Download more than 100 examples of thesis, proposal and project topics about word of mouth advertising in editable WORD file format at undergraduate, graduate and doctoral levels for use and reference in research, articles, theses, student and academic projects.
Thesis for obtaining a master's degree in the field: business management, insurance orientation. Abstract Nowadays, consumers have become a suitable advertising tool for companies. A customer satisfied with the goods and services of an economic enterprise can stand against all its competitors and attract existing customers in the market. One of the most effective and efficient ...
Dissertation for Master's Degree in Management Abstract Word of mouth advertising is considered one of the important pillars of marketing activities in today's competitive world. This is not only important in attracting customers, but also plays an important role in keeping and making customers loyal. Word-of-mouth advertising is also one of the cheapest means of promoting sales ...
Abstract Today, word of mouth advertising as One of the common tools of marketing and advertising has gained great importance among marketers, so that studies show that advertising
Dissertation for the Master's Degree in Business Administration, International Business, Abstract: The information revolution and network hyperspace have transformed the marketing landscape and its traditional players, and new opportunities have been provided to business owners. Easy access to information, the possibility of quick comparison of products and many other Internet ...
Dissertation for M.A. Degree: Performance: Directing. Dissertation idea (including summary, objectives, implementation methods and results): The main purpose of this research is to present the results of research and strategic study about the strengths and weaknesses of the theater advertising and marketing category. This research is a basic-applied research that selected 384 ...
Executive Management Master's Thesis Abstract: Over the past few decades, the quality of electronic services has attracted the attention of many researchers due to its strong impact on business performance, customer satisfaction, and customer loyalty. Service quality is considered as a criterion in evaluating the degree of coordination of the level of service provided with the ...
Thesis for obtaining a master's degree (M.A., business management, international orientation, academic year 92-91, abstract, increasing competition, especially in the service sector, paying more attention to customer retention.
Dissertation for M.A. degree. Abstract Considering the importance of customer satisfaction in the use of new technologies in the distribution of goods and services, as well as the widespread use of smart fuel cards, which are being implemented as one of the new methods of providing services; Therefore, investigating the impact of providing services in the form of new methods on ...
Academic Dissertation for Master's degree in the field: Business Management, International Business. Abstract The use of new quality engineering methods has been increasing in recent years, so that industrial and service companies use these quality engineering methods to produce and provide their products and services in accordance with the changing demands of customers.
Dissertation for Master's Degree in Business Administration Abstract: The main purpose of the current research is to investigate the quality of service provision in different branches of the New Economy Bank in Bandar Abbas. In this research, by using the SERQUAL model, the evaluation and evaluation of the quality of service delivery and also the prioritization of the factors ...
Dissertation for obtaining a master's degree in the field: business management, specialization: international business\ Abstract The purpose of this study is to investigate the relationship between brand equity, customer satisfaction and brand loyalty. The current research is descriptive and practical in terms of purpose. In terms of data collection, it is also considered field. ...
Dissertation for obtaining a master's degree in the field of management, investigating the level of satisfaction of third party victims with the insurance performance of Iran. Study: Bushehr city. Abstract: In today's highly competitive world, it is difficult to achieve a suitable position in the market, and in order to have a stable position in the market, providing superior ...
Academic thesis for obtaining a master's degree in the field of: business management, international business orientation. The abstract of the insurance industry is one of the growing industries in the current society of the world and Iran. Due to the increase in the number of different companies and its nature; Increasing competition in the market requires conducting various ...
Dissertation for obtaining a master's degree in the field: business management, specialization: insurance. The aim of this study is to investigate the relationship between customer satisfaction and business performance of insurance companies in Gilan province. The statistical population includes 28 branches in the insurance industry. The sample size is 20 branches (including ...
Dissertation for M.A Master's Degree in Business Administration - Marketing Orientation Abstract Nowadays, organizations need effective and efficient methods of communicating with customers in order to improve their sales.
Abstract Today, the business world is based on ""customer satisfaction"" in such a way that expanding services and even providing them without considering this principle is not only difficult, but also impossible. The intensity of competition in the markets and the understanding of the importance of keeping customers has made banks gradually take steps towards maintaining ...
Dissertation for receiving a master's degree in the field of executive management with a focus on marketing. Abstract The purpose of this research is to investigate the relative importance of the dimensions of service encounter quality and service quality in the satisfaction of Mellat Bank customers in Meshginshahr city using the descriptive-correlational research method. For ...
Executive Management Master's Thesis Abstract Even the best service providers make mistakes in providing their services. Since many services are dependent on the labor force and service production and consumption are inseparable, the lack of service in service organizations is quite obvious, that is why brands are very vital for the service sector, because the intangible nature ...
Master's Thesis in Business Management - Marketing Orientation Abstract The aim of the current research is to study and identify factors affecting brand fascination as one of the most important variables in the field of consumer-brand communication. In the field of branding, consumer-brand communication states that brands can be defined as an active partner in the relationship ...
Dissertation for Master's Degree (M.A.) Direction: Domestic Business Abstract The increasing changes in banking in Iran and the entry of private competitors in the field of providing services have prompted bank managers to increase the share of each customer and retain customers for a long time. The requirement of customer retention and turning them into loyal customers and ...
Dissertation for Master's Degree (M.A) Major: Sports Management Abstract The general purpose of this research is the relationship between service quality, exercise commitment, brand and brand loyalty of participants in health centers in Tehran. The current research is contemporary in terms of time. Also, this research is applied in terms of its purpose, and in terms of research ...
Dissertation for receiving the master's degree ""M.A."" Trend: ""Marketing"" Abstract: In this research, factors affecting brand value and brand image in the hospital industry have been investigated. In this research, factors such as brand value, brand image, and factors affecting a successful relationship with customers include: trust, satisfaction, commitment, brand awareness, ...
Dissertation for Master's degree (M.Sc) Major: Accounting Abstract The main purpose of this research is to examine the relationship between stock liquidity and real profit management of companies listed on the Tehran Stock Exchange. The statistical population of the present research is the companies admitted to the Tehran Stock Exchange during the years 1382 to 1391, and the ...
Dissertation for receiving a master's degree in the field: accounting. Abstract One of the existing mechanisms in order to reduce the agency problem and reduce the information asymmetry between shareholders and managers in the capital markets is the corporate governance system. The role of institutional shareholders in corporate governance and their presence in companies has ...
Dissertation for the degree of Master of Accounting (M.A.) Summary of the research: In this century, the intensity of competition and the complications and uncertainties caused by it have caused the management of companies to be more sensitive to the use of their financial and non-financial resources, and all they try to do is to spend the resources in a place that creates value ...
Dissertation for receiving the master's degree ""M.A."" Abstract In the last two decades, we have moved towards an economy where investment in human resources, information technology, research, development and advertising seems necessary in order to maintain competitive advantage and environmental guarantee of organizations. Therefore, it can be said that the source of creating ...
Master's Thesis in Business Management Abstract In today's age, due to the advancement of technology and information, the competition between businesses has also intensified. It is very important how to present brands, products or services in order to attract the attention of consumers and highlight their distinctiveness so that people are attracted to them or have the desire to ...
Dissertation for Master's Degree in Business Administration Abstract Effective advertising is one of the elements of the growth and development process in the banking system and has a direct relationship with the economic prosperity of the banking system. Evaluating the effectiveness of advertising in order to investigate its role in achieving banking goals can help the ...
Master's thesis in the field of computer - software engineering. Abstract: The review of car insurance information has shown that factors such as the type of car used, having a driver's license, the type of license and its compatibility or non-compatibility with the vehicle, the amount of the insurance premium, the amount of insurance policy obligations, the quality of the car ...
Dissertation for Master's Degree (M.A) in Business Administration - Domestic Business Abstract: Today, due to the widespread progress and industrialization of societies, as well as the closeness of the services and facilities of organizations to each other, the lack of effective and efficient advertising that attracts the attention of new customers and keeps previous customers ...
Dissertation for Master's degree (M.A) field: Communication Sciences Abstract of the thesis (including summary, objectives, implementation methods and results obtained), the general purpose of the current research was to investigate traffic police television commercials (Sia Saki series of programs) with regard to the components of citizenship and respect for the law. The method ...
Computer Engineering Master's Thesis Abstract Web development that lacks an integrated structure creates many problems for users. Not finding the information needed by users in this huge warehouse is one of the problems of web users. In order to deal with these problems, web personalization systems have been provided, which by finding the behavior patterns of users without their ...
Thesis for obtaining a master's degree (M.A) in the field of business management, marketing orientation Abstract: Today, considering the strong competitive structure of banks in the supply of electronic services, the use of advertisements to introduce services plays an important role in persuading and encouraging customers to use products and services and finally attracting them ...
Dissertation for Master's Degree in Business Administration - The definition of social marketing has changed over the years and its tools, techniques and concepts have evolved and improved. A review of past research shows that although social marketing is most commonly used in the health sector, it also has potential in sectors such as protecting resources, energy and the ...
Dissertation for Master's degree (M.Sc) in the field of fisheries - breeding and breeding of aquatic animals Abstract This research was conducted to examine the growth pattern, the process of body shape changes during the early stages and analyze the correlation pattern of body structures during the early stages of development and to investigate the functional role and ...
Thesis expert thesis master of tourism management, marketing orientation Summer 1390 Iran's summary of the world market of the tourism industry, as the largest growing industry
Dissertation for Master's Degree in Executive Management, Marketing and Export Orientation, December 2013 Abstract: Marketing and its effect on commercial performance, including important topics in market and customer management.
Master's degree thesis of Master's degree: MBA ???? Abstract: In recent years, the importance of the experience of buying pleasure
Thesis of the master's degree in the educational field: MBA 2013 Farsi Abstract Many business managers consider marketing to mean sales or advertising, while the concept of market
Thesis of Master's Degree in Business Management, Marketing Orientation, Summer 2013 Abstract With the emergence of phenomena such as e-commerce and e-business, the methods used in the field of increasing
Master's Thesis - Allameh Tabatabayi University Summer 2018 Abstract The purpose of this research is to evaluate the quality of services provided from the perspective of customers of 4 and 5 star hotels in Isfahan province. Based on the Seroqual model
Thesis of master's degree in business management, international business orientation, winter 90, abstract, rapid growth under the structures of the Internet, new opportunities and methods for doing business to all the world.
Master's Thesis of Advertising and Cultural Communication Abstract: Taizieh is a clear example of the performing arts of Iranians, whose traces can still be seen in various provinces from the northernmost cities of Khorasan and Azerbaijan to the southernmost cities of Sistan and Ahvaz, from the desert to the edges of Zagros and Alborz, and from the Caspian Sea to the Persian ...
Dissertation of Master's Course in Cultural Communication and Propaganda Abstract: The purpose of this research is to investigate the place of religious propaganda in the policies and cultural planning of the country, a comparative review of five periods of the country's economic, social and cultural development programs and a twenty-year vision document. Since this research is ...
The thesis of the doctoral course in the field of sociology of social issues of Iran. Abstract The right to the city of Lefort includes two components: appropriating the city to oneself or using the city and participation in the city, and by presenting a Marxist critique of urban inequality, it raises the issue that the urban space is built in line with the demands of the ...
Dissertation for receiving a master's degree in architecture, architectural orientation, 2013 abstract, pristine natural environments or local protected areas are considered suitable for ecotourism, and the development of tourism in
Thesis for receiving the degree of M.Sc. Industrial Engineering-Industrial Engineering Summer 2013 Abstract: In today's age, are there fewer companies? It can be seen that it is exclusively related to the production of a product.
To receive a master's degree in polymer engineering - polymer industries, May 2013 abstract With the progress of various sciences and knowledge, the boundaries of knowledge have converged and in some fields we are witnessing
The thesis of the master's degree abstracts populist music as an emerging art and the meeting place of new musical tools, various media and modern cultural markets with a wide audience, providing a platform for interdisciplinary studies, through which one can gain knowledge about the society, especially its young groups. In this treatise, the researcher tried to use the ...
Abstract: The purpose of this research is to investigate the effect of the presence of mobile educational factor in multimedia on students' learning, memorization and learning motivation in geography. To conduct the research, from among the statistical population of the research, which were all female students in the third year of middle school in district 4 of district 6 of ...
Foreword The ever-increasing expansion of cities and the inordinate increase in their population has caused numerous environmental problems and has made human societies face various mental problems. Since in the current situation, reducing the problems caused by industrialization, job creation, environmental protection, the interaction of cultures and finally sustainable ...
Dissertation for Master's Degree (M.A. Field: Geography and Urban Planning Abstract: As we know, with the significant increase in population and the modern development and industrialization of cities, the problems of more people, which, along with these problems, the issue of people's leisure time was raised due to the lack of leisure facilities in our society, made the ...
The thesis of the Master's course (business orientation) has an abstract of management closely related to anthropology and human cognition, which is presented differently in the two schools of Islam and liberalism. The thinking of material anthropology in the school of liberalism has caused man today to face the expansion of the spirit of consumerism and the production of needs ...
Master's Thesis in Advertising and Cultural Communication Abstract Investigating the manner in which competing media pay to the news of the day - on July 18, when the political history of the opposition events in Iran took place, and on October 9, when the Palestine Conference was held with the participation of Islamic countries as the cause of the Islamic Revolution and the ...
March 2013 Field: Economics Orientation: Economic Sciences Abstract: In the highly competitive environment of the food industry, the preservation and development of the market is the result of the brand's performance. Therefore, identifying the effect of the brand on the sales performance of ingredients.
Thesis for obtaining a master's degree in the field of geography and tourism planning. Abstract: Medical tourism, which is the result of the merger of the two most profitable branches of tourism and medical services, has always been and continues to be of interest in the world, so that according to international statistics, this branch of the tourism industry, even during the ...
Master's Thesis in Advertising and Cultural Communication Abstract The present research has studied the relationship between the use of social networks and the religious identity of users with the aim of knowing the relationship between the individual characteristics of users and political and social factors with their religious identity and in order to answer the basic question ...
Dissertation for Master's Degree in Information Technology Abstract: Many preaching methods of the mentioned prophets relied on the common call to monotheism, resurrection, moral principles, etc. After the death of the beloved Prophet of Islam, preaching, especially in the form of a pulpit, was one of the main means of transmitting Islamic knowledge, and it has undergone many ...
Master's thesis in the field of social sciences Today, psychological operations include various methods and techniques, but this meaning cannot be limited to a specific technique or method, from this point of view, psychological operations is a process that affects the audience through various tools and devices, a process that has changed over the centuries and has produced ...
The abstract of the said thesis deals with the role of mobile phone on the communication culture of Iranian users and has criticized and analyzed the challenges of this means of communication among Iranian users. The main objectives of the research are to investigate the role of mobile phones on the communication culture of Iranian users, and its sub-objectives refer to ...
Master's Thesis of Social Communication Sciences Abstract Iran, despite Iran's capabilities in the field of tourism, unfortunately has not yet been able to achieve a worthy position in this industry, and the most important thing is the weakness of the advertising industry in attracting tourists to Iran. The internet and electronic tools provide the basis for displaying tourism ...
Dissertation for Master's Degree (M.A) in Industrial Management: Finance Abstract The importance of brand equity and branding has been emphasized in many scientific researches. Branding is done at both internal and external levels. External branding is related to external customers of organizations, and internal branding, which has been noticed with the emergence of the concept ...
Dissertation for Master's Degree (MS): Geography and Tourism Planning Tourism activity as a cross-sectoral activity has directly and indirectly affected other economic sectors. With the expansion of urbanization, cities have become important tourist destinations. Meibod city can be a destination for interested tourists with its rich and lasting historical potential of religious ...
Master's Thesis in Accounting. Abstract This thesis studies a situation where the balance sheet's inflation limits the use of discretionary accruals in order to manage incremental profits. The inflated balance sheet appears due to the use of optional accrual items in the past periods and the accumulation of these items in the net operating assets of the companies. In such a ...
Master's Thesis of Social Communication Sciences The abstract of the present research was compiled with the aim of representing foreign cultural values ??in the environmental advertisements of Tehran. In this research, we were looking for answers to these questions, whether the environmental advertising of Tehran presents and advertises foreign cultural values ??or not, and if ...
Master's Thesis in Business Administration (Marketing) Abstract: Along with universities becoming more competitive in attracting students at the national and international level, many universities in the world are trying to identify the tastes of their candidates and plan for the university based on them. For this purpose, they use marketing methods and tools. In Iran, ...
Dissertation in Master's Degree in Advertising and Cultural Communication Abstract With the introduction and expansion of mobile social networks, the field of communication of more people in different parts of the world has been created, since accurate information about the use of these networks by users is not known. This research was conducted with the aim of the effect of the ...
Dissertation for Master's Degree in Sociology The emergence of new technologies in every society is accompanied by doubts, confusions, and calmness, and the same applies to the emergence of satellite televisions. It is a question that requires the attention of many thinkers. And the government of the world has been attracted by the fact that the contents of the satellite ...
Dissertation for Master's degree ""M.A"" in Business Management International Business Abstract The aim of this research was to investigate the effect of brand personality on trust, attachment and commitment to the brand in the detergent industry. For this purpose, 385 consumers of detergents who buy from chain stores in Tehran were selected as a sample and answered the standard ...
Dissertation, to receive the master's degree ""M.A"" in the field of TV production. Research abstract: Publishing the teachings of Islam is one of the most essential factors for the survival and continuity of this religion. It is monotheistic. Propagation and information of these concepts and religious foundations is the most important way to publish and promote them. With the ...
Master's Thesis in Accounting Abstract: The strength and credibility of financial and credit institutions is the money that depositors have deposited in them, and the progress and survival of each of the mentioned institutions depends on the share of the total market resources, and increasing the share of the market resources requires continuous effort and a strong, ...
Dissertation for Master's Degree in Public Administration, Financial Orientation Abstract The main purpose of this research was to investigate the factors affecting resource allocation according to importance and priority in Refah Bank branches (Isfahan city). For this purpose, the effective factors have been divided into five general categories including: service factors, ...
Academic thesis for obtaining a master's degree in the field: business management, specialization: marketing. Abstract: The competition between banks and the complexity of the marketing system of banking services have created a situation that if the competitive arena and smart solutions are not paid attention to, sometimes the banks fail in their goals and are gradually removed ...
An academic thesis for obtaining a master's degree (M.A.) in the field: business management. Abstract After the start of private banks and the expansion of competition between banks and public and private financial institutions for attracting resources from the money market as well as attracting and retaining customers, it has expanded.
Master's Thesis, Geography, Geomorphology, Abstract: The wide plain of Khuzestan hosts important permanent rivers, the largest of which is the Karun River. The Karun watershed is one of the largest sub-basins of Iran and a part of the main watershed of the Persian Gulf and the Oman Sea. The Karun River, with a length of about 890 kilometers, consists of four main branches, named ...
Thesis for obtaining a master's degree in the field: business management, marketing trend, factors affecting the loyalty of GSM customers in West Mazandaran. Abstract: The secret of staying in today's business world is to have satisfied customers who not only buy from the company's services again and again, but also minimize the cost of attracting new customers by introducing ...
(Dissertation for Master of Business Administration (International Marketing) Abstract In the crowded market where we see the activity of many mobile phone brands, on the one hand, we are facing a decrease in the purchase of such phones due to the economic recession and the decrease in people's purchasing power, and on the other hand, we are witnessing the great efforts of these ...
Dissertation for Master's Degree ""MA"" Field: Business Management Major: Marketing Abstract This research was conducted with the aim of identifying factors affecting tourism marketing in Shiraz city in 2013. The research method was applied in terms of purpose and descriptive survey in terms of data collection method. The statistical population of the research consisted of ...
Master's Thesis in the field of Geography and Rural Planning Abstract Tourism industry has attracted the attention of mankind for a long time and today it is one of the main pillars of the world's commercial economy. Through the simultaneous combination of internal and external resources, this industry brings many social, economic, environmental and cultural benefits to ...