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Number of pages: 123 Category: Management

Dissertation for obtaining the degree of master's degree ""MA"" field: business management, direction: marketing management, the aim of the present research was to identify and rank the effective factors of mixed promotion in the sales of home appliance industries. The research method is descriptive-survey, and the research community consists of experts and senior experts in the ...

Number of pages: 101 Category: Psychology

Dissertation for Master Degree (M.A.) Direction: General Abstract The relationship between personality traits and addiction to computer games was tested on a sample of 400 students (200 men and 200 women). In the present study, it is assumed that five personality dimensions (neuroticism, extroversion, openness, agreeableness, and conscientiousness) can predict addiction to ...

Number of pages: 138 Category: Management

Master's thesis in the field of management, business management, financial management, abstract of the present research has evaluated the acceptance of internet banking by customers using Davis's technology acceptance model. The research method used is descriptive and correlational research. The target statistical population is those who have accounts in Parsian Bank branches in ...

Number of pages: 148 Category: Management

Thesis for obtaining a master's degree in business management, domestic business orientation. Abstract Nowadays, internet banking, using web and internet technology, enables customers to carry out their financial activities in a virtual environment. The research conducted on the acceptance of internet banking by customers enhances the understanding of customer's opinions about ...

Number of pages: 160 Category: Chemical - Petrochemical Engineering

Dissertation for Master's Degree (M.Sc) Chemistry-Physics Abstract: In this thesis, the role of efficient marketing and sales techniques and methods in the chemical industry has been discussed and investigated. In fact, the main task of marketing, which is to find the market and the logical combination of 4 actions of attracting and attracting customer attention, making the ...

Number of pages: 76 Category: Chemical - Petrochemical Engineering

Master's Thesis of Chemical Engineering Abstract In the last few decades, due to the growth of the population as well as the improvement of living standards, the consumption of fibers and the production of textile waste materials have increased greatly. Burial and burning are one of the main ways of managing textile waste materials, which have destructive environmental effects. ...

Number of pages: 221 Category: Management

Dissertation of master's degree in the field: MBA management with marketing orientation Fall 2011 Persian Abstract: This research seeks to extract a model for selecting brand development strategies. In this research, S

Number of pages: 95 Category: Management

Dissertation for Master's Degree in Information Technology Management, Information Systems, Abstract The Imam Khomeini (RA) Relief Committee, as one of the popular institutions, in drawing its basic policies, emphasizes support, cooperation and popular participation, and on this basis, it considers the attraction of popular aid as a mechanism for guiding popular participation ...

Number of pages: 229 Category: Management

Dissertation for Master's Degree in Executive Management, Marketing and Export Orientation, December 2013 Abstract: Marketing and its effect on commercial performance, including important topics in market and customer management.

Number of pages: 114 Category: Librarianship

Dissertation for receiving a master's degree, specialization: accounting, is an abstract of the present research and research work in order to determine the effective factors in the selection of accounting methods for the inventory of materials and goods and its effect on the quality of profitability of companies admitted to the stock exchange. This thesis prepares a framework ...

Number of pages: 91 Category: Industrial Engineering

Dissertation for Master's Degree in Industrial Engineering, Industrial Orientation, Esfand 90, Abstract Today, due to the progress in technology, the globalization of markets, the diversity of customer demand, and the increase

Number of pages: 101 Category: Librarianship

Dissertation for the degree of Master of Accounting (M.A.) Summary of the research: In this century, the intensity of competition and the complications and uncertainties caused by it have caused the management of companies to be more sensitive to the use of their financial and non-financial resources, and all they try to do is to spend the resources in a place that creates value ...

Number of pages: 143 Category: Management

Master's Thesis Field: Executive Management Orientation: Strategic Abstract: The purpose of this research is to design and explain a model to evaluate the effect of the components of the performance-based approach of industrial companies based on cost leadership and price reduction strategies in 5 industries of juice and beverages, meat products, snacks and dairy products in ...

Number of pages: 97 Category: Management

Master's Thesis in Executive Management (M.A) Abstract Based on empirical research and proposed theories, marketing includes three basic and important principles: creating value for customers, creating competitive advantage, and focusing on customers' wants and needs. The task of marketing is to create more value for customers than competitors. Tacit knowledge is knowledge that ...

Number of pages: 192 Category: Management

Dissertation for receiving Master's degree (M.A) in the field of ""Marketing"" Abstract The idea of ??the need for scientific planning of Elvand Kashi Industries Company was the basis for the creation of the issue of developing a marketing plan in the eyes of the researcher. Therefore, in order to achieve this goal, after obtaining permission, the researcher proceeded to ...

Number of pages: 108 Category: Management

Dissertation for Master's Degree (M.A.) Direction: ""Marketing"" Abstract Today, with the advancement of technology, all the concepts related to the market and consumer have undergone fundamental changes. The prevalence of computer use as one of the most effective technologies of this century, as well as the spread of the Internet and its combination with the supply and sale of ...

Number of pages: 285 Category: Management

Industrial Management Doctoral Dissertation, Production and Operations, Abstract: The global automobile industry has grown a lot in recent decades compared to other industries. Every day, the intensity of competition in this industry increases to gain global market share. Iran's automobile industry has also taken effective steps to gain global market share through exports. In ...

Number of pages: 185 Category: Management

Dissertation to receive a Master's degree (M.Sc) domestic orientation research abstract: Today, most organizations have realized that improving the quality of goods and services is a necessary and necessary condition for survival and presence in the market and global competition. ""ISO"" includes requirements for establishing, establishing, implementing and maintaining the ...

Number of pages: 133 Category: Management

Business Management Thesis: Introduction: The world we live in is witnessing tremendous changes. The speed of these developments is increasing day by day, so that it cannot be compared with the distant past in any way. If we want to be ready to accompany and have the necessary power to keep pace with these developments, we must inevitably create and develop appropriate and ...

Number of pages: 161 Category: Management

Dissertation for receiving a master's degree (M.A.) orientation: ""Marketing"" Spring 2018 Abstract The purpose of this research is to analyze the effect of consumer perception of social responsibility on the attractiveness of shopping centers.

Number of pages: 106 Category: Management

Thesis of the master's degree in the educational field: MBA 2013 Farsi Abstract Many business managers consider marketing to mean sales or advertising, while the concept of market

Number of pages: 115 Category: Management

Dissertation for receiving Master's Degree (M.A.) Field: Industrial Management (Production Orientation) Summer 1990 Abstract With the current progress of industries, the return and reuse of used products is one of the activities of May.

Number of pages: 90 Category: Art - Graphics

Master's Thesis of Ardakan Faculty of Art and Architecture, Carpet Department (Primary Materials and Dyeing) Mehr 2013 Abstract: During the period of its use, the hand-woven carpet may be affected by various factors and conditions

Number of pages: 119 Category: Librarianship

Master's Thesis in Accounting Abstract Identifying and investigating the factors affecting credit risk in economic enterprises is very important because it can prevent losses from failure to pay loans as a result of the banking crisis. Based on this, this research examines the relationship between competition in the product market and credit risk in companies admitted to the ...

Number of pages: 104 Category: Librarianship

Master's Thesis in Accounting Abstract The creation of joint-stock companies and the emergence of conflict of interests between owners and managers necessitated the formulation of practical solutions to eliminate this conflict, which is known as agency problems in the literature of finance and accounting. This issue caused a lot of research to be done in the field of accounting ...

Number of pages: 107 Category: Industrial Engineering

Dissertation of Master's Degree in Industrial Engineering – Summer Industries 2013 Abstract A supply chain is a collection of suppliers, manufacturers, and distributors.

Number of pages: 250 Category: Management

Dissertation for the Master's degree ""M.A."" (Business Management - International Orientation) Abstract Electronic business is a phenomenon that requires comprehensive transformation in all aspects of business activities of companies to achieve business facilitation. This, in addition to micro-developments that happen at the company level, strongly requires changes in the ...

Number of pages: 138 Category: Insurance

Executive Management Master's Thesis Abstract In today's marketing, the cost of losing a customer is equal to losing the benefits of the service that customer needs throughout his life. Insurance can be considered as one of the vital economic arteries of any country. The main goal of insurance marketing management is to attract new customers and retain previous customers and ...

Number of pages: 166 Category: Industrial Engineering

In order to receive a master's degree in industrial engineering in July 2014, the intense market competition of banks and the establishment of new private financial institutions and banks in Iran obliges banks every

Number of pages: 155 Category: Industrial Engineering

1- General 1- 1- Introduction Quality can be defined in different ways, most people only have a conceptual understanding of quality, or in other words, an understanding of one or more specific features in a product or service. Conceptual understanding of a point

Number of pages: 225 Category: Geography - Urban Planning

Dissertation for Master's Degree (M.A. Field: Geography and Urban Planning Abstract: As we know, with the significant increase in population and the modern development and industrialization of cities, the problems of more people, which, along with these problems, the issue of people's leisure time was raised due to the lack of leisure facilities in our society, made the ...

Number of pages: 187 Category: Social Sciences - Sociology

Master's Thesis in Advertising and Cultural Communication Abstract Investigating the manner in which competing media pay to the news of the day - on July 18, when the political history of the opposition events in Iran took place, and on October 9, when the Palestine Conference was held with the participation of Islamic countries as the cause of the Islamic Revolution and the ...

Number of pages: 52 Category: Economics

March 2013 Field: Economics Orientation: Economic Sciences Abstract: In the highly competitive environment of the food industry, the preservation and development of the market is the result of the brand's performance. Therefore, identifying the effect of the brand on the sales performance of ingredients.

Number of pages: 136 Category: Librarianship

Dissertation for master's degree, direction: public administration. Abstract: The purpose of this research is to find the relationship between price coefficients and stock returns in the cement industry of the stock exchange. Price coefficients are part of relative valuation methods and the most common and famous methods of stock valuation in the capital market. The basis of the ...

Number of pages: 120 Category: Geography - Urban Planning

Thesis for obtaining a master's degree in the field of geography and tourism planning. Abstract: Medical tourism, which is the result of the merger of the two most profitable branches of tourism and medical services, has always been and continues to be of interest in the world, so that according to international statistics, this branch of the tourism industry, even during the ...

Number of pages: 122 Category: Librarianship

Academic thesis for obtaining a master's degree in the field of accounting: In this chapter, the main problem of the research is explained first, and then the importance and necessity of the research topic is explained, because creating liquidity for securities is considered one of the most important functions of capital markets. In fact, liquidity is the most important ...

Number of pages: 142 Category: Geography - Urban Planning

Dissertation for obtaining a master's degree in the field: natural geography, specialization: tourism planning. This research deals with the development of geotourism in the Vashi Gorge of the Jalizjund basin of Firuzkoh city by using a descriptive and analytical method with practical objectives, and the method of collecting information is in the form of library, document and ...

Number of pages: 167 Category: Librarianship

Dissertation for Master's Degree in Accounting Abstract Determining the performance of a business unit using a limited number of financial ratios has been an interesting and challenging issue for most researchers. Identifying the factors that can correctly predict the performance of the business unit is very interesting for every decision maker. In recent years, more traditional ...

Number of pages: 113 Category: Librarianship

Dissertation for Master's Degree (M.A) Field: Accounting Major: Accounting Dissertation Abstract (including summary, objectives, implementation methods and results obtained): The growth and development of capital markets and the emergence of investment funds as an important institution in the capital markets to attract small savings and funds to the capital markets has made the ...

Number of pages: 101 Category: Librarianship

Dissertation for M.S. Accounting Abstract One of the topics that has attracted the attention of many economists today is the transfer of shares of government institutions to the private sector. There are debates and disagreements among economists and researchers about the efficiency and effectiveness of some companies in the private sector. One of the main goals of privatization ...

Number of pages: 220 Category: Tourism - Tourism

Dissertation for Master's Degree (M.A.) Major: Geography and Tourism Planning Abstract This thesis examines the situation of war tourism in order to develop national tourism ""case study of Khuzestan province"". Due to the fact that war has negative consequences on the tourism industry, in recent decades, the issue of post-war tourism in war zones has been discussed. War tourism ...

Number of pages: 86 Category: Management

Thesis for obtaining a master's degree in the field: Business Management - Major: Marketing Abstract Examining the relationship between market-oriented culture and business performance (Case study: Golestan province's manufacturing companies) The main purpose of this research is to investigate the relationship between market-oriented culture and business performance in ...

Number of pages: 108 Category: Management

Investigating the relationship between customer knowledge and customer loyalty through the mediation of customer value (case study: Bank Mellat branches in Gilan province) Abstract: Knowledge is an important factor in the economy, but for success in the business market, attention should be paid to another key factor called the customer. Considering the importance of the customer ...

Number of pages: 122 Category: Management

Dissertation for Master's Degree (M.A.) Summary Insurance sales network is one of the most important parts of insurance companies, because on one hand it provides the income from insurance operations through the sale of insurance products and receiving the relevant insurance premiums, and on the other hand, this unit is in close contact with customers, and how this unit ...

Number of pages: 152 Category: Management

Measuring the components of service quality provided to customers by two stores, Citizen and Hyperstar, and comparing them. Abstract: In the highly competitive market of the service industry, the services provided by different service organizations are very similar, and the lack of differentiation with competitors will cause customers to tend to them, creating a tool for ...

Number of pages: 118 Category: Management

Master's Thesis of Business Management-Marketing Knowledge Management (KM) and Customer Relationship Management (CRM) are two key tools for any company in the current competitive environment. Also, knowledge management is an important issue in the implementation of customer relationship management. Customer relationship management begins with a work strategy. This strategy ...

Number of pages: 196 Category: Management

Dissertation for Master's Degree in Business Administration (M.A. Major: Marketing) Abstract Today, brand names are very important in consumer markets. They are among the most valuable intangible assets and are the link between a company's consumers. Consumers also trust the brand name and become loyal to them. Therefore, the brand name acts as a mechanism that involves ...

Number of pages: 148 Category: Management

Thesis for obtaining a master's degree in the field: business management, insurance orientation. Abstract Nowadays, consumers have become a suitable advertising tool for companies. A customer satisfied with the goods and services of an economic enterprise can stand against all its competitors and attract existing customers in the market. One of the most effective and efficient ...

Number of pages: 157 Category: Management

Academic thesis for obtaining a master's degree in the field: business management, financial orientation. Abstract: Information technology, by bringing electronic commerce [1], has caused a fundamental change in the quantitative exchange of commercial information and required products and services. Among the goals that information technology pursues are cost reduction, ...

Number of pages: 122 Category: Management

Thesis for obtaining a master's degree in the field of business management, orientation: internal, abstract: management research emphasizes the importance of the role of business models in improving organizational performance. In recent years, we have seen the business field become more competitive in various industries. According to business researchers, achieving a suitable ...

Number of pages: 108 Category: Management

Dissertation or Dissertation for Master's Degree in Information Technology Management, Advanced Information Systems, Abstract [1] Persian e-commerce as one of the most important aspects of innovation in business processes has been used by many organizations and companies worldwide. Small and medium-sized companies, as the main economic part of any country, play a fundamental ...

Number of pages: 134 Category: Management

Evaluating the readiness to use an enterprise solution (ERP) based on critical success factors (case study: Iran Khodro Diesel Company) Abstract The enterprise resource planning system is a software package with a wide application that integrates all the functions of the organization in a single system. In order to successfully implement an ERP[i] project in the organization, it ...

Number of pages: 123 Category: Management

Dissertation for M.A. degree. Abstract Considering the importance of customer satisfaction in the use of new technologies in the distribution of goods and services, as well as the widespread use of smart fuel cards, which are being implemented as one of the new methods of providing services; Therefore, investigating the impact of providing services in the form of new methods on ...

Number of pages: 106 Category: Management

Master's thesis (MA) Faculty of Management and Business Administration Trend: Financial Management Today, companies are facing stronger competition than in the past, and financial performance is the main goal of any organization. So every organization wants to increase its financial performance in different ways. Users of financial statements should be aware of the amount of ...

Number of pages: 136 Category: Management

Academic Dissertation for Master's degree in the field: Business Management, International Business. Abstract The use of new quality engineering methods has been increasing in recent years, so that industrial and service companies use these quality engineering methods to produce and provide their products and services in accordance with the changing demands of customers.

Number of pages: 114 Category: Management

The academic thesis for the master's degree in business management, domestic orientation, abstract of the country's banking system as one of the most important economic sectors of the society in relation to attracting and directing depositors' funds, providing services to the people and participating in economic, social and cultural development, and the lack of ability of this ...

Number of pages: 220 Category: Management

Dissertation for the Master's Degree in Business Administration, International Business, Abstract: The information revolution and network hyperspace have transformed the marketing landscape and its traditional players, and new opportunities have been provided to business owners. Easy access to information, the possibility of quick comparison of products and many other Internet ...

Number of pages: 154 Category: Management

Dissertation for obtaining a master's degree in the field: business management, insurance, abstract. Customer loyalty is a major topic in marketing research and is considered as a major concern of managers and a permanent strategic thinking for many organizations. The reason for the double importance of this topic is due to the intense competition especially in service ...

Number of pages: 124 Category: Management

Dissertation for Master's Degree in International Business Management Abstract The basis of business in any country is based on the activities of small and medium enterprises. In our country, despite the fact that more than 95% of all production units are in the small and medium industries group, these enterprises have not gained a significant share in the national gross product ...

Number of pages: 118 Category: Electronic Engineering

Dissertation for obtaining a master's degree in the field of electrical-power engineering. Abstract: In recent years, attention to high productivity and efficiency in various industries has rapidly expanded the scope of application of power electronic equipment. These equipments have increased power quality problems in distribution networks due to their non-linear ...

Number of pages: 175 Category: Management

Thesis for obtaining a master's degree in the field: business management, specialization: transformation management. Abstract One of the most valuable assets of any company is the brand equity. Companies that have a high position in the minds of consumers in terms of special brand value can easily be considered more profitable among other companies in their respective ...

Number of pages: 215 Category: Tourism - Tourism

Master's Thesis of Tourism Management Abstract Nowadays, the importance of customer orientation has increased more and more and it has been presented as the most important competitive advantage of organizations and its role in the success and progress of businesses is undeniable. The way of doing marketing operations has changed because the fields in which marketing takes place ...

Number of pages: 257 Category: Management

Dissertation for the Master's degree ""M.A."" Abstract E-business is a phenomenon that requires comprehensive transformation in all aspects of business activities of companies to achieve business facilitation. This, in addition to micro-developments that happen at the company level, strongly requires changes in the environment governing commercial companies and countries, which ...

Number of pages: 90 Category: Physical Education - Sports

Dissertation for Master's Degree (M.A) Major: Sports Management Abstract: Spectators along with the players are like rich resources that can be identified with the help of sports psychologists and considering the individual characteristics of the players and providing optimal conditions for the support of the players through the support and encouragement of the spectators and ...

Number of pages: 161 Category: Management

Dissertation for Master's Degree in Marketing Management, Internal Orientation Abstract: The increasing progress and development of information and communication technology has created deep and extensive effects in business processes, and the Internet as the most effective electronic marketing platform with wide coverage has made it possible for companies to reach various ...

Number of pages: 169 Category: Management

Dissertation for Master's Degree in Information Technology Management, Advanced Information Systems, Abstract Air transportation is one of the most important types of transportation in today's life. Considering the considerable importance of the customer as a source of revenue for airports and as a result the increasing importance of effective customer relationship management, ...

Number of pages: 158 Category: Management

Thesis for obtaining a master's degree in business management, marketing orientation. Abstract: In today's turbulent and changing world, the only thing that does not change is change. In the business world that is increasingly guided by the three words customer, competition and change, companies are looking for a solution to their business problems, based on the literature and ...

Number of pages: 178 Category: Management

Academic transcript for obtaining a master's degree in the field: business management, major: insurance. Abstract In this research, the general goal of the development and stability of the insurance industry is to achieve this goal, we must focus on attracting, retaining and loyalty of policyholders. With the increasing competition between insurance companies in the field of ...

Number of pages: 124 Category: Management

Academic thesis for obtaining a master's degree in the field of: business management, international business orientation. The abstract of the insurance industry is one of the growing industries in the current society of the world and Iran. Due to the increase in the number of different companies and its nature; Increasing competition in the market requires conducting various ...

Number of pages: 114 Category: Management

Academic Thesis for Master's degree (M.A.) Field: Business Management Abstract With the increasing development of technology and industrialization of countries, bank managers are trying to increase new banking services, which, being different from the services of other competitors, has a special advantage to attract customer deposits. The purpose of this research is to ...

Number of pages: 157 Category: Management

Dissertation for Master's Degree (M.A.) Direction: ""International Marketing"" The abstract of the present research discusses the effects of globalization on the country's road construction machinery manufacturing industry. The hypotheses raised in this research were analyzed by PLS test. The results show that the membership of the World Trade Organization will have an effect on ...

Number of pages: 138 Category: Management

Dissertation for Master's degree (M.A.) field and direction: Business Management - International Business. Abstract of the current research is to model the international marketing strategies of high-tech products in companies active in the field of nanotechnology, and in this regard, to investigate the role of marketing trends and international marketing experiences on ...

Number of pages: 123 Category: Management

Abstract: The ever-increasing expansion of information and communication technology on one hand and competitive pressures as well as the changing expectations of customers on the other hand have made the use of information and communication technology more necessary for all industries, organizations and businesses. E-insurance as a part of e-commerce and a wave that is no less ...

Number of pages: 139 Category: Electronic Engineering

Master's Thesis in the field of electrical engineering (control) abstract of the temporal analysis of the transmission of control signals through multi-stage links on industrial networks in order to implement wide control loops with high flexibility. The advancement of technologies related to communication networks in recent decades and their expansion in the upper layers of the ...

Number of pages: 139 Category: Management

Dissertation for Master's Degree (M.A) in Internal Business Management Abstract Today, the use of information technology in service industries has grown a lot, the most obvious example of which is the banking industry. By using this technology, banks invent products that can provide diverse services to their customers with less manpower. The banking network of our country, ...

Number of pages: 178 Category: Management

Thesis for obtaining a master's degree in the field: business management, orientation: international. Abstract: Customs as a commercial gateway has long played a significant role in foreign trade and, as a result, in the economy of countries. Therefore, according to the key topic of the relative advantage of the ever-increasing expansion of trade, creating suitable grounds for ...

Number of pages: 145 Category: Management

Thesis for obtaining a master's degree in the field of: business management, specialization: marketing. Abstract In recent years, the subject of brand and especially the special value of the brand has attracted the attention of researchers and practitioners in the field of marketing. The purpose of this research is to investigate the factors affecting the special value of the ...

Number of pages: 134 Category: IT Information Technology Engineering

Master's Thesis of Information Technology Engineering Abstract In today's world, the Internet and its most important service, the Web, has caused many changes and transformations in human life. The Internet provides all the needs of people to communicate with each other, to obtain information in any field, play and entertainment, education and any field that comes to mind. The ...

Number of pages: 127 Category: Economics

Thesis for receiving a master's degree in business management with a focus on marketing Abstract: The purpose of this research is to investigate the brand value and loyalty of consumers to luxury brand names and the existing distribution channels for luxury brand names (such as boutiques, shopping centers, online stores, agencies). The statistical population of this research ...

Number of pages: 125 Category: Management

Master's degree thesis in the field: MBA Management Abstract This project was conducted with the aim of investigating the competitive environment of the dairy industry based on Porter's five forces model in Doshe Haraz Amol Dairy Company. The competitive situation in an industry depends on five basic forces. The joint power of these forces determines the final profit and ...