Download more than 100 examples of thesis, proposal and project topics about modeling marketing strategies in editable WORD file format at undergraduate, graduate and doctoral levels for use and reference in research, articles, theses, student and academic projects.
Dissertation for Master's degree (M.A.) field and direction: Business Management - International Business. Abstract of the current research is to model the international marketing strategies of high-tech products in companies active in the field of nanotechnology, and in this regard, to investigate the role of marketing trends and international marketing experiences on ...
Thesis of the master's degree in the educational field: MBA 2013 Farsi Abstract Many business managers consider marketing to mean sales or advertising, while the concept of market
Academic thesis for obtaining a master's degree in the field: business management, specialization: marketing. Abstract: The competition between banks and the complexity of the marketing system of banking services have created a situation that if the competitive arena and smart solutions are not paid attention to, sometimes the banks fail in their goals and are gradually removed ...
Master's Thesis of Tourism Management Abstract Nowadays, the importance of customer orientation has increased more and more and it has been presented as the most important competitive advantage of organizations and its role in the success and progress of businesses is undeniable. The way of doing marketing operations has changed because the fields in which marketing takes place ...
Dissertation for Master's Degree in Marketing Management, Internal Orientation Abstract: The increasing progress and development of information and communication technology has created deep and extensive effects in business processes, and the Internet as the most effective electronic marketing platform with wide coverage has made it possible for companies to reach various ...
Master's thesis in the field of business management Abstract Finding a qualified and skilled workforce in today's dynamic environment is considered vital. The organization should know the standby force and know how to communicate with it. In this research, a pattern was identified for the value offered by the employer. According to this model, desirable and attractive working ...
Thesis for obtaining a master's degree in the field: business management, marketing trend, factors affecting the loyalty of GSM customers in West Mazandaran. Abstract: The secret of staying in today's business world is to have satisfied customers who not only buy from the company's services again and again, but also minimize the cost of attracting new customers by introducing ...
Thesis for obtaining a master's degree in the field: business management, specialization: marketing. Abstract: The current era cannot be compared with any back of the past eras. The dominant feature of this era is knowledge-oriented, information-oriented and high rate of changes in various fields. This is the truth that covers the business environment and shows the increasing ...
Dissertation for Master's Degree in Business Management-Marketing Abstract Among the most valuable assets of any company is its reputation, prestige and brand image. The greater the influence of these factors in the minds of consumers, the more the desire to buy the company's products increases and the company can achieve more benefits. The purpose of this research is to study ...
Dissertation for obtaining a master's degree in the field: business management, specialization: international business\ Abstract The purpose of this study is to investigate the relationship between brand equity, customer satisfaction and brand loyalty. The current research is descriptive and practical in terms of purpose. In terms of data collection, it is also considered field. ...
Thesis for obtaining a master's degree in the field: business management - marketing orientation. Abstract Today, information technology has influenced all the different areas of life and the business environment and has caused transformation, acceleration and facilitation of affairs. This impact on the tourism industry as one of the most employment-generating industries in the ...
Academic transcript for obtaining a master's degree in the field: business management, major: insurance. Abstract In this research, the general goal of the development and stability of the insurance industry is to achieve this goal, we must focus on attracting, retaining and loyalty of policyholders. With the increasing competition between insurance companies in the field of ...
Academic thesis for obtaining a master's degree in the field of: business management, international business orientation. The abstract of the insurance industry is one of the growing industries in the current society of the world and Iran. Due to the increase in the number of different companies and its nature; Increasing competition in the market requires conducting various ...
Dissertation for receiving Ph.D degree, specialization: sports management and planning, abstract of the thesis, one of the factors affecting the behavior of sports consumers, motivation and perceived risk. Therefore, the purpose of this research is to provide a sports consumption model based on perceived risk and motivation. The current research is correlational and one of the ...
Dissertation for obtaining a master's degree (M.A) field: business management, marketing orientation. Abstract In today's competitive world, there are successful companies that can create more values ??for customers and, according to Sergio Ziman[1], provide more reasons to customers to encourage them to buy and create a long-term relationship with the company. Creating superior ...
Dissertation of master's degree in the field: MBA management with marketing orientation Fall 2011 Persian Abstract: This research seeks to extract a model for selecting brand development strategies. In this research, S
Thesis of master's degree in the field: business management, orientation: international marketing Academic Year: 1391-1390 Abstract: This research aims to investigate investment attraction strategies and its obstacles in industrial development from
Academic Thesis for Master's Degree in Executive Management, Production and Operations Orientation, Summer 1990 Abstract: Today's world is the age of information, and access to information is a tool to gain advantage.
Executive Management Master's Thesis Abstract In today's marketing, the cost of losing a customer is equal to losing the benefits of the service that customer needs throughout his life. Insurance can be considered as one of the vital economic arteries of any country. The main goal of insurance marketing management is to attract new customers and retain previous customers and ...
In order to receive a master's degree in industrial engineering in July 2014, the intense market competition of banks and the establishment of new private financial institutions and banks in Iran obliges banks every
Master's thesis in the field of business management (marketing) Abstract: The present research was conducted with the aim of determining the relationship between internal marketing and organizational citizenship behavior with regard to the moderating role of distributional leadership in Bank Mellat branches of Ilam province. The research method used is descriptive and ...
Dissertation for the Master's Degree (M.A) in Public Administration, Financial Orientation Abstract: In this research, the identification and ranking of the factors influencing the attraction of financial resources based on the mixed marketing model in the branches of the Agricultural Bank of Central Province has been investigated. The research method used in this research was ...
Thesis for Master's Degree in Elementary Education Abstract: The present study was conducted with the aim of investigating the effect of teaching problem solving strategies on reducing math anxiety among female students in the sixth grade of primary school in Qazvin city. And the sample group consists of 60 students who were randomly selected from a stratified cluster of the ...
Dissertation for Master's degree (M.A) specialization: ""Marketing"" Introduction Exporting is the most common way for companies to start marketing activities abroad. One of the most important reasons for this is that exporting requires fewer resources compared to other methods of internationalization. Different countries encourage their companies to export because this ...
Dissertation for Master's Degree ""MA"" Field: Business Management Major: Marketing Abstract This research was conducted with the aim of identifying factors affecting tourism marketing in Shiraz city in 2013. The research method was applied in terms of purpose and descriptive survey in terms of data collection method. The statistical population of the research consisted of ...
Master's Thesis Field: Executive Management Orientation: Strategic Abstract: The purpose of this research is to design and explain a model to evaluate the effect of the components of the performance-based approach of industrial companies based on cost leadership and price reduction strategies in 5 industries of juice and beverages, meat products, snacks and dairy products in ...
Dissertation for Master's degree (M.A.) Abstract: At this time, the use of marketing methods and techniques has been given attention. Surveys have shown that the failure of companies and organizations is due to their inability to use private and public organizations and banks. For this reason, organizations have been forced to change their reaction to the market, they have ...
Thesis for obtaining a master's degree in the field: business management, marketing orientation. Abstract: Serious attention to service management and marketing can bring about a new transformation and orientation in banks. Some discomforts and dissatisfactions are the result of ignorance and carelessness of people who are weak in managing services, understanding contacts and ...
Dissertation for Master's Degree (M.A.) Business Administration Abstract This research is an attempt to explain the relationship between organizational factors (goals, structure, culture, management style and organizational resources) and marketing intelligence in National Bank of Iran and its purpose is to explain the concept of marketing intelligence and organizational factors ...
Dissertation for obtaining a master's degree in the field of business management, domestic business. Abstract The purpose of this research is to investigate the relationship between marketing tactics related to the quality of relationships and the relationship between the quality of relationships and the loyalty of customers of hotels in East Gilan. A sample size of 196 people ...
Thesis for obtaining a master's degree in the field: business management, specialization: transformation management. Abstract One of the most valuable assets of any company is the brand equity. Companies that have a high position in the minds of consumers in terms of special brand value can easily be considered more profitable among other companies in their respective ...
Master's Thesis in Executive Management (M.A) Abstract Based on empirical research and proposed theories, marketing includes three basic and important principles: creating value for customers, creating competitive advantage, and focusing on customers' wants and needs. The task of marketing is to create more value for customers than competitors. Tacit knowledge is knowledge that ...
Dissertation for receiving Master's degree (M.A) in the field of ""Marketing"" Abstract The idea of ??the need for scientific planning of Elvand Kashi Industries Company was the basis for the creation of the issue of developing a marketing plan in the eyes of the researcher. Therefore, in order to achieve this goal, after obtaining permission, the researcher proceeded to ...
Dissertation for receiving a master's degree in the field: executive management, direction: strategic. Abstract: The purpose of this research is to investigate the possibility of using a balanced scorecard to implement its strategies in Saipa Automobile Company. Balanced scorecard is one of the performance evaluation techniques of organizations that evaluates the organization ...
Dissertation for receiving a master's degree in the field of business management, orientation: Marketing Abstract Electronic banking is one of the main strategies of all banks in the world due to its countless advantages. Today, banking cannot be imagined without the use of electronic banking. Marketing is also one of the tools that can increase the growth of the bank's income. ...
Thesis for obtaining a master's degree (M.A.) field: business management, marketing orientation, research abstract of the banking industry, one of the most important and prominent industries in the world, today, banks in advanced countries act as pioneers, professional consultants, experts in increasing the financial resources of companies and collecting and exchanging the ...
Dissertation for Master's degree (M.A.) Abstract The success of service organizations in line with market-oriented activities requires that the commitment of employees is guaranteed. One of the ways to achieve such a commitment is to implement internal marketing programs. Considering the importance of internal marketing and market orientation, the present research tries to ...
Dissertation for receiving a master's degree in the field of executive management with a focus on marketing. Abstract The purpose of this research is to investigate the effect of social marketing on the loyalty of customers of Qarz al-Hasneh Mehr Bank of Iran, branches of Ardabil province. The current research is survey in terms of method and practical in terms of purpose. The ...
Thesis for obtaining a master's degree (M.A) (Field: Business Management, Major: Domestic Business) Abstract: In today's ultra-competitive world, the secret of survival and success of organizations is to understand the competitive structure of the market. Achieving this understanding requires management's knowledge and understanding of customer's opinions and demands, and ...
Master's Thesis in Business Management, International Business, Abstract: Managers who are involved in export marketing, initially show a desire to make decisions about the method of entry to expand their market abroad. The purpose of this research is to investigate the effective factors that affect the choice of the method of entering the foreign market of an export company. ...
Dissertation for obtaining a master's degree in the field: business management, orientation: insurance. Abstract The insurance industry, as a service sector, has a compensatory and protective role in the economy of any country, so that the successful operation of this industry creates a motivation and stimulus for other industries and the development of that economy. Therefore, ...
Thesis for obtaining a master's degree in the field: business management, specialization: domestic business, abstract Organizations currently operate in a dynamic and confusing environment. One of the most obvious features of the present era is the continuous and dramatic changes that occur in their social, cultural, political, economic and technological conditions. The main ...
Master's Thesis of Business Administration - Marketing (M.A.) Abstract: Marketing related to better understanding of customers' needs and demands and providing services according to their needs can lead to cost reduction. Customer loyalty is very important in all industries and organizations. The aim of the current research was to determine the effective factors on relational ...
Dissertation for Master's Degree (M.Sc) Chemistry-Physics Abstract: In this thesis, the role of efficient marketing and sales techniques and methods in the chemical industry has been discussed and investigated. In fact, the main task of marketing, which is to find the market and the logical combination of 4 actions of attracting and attracting customer attention, making the ...
Dissertation for Obtaining an M.A. degree in the field of educational management in the academic year 1393-1394. Abstract: Recently, a new concept has been proposed in the theoretical foundations of management, which is called organizational maturity.
Abstract The general purpose of the research is to analyze the content of social studies books for the fourth and fifth grades of elementary school based on metacognitive skills. Descriptive research method and basically a ""research"" Content analysis " is cup
Thesis for obtaining a master's degree (M.A., business management, international orientation, academic year 92-91, abstract, increasing competition, especially in the service sector, paying more attention to customer retention.
Thesis of master's degree in media management, winter 2013, the study of Hamshahri, Jam Jam and Khorasan online newspapers, the literature abstract of the subject in the field of online newspapers, including articles
Dissertation of Master's Degree in Industrial Engineering – Summer Industries 2013 Abstract A supply chain is a collection of suppliers, manufacturers, and distributors.
Dissertation for Master's Degree in Industrial Engineering, Mehr 2011, Identifying the value[1] of customers, one of the main components of success in the store. There are different types that are more attention today than before
Dissertation for the Master's degree ""M.A."" (Business Management - International Orientation) Abstract Electronic business is a phenomenon that requires comprehensive transformation in all aspects of business activities of companies to achieve business facilitation. This, in addition to micro-developments that happen at the company level, strongly requires changes in the ...
Thesis for receiving the degree of M.Sc. Industrial Engineering-Industrial Engineering Summer 2013 Abstract: In today's age, are there fewer companies? It can be seen that it is exclusively related to the production of a product.
Dissertation for Master's Degree in Industrial Engineering, Industrial Orientation, Esfand 90, Abstract Today, due to the progress in technology, the globalization of markets, the diversity of customer demand, and the increase
Master's thesis in the field of tourism management, tourism development planning trend. Abstract In this research, using Hedman and Kaling's conceptual model of e-business, it aims to provide an ontology for the e-business model in the tourism industry. Based on this, in this thesis, the components of the tourism business model are first explained based on the seven components ...
1 Introduction Today, customers have high expectations from banks to provide various services. They demand new levels of comfort and flexibility along with the power and ease of use of financial management products and services that traditional banking is not able to provide these services at this level (Tan and Teo [1], 2000). Compared to traditional banking, electronic banking ...
March 2013 Field: Economics Orientation: Economic Sciences Abstract: In the highly competitive environment of the food industry, the preservation and development of the market is the result of the brand's performance. Therefore, identifying the effect of the brand on the sales performance of ingredients.
Master's Thesis of Faculty of Technical Engineering, Department of Industrial Management (Production) Abstract Now that in the global economy, customers determine the company's survival, companies can no longer ignore the expectations and demands of customers. They should focus all their activities and capabilities on customer satisfaction. The level of customer satisfaction ...
Thesis for obtaining a master's degree in the field of geography and tourism planning. Abstract: Medical tourism, which is the result of the merger of the two most profitable branches of tourism and medical services, has always been and continues to be of interest in the world, so that according to international statistics, this branch of the tourism industry, even during the ...
MBA Master's Thesis Strategy Orientation Abstract In global competition, customer demand for high quality and fast service has made companies unable to handle all the work alone. Based on this, activities such as material procurement, product production and planning, product storage service, inventory control, distribution, delivery and customer service have now been transferred ...
Dissertation for Master's degree in psychology department: general psychology trend, abstract comparison of self-discipline ability, personality traits and family functioning of gifted and normal female students of Shole Shakuri, adolescents are the future assets of the society. Special schools for the cultivation of brilliant talents have a relatively different environment from ...
Dissertation for Master's Degree in Management (M. Sc) Finance Orientation Abstract The aim of this research is the effect of organizational culture on the financial performance of companies admitted to the Tehran Stock Exchange. Cameron and Quinn 2006 questionnaire was used to measure organizational culture, and asset return index was used to measure financial performance using ...
Dissertation for Master's Degree (M.A.) Major: ""Insurance Management"" Introduction: Currently, the knowledge society or knowledge-based economy is characterized by factors such as increased competitiveness, technological innovation, and the global nature of markets. In this regard, companies should pay a lot of attention to knowledge when conducting their business, because ...
Department of Business Management - Evolution of Master's Thesis The abstract of the study of companies indicates that, due to the many changes in the business environment, successful companies, in addition to working better than their competitors, are also more adaptable to their environmental changes and have the necessary planning in facing the changing environment. In such a ...
Dissertation for Master's degree ""M.A"" in Business Management International Business Abstract The aim of this research was to investigate the effect of brand personality on trust, attachment and commitment to the brand in the detergent industry. For this purpose, 385 consumers of detergents who buy from chain stores in Tehran were selected as a sample and answered the standard ...
Thesis for obtaining a master's degree in the field: Business Management - Major: Marketing Abstract Examining the relationship between market-oriented culture and business performance (Case study: Golestan province's manufacturing companies) The main purpose of this research is to investigate the relationship between market-oriented culture and business performance in ...
Academic Thesis for Master's Degree Field: Business Management Major: International Business Abstract The increase in competition in the industry sector and the increase in the level of knowledge and awareness of customers has caused more attention to customer retention. The issue of customer loyalty and trust in the brand and the factors affecting it is of particular ...
Dissertation for Master's Degree in Remote Sensing and Geographical Information System - Water and Soil Resources Abstract The increase in population and the excessive development of cities, especially in their outskirts, regardless of environmental and human characteristics, has caused irreparable damage to the environment and its residents. For this reason, the issues of ...
Dissertation for receiving Ph.D. specialization: sports management and planning 1.1 Introduction The chaotic economic situation has had a significant impact on the attendance of all kinds of sports customers and consumers, including spectators, participants, buyers of goods, etc. For this reason, investigating the behavior of sports consumers [1] has gained significant ...
Master's Thesis of Business Administration, Insurance Management, Abstract The success of an organization is determined only by the set of clear goals that the organization sets for itself. For many service organizations, profit is an important goal and can be a combination of short-term financial results (increased resources or cash flow) and increased brand equity. Factors ...
Thesis for obtaining a master's degree in the field: business management, transformation orientation, background and purpose: employees are known as a potential source of resistance to change (Okumos and Hemmington, 1998), as the experiences of an organization change, its members have different interpretations and expectations for those changes. Cognitive understanding of the ...
Dissertation for receiving the master's degree ""M.A."" Orientation: International Trade Abstract: During the last two decades, export has been recognized as one of the activities that accelerate economic growth. Exporting plays the role of a key factor for companies in achieving a competitive advantage in today's turbulent market. On the other hand, the relationship between ...
Master's Thesis of Business Management-Marketing Knowledge Management (KM) and Customer Relationship Management (CRM) are two key tools for any company in the current competitive environment. Also, knowledge management is an important issue in the implementation of customer relationship management. Customer relationship management begins with a work strategy. This strategy ...
Master's Thesis of Business Administration, Domestic Business, Abstract: Intellectual capital is one of the most important organizational assets known in organizations today. In modern management attitudes, the use of assets such as human capital, structural capital, and communication capital plays a significant role in the development of businesses, among which banks, as one of ...
Dissertation for Master's Degree (M.A) in Public Administration Abstract The purpose of this research is to ""investigate the role of quality culture in the establishment of knowledge management"". Quality culture, which is a subset of organizational culture, helps the continuous improvement of the organization. The quality culture at the university level is defined as a set of ...
Evaluating the readiness to use an enterprise solution (ERP) based on critical success factors (case study: Iran Khodro Diesel Company) Abstract The enterprise resource planning system is a software package with a wide application that integrates all the functions of the organization in a single system. In order to successfully implement an ERP[i] project in the organization, it ...
Thesis for obtaining a master's degree in the field: business management, specialization: insurance, abstract Iranian organizations are in need of strategic change and transformation now more than ever. Environmental opportunities and threats today have shown their effects in Iran's economy more than in the past. Organizations in the process of gaining a suitable competitive ...
Master's Thesis of Business Administration - Internal Business Orientation Abstract Considering the development of a competitive environment between the challenge of customer satisfaction and creating more loyalty, it suggests that companies and organizations resort to new marketing strategies in order to satisfy their customers as much as possible. One of the strategies to ...
Dissertation for M.A. degree. Abstract Considering the importance of customer satisfaction in the use of new technologies in the distribution of goods and services, as well as the widespread use of smart fuel cards, which are being implemented as one of the new methods of providing services; Therefore, investigating the impact of providing services in the form of new methods on ...
Academic Dissertation for Master's degree in the field: Business Management, International Business. Abstract The use of new quality engineering methods has been increasing in recent years, so that industrial and service companies use these quality engineering methods to produce and provide their products and services in accordance with the changing demands of customers.
Thesis for obtaining a master's degree in the field: business management, orientation: international business. Abstract Previously and even until the end of the 20th century, ensuring customer satisfaction and loyalty was more of a slogan. Today, many efforts are made to improve quality management tools and expand the culture of customer orientation by researchers, experts and ...