Download more than 100 examples of thesis, proposal and project topics about perceived image of the company in editable WORD file format at undergraduate, graduate and doctoral levels for use and reference in research, articles, theses, student and academic projects.
Field: Executive Management Fall 2019 Abstract: The purpose of this research is to investigate the relationship between organizational justice and job performance of employees of Ardabil gas company. Organizational justice, the role of fairness and especially the perception of fairness in the environment
Master's Thesis of Faculty of Technical Engineering, Department of Industrial Management (Production) Abstract Now that in the global economy, customers determine the company's survival, companies can no longer ignore the expectations and demands of customers. They should focus all their activities and capabilities on customer satisfaction. The level of customer satisfaction ...
(Dissertation for Master of Business Administration (International Marketing) Abstract In the crowded market where we see the activity of many mobile phone brands, on the one hand, we are facing a decrease in the purchase of such phones due to the economic recession and the decrease in people's purchasing power, and on the other hand, we are witnessing the great efforts of these ...
Dissertation for Master's Degree in Business Management-Marketing Abstract Among the most valuable assets of any company is its reputation, prestige and brand image. The greater the influence of these factors in the minds of consumers, the more the desire to buy the company's products increases and the company can achieve more benefits. The purpose of this research is to study ...
Thesis for obtaining a master's degree in the field of: business management, specialization: marketing. Abstract In recent years, the subject of brand and especially the special value of the brand has attracted the attention of researchers and practitioners in the field of marketing. The purpose of this research is to investigate the factors affecting the special value of the ...
Master's Thesis of MBA, Marketing Orientation Considering the environment of global competition and the changes and transformations that occur rapidly in today's world, organizations must take measures to keep their customers and provide the conditions to make the organizational performance more effective. Maintaining and strengthening customer loyalty in line with a company's ...
Dissertation for receiving a master's degree (M.A.) orientation: ""Marketing"" Spring 2018 Abstract The purpose of this research is to analyze the effect of consumer perception of social responsibility on the attractiveness of shopping centers.
The thesis of the doctoral course in the field of sociology of social issues of Iran. Abstract The right to the city of Lefort includes two components: appropriating the city to oneself or using the city and participation in the city, and by presenting a Marxist critique of urban inequality, it raises the issue that the urban space is built in line with the demands of the ...
Master's thesis in the field of business management Abstract Finding a qualified and skilled workforce in today's dynamic environment is considered vital. The organization should know the standby force and know how to communicate with it. In this research, a pattern was identified for the value offered by the employer. According to this model, desirable and attractive working ...
Dissertation for the master's degree in business management (international marketing orientation), the abstract of the social responsibility of the organization deals with the relationship between the organization and the society, and specifically, this concept examines the effects of the activities of the companies on the people of the society. The purpose of the current ...
Dissertation for the Master's Degree in Public Administration, Human Resources, Abstract The general purpose of this research is to examine the relationship between emotional intelligence and the desire to leave a job. In the current research, the statistical population under investigation is the employees of the General Directorate of Sports and Youth of Gilan province with a ...
Academic Dissertation for Master's Degree Field: Business Management Major: Marketing Abstract Today, companies are increasingly under new attacks from disgruntled customers, grumpy employees, and in short, anyone who is equipped with a personal computer and a motive to destroy the company's reputation and reputation. And due to the special features of the brand in the service ...
Academic Thesis for Master's Degree (M.A) in Domestic Business Management Abstract: The specific brand value of a tourist destination is the total assets (or liabilities) of the brand in relation to the name and symbol of the tourist destination, which causes changes in the value of the services and experiences provided there. In many cases, the specific value of the brand is ...
Dissertation for obtaining a master's degree in the field: business management, insurance, abstract. Customer loyalty is a major topic in marketing research and is considered as a major concern of managers and a permanent strategic thinking for many organizations. The reason for the double importance of this topic is due to the intense competition especially in service ...
Master's Thesis of Marketing Management Abstract: Creating strong and powerful brands has become one of the priorities of every organization today because it brings countless benefits. Strong brands help companies to establish themselves in the market, to be less exposed to potential competitive risk and to have a stronger intermediary role in cooperation and support for brand ...
Dissertation for Master's degree (MA) majoring in ""International Business"" Introduction: The banking industry is undoubtedly considered one of the valuable foundations of any country's economy. The dynamism, effectiveness and capability of the banking system not only benefits the business environment of banks, but also has many effects on the external environment and the ...
Thesis for obtaining a master's degree in the field: business management, specialization: transformation management. Abstract One of the most valuable assets of any company is the brand equity. Companies that have a high position in the minds of consumers in terms of special brand value can easily be considered more profitable among other companies in their respective ...
Dissertation for obtaining a master's degree in the field: business management, orientation: internal management. Brand is an important relational tool in the company's customer relationship management. Because brand credibility is defined as the believability of the product information contained in a brand, which requires consumers to perceive that the brand has the ability (in ...
Dissertation for obtaining a master's degree in the field: business management, international marketing. Abstract: With increasing complexity and uncertainty in today's highly competitive market environment, companies have turned to brand extension techniques in order to maintain their survival and profitability. Chika food products company, as one of the leading brands in the ...
Dissertation for receiving a master's degree in business management (international marketing orientation) Abstract: Since the brand of any company is considered one of the most valuable intangible assets of that company and a source of income, it can be argued that when a brand is known in the market and achieves success, there is a possibility that it will undergo ...
International Marketing major in Business Management Abstract: The relationship between social, political, environmental, and economic roles in business has increased. The challenge that organizations face is that they must simultaneously increase profitability and respond to new social expectations, and then simultaneously manage these two seemingly contradictory consequences ...
Dissertation for receiving a master's degree in business management, specialization: marketing. The present research has investigated the effect of the country of brand creation on brand equity: a case study of the elevator industry. The type of descriptive research is survey type. The statistical population of the research was employers, engineers, consultants and other ...
Dissertation to receive master's degree in accounting. Abstract In the conditions of the realism of the presented financial statements, the profit based on the accrual accounting system should be able to reflect valuable information about the current situation and future prospects of the company to the market. In this case, the profit may reflect the personal interests of the ...
Graduate School of Thesis for Master's Degree (M.A.) Abstract The general purpose of the current research is the design of mathematics courseware (1) and its effect on the learning and memorization of first-year male high school students in Kermanshah. The research is applied and semi-experimental. The statistical population includes all male students in the first grade of high ...
Dissertation for Master's Degree (M.A.) Orientation: Industrial and Organizational The Impact of the Psychological Atmosphere Governing the Organization and Core Self-Evaluations on the Work Enthusiasm of Gar Miankoh Company's Employees Abstract This research was carried out with the aim of investigating the impact of the psychological environment governing the organization and ...
Dissertation for obtaining a master's degree, field: accounting, major: accounting, profit information is the basic basis for investors to make decisions. In recent years, due to a series of significant frauds in accounting, the issue of earnings management has attracted the attention of many academics and practitioners. However, the focus of most studies has been limited to how ...
Dissertation for receiving Ph.D. specialization: sports management and planning 1.1 Introduction The chaotic economic situation has had a significant impact on the attendance of all kinds of sports customers and consumers, including spectators, participants, buyers of goods, etc. For this reason, investigating the behavior of sports consumers [1] has gained significant ...
Thesis for obtaining a master's degree in the field: business management, transformation orientation, background and purpose: employees are known as a potential source of resistance to change (Okumos and Hemmington, 1998), as the experiences of an organization change, its members have different interpretations and expectations for those changes. Cognitive understanding of the ...
Academic Thesis for Master's Degree in Visual Communication Abstract: Today and in this competitive environment, branding for organizations has become a useful method and tool to communicate with customers. This means of communication has strategic advantages in creating continuity (continuous relationships), values ??and differentiation for the company in the long term. Visual ...
Introduction: During the 1960s, graphic design was proposed as a way to solve communication and information problems, and in the same way, it was also proposed as a fashion in the mass media. Something that was related to the taste of being up-to-date and even progress. But the change in its style was the result of several effective factors such as technological advances in the ...
The first chapter of the general research 1-1- Introduction Today, we live in a world that is rapidly moving towards globalization, and in this way, the supply of a product takes place in a global cycle. Developments in today's world will affect countries that have a single-product economy (such as oil) the most. In today's world, oil has lost its role as black gold. The current ...
Dissertation for Master's Degree (M.A.) Direction: Domestic Business Abstract The increasing changes in banking in Iran and the entry of private competitors in the field of providing services have prompted bank managers to increase the share of each customer and retain customers for a long time. The requirement of customer retention and turning them into loyal customers and ...
Dissertation for Master's degree (M.A.) in human resource management. Abstract: Without a doubt, one of the most important conditions for successful and dynamic organizations is to have people who are willing to participate in the changes of the organization and its movement towards progress and success, without any obligation or coercion. Participation that goes beyond official ...
Thesis for obtaining a master's degree (M.A) in the field of physical education and sports sciences - sports physiology. Abstract The purpose of this research was to investigate the relationship between physical activity and BMI and body image in high school female students. For this purpose, 370 female high school students of a district of Rasht in the age range of 14 to 18 ...
The first chapter of research overview 1- Introduction The growth and development of joint-stock companies over time led to the emergence and increase of a class of capital owners who did not directly participate in the management of the companies and guided and monitored the company's affairs through the selection of the board of directors. This new development created a new ...
Dissertation for receiving Ph.D degree, specialization: sports management and planning, abstract of the thesis, one of the factors affecting the behavior of sports consumers, motivation and perceived risk. Therefore, the purpose of this research is to provide a sports consumption model based on perceived risk and motivation. The current research is correlational and one of the ...
In order to obtain a master's degree in chemical engineering, abstract freezing of fans in operational units, including the hydrogen unit of Imam Khomeini Shazand Refinery in the cold seasons of the year is one of the important problems in this refinery. In order to provide a suitable solution to this problem, we must have a suitable estimate of the fan outlet temperature. The ...
Dissertation for receiving the master's degree ""M.A."" Trend: ""Marketing"" Abstract: In this research, factors affecting brand value and brand image in the hospital industry have been investigated. In this research, factors such as brand value, brand image, and factors affecting a successful relationship with customers include: trust, satisfaction, commitment, brand awareness, ...
Master's Thesis in Industrial Management - Production Orientation Abstract The purpose of this research is to investigate the quality of two-way services between producers and suppliers in Shiraz Narges Vegetable Oil Company. It is practical in terms of purpose and survey-analytical in nature. To achieve the purpose of the research, Shiraz Narges vegetable oil company and its ...
Presented to graduate education management as a part of the educational activities required to obtain a master's degree, the dimensions of MEMS components according to Figure (1-2) include a wide range, from dimensions smaller than one micrometer that are not visible to the eye to dimensions of one millimeter, also types of these systems can be in a simple state, a tool without ...
Dissertation for obtaining the master's degree ""M.Sc."" Abstract Mechatronic Engineering Considering the reduction of potable water resources and also the increasing population of cities, the increase in the number of subscribers, the need to increase the speed and accuracy in meter reading and reduce excess costs, in order to achieve modern technologies, extensive research has ...
Dissertation for Master's Degree in Executive Management, Marketing and Export Orientation, December 2013 Abstract: Marketing and its effect on commercial performance, including important topics in market and customer management.
end Letter for receiving a master's degree (M.A.) in the field of business management, financial orientation, fall 2013. Abstract of this research is a group of items from the exploration of the basics of research evaluation regarding motivation.
Thesis of Master's Degree in Commercial Management, Insurance Orientation, Summer 2019 Abstract The food industry can be considered the most key industries of any country. This industry by solving the basic needs of families
Dissertation of master's degree in civil-structural engineering Abstract: Divergent bracing frames are considered earthquake-resistant systems for steel structures. These braces are from my difficulty
Dissertation for M.A. specialization: Marketing Winter 2011-1-Introduction Today, with the competitive markets and continuous changes in the environment, organizations have realized the fact that human
Dissertation of master's degree in the field: MBA management with marketing orientation Fall 2011 Persian Abstract: This research seeks to extract a model for selecting brand development strategies. In this research, S
Master's Thesis - Allameh Tabatabayi University Summer 2018 Abstract The purpose of this research is to evaluate the quality of services provided from the perspective of customers of 4 and 5 star hotels in Isfahan province. Based on the Seroqual model
Dissertation for Master Degree (M.A.) Direction: General Abstract The relationship between personality traits and addiction to computer games was tested on a sample of 400 students (200 men and 200 women). In the present study, it is assumed that five personality dimensions (neuroticism, extroversion, openness, agreeableness, and conscientiousness) can predict addiction to ...
Dissertation for Master's Degree (M.A) in Industrial Management: Finance Abstract The importance of brand equity and branding has been emphasized in many scientific researches. Branding is done at both internal and external levels. External branding is related to external customers of organizations, and internal branding, which has been noticed with the emergence of the concept ...
Dissertation for Master's Degree (M.A) in Business Administration, Orientation: ""Transformation Management"" Abstract: Currently, the success of organizations directly depends on the effective use of human resources. In contemporary attitudes to organizations, human beings play a pivotal role in organizational transformation, and great organizational transformations originate ...
Dissertation for Master's degree ""M.A"" in Business Management International Business Abstract The aim of this research was to investigate the effect of brand personality on trust, attachment and commitment to the brand in the detergent industry. For this purpose, 385 consumers of detergents who buy from chain stores in Tehran were selected as a sample and answered the standard ...
Investigating the relationship between customer knowledge and customer loyalty through the mediation of customer value (case study: Bank Mellat branches in Gilan province) Abstract: Knowledge is an important factor in the economy, but for success in the business market, attention should be paid to another key factor called the customer. Considering the importance of the customer ...
Academic Thesis for Master's Degree Field: Business Management Major: International Business Abstract The increase in competition in the industry sector and the increase in the level of knowledge and awareness of customers has caused more attention to customer retention. The issue of customer loyalty and trust in the brand and the factors affecting it is of particular ...
Dissertation for receiving a master's degree, specialization: Marketing, Abstract: Today, financial service institutions have taken over a major part of economic and commercial activities. In institutions where services play an important role, it is the human force that provides services to customers, and it is the employees who determine the success or failure of the ...
Master's Thesis of Business Administration, Insurance Management, Abstract The success of an organization is determined only by the set of clear goals that the organization sets for itself. For many service organizations, profit is an important goal and can be a combination of short-term financial results (increased resources or cash flow) and increased brand equity. Factors ...
Dissertation for Ph.D. Abstract Statement of the Problem The purpose of this research was to design a generic model of strategic partnership in the banking and insurance industry based on the process of value creation and allocation. The main issue in conducting this research is the ever-increasing intensification in the competitive environment and the application of ...
Dissertation for Master's Degree (M.A.) Summary Insurance sales network is one of the most important parts of insurance companies, because on one hand it provides the income from insurance operations through the sale of insurance products and receiving the relevant insurance premiums, and on the other hand, this unit is in close contact with customers, and how this unit ...
Department of Business Management, Master's Dissertation Transformation, while in today's changing conditions, organizations need creativity to succeed, there are a number of job stressors such as ambiguity and role conflict in organizations that have a negative effect on the creativity of employees, but the noteworthy point is that if a person in this situation believes that he ...
Master's Thesis of Business Management-Marketing Knowledge Management (KM) and Customer Relationship Management (CRM) are two key tools for any company in the current competitive environment. Also, knowledge management is an important issue in the implementation of customer relationship management. Customer relationship management begins with a work strategy. This strategy ...
Dissertation for Master's Degree in Business Administration (M.A. Major: Marketing) Abstract Today, brand names are very important in consumer markets. They are among the most valuable intangible assets and are the link between a company's consumers. Consumers also trust the brand name and become loyal to them. Therefore, the brand name acts as a mechanism that involves ...
Thesis for obtaining a master's degree in the field: business management, marketing trend, factors affecting the loyalty of GSM customers in West Mazandaran. Abstract: The secret of staying in today's business world is to have satisfied customers who not only buy from the company's services again and again, but also minimize the cost of attracting new customers by introducing ...
Dissertation for M.A. Abstract: The purpose of this research is to investigate the factors affecting the export tendency of companies located in the industrial towns of Gilan province. For this purpose, the manufacturing companies in the industrial towns of Gilan province were selected for research. And this research seeks to answer the question: What characteristics
Thesis for obtaining a master's degree in the field: business management, insurance orientation. Abstract Nowadays, consumers have become a suitable advertising tool for companies. A customer satisfied with the goods and services of an economic enterprise can stand against all its competitors and attract existing customers in the market. One of the most effective and efficient ...
Master's Thesis Field: Executive Management Orientation: Strategic Abstract: The purpose of this research is to design and explain a model to evaluate the effect of the components of the performance-based approach of industrial companies based on cost leadership and price reduction strategies in 5 industries of juice and beverages, meat products, snacks and dairy products in ...
Dissertation for Master's Degree (M.A.) Dissertation Abstract (including summary, objectives, implementation methods and results): This research was conducted with the aim of evaluating the quality of services provided in Kend and Kav Machine from the customers' point of view. For this purpose, a standard questionnaire containing 22 questions was used to collect the required ...
Thesis for obtaining a master's degree in the field: business management, marketing orientation. Abstract: Serious attention to service management and marketing can bring about a new transformation and orientation in banks. Some discomforts and dissatisfactions are the result of ignorance and carelessness of people who are weak in managing services, understanding contacts and ...
Dissertation for Master's Degree in Management Abstract Word of mouth advertising is considered one of the important pillars of marketing activities in today's competitive world. This is not only important in attracting customers, but also plays an important role in keeping and making customers loyal. Word-of-mouth advertising is also one of the cheapest means of promoting sales ...
Dissertation for M.Sc. Computer engineering field - software orientation, abstract of the thesis (according to the abstract included in the thesis): Based on the topic of this thesis, it is better to start the abstract with a few questions to determine the importance of this thesis: 1- Why is project management of great importance? Currently, the problem that exists in the ...
Dissertation for obtaining a master's degree in the field of business management, domestic business. Abstract The purpose of this research is to investigate the relationship between marketing tactics related to the quality of relationships and the relationship between the quality of relationships and the loyalty of customers of hotels in East Gilan. A sample size of 196 people ...
Dissertation for Master's Degree (M.A.) Orientation: Strategic Persian Abstract Today, in many organizations, we are witnessing an increase in turnover rates, a decrease in job satisfaction, an increase in the rate of absenteeism, the spread of alienation from work, and the lack of a sense of responsibility among employees, and in general, the lack of identification of members ...
Thesis for obtaining a master's degree in the field: business management - insurance management trend. Abstract In the era of globalization, competitiveness is an important issue among policymakers and is considered a means to achieve favorable economic growth and sustainable development. Therefore, the goal of the industries of competitiveness is to achieve a privileged ...
Dissertation for obtaining a master's degree in the field: business management, specialization: international business\ Abstract The purpose of this study is to investigate the relationship between brand equity, customer satisfaction and brand loyalty. The current research is descriptive and practical in terms of purpose. In terms of data collection, it is also considered field. ...
Dissertation for Master's Degree in Marketing Management, Internal Orientation Abstract: The increasing progress and development of information and communication technology has created deep and extensive effects in business processes, and the Internet as the most effective electronic marketing platform with wide coverage has made it possible for companies to reach various ...
Academic transcript for obtaining a master's degree in the field: business management, major: insurance. Abstract In this research, the general goal of the development and stability of the insurance industry is to achieve this goal, we must focus on attracting, retaining and loyalty of policyholders. With the increasing competition between insurance companies in the field of ...
Master's thesis in the field of computer engineering (artificial intelligence) abstract design and implementation of an infrared touch panel based on pattern recognition position problem Locating has always been controversial as the basis of issues raised in all types of touch screens, the meaning of positioning is to recognize the location of the finger or fingers placed. on ...
Dissertation for receiving a master's degree, field: business management, orientation: internal. Brand performance shows the success of a brand in the market, and it has been measured in many ways and from different perspectives. Available studies show that about 70% of the company's revenues can be attributed to the brand. Therefore, organizational performance and brand ...
Academic thesis for obtaining a master's degree in the field of: business management, international business orientation. The abstract of the insurance industry is one of the growing industries in the current society of the world and Iran. Due to the increase in the number of different companies and its nature; Increasing competition in the market requires conducting various ...
Dissertation for Master's degree (M.A) majoring in French translation Introduction ""Draw a beautiful picture for me"". Which parent has not encouraged his child with this suggestion? Which school teacher has not offered such an activity to his students? Because we are fascinated or at least interested in children's drawings. We expect them, we hope for them, we request them and ...
Master's degree thesis of Trend School of Management and Business Administration: Marketing Management - Introduction Today, we live in a world that is rapidly moving towards globalization, and in this way, the supply of a product takes place in a global cycle. Developments in today's world will affect most of all countries that have a single product economy (such as oil). In ...