Download more than 100 examples of thesis, proposal and project topics about marketing capabilities in editable WORD file format at undergraduate, graduate and doctoral levels for use and reference in research, articles, theses, student and academic projects.
Thesis for obtaining a master's degree (M.A.) field: business management, marketing orientation, research abstract of the banking industry, one of the most important and prominent industries in the world, today, banks in advanced countries act as pioneers, professional consultants, experts in increasing the financial resources of companies and collecting and exchanging the ...
Abstract In the resource-based perspective, there is a belief that inimitable, valuable, rare and socially complex resources and capabilities create superior competitive advantage. The success of an organization depends on the development of capabilities and relationships that are unique to the company and are maintained in the medium to long term. The current research seeks to ...
Abstract Today, word of mouth advertising as One of the common tools of marketing and advertising has gained great importance among marketers, so that studies show that advertising
Academic Thesis for Master's Degree in Executive Management, Production and Operations Orientation, Summer 1990 Abstract: Today's world is the age of information, and access to information is a tool to gain advantage.
Master's thesis in the field of business management (marketing) Abstract: The present research was conducted with the aim of determining the relationship between internal marketing and organizational citizenship behavior with regard to the moderating role of distributional leadership in Bank Mellat branches of Ilam province. The research method used is descriptive and ...
Dissertation for Master's degree (M.A) specialization: ""Marketing"" Introduction Exporting is the most common way for companies to start marketing activities abroad. One of the most important reasons for this is that exporting requires fewer resources compared to other methods of internationalization. Different countries encourage their companies to export because this ...
Dissertation for Master's Degree in Business Management (International Business) Abstract In today's ultra-competitive world, the secret of survival and success of organizations is to understand the competitive structure of the market. Achieving this understanding requires the management's knowledge and understanding of the customer's opinions and wishes, and the evaluation and ...
Dissertation for obtaining a master's degree (M.A) field: business management, marketing orientation. Abstract In today's competitive world, there are successful companies that can create more values ??for customers and, according to Sergio Ziman[1], provide more reasons to customers to encourage them to buy and create a long-term relationship with the company. Creating superior ...
Thesis for obtaining a master's degree (M.A) (Field: Business Management, Major: Domestic Business) Abstract: In today's ultra-competitive world, the secret of survival and success of organizations is to understand the competitive structure of the market. Achieving this understanding requires management's knowledge and understanding of customer's opinions and demands, and ...
Dissertation for obtaining a master's degree in the field: business management, orientation: insurance. Abstract The insurance industry, as a service sector, has a compensatory and protective role in the economy of any country, so that the successful operation of this industry creates a motivation and stimulus for other industries and the development of that economy. Therefore, ...
Dissertation for the Master's Degree in Business Administration (M.A) Major: Marketing Abstract The aim of this research is to design a conceptual model of sustainable tourism based on sustainable marketing. This model includes independent variables of social stability, political stability, service quality, environmental sustainability, cultural sustainability, sustainable ...
Dissertation for M.A. Degree: Business Management, Marketing Orientation ""Abstract"" The purpose of this research was to investigate the role of social marketing media in depositing customers of Mehr Financial and Credit Institution in Tehran province. The current research is descriptive and correlational in terms of its purpose, which is practical in terms of its purpose, ...
Dissertation of Master's Degree Course in Curriculum Planning Semester: 94-93 First chapter: General -1. Introduction: Teachers need to be one of the most effective elements in education
Master's Thesis in the field of Educational Sciences, Educational Planning, 2013 Abstract The purpose of this research was to determine the feasibility of product-oriented skill training in the country, which seeks to answer three questions:
Dissertation for Obtaining an M.A. degree in the field of educational management in the academic year 1393-1394. Abstract: Recently, a new concept has been proposed in the theoretical foundations of management, which is called organizational maturity.
Dissertation for Master's Degree in Executive Management, Marketing and Export Orientation, December 2013 Abstract: Marketing and its effect on commercial performance, including important topics in market and customer management.
Dissertation for receiving Master's Degree (M.A.) Field: Industrial Management (Production Orientation) Summer 1990 Abstract With the current progress of industries, the return and reuse of used products is one of the activities of May.
Dissertation for obtaining a master's degree (M.A) Business Management - Marketing Orientation Summer 2019 Abstract Considering the ever-increasing speed of changes and competition in the economic world, managers should have
Thesis of master's degree in media management, winter 2013, the study of Hamshahri, Jam Jam and Khorasan online newspapers, the literature abstract of the subject in the field of online newspapers, including articles
Dissertation for obtaining a master's degree in public management Human Resources Winter 2013 The aim of this research is to investigate the relationship between the quality of work life and customer relationship management in
The thesis of the Master's course (business orientation) has an abstract of management closely related to anthropology and human cognition, which is presented differently in the two schools of Islam and liberalism. The thinking of material anthropology in the school of liberalism has caused man today to face the expansion of the spirit of consumerism and the production of needs ...
Master's Thesis of Faculty of Technical Engineering, Department of Industrial Management (Production) Abstract Now that in the global economy, customers determine the company's survival, companies can no longer ignore the expectations and demands of customers. They should focus all their activities and capabilities on customer satisfaction. The level of customer satisfaction ...
Thesis for obtaining a master's degree in the field of geography and tourism planning. Abstract: Medical tourism, which is the result of the merger of the two most profitable branches of tourism and medical services, has always been and continues to be of interest in the world, so that according to international statistics, this branch of the tourism industry, even during the ...
Master's Thesis of Social Communication Sciences Abstract Iran, despite Iran's capabilities in the field of tourism, unfortunately has not yet been able to achieve a worthy position in this industry, and the most important thing is the weakness of the advertising industry in attracting tourists to Iran. The internet and electronic tools provide the basis for displaying tourism ...
Dissertation for Master's Degree (M.A.) Major: ""Insurance Management"" Introduction: Currently, the knowledge society or knowledge-based economy is characterized by factors such as increased competitiveness, technological innovation, and the global nature of markets. In this regard, companies should pay a lot of attention to knowledge when conducting their business, because ...
Master's Thesis in Business Management Abstract In today's age, due to the advancement of technology and information, the competition between businesses has also intensified. It is very important how to present brands, products or services in order to attract the attention of consumers and highlight their distinctiveness so that people are attracted to them or have the desire to ...
Thesis for obtaining a master's degree in the field: Business Management - Major: Marketing Abstract Examining the relationship between market-oriented culture and business performance (Case study: Golestan province's manufacturing companies) The main purpose of this research is to investigate the relationship between market-oriented culture and business performance in ...
Academic Thesis for Master's degree in the field: Public Administration, Human Resources, Abstract The purpose of this research is to investigate the effect of team atmosphere and leadership empowerment on knowledge sharing behavior among employees of educational groups in Rasht district. Therefore, it is practical in terms of purpose, and in terms of the method of data ...
To receive a master's degree in business administration (marketing) Abstract: Knowledge management provides access to experiences, knowledge and expertise, which creates new capabilities, improves performance, increases innovation, uses information and knowledge capital in the organization, facilitates the distribution of knowledge and information in different organizational ...
Evaluating the readiness to use an enterprise solution (ERP) based on critical success factors (case study: Iran Khodro Diesel Company) Abstract The enterprise resource planning system is a software package with a wide application that integrates all the functions of the organization in a single system. In order to successfully implement an ERP[i] project in the organization, it ...
Master's Thesis of Business Administration - Internal Business Orientation Abstract Considering the development of a competitive environment between the challenge of customer satisfaction and creating more loyalty, it suggests that companies and organizations resort to new marketing strategies in order to satisfy their customers as much as possible. One of the strategies to ...
Dissertation for master's degree in geography, tourism planning, abstract Siahkal city is located in the southeast of Gilan province. It consists of two plains and mountainous regions, and in terms of climate, it has a humid and semi-humid climate. The area of ??this city is 1048.6 square kilometers and its population is based on the statistics of 1990 (47096 people). In terms ...
Dissertation for obtaining a master's degree, field: business management, orientation: insurance, abstract: nowadays, the implementation of office automation has provided many benefits for organizations, including their customers. Speed, accuracy, safety, etc. are among these advantages. The purpose of this research is to investigate the effect of administrative automation on ...
Thesis for obtaining a master's degree in the field: business management, specialization: marketing. Abstract: The current era cannot be compared with any back of the past eras. The dominant feature of this era is knowledge-oriented, information-oriented and high rate of changes in various fields. This is the truth that covers the business environment and shows the increasing ...
Dissertation for Master's degree (M.A.) Abstract: The internationalization of business has been greatly manifested in global markets. In today's global markets, there are many companies that turn to exports, because the local markets for companies and manufacturers are saturated. The issue of foreign trade is one of the most important issues in the country's economic ...
Thesis for obtaining a master's degree in the field: Business Management, International Business Abstract: In today's world, banking is one of the vital factors in the development of countries. In this way, customers have a special priority as the reason for existence and in the continuation of banking life. This research aims to investigate the effect of internet banking ...
Thesis for obtaining a master's degree in the field: business management - marketing orientation Abstract: Objectives: The purpose of this research is to investigate the impact of market orientation on the performance of manufacturing companies in Gilan province through innovation and competitive advantage. Methods: The statistical population of the research includes ...
Dissertation for Master's Degree in Geography and Urban Planning Abstract: The quality of urban life is one of the most important areas of urban studies in different countries. This is important because of the increasing importance of quality of life studies in monitoring public policies and its role as an efficient tool in urban management and planning. Urban areas are the main ...
Thesis for obtaining a master's degree in the field: business management - marketing orientation. Abstract Today, information technology has influenced all the different areas of life and the business environment and has caused transformation, acceleration and facilitation of affairs. This impact on the tourism industry as one of the most employment-generating industries in the ...
Dissertation for Master's Degree (M.A) in Business Administration - Domestic Business Abstract: Today, due to the widespread progress and industrialization of societies, as well as the closeness of the services and facilities of organizations to each other, the lack of effective and efficient advertising that attracts the attention of new customers and keeps previous customers ...
Dissertation for receiving a master's degree, field: business management, orientation: internal. Brand performance shows the success of a brand in the market, and it has been measured in many ways and from different perspectives. Available studies show that about 70% of the company's revenues can be attributed to the brand. Therefore, organizational performance and brand ...
Dissertation for the Master's degree ""M.A"" field of business management - marketing orientation Abstract E-commerce provides a potential field to help create simple, smooth, productive, transparent and effective relationships between commercial sectors and consumers, consumers with commercial sectors, consumers with each other and commercial sectors with each other. Therefore, ...
Academic Thesis for Master's Degree in Visual Communication Abstract: Today and in this competitive environment, branding for organizations has become a useful method and tool to communicate with customers. This means of communication has strategic advantages in creating continuity (continuous relationships), values ??and differentiation for the company in the long term. Visual ...
Faculty of Physical Education and Sports Sciences Thesis for Master's Degree in Physical Education and Sports Sciences Majoring in Sports Management Abstract The main purpose of this research was to investigate the relationship between knowledge management and the level of entrepreneurship in managers of private clubs in Tehran. The current research is quantitative in nature, ...
Dissertation in Master's Degree Abstract The subject of this research is the analysis of the content of religious Facebook pages, and during it, an attempt has been made to analyze the structure of religious pages in the Facebook space, considering the importance of Facebook in the virtual space and also the place of religion in life. The existence of many religious pages raises ...
Dissertation for Master's Degree Abstract The purpose of this research is to investigate the effects of intellectual capital dimensions on increasing the market orientation of private insurance companies in Isfahan province. The method of conducting the present research was descriptive-correlation, and hypothesis testing was done with correlation method and SPSS version 19 ...
Dissertation for Master's Degree (M.A) Chapter 1 Introduction: In today's world, which has made it possible to mass produce goods and services to increase supply compared to demand, producers have no choice but to satisfy customers, and it is no longer possible to define the scope of the market and supply with the limited tools of the past. Experience has shown that ...
Dissertation for receiving a master's degree, orientation: finance. Abstract In today's era, when the global business environment is rapidly changing and evolving, companies are looking for ways to differentiate themselves from other competitors at the national and international level. In this regard, companies adopt various strategies. It can be acknowledged that one of these ...
Master's degree thesis in the field: MBA Management Abstract This project was conducted with the aim of investigating the competitive environment of the dairy industry based on Porter's five forces model in Doshe Haraz Amol Dairy Company. The competitive situation in an industry depends on five basic forces. The joint power of these forces determines the final profit and ...
Dissertation for the Master's Degree (M.A) in Business Management International Orientation Abstract Strategic flexibility and the effects this has on export performance are of particular importance. Researchers believe that strategic flexibility can potentially improve performance and increase profitability. The main question of this research: ""What effect does strategic ...
Dissertation for receiving a master's degree in the field of executive management, marketing and export orientation. Abstract The purpose of this research is to know the relationship between strategic thinking and the performance of senior managers in the oil company of Ardabil province. The statistical population of this research is all the official, contract and contractual ...
Dissertation for Master's degree (M.Sc) Major: ""Insurance"" Chapter 1: General Research 1-1- Introduction Considering the growing competition between companies, how they approach can play an important role in their success or failure. In this field, startup companies that have just entered the competition market are more at risk, so it is necessary for them to start the ...
""M.A. Thesis for Master's Degree in Management"" Major: Marketing Abstract: The present research was conducted with the aim of determining the maturity barriers of using the electronic system in the tax administration of Ilam province. The statistical population of this research is all managers, employees and supervisors of different units at different organizational levels in ...
Thesis for Master's Degree in Physical Education and Sports Sciences Abstract The main purpose of this research was to investigate the relationship between knowledge management and the level of entrepreneurship in managers of private clubs in Tehran. The current research is quantitative in nature, applied in purpose, and descriptive-correlation in method. The statistical ...
Dissertation for Master's Degree in Business Administration - Insurance Management, Abstract: Today, service industries play a fundamental and important role in the economic growth and development of countries, and among them, the role and importance of the insurance industry as a productive and supportive industry for other industries is not hidden from anyone. On the other ...
Dissertation for Master's Degree in Business Administration (M.A.) Direction: Marketing Abstract With the expansion of competition and the saturation of many markets and continuous changes in the environment and the composition of the population, companies faced the fact that, today, each customer has its own special value and now companies have to fight to gain a greater share ...
Dissertation for obtaining the degree of master's degree ""MA"" field: business management, direction: marketing management, the aim of the present research was to identify and rank the effective factors of mixed promotion in the sales of home appliance industries. The research method is descriptive-survey, and the research community consists of experts and senior experts in the ...
Business Management Thesis: Introduction: The world we live in is witnessing tremendous changes. The speed of these developments is increasing day by day, so that it cannot be compared with the distant past in any way. If we want to be ready to accompany and have the necessary power to keep pace with these developments, we must inevitably create and develop appropriate and ...
Thesis expert thesis master of tourism management, marketing orientation Summer 1390 Iran's summary of the world market of the tourism industry, as the largest growing industry
Academic thesis for obtaining a master's degree in the field: agricultural engineering, specialization: agricultural management. Abstract In this research, after stating the generalities and literature of the research on the subject of Masuleh handicrafts and its weaknesses, strengths, opportunities and threats, we will examine the four strategies in this sector and continue to ...
Thesis of master's degree in business management, marketing orientation, summer 1991. Abstract: This research with the subject of "" Investigating the effect of social marketing factors on the value of the bank's brand name from the customers' point of view (Study
Thesis of the master's degree in the educational field: MBA 2013 Farsi Abstract Many business managers consider marketing to mean sales or advertising, while the concept of market
Thesis of master's degree in business management, international business orientation, winter 90, abstract, rapid growth under the structures of the Internet, new opportunities and methods for doing business to all the world.
Executive Management Master's Thesis Abstract In today's marketing, the cost of losing a customer is equal to losing the benefits of the service that customer needs throughout his life. Insurance can be considered as one of the vital economic arteries of any country. The main goal of insurance marketing management is to attract new customers and retain previous customers and ...
In order to receive a master's degree in industrial engineering in July 2014, the intense market competition of banks and the establishment of new private financial institutions and banks in Iran obliges banks every
Dissertation for Master's Degree (M.A.) Major: Geography and Tourism Planning Abstract of the Dissertation (including summary, objectives, implementation methods and results obtained): This research has been carried out under the title of examining the capabilities of nature tourism in Swadkoh. The purpose of this research is to identify and introduce the capabilities and ...
Dissertation for Master's Degree (M.A) Field: Geography Major: Tourism Planning Flower and plant tourism is one of the special branches of tourism and day by day the number of this type of tourists is increasing in the modern world. Flower and plant tourism can be seen as visiting destinations where the primary motivation for traveling to those destinations is the interest in ...
Dissertation for the Master's Degree (M.A) in Public Administration, Financial Orientation Abstract: In this research, the identification and ranking of the factors influencing the attraction of financial resources based on the mixed marketing model in the branches of the Agricultural Bank of Central Province has been investigated. The research method used in this research was ...
Master's Thesis in Business Administration (Marketing) Abstract: Along with universities becoming more competitive in attracting students at the national and international level, many universities in the world are trying to identify the tastes of their candidates and plan for the university based on them. For this purpose, they use marketing methods and tools. In Iran, ...
Dissertation for Master's degree (M.A.) orientation: industrial and organizational, examining the relationship between knowledge management and marketing related to customer relationship management among bank employees in Sepidan city. Abstract The purpose of this research was to explain the relationship between knowledge management and marketing related to customer relationship ...
Dissertation for M.Sc degree in geography and rural planning Abstract There are relationships between urban and rural settlements as components of the spatial organization of an area, and these relationships are effective in the development or non-development of these two areas. Studies conducted by foreign and Iranian researchers show that in Iran, most of these relationships ...
Academic thesis for obtaining a master's degree in the field: business management, specialization: marketing. Abstract: The competition between banks and the complexity of the marketing system of banking services have created a situation that if the competitive arena and smart solutions are not paid attention to, sometimes the banks fail in their goals and are gradually removed ...
Dissertation for Master's Degree (M.A.) Field: Public Administration Orientation: Transformation Abstract This research was conducted with the aim of determining the role of information systems in creating organizational capabilities in small and medium industries of Kaveh Industrial City in 2013. This research was applied in terms of purpose and descriptive and survey in terms ...
Master's thesis in the field of business management (marketing) Abstract: Small and medium-sized companies have an undeniable effect on the economic situation of any country. These companies owe a major part of their success to the use of entrepreneurship in their organizations. This feature has caused them to perform their assigned tasks in different ways. One of these tasks is ...
Dissertation for Master's Degree ""MA"" Field: Business Management Major: Marketing Abstract This research was conducted with the aim of identifying factors affecting tourism marketing in Shiraz city in 2013. The research method was applied in terms of purpose and descriptive survey in terms of data collection method. The statistical population of the research consisted of ...
Dissertation for Master's Degree in Ecotourism Abstract: The tourism industry, as a dynamic industry with its innovation-oriented features, has taken an important part of production activities in the advanced and growing world. The growth of this industry in every country requires proper strategy and planning and management. The purpose of this research, which is carried out in ...
The abstract of this research, which was carried out by the analytical-historical method and collected information in library and field methods, was carried out with the aim of investigating the visual capabilities of Persian writing in calligraphy and painting, and in it, it was tried to examine the scope of writing activities, including the semantic load and visual ...
Dissertation for Master's degree (M.A.) Abstract: At this time, the use of marketing methods and techniques has been given attention. Surveys have shown that the failure of companies and organizations is due to their inability to use private and public organizations and banks. For this reason, organizations have been forced to change their reaction to the market, they have ...
Thesis for obtaining a master's degree in the field: business management, marketing orientation. Abstract: Serious attention to service management and marketing can bring about a new transformation and orientation in banks. Some discomforts and dissatisfactions are the result of ignorance and carelessness of people who are weak in managing services, understanding contacts and ...