles: creating value for customers, creating competitive advantage, and focusing on customers' wants and needs. The task of marketing is to create more value for customers than competitors. Tacit knowledge is knowledge that ...
Master's thesis in the field of computer - software engineering. Abstract: The review of car insurance information has shown that factors such as the type of car used, having a driver's license, the type of license and its compatibility or non-compatibility with the vehicle, the amount of the insurance premium, the amount of insurance policy obligations, the quality of the car ...
Dissertation for obtaining a master's degree in the field of management, investigating the level of satisfaction of third party victims with the insurance performance of Iran. Study: Bushehr city. Abstract: In today's highly competitive world, it is difficult to achieve a suitable position in the market, and in order to have a stable position in the market, providing superior ...
Academic thesis for obtaining a master's degree in the field of: business management, international business orientation. The abstract of the insurance industry is one of the growing industries in the current society of the world and Iran. Due to the increase in the number of different companies and its nature; Increasing competition in the market requires conducting various ...
Dissertation for obtaining a master's degree in the field: business management, specialization: insurance. The aim of this study is to investigate the relationship between customer satisfaction and business performance of insurance companies in Gilan province. The statistical population includes 28 branches in the insurance industry. The sample size is 20 branches (including ...
Dissertation for M.A Master's Degree in Business Administration - Marketing Orientation Abstract Nowadays, organizations need effective and efficient methods of communicating with customers in order to improve their sales.
Dissertation to receive a master's degree in business management - trend of transformation Abstract Despite the many investments made in the field of using information technologies in the field of banking, reports indicate that some users do not use it despite having access to electronic payment technologies and systems. Meanwhile, the trust and security perceived by customers ...
Dissertation for Master's degree (M.A.) specialization: translation, introduction to the communication and information society, the enchanting mirage of the last decades of the 20th century, has been done as a practice from now on. Timothy Leary predicted in his book titled Techniques of Chaos[1] that the 21st century will be dominated by a modern culture on a global scale in ...
Dissertation for Master's Degree (M.A) Chapter 1 Introduction: In today's world, which has made it possible to mass produce goods and services to increase supply compared to demand, producers have no choice but to satisfy customers, and it is no longer possible to define the scope of the market and supply with the limited tools of the past. Experience has shown that ...
Dissertation for Master's Degree (M.A) in Business Management Abstract In today's world, companies compete with each other to achieve higher sales and profits. It is vital to pay attention to the marketing mix in companies to increase sales, especially in Pegah Golpayegan Company. In a competitive structure, the market, above all, is the management's knowledge and understanding ...
Introduction: During the 1960s, graphic design was proposed as a way to solve communication and information problems, and in the same way, it was also proposed as a fashion in the mass media. Something that was related to the taste of being up-to-date and even progress. But the change in its style was the result of several effective factors such as technological advances in the ...
Abstract Today, the business world is based on ""customer satisfaction"" in such a way that expanding services and even providing them without considering this principle is not only difficult, but also impossible. The intensity of competition in the markets and the understanding of the importance of keeping customers has made banks gradually take steps towards maintaining ...
Master's Thesis of Information Technology Engineering Abstract In today's world, the Internet and its most important service, the Web, has caused many changes and transformations in human life. The Internet provides all the needs of people to communicate with each other, to obtain information in any field, play and entertainment, education and any field that comes to mind. The ...
Dissertation for receiving a master's degree in the field of executive management with a focus on marketing. Abstract The purpose of this research is to investigate the relative importance of the dimensions of service encounter quality and service quality in the satisfaction of Mellat Bank customers in Meshginshahr city using the descriptive-correlational research method. For ...
Dissertation for Master's Degree (M.A) in Business Management - Marketing Orientation Abstract: The customer is one of the important elements that managers of any organization care about. Now, organizations can have a competitive advantage in marketing matters, especially in marketing, if they can recognize the needs of customers before their request. that these demands are ...
The thesis for receiving the master's degree (M.A) in the field of business management, marketing, the abstract of this research with the title ""Comparison of the effect of emotional intelligence and marketing intelligence on the success of economic enterprises in marketing"" was carried out with this overall goal and 5 sub-goals in 2013 in Bo Ali Industrial Town, Hamedan. This ...
Dissertation for receiving a master's degree in the field of executive management with a focus on marketing. Abstract The purpose of this research is to investigate the effect of social marketing on the loyalty of customers of Qarz al-Hasneh Mehr Bank of Iran, branches of Ardabil province. The current research is survey in terms of method and practical in terms of purpose. The ...
Master's degree thesis is an abstract of effective techniques in today's era and in saturated markets, according to the goals of value-oriented marketing, the development of the concept of corporate social responsibility in the body of products and services. The purpose of this research is to investigate the impact of corporate social responsibility on the way consumers make ...
Dissertation for Master's Degree Field of Study: Physical Education and Sports Science Major: Sports Management Abstract: One of the strategies that has been recently noticed in most countries of the world is the management and planning for the development of tourism in areas that have the necessary potential to expand this industry. Sports tourism is a branch of tourism that is ...
Master's Thesis of Physical Education and Sports Sciences, Sports Management, Abstract One of the factors on which a lot of research is done today is the physiological factors that govern behavior and the behavioral factors that affect physiological factors. The purpose of the present semi-experimental research was to investigate the changes in blood oxytocin level in response ...
Dissertation for Master's Degree (M.A.) Major: Sports Management Abstract: The purpose of this research is to identify and prioritize the obstacles of financial support for championship sports in Fars province. The current research method is a survey and the statistical population of this research includes sports professionals (university sports management professors), sports ...
Dissertation for Master's Degree (M.A.) Field: Business Management Abstract Customer relationship management is one of the achievements of the information and knowledge age, and due to its characteristics, today organizations are seriously seeking to benefit from its results. The present research has been conducted with the aim of investigating the factors influencing the ...
Dissertation for receiving the master's degree (M.A) in public financial management summer 2013 abstract The purpose of the current research is to determine the relationship between empowerment factors and the organizational commitment of SA employees
Dissertation for receiving a master's degree (M.A.) orientation: development economics and economic planning summer 2012, the first chapter of the plan 1-1 Statement of the research problem: T
Thesis for obtaining a master's degree in economic sciences, February 2019 Abstract: The main objective of this research is to estimate the factors that determine the intensity of trade for member countries of the Organization of the Islamic Conference in the export of foreign goods.
Abstract Architecture, as a scientific-artistic profession, has always covered a part of human needs. After modernity and entering the industrial age in Iran, public buildings, especially markets, in urban scale
(To obtain a master's degree) Economics and Administrative Sciences Winter 2013 Abstract: The subject of this thesis is the expiration date in commercial documents, in which an attempt has been made to determine the effect of history on the issuance and continuation and collapse of a commercial document and the importance of
Dissertation to receive M.A. Master's degree Abstract: Human resources working in organizations are the main capital at the disposal of managers, and human resource management is the most important and perhaps the most important task of managers. The behavior and activity of humans is caused by their motives. Since the strengthening of motivations can lead to the improvement and ...
Master's thesis in the field of technology management, technology transfer trend, first chapter, generalities of the research 1-1) statement of the problem: commercialization[1] is an important category both in theory and in practice. The competition crisis of the 70s and 80s in the United States was not the crisis of creating new scientific and technological ideas, but the ...
Dissertation for the degree of Master of Accounting (M.A.) Summary of the research: In this century, the intensity of competition and the complications and uncertainties caused by it have caused the management of companies to be more sensitive to the use of their financial and non-financial resources, and all they try to do is to spend the resources in a place that creates value ...
Dissertation for Master's Degree (M.A) in Business Administration, Administrative Transformation, Abstract Nowadays, in addition to research and education, universities play a role in the new mission of participation in the economic development of society. In the current research, an attempt has been made to explain the process of commercialization and the results of university ...
The academic thesis for the master's degree in business management, domestic orientation, abstract of the country's banking system as one of the most important economic sectors of the society in relation to attracting and directing depositors' funds, providing services to the people and participating in economic, social and cultural development, and the lack of ability of this ...
Dissertation for Master's Degree in Management Abstract Word of mouth advertising is considered one of the important pillars of marketing activities in today's competitive world. This is not only important in attracting customers, but also plays an important role in keeping and making customers loyal. Word-of-mouth advertising is also one of the cheapest means of promoting sales ...
Dissertation for Master's Degree in Business Administration Abstract Effective advertising is one of the elements of the growth and development process in the banking system and has a direct relationship with the economic prosperity of the banking system. Evaluating the effectiveness of advertising in order to investigate its role in achieving banking goals can help the ...
Master's Thesis Abstract The purpose of this research is to develop a strategic business plan for Behdeh tourism in order to provide an effective model. The research method is descriptive and relevant information and data have been collected using observation tools, document review, library sources and questionnaires. The statistical population of this research includes all ...
Academic Thesis for Master's degree in the field: Business Management, Internal Orientation. Abstract Until recently, university scientists and researchers refused to commercialize research and considered their main mission to be merely the production of knowledge without considering its application in the field of production. Until knowledge became the unique source of ...
Dissertation for Master's Degree (M.A) in Business Administration - Domestic Business Abstract: Today, due to the widespread progress and industrialization of societies, as well as the closeness of the services and facilities of organizations to each other, the lack of effective and efficient advertising that attracts the attention of new customers and keeps previous customers ...
Dissertation for the Master's degree (M.A) in the field of business management, specialization: internal, the abstract of the present research is to investigate the relationship between lean production and the commercial performance of manufacturing companies in Gilan province, in order to provide the possibility of helping the production sector of the country and the province ...
Thesis for obtaining a master's degree (M.A) in the field of business management, marketing orientation Abstract: Today, considering the strong competitive structure of banks in the supply of electronic services, the use of advertisements to introduce services plays an important role in persuading and encouraging customers to use products and services and finally attracting them ...
Thesis for receiving the master's degree ""M.A."" Field: Business Management, Orientation: Domestic Business Abstract: Today, the economic and commercial progress of the country depends on the progress of the banking industry, in line with other industries of the country, as well as the banking industries of other advanced countries. Currently, a high percentage of the ownership ...
Master of Business Administration International Business Abstract Today, nanoscience, which has not been around for more than a few decades, is becoming a fundamental revolution; A science that with its fundamental capabilities and interdisciplinary nature will revolutionize all aspects of human life in the short term, and the proof of this is the investment of the world's top ...
Dissertation for receiving a master's degree (M.Sc.) in the field of food science and engineering, majoring in food microbiology. Abstract One of the effective ways to improve the quality of bread and baked goods is to optimize the fermentation conditions of the product. In addition to increasing the nutritional value of bread, proper fermentation improves the rheological ...
The thesis (or dissertation) for receiving a master's degree in the field of food industry, majoring in food chemistry. The abstract of this study is designed to compare the chemical composition and antioxidant effect of laboratory cinnamon essential oil [1] and two commercial essential oils [2]. In order to identify the chemical compounds of the essential oils, a mechanical ...
Thesis expert thesis master of tourism management, marketing orientation Summer 1390 Iran's summary of the world market of the tourism industry, as the largest growing industry
Thesis of master's degree in seafaring, sea transport orientation (case study of Bandar Shahid Rajaei container terminal), February 2019, abstract in this research, the future scenarios of Bandar Shahid container traffic
Chapter One Research Overview 1 Introduction All over the world, the banking industry is considered one of the most important pillars of the economy of any country, and due to the provision of various financial and credit services, it plays a decisive role in the development of
Field: executive management, abstract, introduction and purpose of research: Outsourcing means finding new service providers and new methods to provide materials, goods, components and services to them with confidence.
Dissertation for Master's Degree in Executive Management, Marketing and Export Orientation, December 2013 Abstract: Marketing and its effect on commercial performance, including important topics in market and customer management.
Master's degree thesis of Master's degree: MBA ???? Abstract: In recent years, the importance of the experience of buying pleasure
Thesis of master's degree in business management, marketing orientation, summer 1991. Abstract: This research with the subject of "" Investigating the effect of social marketing factors on the value of the bank's brand name from the customers' point of view (Study
Abstract Today, word of mouth advertising as One of the common tools of marketing and advertising has gained great importance among marketers, so that studies show that advertising
Thesis of Master's Degree in Business Management for the year 2010-2011 The first chapter