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Number of pages: 111 Category: Management

Abstract Today, word of mouth advertising as One of the common tools of marketing and advertising has gained great importance among marketers, so that studies show that advertising

Number of pages: 106 Category: Management

Thesis of the master's degree in the educational field: MBA 2013 Farsi Abstract Many business managers consider marketing to mean sales or advertising, while the concept of market

Number of pages: 204 Category: Management

Thesis of master's degree in business management, international business orientation, winter 90, abstract, rapid growth under the structures of the Internet, new opportunities and methods for doing business to all the world.

Number of pages: 120 Category: Social Sciences - Sociology

The thesis of the master of social sciences of this research intends to examine and analyze the social stratification structure of Balochistan, Iran and the social contexts affecting it during the first Pahlavi period. For this purpose, first of all, the research intends to refer to the social contexts involved in the structure of stratification, such as social traditions, ...

Number of pages: 124 Category: Management

The thesis of the Master's course (business orientation) has an abstract of management closely related to anthropology and human cognition, which is presented differently in the two schools of Islam and liberalism. The thinking of material anthropology in the school of liberalism has caused man today to face the expansion of the spirit of consumerism and the production of needs ...

Number of pages: 52 Category: Economics

March 2013 Field: Economics Orientation: Economic Sciences Abstract: In the highly competitive environment of the food industry, the preservation and development of the market is the result of the brand's performance. Therefore, identifying the effect of the brand on the sales performance of ingredients.

Number of pages: 132 Category: Management

Dissertation for the Master's Degree (M.A) in Public Administration, Financial Orientation Abstract: In this research, the identification and ranking of the factors influencing the attraction of financial resources based on the mixed marketing model in the branches of the Agricultural Bank of Central Province has been investigated. The research method used in this research was ...

Number of pages: 95 Category: Social Sciences - Sociology

Master's Thesis of Social Communication Sciences Abstract Iran, despite Iran's capabilities in the field of tourism, unfortunately has not yet been able to achieve a worthy position in this industry, and the most important thing is the weakness of the advertising industry in attracting tourists to Iran. The internet and electronic tools provide the basis for displaying tourism ...

Number of pages: 137 Category: Management

Master's Thesis in Business Management Abstract In today's age, due to the advancement of technology and information, the competition between businesses has also intensified. It is very important how to present brands, products or services in order to attract the attention of consumers and highlight their distinctiveness so that people are attracted to them or have the desire to ...

Number of pages: 108 Category: Management

Investigating the relationship between customer knowledge and customer loyalty through the mediation of customer value (case study: Bank Mellat branches in Gilan province) Abstract: Knowledge is an important factor in the economy, but for success in the business market, attention should be paid to another key factor called the customer. Considering the importance of the customer ...

Number of pages: 175 Category: Physical Education - Sports

Dissertation for receiving Ph.D. specialization: sports management and planning 1.1 Introduction The chaotic economic situation has had a significant impact on the attendance of all kinds of sports customers and consumers, including spectators, participants, buyers of goods, etc. For this reason, investigating the behavior of sports consumers [1] has gained significant ...

Number of pages: 200 Category: Management

Master's Thesis of Business Administration, Insurance Management, Abstract The success of an organization is determined only by the set of clear goals that the organization sets for itself. For many service organizations, profit is an important goal and can be a combination of short-term financial results (increased resources or cash flow) and increased brand equity. Factors ...

Number of pages: 106 Category: Management

Dissertation for Master's degree (M.A) specialization: ""Marketing"" Introduction Exporting is the most common way for companies to start marketing activities abroad. One of the most important reasons for this is that exporting requires fewer resources compared to other methods of internationalization. Different countries encourage their companies to export because this ...

Number of pages: 125 Category: Management

Thesis for obtaining a master's degree in the field: business management, marketing trend, factors affecting the loyalty of GSM customers in West Mazandaran. Abstract: The secret of staying in today's business world is to have satisfied customers who not only buy from the company's services again and again, but also minimize the cost of attracting new customers by introducing ...

Number of pages: 269 Category: Management

Dissertation for Master's Degree in Business Management (International Marketing) Abstract: During the last decade, the intensification of competition among banks in order to gain a greater share of the market has led them to pay attention to a more detailed and deeper understanding of the needs and demands of customers. In this regard, it is necessary to pay attention to the ...

Number of pages: 136 Category: Management

Master's Thesis in Business Management Abstract In today's age, due to the advancement of technology and information, the competition between businesses has also intensified. It is very important how to present brands, products or services in order to attract the attention of consumers and highlight their distinctiveness so that people are attracted to them or have the desire to ...

Number of pages: 232 Category: Management

(Dissertation for Master of Business Administration (International Marketing) Abstract In the crowded market where we see the activity of many mobile phone brands, on the one hand, we are facing a decrease in the purchase of such phones due to the economic recession and the decrease in people's purchasing power, and on the other hand, we are witnessing the great efforts of these ...

Number of pages: 148 Category: Management

Thesis for obtaining a master's degree in the field: business management, insurance orientation. Abstract Nowadays, consumers have become a suitable advertising tool for companies. A customer satisfied with the goods and services of an economic enterprise can stand against all its competitors and attract existing customers in the market. One of the most effective and efficient ...

Number of pages: 104 Category: Tourism - Tourism

Dissertation for Master's Degree in Tourism Management (M.A.) Major: Planning and Development Abstract: Introduction: The increasing growth and expansion of information and communication technology in today's era has caused various economic and industrial sectors to be affected by it. The tourism industry as a dynamic and growing industry has been able to gain a favorable ...

Number of pages: 115 Category: Management

Dissertation for Master's degree (M.A.) Abstract: At this time, the use of marketing methods and techniques has been given attention. Surveys have shown that the failure of companies and organizations is due to their inability to use private and public organizations and banks. For this reason, organizations have been forced to change their reaction to the market, they have ...

Number of pages: 163 Category: Management

Dissertation for Master's Degree in Business Management (International Business) Abstract In today's ultra-competitive world, the secret of survival and success of organizations is to understand the competitive structure of the market. Achieving this understanding requires the management's knowledge and understanding of the customer's opinions and wishes, and the evaluation and ...

Number of pages: 124 Category: Management

Academic Thesis for Master's Degree (M.A) in Domestic Business Management Abstract: The specific brand value of a tourist destination is the total assets (or liabilities) of the brand in relation to the name and symbol of the tourist destination, which causes changes in the value of the services and experiences provided there. In many cases, the specific value of the brand is ...

Number of pages: 154 Category: Management

Dissertation for obtaining a master's degree in the field: business management, insurance, abstract. Customer loyalty is a major topic in marketing research and is considered as a major concern of managers and a permanent strategic thinking for many organizations. The reason for the double importance of this topic is due to the intense competition especially in service ...

Number of pages: 152 Category: Management

Dissertation for Master's Degree in Business Management-Marketing Abstract Among the most valuable assets of any company is its reputation, prestige and brand image. The greater the influence of these factors in the minds of consumers, the more the desire to buy the company's products increases and the company can achieve more benefits. The purpose of this research is to study ...

Number of pages: 134 Category: Management

Master's Thesis of Faculty of Humanities, Department of Management Abstract Considering the importance of brands in creating value and increasing the cash flows of institutions, it is necessary for managers of units to pay special attention to this category and strive to form, create and maintain a brand that can meet the expectations of consumers, shareholders and other groups ...

Number of pages: 134 Category: Management

Master's Thesis of Faculty of Humanities, Department of Management Abstract Considering the importance of brands in creating value and increasing the cash flows of institutions, it is necessary for managers of units to pay special attention to this category and strive to form, create and maintain a brand that can meet the expectations of consumers, shareholders and other groups ...

Number of pages: 128 Category: Management

Dissertation for Master's Degree in Business Administration Abstract: In this project, the title of the research is the specific value of the brand name and brand on the buying behavior of food consumers (case study: Mana pasta in Alborz province).

Number of pages: 280 Category: Management

Dissertation for Master's Degree (M.A.) Major: Human Resource Management Abstract Emotional intelligence is the ability to control one's own and others' emotions and emotions, accept the views of other people and control social relationships, and it includes a wide set of skills and talents that are effective in the fate and lifestyle of people. The purpose of this research is ...

Number of pages: 121 Category: Management

Dissertation for Master's Degree in Business Administration, Marketing Orientation Abstract One of the very basic pillars of new marketing is to have market culture and insight at all levels of the organization, which is interpreted as market orientation. Marketing means tendency and inclination towards the market and people and the customer, and for this reason it is important ...

Number of pages: 161 Category: Management

Dissertation for Master's Degree in Marketing Management, Internal Orientation Abstract: The increasing progress and development of information and communication technology has created deep and extensive effects in business processes, and the Internet as the most effective electronic marketing platform with wide coverage has made it possible for companies to reach various ...

Number of pages: 144 Category: Management

Dissertation for obtaining a master's degree in the field of business management, orientation: international. Abstract: Increasing the power of competition in the business field requires detailed and continuous planning in order to facilitate business. Various factors can affect trade facilitation. Therefore, in the above research, we identified and ranked the factors affecting ...

Number of pages: 96 Category: Management

Dissertation for receiving a master's degree, field: business management, orientation: internal. Brand performance shows the success of a brand in the market, and it has been measured in many ways and from different perspectives. Available studies show that about 70% of the company's revenues can be attributed to the brand. Therefore, organizational performance and brand ...

Number of pages: 124 Category: Management

Academic thesis for obtaining a master's degree in the field of: business management, international business orientation. The abstract of the insurance industry is one of the growing industries in the current society of the world and Iran. Due to the increase in the number of different companies and its nature; Increasing competition in the market requires conducting various ...

Number of pages: 109 Category: Management

Dissertation for M.A Master's Degree in Business Administration - Marketing Orientation Abstract Nowadays, organizations need effective and efficient methods of communicating with customers in order to improve their sales.

Number of pages: 163 Category: Management

Dissertation for receiving a master's degree in the field of business management, orientation: Marketing Abstract Electronic banking is one of the main strategies of all banks in the world due to its countless advantages. Today, banking cannot be imagined without the use of electronic banking. Marketing is also one of the tools that can increase the growth of the bank's income. ...

Number of pages: 125 Category: Management

Dissertation for receiving a master's degree in the field of executive management with a focus on marketing. Abstract The purpose of this research is to investigate the relative importance of the dimensions of service encounter quality and service quality in the satisfaction of Mellat Bank customers in Meshginshahr city using the descriptive-correlational research method. For ...

Number of pages: 155 Category: Management

Dissertation for the degree of ""M.A."" Executive Management (Strategic) Abstract The general purpose of the research was to investigate the impact of comprehensive quality management on customer satisfaction in the telecommunications company of Hormozgan province. The descriptive research method is survey type. The statistical population of this research included all the ...

Number of pages: 147 Category: Management

The thesis for receiving the master's degree (M.A) in the field of business management, marketing, the abstract of this research with the title ""Comparison of the effect of emotional intelligence and marketing intelligence on the success of economic enterprises in marketing"" was carried out with this overall goal and 5 sub-goals in 2013 in Bo Ali Industrial Town, Hamedan. This ...

Number of pages: 158 Category: Management

Executive Management Master's Thesis Abstract: Over the past few decades, the quality of electronic services has attracted the attention of many researchers due to its strong impact on business performance, customer satisfaction, and customer loyalty. Service quality is considered as a criterion in evaluating the degree of coordination of the level of service provided with the ...

Number of pages: 126 Category: Tourism - Tourism

Master's degree thesis in the field of tourism management, tourism development planning trend Abstract: Considering the changes that occurred since 1950 and after the Second World War, and families underwent changes and the mothers of the families also entered the field of education and work, the decision-making process of families also underwent a transformation, and parents ...

Number of pages: 150 Category: Management

Dissertation for Master's Degree (M.A.) in Human Resources Abstract In today's competitive and challenging environment, organizations emphasize more than anything else on creating stable and profitable relationships with customers. Traditional marketing in theory and practice has always emphasized attracting new customers and increasing sales; But today, this view has changed ...

Number of pages: 120 Category: Computer Engineering

Master's Thesis in Computer Engineering - Software Orientation Abstract Clustering can be considered one of the most important steps in data analysis. Many clustering methods have been developed and presented so far. One of these methods that has been studied in recent studies is consensus clustering method. The goal of consensus clustering is to combine several initial ...

Number of pages: 133 Category: Management

Dissertation for Master's Degree in Business Administration - Insurance Management, Abstract: Today, service industries play a fundamental and important role in the economic growth and development of countries, and among them, the role and importance of the insurance industry as a productive and supportive industry for other industries is not hidden from anyone. On the other ...

Number of pages: 138 Category: Management

Master's Thesis of Business Administration - Marketing (M.A.) Abstract: Marketing related to better understanding of customers' needs and demands and providing services according to their needs can lead to cost reduction. Customer loyalty is very important in all industries and organizations. The aim of the current research was to determine the effective factors on relational ...

Number of pages: 202 Category: Physical Education - Sports

Dissertation for Master's Degree (M.A) Major: Sports Management Abstract The general purpose of this research is the relationship between service quality, exercise commitment, brand and brand loyalty of participants in health centers in Tehran. The current research is contemporary in terms of time. Also, this research is applied in terms of its purpose, and in terms of research ...

Number of pages: 127 Category: Physical Education - Sports

Dissertation for receiving Ph.D degree, specialization: sports management and planning, abstract of the thesis, one of the factors affecting the behavior of sports consumers, motivation and perceived risk. Therefore, the purpose of this research is to provide a sports consumption model based on perceived risk and motivation. The current research is correlational and one of the ...

Number of pages: 87 Category: Physical Education - Sports

Master's Thesis of Physical Education and Sports Sciences, Sports Management, Abstract One of the factors on which a lot of research is done today is the physiological factors that govern behavior and the behavioral factors that affect physiological factors. The purpose of the present semi-experimental research was to investigate the changes in blood oxytocin level in response ...

Number of pages: 109 Category: Physical Education - Sports

Dissertation for Master's Degree (M.A.) Major: Sports Management Abstract: The purpose of this research is to identify and prioritize the obstacles of financial support for championship sports in Fars province. The current research method is a survey and the statistical population of this research includes sports professionals (university sports management professors), sports ...

Number of pages: 135 Category: Management

Dissertation for M.A. Degree: Business Management, Marketing Orientation ""Abstract"" The purpose of this research was to investigate the role of social marketing media in depositing customers of Mehr Financial and Credit Institution in Tehran province. The current research is descriptive and correlational in terms of its purpose, which is practical in terms of its purpose, ...

Number of pages: 83 Category: Physical Education - Sports

Master's Thesis Field: Physical Education (M.A) Direction: Management Abstract: In this research, the motivations and effective factors of the spectators to watch the volleyball game of Al-Mahdi Hormozgan team were discussed. The method of this research is descriptive-correlation which was conducted in the field. The research tool was a twenty-seven question questionnaire about ...

Number of pages: 135 Category: Physical Education - Sports

Master's Sports Management Abstract: The purpose of this research was to identify the gap in the quality of services provided and expected in the General Directorate of Sports and Youth of Kohgiluyeh Vivir Ahmad province. This research is a descriptive-survey type of study. The statistical population of this research was the referrals of Sports and Youth Department of Kohgiluyeh ...

Number of pages: 133 Category: Management

Business Management Thesis: Introduction: The world we live in is witnessing tremendous changes. The speed of these developments is increasing day by day, so that it cannot be compared with the distant past in any way. If we want to be ready to accompany and have the necessary power to keep pace with these developments, we must inevitably create and develop appropriate and ...