Download more than 100 examples of thesis, proposal and project topics about the mental image of customers in editable WORD file format at undergraduate, graduate and doctoral levels for use and reference in research, articles, theses, student and academic projects.
Master's Thesis of Faculty of Technical Engineering, Department of Industrial Management (Production) Abstract Now that in the global economy, customers determine the company's survival, companies can no longer ignore the expectations and demands of customers. They should focus all their activities and capabilities on customer satisfaction. The level of customer satisfaction ...
Thesis for obtaining a master's degree in the field: business management, marketing trend, factors affecting the loyalty of GSM customers in West Mazandaran. Abstract: The secret of staying in today's business world is to have satisfied customers who not only buy from the company's services again and again, but also minimize the cost of attracting new customers by introducing ...
Academic Thesis for Master's Degree in Visual Communication Abstract: Today and in this competitive environment, branding for organizations has become a useful method and tool to communicate with customers. This means of communication has strategic advantages in creating continuity (continuous relationships), values ??and differentiation for the company in the long term. Visual ...
Letter for Master's Degree in Business Administration, Marketing (M.A) Abstract: In the concept of marketing, it is believed that achieving organizational goals depends on defining and determining the needs and demands of target markets and providing customer satisfaction in a more favorable and effective manner than competitors. The present research has examined the value from ...
Dissertation for obtaining the master's degree ""MA"" Field: Business Management Abstract: Mental image and loyal customers have many advantages. They usually tend to increase the income of the organization in terms of helping organizations to determine the predictable flow of sales and profits, and they also buy surplus goods and services. In addition, customers who are ...
Master's Thesis of MBA, Marketing Orientation Considering the environment of global competition and the changes and transformations that occur rapidly in today's world, organizations must take measures to keep their customers and provide the conditions to make the organizational performance more effective. Maintaining and strengthening customer loyalty in line with a company's ...
Master's degree thesis is an abstract of effective techniques in today's era and in saturated markets, according to the goals of value-oriented marketing, the development of the concept of corporate social responsibility in the body of products and services. The purpose of this research is to investigate the impact of corporate social responsibility on the way consumers make ...
Dissertation for receiving the master's degree ""M.A."" Trend: ""Marketing"" Abstract: In this research, factors affecting brand value and brand image in the hospital industry have been investigated. In this research, factors such as brand value, brand image, and factors affecting a successful relationship with customers include: trust, satisfaction, commitment, brand awareness, ...
Dissertation of master's degree in the field: MBA management with marketing orientation Fall 2011 Persian Abstract: This research seeks to extract a model for selecting brand development strategies. In this research, S
Master's Thesis in Advertising and Cultural Communication Abstract Investigating the manner in which competing media pay to the news of the day - on July 18, when the political history of the opposition events in Iran took place, and on October 9, when the Palestine Conference was held with the participation of Islamic countries as the cause of the Islamic Revolution and the ...
Dissertation to receive a master's degree (M.A.) orientation: industrial and organizational, the relationship between spiritual intelligence and happiness with organizational citizenship behavior of Euclid sugar factory employees. The sample of this research consisted of 170 employees who were selected by simple random from among all employees and evaluated using relevant ...
Dissertation for Master's Degree in Social Sciences, Social Science Research, Abstract The world is entering a period where issues of fairness and justice will rise to the top of topics and studies in the field of organizational excellence in different forms. New millennium organizations are trans-industrial and knowledge-based organizations whose success and survival are based ...
Dissertation for Master's Degree in Sociology The emergence of new technologies in every society is accompanied by doubts, confusions, and calmness, and the same applies to the emergence of satellite televisions. It is a question that requires the attention of many thinkers. And the government of the world has been attracted by the fact that the contents of the satellite ...
Dissertation for Master's degree ""M.A"" in Business Management International Business Abstract The aim of this research was to investigate the effect of brand personality on trust, attachment and commitment to the brand in the detergent industry. For this purpose, 385 consumers of detergents who buy from chain stores in Tehran were selected as a sample and answered the standard ...
Dissertation for Ph.D. Abstract Statement of the Problem The purpose of this research was to design a generic model of strategic partnership in the banking and insurance industry based on the process of value creation and allocation. The main issue in conducting this research is the ever-increasing intensification in the competitive environment and the application of ...
Master's Thesis of Business Management-Marketing Knowledge Management (KM) and Customer Relationship Management (CRM) are two key tools for any company in the current competitive environment. Also, knowledge management is an important issue in the implementation of customer relationship management. Customer relationship management begins with a work strategy. This strategy ...
An academic thesis for obtaining a master's degree (M.A.) in the field: business management. Abstract After the start of private banks and the expansion of competition between banks and public and private financial institutions for attracting resources from the money market as well as attracting and retaining customers, it has expanded.
Academic Dissertation for Master's Degree Field: Business Management Major: Marketing Abstract Today, companies are increasingly under new attacks from disgruntled customers, grumpy employees, and in short, anyone who is equipped with a personal computer and a motive to destroy the company's reputation and reputation. And due to the special features of the brand in the service ...
Academic Thesis for Master's Degree (M.A) in Domestic Business Management Abstract: The specific brand value of a tourist destination is the total assets (or liabilities) of the brand in relation to the name and symbol of the tourist destination, which causes changes in the value of the services and experiences provided there. In many cases, the specific value of the brand is ...
Dissertation for Master's degree (MA) majoring in ""International Business"" Introduction: The banking industry is undoubtedly considered one of the valuable foundations of any country's economy. The dynamism, effectiveness and capability of the banking system not only benefits the business environment of banks, but also has many effects on the external environment and the ...
Thesis for obtaining a master's degree in the field: business management, specialization: transformation management. Abstract One of the most valuable assets of any company is the brand equity. Companies that have a high position in the minds of consumers in terms of special brand value can easily be considered more profitable among other companies in their respective ...
Dissertation for obtaining a master's degree in the field: business management, orientation: internal management. Brand is an important relational tool in the company's customer relationship management. Because brand credibility is defined as the believability of the product information contained in a brand, which requires consumers to perceive that the brand has the ability (in ...
Dissertation for receiving a master's degree, field: business management, orientation: internal. Brand performance shows the success of a brand in the market, and it has been measured in many ways and from different perspectives. Available studies show that about 70% of the company's revenues can be attributed to the brand. Therefore, organizational performance and brand ...
Dissertation for obtaining a master's degree in the field: business management, international marketing. Abstract: With increasing complexity and uncertainty in today's highly competitive market environment, companies have turned to brand extension techniques in order to maintain their survival and profitability. Chika food products company, as one of the leading brands in the ...
Dissertation for receiving a master's degree in business management (international marketing orientation) Abstract: Since the brand of any company is considered one of the most valuable intangible assets of that company and a source of income, it can be argued that when a brand is known in the market and achieves success, there is a possibility that it will undergo ...
Executive Management Master's Thesis Abstract Even the best service providers make mistakes in providing their services. Since many services are dependent on the labor force and service production and consumption are inseparable, the lack of service in service organizations is quite obvious, that is why brands are very vital for the service sector, because the intangible nature ...
Dissertation for M.Sc Computer Engineering - Software Abstract: The rapid growth in demand for computing power has led computing to move towards a cloud computing model based on massive virtualized data centers. Cloud computing allows users to provide computing resources efficiently and dynamically to meet their needs. The use of these resources certainly requires payment by the ...
International Marketing major in Business Management Abstract: The relationship between social, political, environmental, and economic roles in business has increased. The challenge that organizations face is that they must simultaneously increase profitability and respond to new social expectations, and then simultaneously manage these two seemingly contradictory consequences ...
Dissertation for receiving a master's degree in business management, specialization: marketing. The present research has investigated the effect of the country of brand creation on brand equity: a case study of the elevator industry. The type of descriptive research is survey type. The statistical population of the research was employers, engineers, consultants and other ...
Master's Dissertation in Power Electricity Abstract: In electrical networks, costs caused by system losses and defects caused by voltage deviations from permissible limits are among the biggest problems that plague power generation, transmission and distribution. Therefore, reducing the costs of planning and operating power systems, and at the same time, observing its limits and ...
Thesis expert thesis master of tourism management, marketing orientation Summer 1390 Iran's summary of the world market of the tourism industry, as the largest growing industry
Dissertation for Master's Degree in Counseling and Guidance (M.A) Abstract The purpose of this study was to investigate the effect of painting therapy on the mental health of male students of primary schools in Gachsaran city. The variables of the current research were mental health with dimensions (anxiety, hostility, physicalization, interpersonal sensitivity, obsession, ...
Master's Thesis M.Sc. Industrial Engineering Industries-Industries trend of academic year 1389-1392 Abstract: With increasing government supervision and the increasing attention of public opinion to environmental issues, companies
Dissertation for Master's Degree (M.A.) majoring in General Psychology Abstract Objective: The purpose of this research is to compare the quality of life, meaning of life, body image and mental health in two groups of menopausal and non-menopausal women with emphasis on their level of education. Research method: In the current comparative causal research, the statistical ...
Academic Thesis for Master's Degree Field: Business Management Major: Financial Management Abstract The purpose of this research is to examine the relationship between profit smoothing and stock returns under environmental uncertainty. Also, in this research, the stability of profits of companies that have smoothed profits in the past has been investigated in conditions of ...
Thesis of master's degree in seafaring, sea transport orientation (case study of Bandar Shahid Rajaei container terminal), February 2019, abstract in this research, the future scenarios of Bandar Shahid container traffic
end Letter for receiving a master's degree (M.A.) in the field of business management, financial orientation, fall 2013. Abstract of this research is a group of items from the exploration of the basics of research evaluation regarding motivation.
Master's Thesis Field: Executive Management Focus: Strategic Management Academic Year: 1389-1391 Abstract of Research Measuring market risk is a problem that has been on researchers' minds for a long time
Master's Thesis - Allameh Tabatabayi University Summer 2018 Abstract The purpose of this research is to evaluate the quality of services provided from the perspective of customers of 4 and 5 star hotels in Isfahan province. Based on the Seroqual model
Master's Thesis of Industrial Engineering, Financial Orientation, November 2013. Abstract: Evaluation of the performance of organizations and intra-organizational units is a necessary tool for their continued life and growth. Among various models and techniques.
Thesis for the M.Sc degree in wood and paper industry engineering, Mehr 2013 Abstract: In this research, the physical and mechanical properties of nanocomposites obtained from cellulose nanofibers and poly polymers
Dissertation for the Master's degree ""M.A."" (Business Management - International Orientation) Abstract Electronic business is a phenomenon that requires comprehensive transformation in all aspects of business activities of companies to achieve business facilitation. This, in addition to micro-developments that happen at the company level, strongly requires changes in the ...
Chapter 1 1-1-Introduction: Common fluids such as water, oils and ethylene glycol, which are usually used as heat transfer media, have a limited ability in terms of thermal properties, which is the first obstacle to compress and increase the efficiency of heat exchangers. One of the ways to improve heat transfer is to add particles to the fluid. This method is used for fluids ...
Abstract of the concept of people's trust in the media and the news that is published is considered to be the most important factor in the favorable and effective functioning of the media. This research examines the factors affecting the trust of the audience in the southeastern cities of Tehran province to the news of May 30/18 channel. In this research, we have used the survey ...
Graduate School of Thesis for Master's Degree (M.A.) Abstract The general purpose of the current research is the design of mathematics courseware (1) and its effect on the learning and memorization of first-year male high school students in Kermanshah. The research is applied and semi-experimental. The statistical population includes all male students in the first grade of high ...
Abstract: The Social Security Organization, as the largest insurance organization in Iran, is the only complete provider of social support that can be operationalized in an organization. Such as: retirement pension, disability of survivors, provision of medical expenses, provision of unemployment insurance, family assistance, marriage allowance, compensation for sickness wages ...
Master's Thesis of Social Communication Sciences The abstract of the present research was compiled with the aim of representing foreign cultural values ??in the environmental advertisements of Tehran. In this research, we were looking for answers to these questions, whether the environmental advertising of Tehran presents and advertises foreign cultural values ??or not, and if ...
Thesis for obtaining a master's degree, field: psychology, orientation: clinical, abstract: the present study was conducted with the aim of comparing social anxiety, body image, and hope for life in men and women applying for cosmetic surgery with normal people. Research method: This research is a causal-comparative study. In this research, 100 people applying for cosmetic ...
Dissertation for receiving a master's degree, specialization: Marketing, Abstract: Today, financial service institutions have taken over a major part of economic and commercial activities. In institutions where services play an important role, it is the human force that provides services to customers, and it is the employees who determine the success or failure of the ...
Master's Thesis of Business Administration, Insurance Management, Abstract The success of an organization is determined only by the set of clear goals that the organization sets for itself. For many service organizations, profit is an important goal and can be a combination of short-term financial results (increased resources or cash flow) and increased brand equity. Factors ...
Thesis for obtaining a master's degree in business management, domestic business orientation. Abstract Nowadays, internet banking, using web and internet technology, enables customers to carry out their financial activities in a virtual environment. The research conducted on the acceptance of internet banking by customers enhances the understanding of customer's opinions about ...
Thesis for obtaining a master's degree in the field: business management, specialization: insurance, abstract Iranian organizations are in need of strategic change and transformation now more than ever. Environmental opportunities and threats today have shown their effects in Iran's economy more than in the past. Organizations in the process of gaining a suitable competitive ...
Dissertation for Master's Degree in Clinical Psychology Abstract Introduction: Aging is the most sensitive and risky period of a person's life, the foundation of the spiritual personality of humans is established at this stage, and if the elderly are not given attention and care at this stage, they may become broken and lose their spirit and sink into loneliness. The purpose of ...
Dissertation to receive a master's degree (M.A) in natural geography, specialization: climatology in environmental planning, abstract: natural disasters have been the most important cause of human concern at all times. Landslides are one of the most important natural disasters that cause financial and human losses every year, which creates problems in the implementation of ...
Dissertation for Master's Degree (M.A.) Dissertation Abstract (including summary, objectives, implementation methods and results): This research was conducted with the aim of evaluating the quality of services provided in Kend and Kav Machine from the customers' point of view. For this purpose, a standard questionnaire containing 22 questions was used to collect the required ...
Thesis for obtaining a master's degree in the field: business management, marketing orientation. Abstract: Serious attention to service management and marketing can bring about a new transformation and orientation in banks. Some discomforts and dissatisfactions are the result of ignorance and carelessness of people who are weak in managing services, understanding contacts and ...
Master's Thesis - Industrial Management, Financial Orientation Abstract: The purpose of this research is to investigate the effect of market competition on the profit fluctuations of food industry companies that are members of the Tehran Stock Exchange. In this research, which is practical in terms of its purpose and semi-experimental research in terms of its method; After an ...
Master's thesis in the field of Islamic art, metal orientation, abstract of artistic components influencing the economic prosperity of enamel painting in Tehran. Handicrafts are the main document of the historical identity of nations and a part of cultural heritage. Since handicrafts have multifaceted characteristics, apart from artistic and cultural aspects, they are also ...
Dissertation for Master's Degree in Business Management-Marketing Abstract Among the most valuable assets of any company is its reputation, prestige and brand image. The greater the influence of these factors in the minds of consumers, the more the desire to buy the company's products increases and the company can achieve more benefits. The purpose of this research is to study ...
Master's Thesis in Software Abstract Today, the world of communication is developing at an indescribable speed, and the Internet plays a significant role in this evolution. Mobile users want access to the Internet and wireless networks have provided this possibility. {Formatting Citation} Establishing secure communication and user security and maintaining service quality[1] at ...
Dissertation for Master's Degree in Computer Engineering - Artificial Intelligence Abstract Image segmentation is a basic process in many applications of image processing and machine vision, which can be considered as the first low-level processing step in digital image processing. Image segmentation has various applications such as medical image processing, face recognition, ...
Dissertation for Master's Degree in Industrial Management (Financial Orientation) Abstract Locating an economic activity, whether it is a retail business, factory, service center or... is one of the most important questions facing an economic enterprise as far as this issue can determine the success or failure of the enterprise. So far, many models have been created to help make ...
Master's Degree Thesis Abstract This thesis is a research on the recognition of surrealism, not as an artistic style, but in terms of philosophical and artistic thought and perspective and the entry of this thought into the field of photography and its surrealistic application in contemporary graphics. For this reason, a major part of the treatise is dedicated to examining and ...
Abstract: The painting of coffeehouses in the Qajar period arose from the heart of the society through artists from the people and opened its way to depict the issues that were the concern of the people. In the meantime, religious topics have been of great interest to people and painters, and among all of them, the life of Imam Ali (a.s.) has been receiving a lot of attention ...
Dissertation for the Master's degree ""M.A."" Abstract E-business is a phenomenon that requires comprehensive transformation in all aspects of business activities of companies to achieve business facilitation. This, in addition to micro-developments that happen at the company level, strongly requires changes in the environment governing commercial companies and countries, which ...
Thesis for obtaining a master's degree in the field of business management. International Marketing Trend Abstract The success of all organizations and institutions, whether manufacturing or service, for-profit or non-profit, governmental or non-governmental, is influenced by several factors, one of the most important of which is customer satisfaction in order to achieve ...
An academic thesis in the master's degree in animation, abstract of the relationship between modern painting of the 20th century and animation. In this research, by examining the evolution of modern painting styles and the experiences of animator painters, focusing on the events of the first half of the 20th century, a necessary ground has been provided for the analysis of the ...
Letter for Master's Degree in Remote Sensing and GIS Abstract Using remote sensing data leads to the comprehensive knowledge and investigation of geographic areas in a short period of time and at low cost. The use of satellite data analysis techniques leads to the optimal use of these data in order to know the study area and the phenomena and geographical complications in it as ...
Dissertation for Master's Degree (M.A.) Direction: ""Transformation"" Abstract In the hyper-competitive era, organizations face an environment that is characterized by increasing complexity, globalization and dynamism. Therefore, organizations are facing new challenges for their continuity and establishment, and overcoming these challenges requires more attention to the ...
Abstract For more than two decades, documentary animation has emerged as an independent film style in the world. However, most of the studies and reviews have been conducted in line with the general knowledge and general structure of this style. Therefore, the need to investigate and investigate this method of filmmaking from different perspectives is very noticeable. As a ...
Introduction: During the 1960s, graphic design was proposed as a way to solve communication and information problems, and in the same way, it was also proposed as a fashion in the mass media. Something that was related to the taste of being up-to-date and even progress. But the change in its style was the result of several effective factors such as technological advances in the ...
Dissertation for master's degree in industrial management, production trend. Major changes and developments in Iran's banking system have faced Bank Mellat with new challenges: the change of public to private structure, the increase of competitors and their fierce competition to gain more market share, the expensive and costly four bank deposits, etc., have led this bank to ...
Abstract Today, the business world is based on ""customer satisfaction"" in such a way that expanding services and even providing them without considering this principle is not only difficult, but also impossible. The intensity of competition in the markets and the understanding of the importance of keeping customers has made banks gradually take steps towards maintaining ...
Thesis for obtaining a master's degree (M.A) in the field of business management, marketing orientation Abstract: Today, considering the strong competitive structure of banks in the supply of electronic services, the use of advertisements to introduce services plays an important role in persuading and encouraging customers to use products and services and finally attracting them ...
Master's Thesis of Public Administration on the trend of transformation, the first chapter, generalities of the research, introduction, human being is a social being who lives in society from the moment of birth to the end of life and is constantly interacting with other people. He must always learn how to live in society and satisfy his needs. This requires a series of social ...
Dissertation for M.Sc degree, specialization: software engineering. Abstract The process of inserting information into a multimedia signal so that the insertion effect is not visible and the information can be extracted when needed is called encryption. To implement a cryptographic idea, one should focus on the characteristics of power[1], reliability and reliability[2] and ...
Dissertation for obtaining the master's degree ""M.A"" Field: Business Management Orientation: Domestic Abstract: Today, mobile banking enables customers to carry out their financial activities in a virtual environment. The research results show that the unique feature of mobile banking, such as usefulness, convenience, and high speed, has caused customers to show their desire ...
Dissertation for the master's degree in the field of executive management, marketing orientation. The abstract of this research deals with ""investigating the impact of price flexibility on the buying behavior of online customers"". The present research is practical in terms of purpose and the research method is descriptive and survey type. It asks for people's views and ...
Dissertation for Master's Degree (M.A.) Direction: Domestic Business Abstract The increasing changes in banking in Iran and the entry of private competitors in the field of providing services have prompted bank managers to increase the share of each customer and retain customers for a long time. The requirement of customer retention and turning them into loyal customers and ...