Download more than 100 examples of thesis, proposal and project topics about internal marketing in editable WORD file format at undergraduate, graduate and doctoral levels for use and reference in research, articles, theses, student and academic projects.
Master's thesis in the field of business management (marketing) Abstract: The present research was conducted with the aim of determining the relationship between internal marketing and organizational citizenship behavior with regard to the moderating role of distributional leadership in Bank Mellat branches of Ilam province. The research method used is descriptive and ...
Dissertation for Master's Degree in Marketing Management, Internal Orientation Abstract: The increasing progress and development of information and communication technology has created deep and extensive effects in business processes, and the Internet as the most effective electronic marketing platform with wide coverage has made it possible for companies to reach various ...
Dissertation for Master's degree (M.A.) Abstract The success of service organizations in line with market-oriented activities requires that the commitment of employees is guaranteed. One of the ways to achieve such a commitment is to implement internal marketing programs. Considering the importance of internal marketing and market orientation, the present research tries to ...
Field: Executive Management Abstract Today, internal marketing has become an important issue for service marketing and service quality in organizations. Organizations try to provide good service quality and better satisfaction to their external customers through external marketing concepts and approaches. One of the important features of services is the direct interaction of ...
Thesis for obtaining a master's degree in the field: business management, specialization: domestic business, abstract Organizations currently operate in a dynamic and confusing environment. One of the most obvious features of the present era is the continuous and dramatic changes that occur in their social, cultural, political, economic and technological conditions. The main ...
Abstract Today, word of mouth advertising as One of the common tools of marketing and advertising has gained great importance among marketers, so that studies show that advertising
Thesis of the master's degree in the educational field: MBA 2013 Farsi Abstract Many business managers consider marketing to mean sales or advertising, while the concept of market
Dissertation for Master's Degree (M.A) in Industrial Management: Finance Abstract The importance of brand equity and branding has been emphasized in many scientific researches. Branding is done at both internal and external levels. External branding is related to external customers of organizations, and internal branding, which has been noticed with the emergence of the concept ...
Dissertation for Master's degree (M.A.) orientation: industrial and organizational, examining the relationship between knowledge management and marketing related to customer relationship management among bank employees in Sepidan city. Abstract The purpose of this research was to explain the relationship between knowledge management and marketing related to customer relationship ...
Dissertation for Master's degree (M.A) specialization: ""Marketing"" Introduction Exporting is the most common way for companies to start marketing activities abroad. One of the most important reasons for this is that exporting requires fewer resources compared to other methods of internationalization. Different countries encourage their companies to export because this ...
Master's thesis in the field of business management (marketing) Abstract: Small and medium-sized companies have an undeniable effect on the economic situation of any country. These companies owe a major part of their success to the use of entrepreneurship in their organizations. This feature has caused them to perform their assigned tasks in different ways. One of these tasks is ...
Dissertation for Master's Degree ""MA"" Field: Business Management Major: Marketing Abstract This research was conducted with the aim of identifying factors affecting tourism marketing in Shiraz city in 2013. The research method was applied in terms of purpose and descriptive survey in terms of data collection method. The statistical population of the research consisted of ...
Dissertation for obtaining a master's degree in the field of business management, domestic business. Abstract The purpose of this research is to investigate the relationship between marketing tactics related to the quality of relationships and the relationship between the quality of relationships and the loyalty of customers of hotels in East Gilan. A sample size of 196 people ...
Thesis for obtaining a master's degree in the field: business management, specialization: transformation management. Abstract One of the most valuable assets of any company is the brand equity. Companies that have a high position in the minds of consumers in terms of special brand value can easily be considered more profitable among other companies in their respective ...
Dissertation for receiving Master's degree (M.A) in the field of ""Marketing"" Abstract The idea of ??the need for scientific planning of Elvand Kashi Industries Company was the basis for the creation of the issue of developing a marketing plan in the eyes of the researcher. Therefore, in order to achieve this goal, after obtaining permission, the researcher proceeded to ...
Dissertation for receiving a master's degree, orientation: finance. Abstract In today's era, when the global business environment is rapidly changing and evolving, companies are looking for ways to differentiate themselves from other competitors at the national and international level. In this regard, companies adopt various strategies. It can be acknowledged that one of these ...
Thesis for obtaining a master's degree (M.A.) field: business management, marketing orientation, research abstract of the banking industry, one of the most important and prominent industries in the world, today, banks in advanced countries act as pioneers, professional consultants, experts in increasing the financial resources of companies and collecting and exchanging the ...
Abstract Today, the business world is based on ""customer satisfaction"" in such a way that expanding services and even providing them without considering this principle is not only difficult, but also impossible. The intensity of competition in the markets and the understanding of the importance of keeping customers has made banks gradually take steps towards maintaining ...
Abstract In the resource-based perspective, there is a belief that inimitable, valuable, rare and socially complex resources and capabilities create superior competitive advantage. The success of an organization depends on the development of capabilities and relationships that are unique to the company and are maintained in the medium to long term. The current research seeks to ...
Dissertation for Master's Degree in Business Administration - The definition of social marketing has changed over the years and its tools, techniques and concepts have evolved and improved. A review of past research shows that although social marketing is most commonly used in the health sector, it also has potential in sectors such as protecting resources, energy and the ...
Dissertation for M.A. Degree: Business Management, Marketing Orientation ""Abstract"" The purpose of this research was to investigate the role of social marketing media in depositing customers of Mehr Financial and Credit Institution in Tehran province. The current research is descriptive and correlational in terms of its purpose, which is practical in terms of its purpose, ...
Dissertation for M.A. specialization: Marketing Winter 2011-1-Introduction Today, with the competitive markets and continuous changes in the environment, organizations have realized the fact that human
Dissertation of master's degree in the field: MBA management with marketing orientation Fall 2011 Persian Abstract: This research seeks to extract a model for selecting brand development strategies. In this research, S
Dissertation for obtaining a master's degree (M.A) Business Management - Marketing Orientation Summer 2019 Abstract Considering the ever-increasing speed of changes and competition in the economic world, managers should have
Dissertation for the Master's degree ""M.A."" (Business Management - International Orientation) Abstract Electronic business is a phenomenon that requires comprehensive transformation in all aspects of business activities of companies to achieve business facilitation. This, in addition to micro-developments that happen at the company level, strongly requires changes in the ...
Dissertation for Master's Degree in Psychology Abstract: The present research was conducted with the aim of evaluating the quality of services in the secondary schools of Garmsar city. This research is applied and descriptive (survey). The number of the statistical population is 2029 people, of which 322 people were randomly selected as a sample and examined. To collect ...
Master's thesis in the field of business management Abstract Finding a qualified and skilled workforce in today's dynamic environment is considered vital. The organization should know the standby force and know how to communicate with it. In this research, a pattern was identified for the value offered by the employer. According to this model, desirable and attractive working ...
Dissertation for Master's Degree in Management (M. Sc) Finance Orientation Abstract The aim of this research is the effect of organizational culture on the financial performance of companies admitted to the Tehran Stock Exchange. Cameron and Quinn 2006 questionnaire was used to measure organizational culture, and asset return index was used to measure financial performance using ...
Dissertation for Master's Degree (M.A) in Business Administration, Administrative Transformation, Abstract Nowadays, in addition to research and education, universities play a role in the new mission of participation in the economic development of society. In the current research, an attempt has been made to explain the process of commercialization and the results of university ...
Dissertation for Master's Degree (M.A.) Major: Industrial and Organizational Relationship between Emotional Intelligence and Job Satisfaction with Organizational Citizenship Behavior of Finance Employees of Fars University of Medical Sciences Abstract In this research, the effect of organizational citizenship behavior, emotional intelligence on job satisfaction of finance ...
Dissertation for receiving Ph.D. specialization: sports management and planning 1.1 Introduction The chaotic economic situation has had a significant impact on the attendance of all kinds of sports customers and consumers, including spectators, participants, buyers of goods, etc. For this reason, investigating the behavior of sports consumers [1] has gained significant ...
Thesis for obtaining a master's degree in the field: business management, transformation orientation, background and purpose: employees are known as a potential source of resistance to change (Okumos and Hemmington, 1998), as the experiences of an organization change, its members have different interpretations and expectations for those changes. Cognitive understanding of the ...
An academic thesis for obtaining a master's degree (M.A.) in the field: business management. Abstract After the start of private banks and the expansion of competition between banks and public and private financial institutions for attracting resources from the money market as well as attracting and retaining customers, it has expanded.
Dissertation for M.A. Abstract: The purpose of this research is to investigate the factors affecting the export tendency of companies located in the industrial towns of Gilan province. For this purpose, the manufacturing companies in the industrial towns of Gilan province were selected for research. And this research seeks to answer the question: What characteristics
Evaluating the readiness to use an enterprise solution (ERP) based on critical success factors (case study: Iran Khodro Diesel Company) Abstract The enterprise resource planning system is a software package with a wide application that integrates all the functions of the organization in a single system. In order to successfully implement an ERP[i] project in the organization, it ...
Thesis for obtaining a master's degree in the field: business management, specialization: insurance, abstract Iranian organizations are in need of strategic change and transformation now more than ever. Environmental opportunities and threats today have shown their effects in Iran's economy more than in the past. Organizations in the process of gaining a suitable competitive ...
Master's Thesis of Business Administration - Internal Business Orientation Abstract Considering the development of a competitive environment between the challenge of customer satisfaction and creating more loyalty, it suggests that companies and organizations resort to new marketing strategies in order to satisfy their customers as much as possible. One of the strategies to ...
Academic Dissertation for Master's Degree Field: Business Management Major: Marketing Abstract Today, companies are increasingly under new attacks from disgruntled customers, grumpy employees, and in short, anyone who is equipped with a personal computer and a motive to destroy the company's reputation and reputation. And due to the special features of the brand in the service ...
Dissertation for Master's Degree (M.A.) Dissertation Abstract (including summary, objectives, implementation methods and results): This research was conducted with the aim of evaluating the quality of services provided in Kend and Kav Machine from the customers' point of view. For this purpose, a standard questionnaire containing 22 questions was used to collect the required ...
Dissertation for Master's degree (M.A.) Abstract: The internationalization of business has been greatly manifested in global markets. In today's global markets, there are many companies that turn to exports, because the local markets for companies and manufacturers are saturated. The issue of foreign trade is one of the most important issues in the country's economic ...
The thesis for receiving a master's degree in business management (international marketing orientation) is a research abstract of the electronic market of an inter-organizational information system that allows buyers and sellers participating in some markets, independent of third parties, to provide information and suggestions about prices and products. The use of this new ...
Dissertation for Master's Degree in International Business Management Abstract The basis of business in any country is based on the activities of small and medium enterprises. In our country, despite the fact that more than 95% of all production units are in the small and medium industries group, these enterprises have not gained a significant share in the national gross product ...
Master's Thesis Abstract The purpose of this research is to develop a strategic business plan for Behdeh tourism in order to provide an effective model. The research method is descriptive and relevant information and data have been collected using observation tools, document review, library sources and questionnaires. The statistical population of this research includes all ...
Dissertation for obtaining a master's degree in the field: business management, specialization: international business\ Abstract The purpose of this study is to investigate the relationship between brand equity, customer satisfaction and brand loyalty. The current research is descriptive and practical in terms of purpose. In terms of data collection, it is also considered field. ...
Thesis for obtaining a master's degree in the field: business management - marketing orientation. Abstract Today, information technology has influenced all the different areas of life and the business environment and has caused transformation, acceleration and facilitation of affairs. This impact on the tourism industry as one of the most employment-generating industries in the ...
The thesis for receiving a master's degree in the field of export development management and internationalization of companies in a general division is dependent on the status of two factors: l) domestic environment organization and b) environment outside the organization. A set of external factors affecting the organization's export performance can be called service ...
Dissertation for Master's Degree (M.A) in Business Administration - Domestic Business Abstract: Today, due to the widespread progress and industrialization of societies, as well as the closeness of the services and facilities of organizations to each other, the lack of effective and efficient advertising that attracts the attention of new customers and keeps previous customers ...
Dissertation for obtaining a master's degree in the field: business management, orientation: internal management. Brand is an important relational tool in the company's customer relationship management. Because brand credibility is defined as the believability of the product information contained in a brand, which requires consumers to perceive that the brand has the ability (in ...
Thesis for obtaining a master's degree in the field: business management, specialization: insurance management. Abstract Customer satisfaction means fully satisfying his needs and desires at the same time or in the same way as he wants. Various models have been investigated to check customer satisfaction in the world's insurance industry. The purpose of this research is to ...
Thesis for obtaining a master's degree in the field: business management, internal orientation. Dissertation abstract: Due to the competitiveness of the banking industry in today's era, banks must be able to have a long-term and stable relationship with their customers in order to stand out from their competitors. For this purpose, banks must identify the expectations of ...
Dissertation for Master's Degree in Business Administration Abstract The process of globalization is going on rapidly and is moving our world towards a global village where cultures are becoming more homogenized every day than yesterday. These processes give companies the opportunity to reach consumers around the world by using new marketing methods. Exporting the product is one ...
Thesis for obtaining a master's degree in business management, marketing orientation. Abstract: In today's turbulent and changing world, the only thing that does not change is change. In the business world that is increasingly guided by the three words customer, competition and change, companies are looking for a solution to their business problems, based on the literature and ...
Dissertation for receiving a master's degree, field: business management, orientation: internal. Brand performance shows the success of a brand in the market, and it has been measured in many ways and from different perspectives. Available studies show that about 70% of the company's revenues can be attributed to the brand. Therefore, organizational performance and brand ...
Dissertation for Master's Degree (M.A.) Direction: ""International Marketing"" The abstract of the present research discusses the effects of globalization on the country's road construction machinery manufacturing industry. The hypotheses raised in this research were analyzed by PLS test. The results show that the membership of the World Trade Organization will have an effect on ...
Dissertation for obtaining a master's degree in the field: business management, specialization: insurance. The aim of this study is to investigate the relationship between customer satisfaction and business performance of insurance companies in Gilan province. The statistical population includes 28 branches in the insurance industry. The sample size is 20 branches (including ...
Dissertation for M.A Master's Degree in Business Administration - Marketing Orientation Abstract Nowadays, organizations need effective and efficient methods of communicating with customers in order to improve their sales.
Master's Thesis of Business Administration-Marketing Faculty of Management Abstract: One of the main concerns of organizations is choosing a suitable distribution channel with high efficiency, which is one of the basic problems of most factories due to the diversity of distribution channels. Based on the increasing progress of technology and the creation of new competitors for ...
Dissertation for receiving a master's degree in the field: executive management, direction: strategic. Abstract: The purpose of this research is to investigate the possibility of using a balanced scorecard to implement its strategies in Saipa Automobile Company. Balanced scorecard is one of the performance evaluation techniques of organizations that evaluates the organization ...
Dissertation for obtaining a master's degree in business management, orientation: internal, abstract: the topic of service quality in today's world has a special place in customer marketing. But this issue is doubly important in relation to patients. Because following the correct tips and principles of providing services to patients can play a significant role in the physical ...
Academic Thesis for Master's Degree Field: Business Management Major: International Business Abstract Strategic orientation as one of the main drivers of strategy formulation has been widely studied and investigated by researchers in the last three decades. But the effect of strategic orientation on export performance has been studied less. The purpose of this research is to ...
Dissertation for the degree of ""M.A."" Executive Management (Strategic) Abstract The general purpose of the research was to investigate the impact of comprehensive quality management on customer satisfaction in the telecommunications company of Hormozgan province. The descriptive research method is survey type. The statistical population of this research included all the ...
Dissertation for the Master's Degree (M.A) in Business Management International Orientation Abstract Strategic flexibility and the effects this has on export performance are of particular importance. Researchers believe that strategic flexibility can potentially improve performance and increase profitability. The main question of this research: ""What effect does strategic ...
""M.A. Thesis for Master's Degree in Management"" Major: Marketing Abstract: The present research was conducted with the aim of determining the maturity barriers of using the electronic system in the tax administration of Ilam province. The statistical population of this research is all managers, employees and supervisors of different units at different organizational levels in ...
Academic Thesis for Master's Degree Field: Business Management Major: Finance The purpose of this research is to investigate the impact of intellectual capital management on the financial performance of the supervision of banks and insurances in Gilan province. Descriptive-correlation research design and the statistical population of the research is the banks and insurance ...
Dissertation for receiving Ph.D degree, specialization: sports management and planning, abstract of the thesis, one of the factors affecting the behavior of sports consumers, motivation and perceived risk. Therefore, the purpose of this research is to provide a sports consumption model based on perceived risk and motivation. The current research is correlational and one of the ...
Dissertation for Master's Degree (M.A.) Orientation: ""Strategic"" Abstract: Competitive advantage is a set of unique abilities of an economic unit that allows it to penetrate the desired markets and provide superiority over competitors. To define the competitive advantage of an economic unit, the management must make a complete assessment of the internal and external ...
Dissertation for Master's Degree in Business Administration - Marketing Management Orientation Abstract The present research was conducted under the title of investigating organizational factors affecting administrative corruption in the banking system in selected branches of banks in Qom province. The purpose of doing it is to identify organizational factors affecting ...
Master's Thesis Field: Physical Education (M.A) Direction: Management Abstract: In this research, the motivations and effective factors of the spectators to watch the volleyball game of Al-Mahdi Hormozgan team were discussed. The method of this research is descriptive-correlation which was conducted in the field. The research tool was a twenty-seven question questionnaire about ...
Academic thesis for obtaining a master's degree in the field: agricultural engineering, specialization: agricultural management. Abstract In this research, after stating the generalities and literature of the research on the subject of Masuleh handicrafts and its weaknesses, strengths, opportunities and threats, we will examine the four strategies in this sector and continue to ...
Thesis of master's degree in business management, marketing orientation, summer 1991. Abstract: This research with the subject of "" Investigating the effect of social marketing factors on the value of the bank's brand name from the customers' point of view (Study
Thesis of master's degree in business management, international business orientation, winter 90, abstract, rapid growth under the structures of the Internet, new opportunities and methods for doing business to all the world.
Academic Thesis for Master's Degree in Executive Management, Production and Operations Orientation, Summer 1990 Abstract: Today's world is the age of information, and access to information is a tool to gain advantage.
Executive Management Master's Thesis Abstract In today's marketing, the cost of losing a customer is equal to losing the benefits of the service that customer needs throughout his life. Insurance can be considered as one of the vital economic arteries of any country. The main goal of insurance marketing management is to attract new customers and retain previous customers and ...
Dissertation for receiving a master's degree in the field of accounting, accounting orientation. The independent auditor's reliance on internal audit saves money and provides more services to the employer with the same cost. Optimum use of the work of internal auditors can improve the efficiency and effectiveness of the independent auditor and increase the value of the internal ...
The abstract of the current research was conducted with the aim of knowing the role of the internal factors of the newsroom on the quantity and quality of television news. In this research, which was conducted through a survey method by distributing a questionnaire among a statistical sample of the employees of the Central News Unit of the Islamic Republic of Iran; The ...
In order to receive a master's degree in industrial engineering in July 2014, the intense market competition of banks and the establishment of new private financial institutions and banks in Iran obliges banks every
Dissertation for receiving Master's degree (M.A) in the field of business management, financial orientation. Abstract: The current research seeks to examine the pathology of the internal and external factors of the urban service outsourcing system using the SWOT model. This research is applied in terms of purpose and descriptive-survey in terms of research method. The ...
Dissertation for the Master's Degree (M.A) in Public Administration, Financial Orientation Abstract: In this research, the identification and ranking of the factors influencing the attraction of financial resources based on the mixed marketing model in the branches of the Agricultural Bank of Central Province has been investigated. The research method used in this research was ...
Master's Thesis in Business Administration (Marketing) Abstract: Along with universities becoming more competitive in attracting students at the national and international level, many universities in the world are trying to identify the tastes of their candidates and plan for the university based on them. For this purpose, they use marketing methods and tools. In Iran, ...