Download more than 100 examples of thesis, proposal and project topics about marketing tactics in editable WORD file format at undergraduate, graduate and doctoral levels for use and reference in research, articles, theses, student and academic projects.
Dissertation for Master's degree (M.A) specialization: ""Marketing"" Introduction Exporting is the most common way for companies to start marketing activities abroad. One of the most important reasons for this is that exporting requires fewer resources compared to other methods of internationalization. Different countries encourage their companies to export because this ...
Dissertation for obtaining a master's degree in the field of business management, domestic business. Abstract The purpose of this research is to investigate the relationship between marketing tactics related to the quality of relationships and the relationship between the quality of relationships and the loyalty of customers of hotels in East Gilan. A sample size of 196 people ...
Dissertation for Master's Degree in Business Administration, Marketing, Chapter 1: General Research 1-1- Introduction In today's world, buyers are faced with many questions and buts and ifs to make a decision in the purchasing process. The variety of different products has caused customers to face many choices. On the other hand, companies have realized that the cost of ...
March 2013 Field: Economics Orientation: Economic Sciences Abstract: In the highly competitive environment of the food industry, the preservation and development of the market is the result of the brand's performance. Therefore, identifying the effect of the brand on the sales performance of ingredients.
Dissertation for Master's Degree in Business Administration (M.A.) Direction: Marketing Abstract With the expansion of competition and the saturation of many markets and continuous changes in the environment and the composition of the population, companies faced the fact that, today, each customer has its own special value and now companies have to fight to gain a greater share ...
Business Management Thesis: Introduction: The world we live in is witnessing tremendous changes. The speed of these developments is increasing day by day, so that it cannot be compared with the distant past in any way. If we want to be ready to accompany and have the necessary power to keep pace with these developments, we must inevitably create and develop appropriate and ...
Thesis of master's degree in business management, marketing orientation, summer 1991. Abstract: This research with the subject of "" Investigating the effect of social marketing factors on the value of the bank's brand name from the customers' point of view (Study
Abstract Today, word of mouth advertising as One of the common tools of marketing and advertising has gained great importance among marketers, so that studies show that advertising
Thesis of the master's degree in the educational field: MBA 2013 Farsi Abstract Many business managers consider marketing to mean sales or advertising, while the concept of market
Thesis of master's degree in business management, international business orientation, winter 90, abstract, rapid growth under the structures of the Internet, new opportunities and methods for doing business to all the world.
Academic Thesis for Master's Degree in Executive Management, Production and Operations Orientation, Summer 1990 Abstract: Today's world is the age of information, and access to information is a tool to gain advantage.
Executive Management Master's Thesis Abstract In today's marketing, the cost of losing a customer is equal to losing the benefits of the service that customer needs throughout his life. Insurance can be considered as one of the vital economic arteries of any country. The main goal of insurance marketing management is to attract new customers and retain previous customers and ...
In order to receive a master's degree in industrial engineering in July 2014, the intense market competition of banks and the establishment of new private financial institutions and banks in Iran obliges banks every
Master's thesis in the field of business management (marketing) Abstract: The present research was conducted with the aim of determining the relationship between internal marketing and organizational citizenship behavior with regard to the moderating role of distributional leadership in Bank Mellat branches of Ilam province. The research method used is descriptive and ...
Dissertation for the Master's Degree (M.A) in Public Administration, Financial Orientation Abstract: In this research, the identification and ranking of the factors influencing the attraction of financial resources based on the mixed marketing model in the branches of the Agricultural Bank of Central Province has been investigated. The research method used in this research was ...
Master's Thesis in Business Administration (Marketing) Abstract: Along with universities becoming more competitive in attracting students at the national and international level, many universities in the world are trying to identify the tastes of their candidates and plan for the university based on them. For this purpose, they use marketing methods and tools. In Iran, ...
Dissertation for Master's degree (M.A.) orientation: industrial and organizational, examining the relationship between knowledge management and marketing related to customer relationship management among bank employees in Sepidan city. Abstract The purpose of this research was to explain the relationship between knowledge management and marketing related to customer relationship ...
Dissertation for M.Sc degree in geography and rural planning Abstract There are relationships between urban and rural settlements as components of the spatial organization of an area, and these relationships are effective in the development or non-development of these two areas. Studies conducted by foreign and Iranian researchers show that in Iran, most of these relationships ...
Academic thesis for obtaining a master's degree in the field: business management, specialization: marketing. Abstract: The competition between banks and the complexity of the marketing system of banking services have created a situation that if the competitive arena and smart solutions are not paid attention to, sometimes the banks fail in their goals and are gradually removed ...
Master's thesis in the field of business management (marketing) Abstract: Small and medium-sized companies have an undeniable effect on the economic situation of any country. These companies owe a major part of their success to the use of entrepreneurship in their organizations. This feature has caused them to perform their assigned tasks in different ways. One of these tasks is ...
Dissertation for Master's Degree ""MA"" Field: Business Management Major: Marketing Abstract This research was conducted with the aim of identifying factors affecting tourism marketing in Shiraz city in 2013. The research method was applied in terms of purpose and descriptive survey in terms of data collection method. The statistical population of the research consisted of ...
Dissertation for Master's degree (M.A.) Abstract: At this time, the use of marketing methods and techniques has been given attention. Surveys have shown that the failure of companies and organizations is due to their inability to use private and public organizations and banks. For this reason, organizations have been forced to change their reaction to the market, they have ...
Thesis for obtaining a master's degree in the field: business management, marketing orientation. Abstract: Serious attention to service management and marketing can bring about a new transformation and orientation in banks. Some discomforts and dissatisfactions are the result of ignorance and carelessness of people who are weak in managing services, understanding contacts and ...
Dissertation for Master's Degree in Business Management (International Business) Abstract In today's ultra-competitive world, the secret of survival and success of organizations is to understand the competitive structure of the market. Achieving this understanding requires the management's knowledge and understanding of the customer's opinions and wishes, and the evaluation and ...
Dissertation for Master's Degree (M.A.) Business Administration Abstract This research is an attempt to explain the relationship between organizational factors (goals, structure, culture, management style and organizational resources) and marketing intelligence in National Bank of Iran and its purpose is to explain the concept of marketing intelligence and organizational factors ...
Thesis for obtaining a master's degree in the field: business management, specialization: transformation management. Abstract One of the most valuable assets of any company is the brand equity. Companies that have a high position in the minds of consumers in terms of special brand value can easily be considered more profitable among other companies in their respective ...
Master's Thesis in Executive Management (M.A) Abstract Based on empirical research and proposed theories, marketing includes three basic and important principles: creating value for customers, creating competitive advantage, and focusing on customers' wants and needs. The task of marketing is to create more value for customers than competitors. Tacit knowledge is knowledge that ...
Dissertation for obtaining a master's degree (M.A) field: business management, marketing orientation. Abstract In today's competitive world, there are successful companies that can create more values ??for customers and, according to Sergio Ziman[1], provide more reasons to customers to encourage them to buy and create a long-term relationship with the company. Creating superior ...
Master's Thesis of Tourism Management Abstract Nowadays, the importance of customer orientation has increased more and more and it has been presented as the most important competitive advantage of organizations and its role in the success and progress of businesses is undeniable. The way of doing marketing operations has changed because the fields in which marketing takes place ...
Dissertation for receiving Master's degree (M.A) in the field of ""Marketing"" Abstract The idea of ??the need for scientific planning of Elvand Kashi Industries Company was the basis for the creation of the issue of developing a marketing plan in the eyes of the researcher. Therefore, in order to achieve this goal, after obtaining permission, the researcher proceeded to ...
Dissertation for Master's Degree in Marketing Management, Internal Orientation Abstract: The increasing progress and development of information and communication technology has created deep and extensive effects in business processes, and the Internet as the most effective electronic marketing platform with wide coverage has made it possible for companies to reach various ...
Dissertation for Master's degree (M.A.) field and direction: Business Management - International Business. Abstract of the current research is to model the international marketing strategies of high-tech products in companies active in the field of nanotechnology, and in this regard, to investigate the role of marketing trends and international marketing experiences on ...
Dissertation for receiving a master's degree in the field of business management, orientation: Marketing Abstract Electronic banking is one of the main strategies of all banks in the world due to its countless advantages. Today, banking cannot be imagined without the use of electronic banking. Marketing is also one of the tools that can increase the growth of the bank's income. ...
Dissertation for Master's Degree (M.A) in Business Management Abstract In today's world, companies compete with each other to achieve higher sales and profits. It is vital to pay attention to the marketing mix in companies to increase sales, especially in Pegah Golpayegan Company. In a competitive structure, the market, above all, is the management's knowledge and understanding ...
Thesis for obtaining a master's degree (M.A.) field: business management, marketing orientation, research abstract of the banking industry, one of the most important and prominent industries in the world, today, banks in advanced countries act as pioneers, professional consultants, experts in increasing the financial resources of companies and collecting and exchanging the ...
Dissertation for Master's degree (M.A.) Abstract The success of service organizations in line with market-oriented activities requires that the commitment of employees is guaranteed. One of the ways to achieve such a commitment is to implement internal marketing programs. Considering the importance of internal marketing and market orientation, the present research tries to ...
Field: Executive Management Abstract Today, internal marketing has become an important issue for service marketing and service quality in organizations. Organizations try to provide good service quality and better satisfaction to their external customers through external marketing concepts and approaches. One of the important features of services is the direct interaction of ...
Abstract Today, the business world is based on ""customer satisfaction"" in such a way that expanding services and even providing them without considering this principle is not only difficult, but also impossible. The intensity of competition in the markets and the understanding of the importance of keeping customers has made banks gradually take steps towards maintaining ...
The thesis for receiving the master's degree (M.A) in the field of business management, marketing, the abstract of this research with the title ""Comparison of the effect of emotional intelligence and marketing intelligence on the success of economic enterprises in marketing"" was carried out with this overall goal and 5 sub-goals in 2013 in Bo Ali Industrial Town, Hamedan. This ...
Academic Thesis for Master's degree (M.A) Field: Business Management-Insurance Management Abstract The increase in competition, the dynamism and complexity of the environment, the growth of customer expectations and the emergence of new innovations in the country's service industry have created many changes in the attitude of organizations towards the customer and made them ...
Dissertation for receiving a master's degree in the field of executive management with a focus on marketing. Abstract The purpose of this research is to investigate the effect of social marketing on the loyalty of customers of Qarz al-Hasneh Mehr Bank of Iran, branches of Ardabil province. The current research is survey in terms of method and practical in terms of purpose. The ...
Thesis for obtaining a master's degree (M.A) (Field: Business Management, Major: Domestic Business) Abstract: In today's ultra-competitive world, the secret of survival and success of organizations is to understand the competitive structure of the market. Achieving this understanding requires management's knowledge and understanding of customer's opinions and demands, and ...
Abstract In the resource-based perspective, there is a belief that inimitable, valuable, rare and socially complex resources and capabilities create superior competitive advantage. The success of an organization depends on the development of capabilities and relationships that are unique to the company and are maintained in the medium to long term. The current research seeks to ...
Dissertation for obtaining a master's degree in the field: business management, orientation: insurance. Abstract The insurance industry, as a service sector, has a compensatory and protective role in the economy of any country, so that the successful operation of this industry creates a motivation and stimulus for other industries and the development of that economy. Therefore, ...
Thesis for obtaining a master's degree in the field: business management, specialization: domestic business, abstract Organizations currently operate in a dynamic and confusing environment. One of the most obvious features of the present era is the continuous and dramatic changes that occur in their social, cultural, political, economic and technological conditions. The main ...
Dissertation for Master's Degree in Business Administration - The definition of social marketing has changed over the years and its tools, techniques and concepts have evolved and improved. A review of past research shows that although social marketing is most commonly used in the health sector, it also has potential in sectors such as protecting resources, energy and the ...
Dissertation for the Master's Degree in Business Administration (M.A) Major: Marketing Abstract The aim of this research is to design a conceptual model of sustainable tourism based on sustainable marketing. This model includes independent variables of social stability, political stability, service quality, environmental sustainability, cultural sustainability, sustainable ...
Master's Thesis of Business Administration - Marketing (M.A.) Abstract: Marketing related to better understanding of customers' needs and demands and providing services according to their needs can lead to cost reduction. Customer loyalty is very important in all industries and organizations. The aim of the current research was to determine the effective factors on relational ...
Dissertation for Master's Degree in Executive Management, Marketing and Export Orientation Abstract: Efficient management of customer relations is an important challenge in business competition. Organizations need information about who their customers are, what their expectations and needs are, and how to meet their needs. This research investigates the relationship between ...
Dissertation for Master's Degree (M.Sc) Chemistry-Physics Abstract: In this thesis, the role of efficient marketing and sales techniques and methods in the chemical industry has been discussed and investigated. In fact, the main task of marketing, which is to find the market and the logical combination of 4 actions of attracting and attracting customer attention, making the ...
Dissertation for M.A. Degree: Business Management, Marketing Orientation ""Abstract"" The purpose of this research was to investigate the role of social marketing media in depositing customers of Mehr Financial and Credit Institution in Tehran province. The current research is descriptive and correlational in terms of its purpose, which is practical in terms of its purpose, ...
Abstract: Today, dental clinics are adapting to environmental changes. Although marketing may have been considered frowned upon in the past, these days dental clinics are beginning to embrace the benefits of marketing. Customer involvement in choosing healthcare services has grown exponentially. Therefore, clinics must learn to respect the client, discover their needs and ...
Dissertation of Master's Degree Course in Curriculum Planning Semester: 94-93 First chapter: General -1. Introduction: Teachers need to be one of the most effective elements in education
Master's Thesis in the field of Educational Sciences, Educational Planning, 2013 Abstract The purpose of this research was to determine the feasibility of product-oriented skill training in the country, which seeks to answer three questions:
Dissertation for Obtaining an M.A. degree in the field of educational management in the academic year 1393-1394. Abstract: Recently, a new concept has been proposed in the theoretical foundations of management, which is called organizational maturity.
Dissertation for Master's Degree in Executive Management, Marketing and Export Orientation, December 2013 Abstract: Marketing and its effect on commercial performance, including important topics in market and customer management.
Master's degree thesis of Master's degree: MBA ???? Abstract: In recent years, the importance of the experience of buying pleasure
Dissertation for receiving a master's degree (M.A.) orientation: ""Marketing"" Spring 2018 Abstract The purpose of this research is to analyze the effect of consumer perception of social responsibility on the attractiveness of shopping centers.
Master's Thesis in Educational Management (M.A.) Academic Year 2012-1393 Abstract The subject of the current research is to examine the relationship between the organizational excellence model (EFQM) and the performance of education
Dissertation for Master's Degree in Educational Planning Summer 2019 Abstract: This research aims to investigate the quality of services of educational complexes in districts 1 and 2 of A
Thesis of Master's Degree in Commercial Management, Insurance Orientation, Summer 2019 Abstract The food industry can be considered the most key industries of any country. This industry by solving the basic needs of families
Dissertation for Master's Degree (M.A) in Business Management, Marketing Orientation, Winter 2013 Abstract In this research, the effect of key factors on the development of new products in carpet companies in Aran and
Dissertation for M.A. specialization: Marketing Winter 2011-1-Introduction Today, with the competitive markets and continuous changes in the environment, organizations have realized the fact that human
Thesis for obtaining a master's degree (M.A., business management, international orientation, academic year 92-91, abstract, increasing competition, especially in the service sector, paying more attention to customer retention.
Dissertation of master's degree in the field: MBA management with marketing orientation Fall 2011 Persian Abstract: This research seeks to extract a model for selecting brand development strategies. In this research, S
Dissertation for receiving Master's Degree (M.A.) Field: Industrial Management (Production Orientation) Summer 1990 Abstract With the current progress of industries, the return and reuse of used products is one of the activities of May.
Dissertation for obtaining a master's degree (M.A) Business Management - Marketing Orientation Summer 2019 Abstract Considering the ever-increasing speed of changes and competition in the economic world, managers should have
Thesis of Master's Degree in Business Management, Marketing Orientation, Summer 2013 Abstract With the emergence of phenomena such as e-commerce and e-business, the methods used in the field of increasing
Thesis of master's degree in media management, winter 2013, the study of Hamshahri, Jam Jam and Khorasan online newspapers, the literature abstract of the subject in the field of online newspapers, including articles
Dissertation for obtaining a master's degree in public management Human Resources Winter 2013 The aim of this research is to investigate the relationship between the quality of work life and customer relationship management in
Thesis of master's degree in the field: business management, orientation: international marketing Academic Year: 1391-1390 Abstract: This research aims to investigate investment attraction strategies and its obstacles in industrial development from
Master's Thesis in Accounting (M.A) Abstract We are all familiar with the meaning and concept of cheating, although cheating can be generalized to many examples, but we mean cheating in academic exams. Cheating is a dishonest behavior, it is a way other than the honorable way and reaching reality and truth, it is other than the legitimate way and showing oneself with an upside ...
Master's thesis in accounting, the present research was done to provide evidence to clarify the relationship between the quality of profit and the liquidity of stocks, as well as to evaluate the impact of the quality of profit on the liquidity of stocks. In this research, 96 companies admitted to the Tehran Stock Exchange in the 5-year period of 1387-1392 (with one year in ...
Dissertation of Master's Degree in Industrial Engineering – Summer Industries 2013 Abstract A supply chain is a collection of suppliers, manufacturers, and distributors.
Dissertation for Master's Degree in Industrial Engineering, Mehr 2011, Identifying the value[1] of customers, one of the main components of success in the store. There are different types that are more attention today than before
Dissertation for the Master's degree ""M.A."" (Business Management - International Orientation) Abstract Electronic business is a phenomenon that requires comprehensive transformation in all aspects of business activities of companies to achieve business facilitation. This, in addition to micro-developments that happen at the company level, strongly requires changes in the ...
Dissertation for Master's Degree in Psychology Abstract: The present research was conducted with the aim of evaluating the quality of services in the secondary schools of Garmsar city. This research is applied and descriptive (survey). The number of the statistical population is 2029 people, of which 322 people were randomly selected as a sample and examined. To collect ...
Thesis for receiving the degree of M.Sc. Industrial Engineering-Industrial Engineering Summer 2013 Abstract: In today's age, are there fewer companies? It can be seen that it is exclusively related to the production of a product.
Master's thesis in the field of business management Abstract Finding a qualified and skilled workforce in today's dynamic environment is considered vital. The organization should know the standby force and know how to communicate with it. In this research, a pattern was identified for the value offered by the employer. According to this model, desirable and attractive working ...