Download more than 100 examples of thesis, proposal and project topics about marketing program innovation in editable WORD file format at undergraduate, graduate and doctoral levels for use and reference in research, articles, theses, student and academic projects.
Master's thesis in the field of business management (marketing) Abstract: Small and medium-sized companies have an undeniable effect on the economic situation of any country. These companies owe a major part of their success to the use of entrepreneurship in their organizations. This feature has caused them to perform their assigned tasks in different ways. One of these tasks is ...
Thesis for obtaining a master's degree in the field: business management, specialization: transformation management. Abstract One of the most valuable assets of any company is the brand equity. Companies that have a high position in the minds of consumers in terms of special brand value can easily be considered more profitable among other companies in their respective ...
Master's Thesis in Executive Management (M.A) Abstract Based on empirical research and proposed theories, marketing includes three basic and important principles: creating value for customers, creating competitive advantage, and focusing on customers' wants and needs. The task of marketing is to create more value for customers than competitors. Tacit knowledge is knowledge that ...
Dissertation for Master's degree (M.A.) field and direction: Business Management - International Business. Abstract of the current research is to model the international marketing strategies of high-tech products in companies active in the field of nanotechnology, and in this regard, to investigate the role of marketing trends and international marketing experiences on ...
Dissertation for Master's degree (M.A.) Abstract The success of service organizations in line with market-oriented activities requires that the commitment of employees is guaranteed. One of the ways to achieve such a commitment is to implement internal marketing programs. Considering the importance of internal marketing and market orientation, the present research tries to ...
Abstract In the resource-based perspective, there is a belief that inimitable, valuable, rare and socially complex resources and capabilities create superior competitive advantage. The success of an organization depends on the development of capabilities and relationships that are unique to the company and are maintained in the medium to long term. The current research seeks to ...
Dissertation for obtaining a doctorate degree in the field of geography and rural planning. Dissertation/dissertation abstract: The development of the agricultural sector in rural areas is based on the existence of natural talents and the realization of planning goals for the establishment of development facilities and requirements. This is despite the fact that some rural ...
Dissertation for Master's degree ""M.A"" in Business Management International Business Abstract The aim of this research was to investigate the effect of brand personality on trust, attachment and commitment to the brand in the detergent industry. For this purpose, 385 consumers of detergents who buy from chain stores in Tehran were selected as a sample and answered the standard ...
Thesis for obtaining a master's degree in the field: business management, transformation orientation, background and purpose: employees are known as a potential source of resistance to change (Okumos and Hemmington, 1998), as the experiences of an organization change, its members have different interpretations and expectations for those changes. Cognitive understanding of the ...
Academic Thesis for Master's degree in the field: Public Administration, Human Resources, Abstract The purpose of this research is to investigate the effect of team atmosphere and leadership empowerment on knowledge sharing behavior among employees of educational groups in Rasht district. Therefore, it is practical in terms of purpose, and in terms of the method of data ...
Thesis for obtaining a master's degree in the field: business management, marketing trend, factors affecting the loyalty of GSM customers in West Mazandaran. Abstract: The secret of staying in today's business world is to have satisfied customers who not only buy from the company's services again and again, but also minimize the cost of attracting new customers by introducing ...
Dissertation for Master's Degree, Business Management (International Marketing) Abstract Today, the speed of changes and the intensity of competition among organizations in various industries have made them face limited resources, and the stability and survival of organizations depends on achieving a competitive advantage in cost, quality, innovation, and delivery ...
The thesis for receiving a master's degree in business management (international marketing orientation) is a research abstract of the electronic market of an inter-organizational information system that allows buyers and sellers participating in some markets, independent of third parties, to provide information and suggestions about prices and products. The use of this new ...
Dissertation for Master's Degree in International Business Management Abstract The basis of business in any country is based on the activities of small and medium enterprises. In our country, despite the fact that more than 95% of all production units are in the small and medium industries group, these enterprises have not gained a significant share in the national gross product ...
Dissertation for Master's Degree (M.A.) Direction: ""International Marketing"" The abstract of the present research discusses the effects of globalization on the country's road construction machinery manufacturing industry. The hypotheses raised in this research were analyzed by PLS test. The results show that the membership of the World Trade Organization will have an effect on ...
Thesis for obtaining a master's degree in the field of: business management, marketing orientation. Abstract This research seeks to evaluate the performance of Bank Tejarat branches in Gilan province based on the indicators of the EFQM organizational excellence model. The current research is descriptive in terms of its practical purpose and data collection method and is ...
Thesis for obtaining a master's degree in the field of: business management, specialization: marketing. Abstract In recent years, the subject of brand and especially the special value of the brand has attracted the attention of researchers and practitioners in the field of marketing. The purpose of this research is to investigate the factors affecting the special value of the ...
Field of study: executive management, orientation: marketing, introduction, with the expansion of information technology, all aspects of human life have undergone a fundamental transformation, so that the current world has undergone a complete transformation, perhaps it can be said that the current industrial world has no choice but to choose this transformation, and stagnation ...
Thesis of master's degree in business management, marketing orientation, summer 1991. Abstract: This research with the subject of "" Investigating the effect of social marketing factors on the value of the bank's brand name from the customers' point of view (Study
Abstract Today, word of mouth advertising as One of the common tools of marketing and advertising has gained great importance among marketers, so that studies show that advertising
In order to receive a master's degree in industrial engineering in July 2014, the intense market competition of banks and the establishment of new private financial institutions and banks in Iran obliges banks every
Dissertation for Master's degree (M.A.) orientation: industrial and organizational, examining the relationship between knowledge management and marketing related to customer relationship management among bank employees in Sepidan city. Abstract The purpose of this research was to explain the relationship between knowledge management and marketing related to customer relationship ...
Dissertation for Master's degree (M.A.) Abstract: At this time, the use of marketing methods and techniques has been given attention. Surveys have shown that the failure of companies and organizations is due to their inability to use private and public organizations and banks. For this reason, organizations have been forced to change their reaction to the market, they have ...
Dissertation for Master's Degree in Business Management (International Business) Abstract In today's ultra-competitive world, the secret of survival and success of organizations is to understand the competitive structure of the market. Achieving this understanding requires the management's knowledge and understanding of the customer's opinions and wishes, and the evaluation and ...
Dissertation for Master's Degree (M.A.) Business Administration Abstract This research is an attempt to explain the relationship between organizational factors (goals, structure, culture, management style and organizational resources) and marketing intelligence in National Bank of Iran and its purpose is to explain the concept of marketing intelligence and organizational factors ...
Thesis for obtaining a master's degree in the field: business management - marketing orientation Abstract: Objectives: The purpose of this research is to investigate the impact of market orientation on the performance of manufacturing companies in Gilan province through innovation and competitive advantage. Methods: The statistical population of the research includes ...
Dissertation for obtaining a master's degree (M.A) field: business management, marketing orientation. Abstract In today's competitive world, there are successful companies that can create more values ??for customers and, according to Sergio Ziman[1], provide more reasons to customers to encourage them to buy and create a long-term relationship with the company. Creating superior ...
Master's Thesis of Tourism Management Abstract Nowadays, the importance of customer orientation has increased more and more and it has been presented as the most important competitive advantage of organizations and its role in the success and progress of businesses is undeniable. The way of doing marketing operations has changed because the fields in which marketing takes place ...
Dissertation for receiving Master's degree (M.A) in the field of ""Marketing"" Abstract The idea of ??the need for scientific planning of Elvand Kashi Industries Company was the basis for the creation of the issue of developing a marketing plan in the eyes of the researcher. Therefore, in order to achieve this goal, after obtaining permission, the researcher proceeded to ...
Dissertation for Master's Degree in Marketing Management, Internal Orientation Abstract: The increasing progress and development of information and communication technology has created deep and extensive effects in business processes, and the Internet as the most effective electronic marketing platform with wide coverage has made it possible for companies to reach various ...
Dissertation for Master's degree (M.A) field: Communication Sciences Abstract of the thesis (including summary, objectives, implementation methods and results obtained), the general purpose of the current research was to investigate traffic police television commercials (Sia Saki series of programs) with regard to the components of citizenship and respect for the law. The method ...
Thesis for obtaining a master's degree (M.A.) field: business management, marketing orientation, research abstract of the banking industry, one of the most important and prominent industries in the world, today, banks in advanced countries act as pioneers, professional consultants, experts in increasing the financial resources of companies and collecting and exchanging the ...
Field: Executive Management Abstract Today, internal marketing has become an important issue for service marketing and service quality in organizations. Organizations try to provide good service quality and better satisfaction to their external customers through external marketing concepts and approaches. One of the important features of services is the direct interaction of ...
Academic Thesis for Master's degree (M.A) Field: Business Management-Insurance Management Abstract The increase in competition, the dynamism and complexity of the environment, the growth of customer expectations and the emergence of new innovations in the country's service industry have created many changes in the attitude of organizations towards the customer and made them ...
Dissertation for receiving a master's degree in the field of executive management with a focus on marketing. Abstract The purpose of this research is to investigate the effect of social marketing on the loyalty of customers of Qarz al-Hasneh Mehr Bank of Iran, branches of Ardabil province. The current research is survey in terms of method and practical in terms of purpose. The ...
Dissertation for Master's Degree in Business Administration - The definition of social marketing has changed over the years and its tools, techniques and concepts have evolved and improved. A review of past research shows that although social marketing is most commonly used in the health sector, it also has potential in sectors such as protecting resources, energy and the ...
Dissertation for Master's Degree in Executive Management, Marketing and Export Orientation Abstract: Efficient management of customer relations is an important challenge in business competition. Organizations need information about who their customers are, what their expectations and needs are, and how to meet their needs. This research investigates the relationship between ...
Dissertation for Master's Degree in Business Administration, Marketing, Chapter 1: General Research 1-1- Introduction In today's world, buyers are faced with many questions and buts and ifs to make a decision in the purchasing process. The variety of different products has caused customers to face many choices. On the other hand, companies have realized that the cost of ...
Dissertation for M.A. Degree: Business Management, Marketing Orientation ""Abstract"" The purpose of this research was to investigate the role of social marketing media in depositing customers of Mehr Financial and Credit Institution in Tehran province. The current research is descriptive and correlational in terms of its purpose, which is practical in terms of its purpose, ...
Dissertation of Master's Degree Course in Curriculum Planning Semester: 94-93 First chapter: General -1. Introduction: Teachers need to be one of the most effective elements in education
Master's Thesis in the field of Educational Sciences, Educational Planning, 2013 Abstract The purpose of this research was to determine the feasibility of product-oriented skill training in the country, which seeks to answer three questions:
Dissertation for Obtaining an M.A. degree in the field of educational management in the academic year 1393-1394. Abstract: Recently, a new concept has been proposed in the theoretical foundations of management, which is called organizational maturity.
Master's degree thesis of Master's degree: MBA ???? Abstract: In recent years, the importance of the experience of buying pleasure
Dissertation for receiving a master's degree (M.A.) orientation: ""Marketing"" Spring 2018 Abstract The purpose of this research is to analyze the effect of consumer perception of social responsibility on the attractiveness of shopping centers.
Dissertation for receiving the master's degree (M.A.) public management, human resources orientation, summer 2019, abstract knowledge in today's advanced world of organizations, is rapidly becoming a competitive advantage.
Master's Thesis in Educational Management (M.A.) Academic Year 2012-1393 Abstract The subject of the current research is to examine the relationship between the organizational excellence model (EFQM) and the performance of education
Dissertation for receiving the master's degree in management "M.A." Trend: financial winter 2013 Abstract The aim of the current research is to explain the relationship between leadership competencies
Master's degree thesis of Master's degree: MBA Winter 90 Abstract: Agility means the ability of any organization to anticipate changes in the work environment. Such an organization with
Thesis for receiving the degree of master's degree (M.A) in the field of executive management
Dissertation for Master's Degree (M.A) in Business Management, Marketing Orientation, Winter 2013 Abstract In this research, the effect of key factors on the development of new products in carpet companies in Aran and
Dissertation for Master's Degree (M.A.) Field: Educational Sciences Orientation: Elementary Education Summer/ 2013 Abstract The purpose of this research is to investigate the role of electronic education classes
In order to receive a master's degree in the field of educational sciences (M.A.), orientation: educational management, autumn 2012, abstract, the main purpose of this research is to determine the relationship between organizational culture and human resources productivity in the Department of Education.
Thesis for obtaining a master's degree (M.A., business management, international orientation, academic year 92-91, abstract, increasing competition, especially in the service sector, paying more attention to customer retention.
Dissertation for obtaining a master's degree (M.A) Business Management - Marketing Orientation Summer 2019 Abstract Considering the ever-increasing speed of changes and competition in the economic world, managers should have
Dissertation for receiving a master's degree in architectural engineering, specialization: Architecture, July 2019. Abstract Children have a very special place in today's world, as far as the future of nations and their global position can be predicted based on the characteristics of their children. In advanced countries, educational methods are determined for the flourishing of ...
Dissertation for receiving a master's degree in the field of architecture, Mehr 2013 Abstract: One of our needs today is to have a space to get acquainted with new architectural technologies in the world
Thesis of master's degree in media management, winter 2013, the study of Hamshahri, Jam Jam and Khorasan online newspapers, the literature abstract of the subject in the field of online newspapers, including articles
Dissertation for obtaining a master's degree in public management Human Resources Winter 2013 The aim of this research is to investigate the relationship between the quality of work life and customer relationship management in
Thesis of master's degree in the field: business management, orientation: international marketing Academic Year: 1391-1390 Abstract: This research aims to investigate investment attraction strategies and its obstacles in industrial development from
Dissertation for receiving a master's degree in the field: Educational Management 1 Introduction In an era that is known as the explosion of knowledge and information and the development of knowledge and technology is growing rapidly, human resources education cannot remain indifferent to these developments. A deeper look at the mission of education is revealed when a human ...
Dissertation of Master's Degree in Industrial Engineering – Summer Industries 2013 Abstract A supply chain is a collection of suppliers, manufacturers, and distributors.
Dissertation for Master's Degree in Industrial Engineering, Mehr 2011, Identifying the value[1] of customers, one of the main components of success in the store. There are different types that are more attention today than before
Faculty of Basic Sciences, Department of Human Geography, Dissertation for Master's Degree ""M.A"" Major: Rural Planning, Introduction to the investigation of activity platforms, especially agriculture and factors affecting the quality and quantity of its products, which itself plays an effective role in the development of activists and is extremely important. Summarizing the ...
Academic Thesis in Master's Degree in Architectural Engineering, First Semester of 1992-1993 Abstract: The purpose of this discussion is to examine the concept of cultural centers and the importance of its existence in the intellectual and moral education of young people, a large part of which
The generalities of the research Introduction Today, human resources are considered the main capital of the organization. Organizations, despite having competent and worthy human resources, need the necessary ability to use these resources. In fact, by relying on the performance of employees and human capital management and providing scientific and practical methods, ...
Dissertation for Master's Degree in Psychology Abstract: The present research was conducted with the aim of evaluating the quality of services in the secondary schools of Garmsar city. This research is applied and descriptive (survey). The number of the statistical population is 2029 people, of which 322 people were randomly selected as a sample and examined. To collect ...
Dissertation to receive a master's degree (M.A.) major: Curriculum planning Abstract of the thesis (including summary, objectives, implementation methods and results obtained): The present research seeks to examine the components of professors' professional ethics. Since educational environments, especially universities, play an important role in the education of individuals and ...
Dissertation for obtaining a master's degree (M.A. public management, human resources orientation) Abstract In today's changing and complex conditions that govern the administrative, economic and social environment, one of the factors that can help increase efficiency, effectiveness and client satisfaction in the public sector is productivity. For this reason, in this research, ...
Dissertation for the Master's Degree in Educational Technology (M.A.) Abstract The purpose of this research was to investigate the effect of using the simulation method in a constructivist environment on students' creativity in the first secondary mathematics course. In this study, the research method was quasi-experimental. The statistical population of the research was 6200 ...
Graduate School of Thesis for Master's Degree (M.A.) Abstract The general purpose of the current research is the design of mathematics courseware (1) and its effect on the learning and memorization of first-year male high school students in Kermanshah. The research is applied and semi-experimental. The statistical population includes all male students in the first grade of high ...
Dissertation to obtain a master's degree. Abstract: To improve the quality and quantity of education and scientific innovations in the field of education, efforts should be made in accordance with educational programs at the global level and its effective understanding, and it should be aligned with global programs and components. The components of globalization are an expanding ...
Thesis of Master's Degree in Economic Sciences, Mehr 2013 Abstract Although the achievement of economic development should be considered as a result of several factors, but without a doubt, one of the most important factors in creating it can be entrepreneurship.
1 Introduction Today, customers have high expectations from banks to provide various services. They demand new levels of comfort and flexibility along with the power and ease of use of financial management products and services that traditional banking is not able to provide these services at this level (Tan and Teo [1], 2000). Compared to traditional banking, electronic banking ...
Dissertation for receiving the master's degree (M.A.) orientation: energy economy, first chapter: general research, introduction of the income from the sale of oil in oil exporting countries, in increasing prosperity and public welfare
Master's Thesis of Faculty of Technical Engineering, Department of Industrial Management (Production) Abstract Now that in the global economy, customers determine the company's survival, companies can no longer ignore the expectations and demands of customers. They should focus all their activities and capabilities on customer satisfaction. The level of customer satisfaction ...
Dissertation for Master's Degree in Educational Management Abstract of the present research with the aim of determining the relationship between the learning organization and organizational effectiveness in Allameh Tabatabai University in 2013-2014 using the correlation method. The statistical population of this research is all the administrative staff of the faculties of ...
Dissertation for obtaining a master's degree in the field: application of climate in environmental planning. Abstract Since the beginning of history, drought has been a part of climate changes in our environment. The lack of water on one hand and the indiscriminate and wrong use of water resources on the other hand are a serious threat to the environment and water resources in a ...
Thesis for obtaining a master's degree in the field of geography and tourism planning. Abstract: Medical tourism, which is the result of the merger of the two most profitable branches of tourism and medical services, has always been and continues to be of interest in the world, so that according to international statistics, this branch of the tourism industry, even during the ...
MBA Master's Thesis Strategy Orientation Abstract In global competition, customer demand for high quality and fast service has made companies unable to handle all the work alone. Based on this, activities such as material procurement, product production and planning, product storage service, inventory control, distribution, delivery and customer service have now been transferred ...