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Dissertation for Master's Degree in Business Management (International Business) Abstract In today's ultra-competitive world, the secret of survival and success of organizations is to understand the competitive structure of the market. Achieving this understanding requires the management's knowledge and understanding of the customer's opinions and wishes, and the evaluation and ...

Dissertation for receiving Master's degree (M.A) in the field of ""Marketing"" Abstract The idea of ??the need for scientific planning of Elvand Kashi Industries Company was the basis for the creation of the issue of developing a marketing plan in the eyes of the researcher. Therefore, in order to achieve this goal, after obtaining permission, the researcher proceeded to ...

Thesis of the master's degree in the educational field: MBA 2013 Farsi Abstract Many business managers consider marketing to mean sales or advertising, while the concept of market

Academic Thesis for Master's Degree in Executive Management, Production and Operations Orientation, Summer 1990 Abstract: Today's world is the age of information, and access to information is a tool to gain advantage.

Dissertation for Master's degree (M.A) specialization: ""Insurance"" Abstract: Life insurance is considered one of the most important and strategic products of the world's insurance companies. In the world, the percentage of life insurance sales is much higher than other insurance products, but despite its great importance, the sale of this product has its own complications. ...

Dissertation for Master's degree (M.A.) Abstract: At this time, the use of marketing methods and techniques has been given attention. Surveys have shown that the failure of companies and organizations is due to their inability to use private and public organizations and banks. For this reason, organizations have been forced to change their reaction to the market, they have ...

Master's Thesis in Executive Management (M.A) Abstract Based on empirical research and proposed theories, marketing includes three basic and important principles: creating value for customers, creating competitive advantage, and focusing on customers' wants and needs. The task of marketing is to create more value for customers than competitors. Tacit knowledge is knowledge that ...

Master's Thesis of Tourism Management Abstract Nowadays, the importance of customer orientation has increased more and more and it has been presented as the most important competitive advantage of organizations and its role in the success and progress of businesses is undeniable. The way of doing marketing operations has changed because the fields in which marketing takes place ...

Dissertation for M.A Master's Degree in Business Administration - Marketing Orientation Abstract Nowadays, organizations need effective and efficient methods of communicating with customers in order to improve their sales.

Dissertation for Master's Degree (M.A) in Business Management Abstract In today's world, companies compete with each other to achieve higher sales and profits. It is vital to pay attention to the marketing mix in companies to increase sales, especially in Pegah Golpayegan Company. In a competitive structure, the market, above all, is the management's knowledge and understanding ...

Abstract Today, the business world is based on ""customer satisfaction"" in such a way that expanding services and even providing them without considering this principle is not only difficult, but also impossible. The intensity of competition in the markets and the understanding of the importance of keeping customers has made banks gradually take steps towards maintaining ...

The thesis for receiving the master's degree (M.A) in the field of business management, marketing, the abstract of this research with the title ""Comparison of the effect of emotional intelligence and marketing intelligence on the success of economic enterprises in marketing"" was carried out with this overall goal and 5 sub-goals in 2013 in Bo Ali Industrial Town, Hamedan. This ...

Thesis for obtaining a master's degree (M.A) (Field: Business Management, Major: Domestic Business) Abstract: In today's ultra-competitive world, the secret of survival and success of organizations is to understand the competitive structure of the market. Achieving this understanding requires management's knowledge and understanding of customer's opinions and demands, and ...

Dissertation for Master's Degree in Business Administration (M.A.) Direction: Marketing Abstract With the expansion of competition and the saturation of many markets and continuous changes in the environment and the composition of the population, companies faced the fact that, today, each customer has its own special value and now companies have to fight to gain a greater share ...

Dissertation for Master's Degree in Business Administration, Marketing, Chapter 1: General Research 1-1- Introduction In today's world, buyers are faced with many questions and buts and ifs to make a decision in the purchasing process. The variety of different products has caused customers to face many choices. On the other hand, companies have realized that the cost of ...

Executive Management Master's Thesis Abstract In today's marketing, the cost of losing a customer is equal to losing the benefits of the service that customer needs throughout his life. Insurance can be considered as one of the vital economic arteries of any country. The main goal of insurance marketing management is to attract new customers and retain previous customers and ...

Thesis for receiving the degree of M.Sc. Industrial Engineering-Industrial Engineering Summer 2013 Abstract: In today's age, are there fewer companies? It can be seen that it is exclusively related to the production of a product.

Dissertation for Master's degree (M.A) specialization: ""Marketing"" Introduction Exporting is the most common way for companies to start marketing activities abroad. One of the most important reasons for this is that exporting requires fewer resources compared to other methods of internationalization. Different countries encourage their companies to export because this ...

Master's Thesis of Business Management-Marketing Knowledge Management (KM) and Customer Relationship Management (CRM) are two key tools for any company in the current competitive environment. Also, knowledge management is an important issue in the implementation of customer relationship management. Customer relationship management begins with a work strategy. This strategy ...

Thesis for obtaining a master's degree in the field: management, orientation: business-marketing Abstract: Medical equipment is one of the important and influential factors in human life, and the medical equipment market also accounts for a significant part of financial transactions. Therefore, the marketing of medical equipment is an important matter. On the other hand, ...

Dissertation for M.A. Abstract: The purpose of this research is to investigate the factors affecting the export tendency of companies located in the industrial towns of Gilan province. For this purpose, the manufacturing companies in the industrial towns of Gilan province were selected for research. And this research seeks to answer the question: What characteristics

Master's Thesis Field: Executive Management Orientation: Strategic Abstract: The purpose of this research is to design and explain a model to evaluate the effect of the components of the performance-based approach of industrial companies based on cost leadership and price reduction strategies in 5 industries of juice and beverages, meat products, snacks and dairy products in ...

Evaluating the readiness to use an enterprise solution (ERP) based on critical success factors (case study: Iran Khodro Diesel Company) Abstract The enterprise resource planning system is a software package with a wide application that integrates all the functions of the organization in a single system. In order to successfully implement an ERP[i] project in the organization, it ...

Dissertation for M.A. degree. Abstract Considering the importance of customer satisfaction in the use of new technologies in the distribution of goods and services, as well as the widespread use of smart fuel cards, which are being implemented as one of the new methods of providing services; Therefore, investigating the impact of providing services in the form of new methods on ...

Dissertation for obtaining a master's degree in the field: business management, insurance, abstract. Customer loyalty is a major topic in marketing research and is considered as a major concern of managers and a permanent strategic thinking for many organizations. The reason for the double importance of this topic is due to the intense competition especially in service ...

Thesis for obtaining a master's degree in the field: business management, specialization: transformation management. Abstract One of the most valuable assets of any company is the brand equity. Companies that have a high position in the minds of consumers in terms of special brand value can easily be considered more profitable among other companies in their respective ...

Thesis for obtaining a master's degree in the field of business management. International Marketing Trend Abstract The success of all organizations and institutions, whether manufacturing or service, for-profit or non-profit, governmental or non-governmental, is influenced by several factors, one of the most important of which is customer satisfaction in order to achieve ...

Dissertation for Master's Degree in Information Technology Management, Advanced Information Systems, Abstract Air transportation is one of the most important types of transportation in today's life. Considering the considerable importance of the customer as a source of revenue for airports and as a result the increasing importance of effective customer relationship management, ...

Dissertation for Master's Degree (M.A) Chapter 1 Introduction: In today's world, which has made it possible to mass produce goods and services to increase supply compared to demand, producers have no choice but to satisfy customers, and it is no longer possible to define the scope of the market and supply with the limited tools of the past. Experience has shown that ...

Dissertation for obtaining the master's degree ""MA"" Field: Business Management Abstract: Mental image and loyal customers have many advantages. They usually tend to increase the income of the organization in terms of helping organizations to determine the predictable flow of sales and profits, and they also buy surplus goods and services. In addition, customers who are ...

Dissertation for Master's Degree in Business Administration-Marketing Abstract Successful implementation and implementation of customer relationship management requires the correct design and formulation of goals and strategies with structure, culture (or human resources) and organizational technology. Although there has been a lot of research on the reasons for the failure of ...

Dissertation for the Master's Degree (M.A) in Business Management International Orientation Abstract Strategic flexibility and the effects this has on export performance are of particular importance. Researchers believe that strategic flexibility can potentially improve performance and increase profitability. The main question of this research: ""What effect does strategic ...

Dissertation for Master's degree (M.Sc) Major: ""Insurance"" Chapter 1: General Research 1-1- Introduction Considering the growing competition between companies, how they approach can play an important role in their success or failure. In this field, startup companies that have just entered the competition market are more at risk, so it is necessary for them to start the ...

Dissertation for Master's Degree in Business Administration - The definition of social marketing has changed over the years and its tools, techniques and concepts have evolved and improved. A review of past research shows that although social marketing is most commonly used in the health sector, it also has potential in sectors such as protecting resources, energy and the ...

Dissertation for Master's Degree (M.A.) in Human Resources Abstract In today's competitive and challenging environment, organizations emphasize more than anything else on creating stable and profitable relationships with customers. Traditional marketing in theory and practice has always emphasized attracting new customers and increasing sales; But today, this view has changed ...

Master's Thesis: MBA Executive Management Abstract In this research, we investigate and identify the factors influencing the choice of travel packages by travelers. First, according to the knowledge of the existing market and the current activity of travel service offices, and according to the knowledge of the behavior of travelers and tourists, we prepare a model for choosing ...

Master's Thesis (or Doctoral Dissertation) Field: Executive Management (MA) Direction: Strategy Abstract Consumer behavior is one of the most important chapters of marketing that must be examined. As long as an economic enterprise is not able to identify how consumer behavior is formed, it cannot determine its marketing plans. Therefore, developing a company's marketing ...

Dissertation for obtaining the degree of master's degree ""MA"" field: business management, direction: marketing management, the aim of the present research was to identify and rank the effective factors of mixed promotion in the sales of home appliance industries. The research method is descriptive-survey, and the research community consists of experts and senior experts in the ...

Dissertation for Master's Degree (M.A.) Field: Business Management Abstract Customer relationship management is one of the achievements of the information and knowledge age, and due to its characteristics, today organizations are seriously seeking to benefit from its results. The present research has been conducted with the aim of investigating the factors influencing the ...

Master's Thesis Field: Physical Education (M.A) Direction: Management Abstract: In this research, the motivations and effective factors of the spectators to watch the volleyball game of Al-Mahdi Hormozgan team were discussed. The method of this research is descriptive-correlation which was conducted in the field. The research tool was a twenty-seven question questionnaire about ...

Business Management Thesis: Introduction: The world we live in is witnessing tremendous changes. The speed of these developments is increasing day by day, so that it cannot be compared with the distant past in any way. If we want to be ready to accompany and have the necessary power to keep pace with these developments, we must inevitably create and develop appropriate and ...

Master's Thesis in the field of Educational Sciences, Educational Planning, 2013 Abstract The purpose of this research was to determine the feasibility of product-oriented skill training in the country, which seeks to answer three questions:

Dissertation for receiving Master's Degree (M.A.) Field: Industrial Management (Production Orientation) Summer 1990 Abstract With the current progress of industries, the return and reuse of used products is one of the activities of May.

Dissertation for Master's Degree in Business Management-Marketing Abstract Among the most valuable assets of any company is its reputation, prestige and brand image. The greater the influence of these factors in the minds of consumers, the more the desire to buy the company's products increases and the company can achieve more benefits. The purpose of this research is to study ...

Dissertation for Master's Degree in Business Administration Abstract Effective advertising is one of the elements of the growth and development process in the banking system and has a direct relationship with the economic prosperity of the banking system. Evaluating the effectiveness of advertising in order to investigate its role in achieving banking goals can help the ...

Academic transcript for obtaining a master's degree in the field: business management, major: insurance. Abstract In this research, the general goal of the development and stability of the insurance industry is to achieve this goal, we must focus on attracting, retaining and loyalty of policyholders. With the increasing competition between insurance companies in the field of ...

Academic thesis for obtaining a master's degree in the field of: business management, international business orientation. The abstract of the insurance industry is one of the growing industries in the current society of the world and Iran. Due to the increase in the number of different companies and its nature; Increasing competition in the market requires conducting various ...

Dissertation for Master's Degree (M.A.) Direction: ""International Marketing"" The abstract of the present research discusses the effects of globalization on the country's road construction machinery manufacturing industry. The hypotheses raised in this research were analyzed by PLS test. The results show that the membership of the World Trade Organization will have an effect on ...

Dissertation for Master's Degree ""MSC"" Field: Computer, Orientation: Software Abstract One of the most important issues in the supply chain today, and extensive studies have been conducted in its field, is the routing of freight vehicles to deliver goods to applicants. To solve this problem, the objective function should be optimized in such a way that criteria such as the ...

Dissertation for M.A. Degree: Performance: Directing. Dissertation idea (including summary, objectives, implementation methods and results): The main purpose of this research is to present the results of research and strategic study about the strengths and weaknesses of the theater advertising and marketing category. This research is a basic-applied research that selected 384 ...

Thesis for receiving a master's degree in business management with a focus on marketing Abstract: The purpose of this research is to investigate the brand value and loyalty of consumers to luxury brand names and the existing distribution channels for luxury brand names (such as boutiques, shopping centers, online stores, agencies). The statistical population of this research ...

Sports Management and Planning Thesis for Master's Degree Abstract The present study was conducted with the aim of determining the role of tax exemptions on the development of small sports clubs from the point of view of club managers and sports experts in Isfahan city. The present research is a survey type. The statistical population of this research consists of managers of ...

Thesis of master's degree in business management, marketing orientation, summer 1991. Abstract: This research with the subject of "" Investigating the effect of social marketing factors on the value of the bank's brand name from the customers' point of view (Study

Thesis of master's degree in business management, international business orientation, winter 90, abstract, rapid growth under the structures of the Internet, new opportunities and methods for doing business to all the world.

In order to receive a master's degree in industrial engineering in July 2014, the intense market competition of banks and the establishment of new private financial institutions and banks in Iran obliges banks every

Dissertation for the Master's Degree (M.A) in Public Administration, Financial Orientation Abstract: In this research, the identification and ranking of the factors influencing the attraction of financial resources based on the mixed marketing model in the branches of the Agricultural Bank of Central Province has been investigated. The research method used in this research was ...

Dissertation for the degree of Master of Accounting (M.A.) Summary of the research: In this century, the intensity of competition and the complications and uncertainties caused by it have caused the management of companies to be more sensitive to the use of their financial and non-financial resources, and all they try to do is to spend the resources in a place that creates value ...

Academic thesis for obtaining a master's degree in the field: business management, specialization: marketing. Abstract: The competition between banks and the complexity of the marketing system of banking services have created a situation that if the competitive arena and smart solutions are not paid attention to, sometimes the banks fail in their goals and are gradually removed ...

Dissertation for Master's Degree ""MA"" Field: Business Management Major: Marketing Abstract This research was conducted with the aim of identifying factors affecting tourism marketing in Shiraz city in 2013. The research method was applied in terms of purpose and descriptive survey in terms of data collection method. The statistical population of the research consisted of ...

Dissertation for Master's Degree in Tourism Management (M.A.) Major: Planning and Development Abstract: Introduction: The increasing growth and expansion of information and communication technology in today's era has caused various economic and industrial sectors to be affected by it. The tourism industry as a dynamic and growing industry has been able to gain a favorable ...

Thesis for obtaining a master's degree in the field: business management, marketing orientation. Abstract: Serious attention to service management and marketing can bring about a new transformation and orientation in banks. Some discomforts and dissatisfactions are the result of ignorance and carelessness of people who are weak in managing services, understanding contacts and ...

Dissertation for Master's Degree (M.A.) Direction: ""Marketing"" Abstract Today, with the advancement of technology, all the concepts related to the market and consumer have undergone fundamental changes. The prevalence of computer use as one of the most effective technologies of this century, as well as the spread of the Internet and its combination with the supply and sale of ...

Thesis for obtaining a master's degree in the field: business management, specialization: domestic business, abstract Organizations currently operate in a dynamic and confusing environment. One of the most obvious features of the present era is the continuous and dramatic changes that occur in their social, cultural, political, economic and technological conditions. The main ...

Dissertation for the Master's Degree in Business Administration (M.A) Major: Marketing Abstract The aim of this research is to design a conceptual model of sustainable tourism based on sustainable marketing. This model includes independent variables of social stability, political stability, service quality, environmental sustainability, cultural sustainability, sustainable ...

Master's Thesis of Business Administration - Marketing (M.A.) Abstract: Marketing related to better understanding of customers' needs and demands and providing services according to their needs can lead to cost reduction. Customer loyalty is very important in all industries and organizations. The aim of the current research was to determine the effective factors on relational ...

Dissertation for Master's Degree in Executive Management, Marketing and Export Orientation Abstract: Efficient management of customer relations is an important challenge in business competition. Organizations need information about who their customers are, what their expectations and needs are, and how to meet their needs. This research investigates the relationship between ...

Dissertation for M.A. Degree: Business Management, Marketing Orientation ""Abstract"" The purpose of this research was to investigate the role of social marketing media in depositing customers of Mehr Financial and Credit Institution in Tehran province. The current research is descriptive and correlational in terms of its purpose, which is practical in terms of its purpose, ...

Master's degree thesis of Master's degree: MBA ???? Abstract: In recent years, the importance of the experience of buying pleasure

Department of Industrial Management Winter 2019 Abstract: The current research is about the mutual effect of supply chain management and customer relationship management in Esfrain Steel Company. In order to answer the research questions

Abstract Today, word of mouth advertising as One of the common tools of marketing and advertising has gained great importance among marketers, so that studies show that advertising

Dissertation for obtaining a master's degree (M.A) Business Management - Marketing Orientation Summer 2019 Abstract Considering the ever-increasing speed of changes and competition in the economic world, managers should have

Thesis of master's degree in media management, winter 2013, the study of Hamshahri, Jam Jam and Khorasan online newspapers, the literature abstract of the subject in the field of online newspapers, including articles

Thesis of master's degree in the field: business management, orientation: international marketing Academic Year: 1391-1390 Abstract: This research aims to investigate investment attraction strategies and its obstacles in industrial development from

Master's Thesis in Accounting (M.A) Abstract We are all familiar with the meaning and concept of cheating, although cheating can be generalized to many examples, but we mean cheating in academic exams. Cheating is a dishonest behavior, it is a way other than the honorable way and reaching reality and truth, it is other than the legitimate way and showing oneself with an upside ...

Dissertation for receiving a master's degree, specialization: accounting, is an abstract of the present research and research work in order to determine the effective factors in the selection of accounting methods for the inventory of materials and goods and its effect on the quality of profitability of companies admitted to the stock exchange. This thesis prepares a framework ...

Master's Thesis in Accounting Abstract The creation of joint-stock companies and the emergence of conflict of interests between owners and managers necessitated the formulation of practical solutions to eliminate this conflict, which is known as agency problems in the literature of finance and accounting. This issue caused a lot of research to be done in the field of accounting ...

Dissertation for the Master's degree ""M.A."" (Business Management - International Orientation) Abstract Electronic business is a phenomenon that requires comprehensive transformation in all aspects of business activities of companies to achieve business facilitation. This, in addition to micro-developments that happen at the company level, strongly requires changes in the ...

Addressing the problem of the stock exchange is the main way of equipping and optimally allocating capital in the country, and knowing this market and the elements and connections in it is considered one of the most important factors in the capacity of the capital market. Investors are one of the important elements of this market. Investors have different goals for investing in ...

Dissertation for Master's degree (M.Sc) Major: Accounting Abstract The main purpose of this research is to examine the relationship between stock liquidity and real profit management of companies listed on the Tehran Stock Exchange. The statistical population of the present research is the companies admitted to the Tehran Stock Exchange during the years 1382 to 1391, and the ...

Dissertation for Master's Degree (M.A. Field: Geography and Urban Planning Abstract: As we know, with the significant increase in population and the modern development and industrialization of cities, the problems of more people, which, along with these problems, the issue of people's leisure time was raised due to the lack of leisure facilities in our society, made the ...