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Number of pages: 86 Category: Management

Thesis for obtaining a master's degree in the field: Business Management - Major: Marketing Abstract Examining the relationship between market-oriented culture and business performance (Case study: Golestan province's manufacturing companies) The main purpose of this research is to investigate the relationship between market-oriented culture and business performance in ...

Number of pages: 229 Category: Management

Dissertation for Master's Degree in Executive Management, Marketing and Export Orientation, December 2013 Abstract: Marketing and its effect on commercial performance, including important topics in market and customer management.

Number of pages: 172 Category: Management

Thesis of master's degree in business management, marketing orientation, summer 1991. Abstract: This research with the subject of "" Investigating the effect of social marketing factors on the value of the bank's brand name from the customers' point of view (Study

Number of pages: 138 Category: Insurance

Executive Management Master's Thesis Abstract In today's marketing, the cost of losing a customer is equal to losing the benefits of the service that customer needs throughout his life. Insurance can be considered as one of the vital economic arteries of any country. The main goal of insurance marketing management is to attract new customers and retain previous customers and ...

Number of pages: 166 Category: Industrial Engineering

In order to receive a master's degree in industrial engineering in July 2014, the intense market competition of banks and the establishment of new private financial institutions and banks in Iran obliges banks every

Number of pages: 171 Category: Management

Master's thesis in the field of business management (marketing) Abstract: The present research was conducted with the aim of determining the relationship between internal marketing and organizational citizenship behavior with regard to the moderating role of distributional leadership in Bank Mellat branches of Ilam province. The research method used is descriptive and ...

Number of pages: 102 Category: Psychology

Dissertation for Master's degree (M.A.) orientation: industrial and organizational, examining the relationship between knowledge management and marketing related to customer relationship management among bank employees in Sepidan city. Abstract The purpose of this research was to explain the relationship between knowledge management and marketing related to customer relationship ...

Number of pages: 106 Category: Management

Dissertation for Master's degree (M.A) specialization: ""Marketing"" Introduction Exporting is the most common way for companies to start marketing activities abroad. One of the most important reasons for this is that exporting requires fewer resources compared to other methods of internationalization. Different countries encourage their companies to export because this ...

Number of pages: 172 Category: Management

Master's Thesis of Marketing Management Abstract: Creating strong and powerful brands has become one of the priorities of every organization today because it brings countless benefits. Strong brands help companies to establish themselves in the market, to be less exposed to potential competitive risk and to have a stronger intermediary role in cooperation and support for brand ...

Number of pages: 135 Category: Management

Thesis for obtaining a master's degree in the field: business management - marketing orientation Abstract: Objectives: The purpose of this research is to investigate the impact of market orientation on the performance of manufacturing companies in Gilan province through innovation and competitive advantage. Methods: The statistical population of the research includes ...

Number of pages: 97 Category: Management

Master's Thesis in Executive Management (M.A) Abstract Based on empirical research and proposed theories, marketing includes three basic and important principles: creating value for customers, creating competitive advantage, and focusing on customers' wants and needs. The task of marketing is to create more value for customers than competitors. Tacit knowledge is knowledge that ...

Number of pages: 244 Category: Management

Dissertation for obtaining a master's degree (M.A) field: business management, marketing orientation. Abstract In today's competitive world, there are successful companies that can create more values ??for customers and, according to Sergio Ziman[1], provide more reasons to customers to encourage them to buy and create a long-term relationship with the company. Creating superior ...

Number of pages: 121 Category: Management

Dissertation for Master's Degree in Business Administration, Marketing Orientation Abstract One of the very basic pillars of new marketing is to have market culture and insight at all levels of the organization, which is interpreted as market orientation. Marketing means tendency and inclination towards the market and people and the customer, and for this reason it is important ...

Number of pages: 96 Category: Management

Dissertation for receiving a master's degree, field: business management, orientation: internal. Brand performance shows the success of a brand in the market, and it has been measured in many ways and from different perspectives. Available studies show that about 70% of the company's revenues can be attributed to the brand. Therefore, organizational performance and brand ...

Number of pages: 153 Category: IT Information Technology Engineering

Master's Thesis in Information Technology Abstract: Today, Service Oriented Architecture (SOA) is considered as a suitable approach to improve the agility and increase the efficiency of systems. Since organizations face many challenges in the process of using this technology, such as the complexity of designing the decision-making structure, management and governance of ...

Number of pages: 114 Category: Management

Dissertation for Master's Degree Abstract The purpose of this research is to investigate the effects of intellectual capital dimensions on increasing the market orientation of private insurance companies in Isfahan province. The method of conducting the present research was descriptive-correlation, and hypothesis testing was done with correlation method and SPSS version 19 ...

Number of pages: 133 Category: Management

Abstract In today's era, entrepreneurship and start-up businesses are considered as the engine of economic growth, and many governments, whether developed, developing or underdeveloped, pursue the increase of entrepreneurship in their macro policies. This is despite the fact that in many cases the exact relationship between entrepreneurship and economic growth is not exactly ...

Number of pages: 122 Category: Management

Thesis for obtaining a master's degree (M.A.) field: business management, marketing orientation, research abstract of the banking industry, one of the most important and prominent industries in the world, today, banks in advanced countries act as pioneers, professional consultants, experts in increasing the financial resources of companies and collecting and exchanging the ...

Number of pages: 203 Category: Management

Dissertation for Master's degree (M.A.) Abstract The success of service organizations in line with market-oriented activities requires that the commitment of employees is guaranteed. One of the ways to achieve such a commitment is to implement internal marketing programs. Considering the importance of internal marketing and market orientation, the present research tries to ...

Number of pages: 90 Category: Management

Field: Executive Management Abstract Today, internal marketing has become an important issue for service marketing and service quality in organizations. Organizations try to provide good service quality and better satisfaction to their external customers through external marketing concepts and approaches. One of the important features of services is the direct interaction of ...

Number of pages: 203 Category: Insurance

Academic Thesis for Master's degree (M.A) Field: Business Management-Insurance Management Abstract The increase in competition, the dynamism and complexity of the environment, the growth of customer expectations and the emergence of new innovations in the country's service industry have created many changes in the attitude of organizations towards the customer and made them ...

Number of pages: 129 Category: Management

Dissertation for receiving a master's degree in the field of executive management with a focus on marketing. Abstract The purpose of this research is to investigate the effect of social marketing on the loyalty of customers of Qarz al-Hasneh Mehr Bank of Iran, branches of Ardabil province. The current research is survey in terms of method and practical in terms of purpose. The ...

Number of pages: 125 Category: Management

Thesis for obtaining a master's degree in the field: business management, specialization: domestic business, abstract Organizations currently operate in a dynamic and confusing environment. One of the most obvious features of the present era is the continuous and dramatic changes that occur in their social, cultural, political, economic and technological conditions. The main ...

Number of pages: 106 Category: Management

Master's degree thesis is an abstract of effective techniques in today's era and in saturated markets, according to the goals of value-oriented marketing, the development of the concept of corporate social responsibility in the body of products and services. The purpose of this research is to investigate the impact of corporate social responsibility on the way consumers make ...

Number of pages: 119 Category: Tourism - Tourism

Dissertation for the Master's Degree in Business Administration (M.A) Major: Marketing Abstract The aim of this research is to design a conceptual model of sustainable tourism based on sustainable marketing. This model includes independent variables of social stability, political stability, service quality, environmental sustainability, cultural sustainability, sustainable ...

Number of pages: 237 Category: Management

Dissertation for Master's Degree in Business Administration, Marketing, Chapter 1: General Research 1-1- Introduction In today's world, buyers are faced with many questions and buts and ifs to make a decision in the purchasing process. The variety of different products has caused customers to face many choices. On the other hand, companies have realized that the cost of ...

Number of pages: 346 Category: Librarianship

Dissertation for receiving a master's degree, specialization: accounting, abstract: this research seeks to find an answer to the question of whether there is a relationship between the company's management mechanisms and intellectual capital. To measure intellectual capital, various classifications have been presented, one of these classifications has been proposed by Polik ...

Number of pages: 164 Category: Management

end­ Letter for receiving a master's degree (M.A.) in the field of business management, financial orientation, fall 2013. Abstract of this research is a group of items from the exploration of the basics of research evaluation regarding motivation.

Number of pages: 161 Category: Management

Dissertation for receiving a master's degree (M.A.) orientation: ""Marketing"" Spring 2018 Abstract The purpose of this research is to analyze the effect of consumer perception of social responsibility on the attractiveness of shopping centers.

Number of pages: 134 Category: Management

Master's degree thesis of Master's degree: MBA Winter 90 Abstract: Agility means the ability of any organization to anticipate changes in the work environment. Such an organization with

Number of pages: 170 Category: Management

Dissertation for receiving Master's Degree (M.A.) Orientation: Business Management Summer 2019 Abstract Undoubtedly, organizational knowledge management in today's knowledge-oriented world is the key to success and pioneering. Rapid changes, relocation

Number of pages: 123 Category: Economics

Master's Thesis of Industrial Engineering, Financial Orientation, November 2013. Abstract: Evaluation of the performance of organizations and intra-organizational units is a necessary tool for their continued life and growth. Among various models and techniques.

Number of pages: 227 Category: Psychology

Dissertation for Master's Degree in Social Welfare Planning Abstract: Social capital is one of the most important growing concepts in social sciences and its scope of application in other sciences is increasing. This concept is considered as the missing link in development and like other capitals, it is productive and is a suitable platform for the exploitation of economic, ...

Number of pages: 205 Category: Psychology

Dissertation for Master's Degree in Psychology Abstract: The present research was conducted with the aim of evaluating the quality of services in the secondary schools of Garmsar city. This research is applied and descriptive (survey). The number of the statistical population is 2029 people, of which 322 people were randomly selected as a sample and examined. To collect ...

Number of pages: 205 Category: Psychology

Dissertation for Master's Degree in Psychology Abstract: The present research was conducted with the aim of evaluating the quality of services in the secondary schools of Garmsar city. This research is applied and descriptive (survey). The number of the statistical population is 2029 people, of which 322 people were randomly selected as a sample and examined. To collect ...

Number of pages: 123 Category: Educational Sciences

Dissertation for Master's Degree (.MA) Direction: Industrial and Organizational Abstract: The main purpose of this research was to predict empowerment based on organizational structure and knowledge management among the employees of the General Department of Health Insurance of Fars province. The descriptive research method was correlation type. For this purpose, among the ...

Number of pages: 129 Category: Geography - Urban Planning

Dissertation for M.A degree in geography and urban planning. This research examines the role of people's participation in the development of Ardabil city. After reviewing the theoretical literature and the research conducted in relation to the topic, the research hypotheses were formulated as follows. There is a significant relationship between public participation and the ...

Number of pages: 148 Category: Management

Abstract: The Social Security Organization, as the largest insurance organization in Iran, is the only complete provider of social support that can be operationalized in an organization. Such as: retirement pension, disability of survivors, provision of medical expenses, provision of unemployment insurance, family assistance, marriage allowance, compensation for sickness wages ...

Number of pages: 142 Category: Management

Dissertation for Master's Degree (M.A) in Business Administration, Financial Orientation Abstract Since its introduction, the RBI method has found its place at the level of international oil, gas and petrochemical companies, and many studies have been conducted in this regard. So far, few researches have been conducted in the country about risk-based assessment and management, ...

Number of pages: 173 Category: Economics

Master's Thesis of Economic Sciences, Economic Sciences Orientation, 2013 Abstract: Considering the importance of the issue of economic growth, investigating the effect of the openness of the economy on economic growth, b

Number of pages: 85 Category: Insurance

Master's Thesis of Faculty of Technical Engineering, Department of Industrial Management (Production) Abstract Now that in the global economy, customers determine the company's survival, companies can no longer ignore the expectations and demands of customers. They should focus all their activities and capabilities on customer satisfaction. The level of customer satisfaction ...

Number of pages: 148 Category: Management

Abstract: The Social Security Organization, as the largest insurance organization in Iran, is the only complete provider of social support that can be operationalized in an organization. Such as: retirement pension, disability of survivors, provision of medical expenses, provision of unemployment insurance, family assistance, marriage allowance, compensation for sickness wages ...

Number of pages: 113 Category: Management

Dissertation for Master's Degree in Management (M. Sc) Finance Orientation Abstract The aim of this research is the effect of organizational culture on the financial performance of companies admitted to the Tehran Stock Exchange. Cameron and Quinn 2006 questionnaire was used to measure organizational culture, and asset return index was used to measure financial performance using ...

Number of pages: 196 Category: Management

Dissertation for Master's Degree (M.A.) Orientation: International Abstract: The purpose of this research is to investigate the effect of CRM on the quality of customer communication. The method used in the current research is review (documentary-library) and survey, which is the most common method in quantitative research. In this research, in order to collect the desired data ...

Number of pages: 122 Category: Management

Dissertation for receiving Master's degree (M.A) in business management, specialization: financial management. The abstract of the current world is the age of knowledge. Endowments, tangible and natural assets are not the key to the success of societies and organizations, but the possession and management of intangible assets in the turbulent and challenging environment of ...

Number of pages: 157 Category: Management

Dissertation for Master's Degree (M.A.) Direction: Government Introduction Over the past few decades, the concept of intelligence has been increasingly introduced in the history and research of psychology and management as a structure that is related to multiple human behaviors in different environments. On the other hand, nowadays intelligence [1] has become the prefix of many ...

Number of pages: 138 Category: Management

Academic Thesis for Master's Degree Field: Business Management Major: International Business Abstract The increase in competition in the industry sector and the increase in the level of knowledge and awareness of customers has caused more attention to customer retention. The issue of customer loyalty and trust in the brand and the factors affecting it is of particular ...

Number of pages: 175 Category: Physical Education - Sports

Dissertation for receiving Ph.D. specialization: sports management and planning 1.1 Introduction The chaotic economic situation has had a significant impact on the attendance of all kinds of sports customers and consumers, including spectators, participants, buyers of goods, etc. For this reason, investigating the behavior of sports consumers [1] has gained significant ...

Number of pages: 134 Category: Management

Dissertation for receiving a master's degree, specialization: Marketing, Abstract: Today, financial service institutions have taken over a major part of economic and commercial activities. In institutions where services play an important role, it is the human force that provides services to customers, and it is the employees who determine the success or failure of the ...

Number of pages: 200 Category: Management

Master's Thesis of Business Administration, Insurance Management, Abstract The success of an organization is determined only by the set of clear goals that the organization sets for itself. For many service organizations, profit is an important goal and can be a combination of short-term financial results (increased resources or cash flow) and increased brand equity. Factors ...

Number of pages: 84 Category: Management

Dissertation for Master's degree (M.A) field: industrial management, production orientation. Abstract: In the age of knowledge, not using the benefits of knowledge can have negative effects on the performance and innovation of today's organizations. The main goal of this research is to investigate the impact of knowledge management strategies on product quality in ...

Number of pages: 114 Category: Management

Dissertation for the Master's Degree in Business Administration, Orientation: International. Abstract The purpose of this research is the impact of service customization on the satisfaction, trust and loyalty of customers of Bank Melli branches in Langrod city. The statistical population of the research consists of all the customers of Bank Melli branches in Langrod city. Based ...

Number of pages: 95 Category: Management

Dissertation for Master's Degree in Industrial Management, Financial Orientation Introduction In today's industrial world, which is affected by tight industrial competition, the need to pay attention to the quality of the final product or service and its continuous improvement is of particular importance for the managers of any production or service organization. In other words, ...

Number of pages: 118 Category: Management

Master's Thesis of Business Management-Marketing Knowledge Management (KM) and Customer Relationship Management (CRM) are two key tools for any company in the current competitive environment. Also, knowledge management is an important issue in the implementation of customer relationship management. Customer relationship management begins with a work strategy. This strategy ...

Number of pages: 108 Category: Management

Master's Thesis of Business Administration, Domestic Business, Abstract: Intellectual capital is one of the most important organizational assets known in organizations today. In modern management attitudes, the use of assets such as human capital, structural capital, and communication capital plays a significant role in the development of businesses, among which banks, as one of ...

Number of pages: 108 Category: Management

Dissertation for Master's Degree (M.A.) Direction: ""Domestic Business"" Introduction in Management Science To increase the performance of employees of an organization, various strategies have been proposed, such as increasing job satisfaction, applying continuous monitoring and implementing incentive and punishment programs, and other cases. In addition to the above solutions, ...

Number of pages: 122 Category: Management

Thesis for obtaining a master's degree in the field of business management, orientation: internal, abstract: management research emphasizes the importance of the role of business models in improving organizational performance. In recent years, we have seen the business field become more competitive in various industries. According to business researchers, achieving a suitable ...

Number of pages: 120 Category: Management

Dissertation for the degree of Master of Executive Management (M.A.) Orientation: Strategic Abstract: The present research was conducted with the aim of determining the impact of human resources development in achieving organizational agility in the urban water and sewage company of Ilam province. The current research is applied in terms of purpose and descriptive in terms of ...

Number of pages: 175 Category: Management

Dissertation for receiving a master's degree (M.A.) in the field of industrial management, production orientation. Abstract This research is an attempt to identify and rank the factors affecting scientific valuation in the country's strategic industries. Considering the technology-oriented nature of these industries, technical knowledge as one of the intangible factors of ...

Number of pages: 106 Category: Management

Master's thesis (MA) Faculty of Management and Business Administration Trend: Financial Management Today, companies are facing stronger competition than in the past, and financial performance is the main goal of any organization. So every organization wants to increase its financial performance in different ways. Users of financial statements should be aware of the amount of ...

Number of pages: 125 Category: Management

Dissertation for Master's Degree in Public Administration ""M.A"" Direction: Finance Abstract It is believed that customer relationship management (CRM) can be very useful in empowering organizations to realize customer focus and therefore it is on the agenda of many organizations. Although many studies have been conducted on the category of customer relationship management, ...

Number of pages: 136 Category: Management

Academic Dissertation for Master's degree in the field: Business Management, International Business. Abstract The use of new quality engineering methods has been increasing in recent years, so that industrial and service companies use these quality engineering methods to produce and provide their products and services in accordance with the changing demands of customers.

Number of pages: 148 Category: Management

Dissertation for Master's Degree (M.A.) Dissertation Abstract (including summary, objectives, implementation methods and results): This research was conducted with the aim of evaluating the quality of services provided in Kend and Kav Machine from the customers' point of view. For this purpose, a standard questionnaire containing 22 questions was used to collect the required ...

Number of pages: 159 Category: Management

Dissertation for receiving the master's degree ""M.A. ""Internal merchandising"" tendency, abstract of the thesis (including summary, objectives, implementation methods and results obtained): This research aims to identify and explain the factors affecting customers' preference in choosing Mehr Bank and to determine the importance of each of the factors affecting customers' ...

Number of pages: 183 Category: Management

Thesis for obtaining a master's degree in the field: business management, orientation: international business. Abstract Previously and even until the end of the 20th century, ensuring customer satisfaction and loyalty was more of a slogan. Today, many efforts are made to improve quality management tools and expand the culture of customer orientation by researchers, experts and ...

Number of pages: 183 Category: Management

Thesis for obtaining a master's degree in the field: business management, orientation: international business. Abstract Previously and even until the end of the 20th century, ensuring customer satisfaction and loyalty was more of a slogan. Today, many efforts are made to improve quality management tools and expand the culture of customer orientation by researchers, experts and ...

Number of pages: 137 Category: Management

Dissertation for Master's degree (M.A) specialization: ""Insurance"" Abstract: Life insurance is considered one of the most important and strategic products of the world's insurance companies. In the world, the percentage of life insurance sales is much higher than other insurance products, but despite its great importance, the sale of this product has its own complications. ...

Number of pages: 204 Category: Management

Thesis for obtaining a master's degree in the field: business management, specialization: marketing. Abstract: The current era cannot be compared with any back of the past eras. The dominant feature of this era is knowledge-oriented, information-oriented and high rate of changes in various fields. This is the truth that covers the business environment and shows the increasing ...

Number of pages: 199 Category: Management

Dissertation for receiving a master's degree (major: human resource management) Abstract: In today's fast-paced world, change and transformation are an integral part of organizations. According to Peter Senge, the only constant principle is change. Therefore, the only way for organizations to survive is to go along with these changes and transformations. Knowledge management is ...

Number of pages: 108 Category: Management

Dissertation for Master's Degree in Management Abstract Today, companies and organizations operate in the era of customer-oriented economy, in which the customer is the real ruler of the market, and this approach is the result of excess production capacity. Therefore, companies should learn how to focus on the quality of the introductory service, which is actually the first ...

Number of pages: 115 Category: IT Information Technology Engineering

Master thesis of information technology engineering, information systems management, abstract cloud computing as a new computing model in which software, hardware, infrastructure, platform, data and other resources are provided to cloud users virtually and as a service, on demand and through the internet by cloud providers. This model is based on pay-per-use, that is, users pay ...

Number of pages: 163 Category: Management

Master's Thesis of Executive Management (M.A) Strategic Orientation Abstract The purpose of this research is to investigate the effect of knowledge management on the performance of employees of the scientific-applied training center in Miandoab city. For this purpose, knowledge management based on the theory of Nonaka and Takeuchi in four dimensions; Socialization of ...

Number of pages: 131 Category: Management

Thesis for obtaining a master's degree in the field: Business Management, International Business Abstract: In today's world, banking is one of the vital factors in the development of countries. In this way, customers have a special priority as the reason for existence and in the continuation of banking life. This research aims to investigate the effect of internet banking ...

Number of pages: 114 Category: Management

Dissertation for Master's Degree (M.A) in Business Management, Transformational Orientation Abstract: Purpose: This research was designed with the aim of determining the relationship between human resource capability and the rate of acceptance of banking services and attracting financial resources in the branches of the National Bank of Greater Shahr-Rasht. Method: The current ...

Number of pages: 111 Category: Insurance

Dissertation for the Master's Degree in Business Administration Abstract of the present research has investigated ""the influence of personality characteristics of managers on their entrepreneurial characteristics in insurance companies"". The statistical population of this research is the managers of Alborz Insurance Company. The sample size estimated by Cochran's formula, the ...

Number of pages: 165 Category: Management

The thesis for receiving a master's degree in the field of export development management and internationalization of companies in a general division is dependent on the status of two factors: l) domestic environment organization and b) environment outside the organization. A set of external factors affecting the organization's export performance can be called service ...

Number of pages: 159 Category: Management

Dissertation for Master's Degree in Business Administration, Financial Management, Abstract The main purpose of this research is to investigate the effect of intellectual capital and working capital on financial performance, including return on assets, return on equity and profit margin of manufacturing companies admitted to the Tehran Stock Exchange during the years 2008 to ...

Number of pages: 110 Category: Insurance

Dissertation for obtaining a master's degree in the field of management, investigating the level of satisfaction of third party victims with the insurance performance of Iran. Study: Bushehr city. Abstract: In today's highly competitive world, it is difficult to achieve a suitable position in the market, and in order to have a stable position in the market, providing superior ...

Number of pages: 146 Category: Management

Thesis for obtaining a master's degree in the field of business management. International Marketing Trend Abstract The success of all organizations and institutions, whether manufacturing or service, for-profit or non-profit, governmental or non-governmental, is influenced by several factors, one of the most important of which is customer satisfaction in order to achieve ...

Number of pages: 169 Category: Management

Dissertation for Master's Degree in Information Technology Management, Advanced Information Systems, Abstract Air transportation is one of the most important types of transportation in today's life. Considering the considerable importance of the customer as a source of revenue for airports and as a result the increasing importance of effective customer relationship management, ...