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Number of pages: 209 Category: Literature - Persian Language

Master's thesis in the field of ancient languages ??and cultures. Abstract of this research, by choosing a ritual and natural element, it deals with a comprehensive investigation of the deities related to that element in Iranian and Indian religions, and its importance is in collecting and classifying scattered information in Vedic and Avestan sources such as Gahan and Yasht. In ...

Number of pages: 85 Category: Art - Graphics

The final performance (dissertation) to obtain the master's degree in the field of world music playing in July 2013. Abstract During the last years, many efforts have been made in the field of comparing the two instruments of violin and violin.

Number of pages: 73 Category: History

Master's Thesis in Non-Abrahamic Religions Abstract This thesis examines the status of the class system among Indian and Iranian peoples, relying on Vedic and Avestan teachings, and in it, the nature of social classes and the rules governing them are examined. The evolution of the class system began with the arrival of the Aryans in Iran and continued with their settlement in ...

Number of pages: 110 Category: Psychology

Dissertation for Master's Degree (M.A.) Major: General Abstract: The purpose of this research was to explain the relationship between the feeling of connectedness and emotional inadequacy with happiness. In terms of its nature and goals, this research is scientific and correlation method was used for its implementation. The statistical population of this research consisted of ...

Number of pages: 123 Category: Geography - Urban Planning

Master's thesis (M.A) in the field of political geography. Sacrifice and martyrdom are valuable concepts in all human societies. All nations respect their devotees, veterans and warriors; But the methods of this sanctity and respect are different. In Islamic teachings, the essence of the culture of self-sacrifice and martyrdom is self-sacrifice, sincerity and intelligent and ...

Number of pages: 137 Category: Management

The end of Zanameh for obtaining a master's degree in the field: management. Abstract Today, the new developments in the global economy, including the sharp fluctuation in the price of raw materials, the increase in the wages of manpower, the increase in the cost of transportation, warehousing and other production factors, have made many developing countries think to enter the ...

Number of pages: 100 Category: Literature - Persian Language

Dissertation for receiving a master's degree in the field of Persian language and literature, resistance and sustainability literature. Abstract: Alireza Qazweh, an Iranian poet and writer born in 1342, is one of the poets of resistance and sacred defense. He has many works in the field of resistance and holy defense, and in most of them, including poems and stories, ...

Number of pages: 182 Category: Literature - Persian Language

The thesis for receiving the master's degree (M.A) is an abstract of comparative literature, one of the most important literary genres that helps us find commonalities and differences in the thoughts of the world's great men who are far from each other in terms of time and place. Since comparative criticism is a new research in Iran, this research with the title ""Comparative ...

Number of pages: 113 Category: Chemical - Petrochemical Engineering

Master's thesis in the field of inorganic chemistry Abstract In this thesis, we investigate the anticancer diamine ruthenium complexes by computational chemistry, which examines the following: energy analysis, which examines the absolute energy value, dipole moment, isotropic and anisotropic polarizability of the complex. 2- The analysis of the frontal orbitals, the energy of ...

Number of pages: 63 Category: Medical Sciences

Dissertation for Master's Degree in Health Sciences in Nutrition Abstract: Background and Objective: Acne is one of the most common skin diseases in the developed regions of the world, which a large number of the world's population suffers from during their lifetime. The causes of its occurrence are not yet fully known and sometimes common treatments are associated with side ...

Number of pages: 89 Category: Literature - Persian Language

Thesis for obtaining the M.A. master's degree. Field: Persian Language and Literature Abstract: The structural and semantic transformations of words and language combinations are very important in the field of language history research because it helps us to identify the authenticity and antiquity of our border language. Over time, these compounds gradually lost their original ...

Number of pages: 86 Category: Medical Sciences

Dissertation for Master's Degree in Health Sciences in Nutrition Persian Abstract Background: Probiotics are useful bacteria that prevent the growth of microbes and the connection between them and the surface of the intestinal mucosa, and therefore play a useful role in the balance of the intestinal flora. In several animal studies, the effect of probiotics on blood sugar ...

Number of pages: 115 Category: Agricultural Engineering

Abstract: After wheat, rice is one of the most important grains consumed by the people of the world, which is widely present in people's diet. Half of the world's population depends on rice as a staple food. There are many items of rice in the world and now rice is one of the strategic products of the country. Contamination of rice with heavy metals may be a serious threat to ...

Number of pages: 150 Category: Animal Husbandry - Poultry Farming

Dissertation for receiving a master's degree (MSc) in the field of animal science - animal nutrition. Abstract In order to investigate the effect of rosemary powder and vitamin E on performance, blood parameters, immune system, and the quantity and quality of broiler chickens, an experiment was conducted in the form of a factorial design. For this purpose, 270 one-day-old male ...

Number of pages: 222 Category: Social Sciences - Sociology

Master's Thesis of Advertising and Cultural Communication Abstract: Taizieh is a clear example of the performing arts of Iranians, whose traces can still be seen in various provinces from the northernmost cities of Khorasan and Azerbaijan to the southernmost cities of Sistan and Ahvaz, from the desert to the edges of Zagros and Alborz, and from the Caspian Sea to the Persian ...

Number of pages: 112 Category: Art - Graphics

Master's thesis in the field of handicrafts, research orientation. Abstract: The bull symbol, like other ancient symbols in the ancient handicrafts of Iran, has an eternal meaning. In this first research, all the myths related to the bull in ancient texts have been examined. Then, using common methods in depth psychology for mythological and symbology studies, the ancient myths ...

Number of pages: 133 Category: Civil Engineering

Dissertation for receiving a master's degree in the field of structural oriented civil engineering, 2013, although the construction and design methods of structures have expanded over the years, but still the effect of earthquakes is one of the most important.

Number of pages: 90 Category: Art - Graphics

Master's Thesis of Ardakan Faculty of Art and Architecture, Carpet Department (Primary Materials and Dyeing) Mehr 2013 Abstract: During the period of its use, the hand-woven carpet may be affected by various factors and conditions

Number of pages: 111 Category: Architectural Engineering

Dissertation to receive the master's degree of industry group. Desti Bahman 92 Introduction Traditional architecture has been influenced by culture and climate for a long time and this is while in different regions of Iran the climate

Number of pages: 142 Category: Art - Graphics

Master's thesis of Ardakan Shahrivar Faculty of Art and Architecture 2013 During the Safavid era, Shah Ismail declared the Shia religion as the official religion of the Safavid dynasty. Continuity and long life of this dynasty and strength

Number of pages: 151 Category: Management

Thesis of master's degree in the field: business management, orientation: international marketing Academic Year: 1391-1390 Abstract: This research aims to investigate investment attraction strategies and its obstacles in industrial development from

Number of pages: 101 Category: Psychology

Abstract The aim of the present study was to investigate the effect of personality traits on suicide attempts. For this purpose, 54 people with a history of suicide attempts were randomly selected as a sample in the emergency room of hospitals in Bandar Abbas city. In addition, the same number of normal people (with no history of suicide) were selected by the researcher taking ...

Number of pages: 141 Category: Literature - Persian Language

Theoretical thesis for master's degree in dramatic literature. Abstract In this research, popular culture has been defined and investigated, considering that the current era is an era of extensive changes and transformations, and communication technology is one of the important tools in the transfer and exchange of information and culture. The role and importance of culture is ...

Number of pages: 174 Category: Architectural Engineering

Thesis (or dissertation) to receive the master's degree. In the field of architecture, the architectural trend of Bahman 93 abstract: Since the creation of multi-purpose and multi-functional spaces in

Number of pages: 158 Category: Management

Traffic Sciences and Arts, Master's Thesis, Traffic Management, Abstract: One of the most important traffic accidents is the accidents of moving vehicles with pedestrians, which have a very high frequency in different societies, and due to the importance of this issue, legislators in different countries have enacted regulations in these cases. The purpose of the present research ...

Number of pages: 227 Category: Psychology

Dissertation for Master's Degree in Social Welfare Planning Abstract: Social capital is one of the most important growing concepts in social sciences and its scope of application in other sciences is increasing. This concept is considered as the missing link in development and like other capitals, it is productive and is a suitable platform for the exploitation of economic, ...

Number of pages: 210 Category: Social Sciences - Sociology

The thesis of the master's degree abstracts populist music as an emerging art and the meeting place of new musical tools, various media and modern cultural markets with a wide audience, providing a platform for interdisciplinary studies, through which one can gain knowledge about the society, especially its young groups. In this treatise, the researcher tried to use the ...

Number of pages: 120 Category: Geography - Urban Planning

Master's Thesis in Geography and Urban Planning Abstract Today, cities are expanding and developing with rapid growth, so that the process of urban development is currently one of the most important issues facing researchers of urban issues. In addition to the rate of growth of cities, how the uses change at the macro level is also of interest. The current research is provided ...

Number of pages: 148 Category: Geography - Urban Planning

Dissertation for Master's Degree in Geography and Urban Planning Abstract Today, one of the most obvious problems of contemporary urban planning is the crisis of meaning, both social and physical, in place. After the victory of the Islamic Revolution, the expectation of changes in various cultural fields gradually entered the physical realms and created the desire to restore the ...

Number of pages: 303 Category: Geography - Urban Planning

Dissertation for obtaining a doctorate degree in the field of geography and rural planning. Dissertation/dissertation abstract: The development of the agricultural sector in rural areas is based on the existence of natural talents and the realization of planning goals for the establishment of development facilities and requirements. This is despite the fact that some rural ...

Number of pages: 230 Category: Management

Dissertation to receive M.A. Master's degree Abstract: Human resources working in organizations are the main capital at the disposal of managers, and human resource management is the most important and perhaps the most important task of managers. The behavior and activity of humans is caused by their motives. Since the strengthening of motivations can lead to the improvement and ...

Number of pages: 346 Category: Social Sciences - Sociology

Master's degree thesis in advertising and cultural communication, the abstract of the upcoming research has been written so that the reader can get a relatively comprehensive and complete knowledge of the factors affecting the issue of women's clothing in today's Iranian society. This research has been done with the assumption that Iranian women's clothing is largely influenced ...

Number of pages: 182 Category: Social Sciences - Sociology

Dissertation for Master's Degree (M.A.) Major: Anthropology Abstract What we consider as beliefs and knowledge today has its roots in the past history of people and societies. What is certain is that we and anyone else cannot determine the date and time for the emergence of beliefs, but if people can achieve a correct understanding and knowledge, it can be claimed that they have ...

Number of pages: 145 Category: Social Sciences - Sociology

The abstract of the said thesis deals with the role of mobile phone on the communication culture of Iranian users and has criticized and analyzed the challenges of this means of communication among Iranian users. The main objectives of the research are to investigate the role of mobile phones on the communication culture of Iranian users, and its sub-objectives refer to ...

Number of pages: 139 Category: Psychology

Master's Thesis Field: Educational Management Major: Educational Management [1] Abstract: This research was conducted with the aim of investigating the relationship between psychological ability and quality of work life with the job satisfaction of professors of Islamic Azad University, Bandar Abbas branch. The method of this descriptive research is a correlational type. To ...

Number of pages: 112 Category: Social Sciences - Sociology

Dissertation for Master's Degree in Sociology The emergence of new technologies in every society is accompanied by doubts, confusions, and calmness, and the same applies to the emergence of satellite televisions. It is a question that requires the attention of many thinkers. And the government of the world has been attracted by the fact that the contents of the satellite ...

Number of pages: 90 Category: Social Sciences - Sociology

In the current situation known as late modernity, where the lines and borders of social distinctions are formed based on lifestyles and cultural consumption, the dimensions, levels, qualities and methods of body management [1] have become very complex and important. In general, in this era when the world has become a multicultural phenomenon [2], advanced technology has pushed ...

Number of pages: 117 Category: Psychology

Dissertation for Master's Degree (M.A.) Direction: Industrial and Organizational Research Abstract: The aim of this research is to investigate the relationship between occupational and personality characteristics and the level of organizational commitment among the exploration management staff of National Iranian Oil Company. Descriptive research method is correlation type. The ...

Number of pages: 138 Category: Management

Academic Thesis for Master's Degree Field: Business Management Major: International Business Abstract The increase in competition in the industry sector and the increase in the level of knowledge and awareness of customers has caused more attention to customer retention. The issue of customer loyalty and trust in the brand and the factors affecting it is of particular ...

Number of pages: 126 Category: Tourism - Tourism

Abstract: So far, extensive researches have been conducted in relation to the choice of destination, personality and typology of tourists and it has been proven that there is a very close relationship between the personality of tourists and their motivation to choose a destination. In this field, research has also been done in Iran, but not with this interpretation and title. ...

Number of pages: 156 Category: Management

Dissertation for Master's Degree Abstract: One of the most important issues in Iran's insurance companies has always been to improve and improve performance and increase productivity in employees and organizations. One of the ways to increase the productivity and effectiveness of Iranian insurance companies in this situation is to produce, share and transfer knowledge among ...

Number of pages: 138 Category: Management

Academic thesis for obtaining a master's degree in the field: business management, specialization: marketing. Abstract: The competition between banks and the complexity of the marketing system of banking services have created a situation that if the competitive arena and smart solutions are not paid attention to, sometimes the banks fail in their goals and are gradually removed ...

Number of pages: 108 Category: Management

Dissertation for Master's Degree (M.A.) Direction: ""Domestic Business"" Introduction in Management Science To increase the performance of employees of an organization, various strategies have been proposed, such as increasing job satisfaction, applying continuous monitoring and implementing incentive and punishment programs, and other cases. In addition to the above solutions, ...

Number of pages: 118 Category: Geography - Urban Planning

Dissertation for Master's degree in Geography and Urban Planning (M.A.) Abstract: The physical and spatial form of Kiashahr is related to specific and distinct periods. The initial core of the city was formed in the eastern part of the city and below the center of the current city, after that two other parts (Bala Mahaleh and Middle Mahaleh) which are located in the two parts ...

Number of pages: 178 Category: Geography - Urban Planning

Dissertation for M.Sc Master's Degree in Remote Sensing and Geographical Information System - Water and Soil Resources Abstract: Urban heat islands are areas of the earth's surface that have a higher temperature than neighboring areas. The spread of this phenomenon varies in space and time. The creation of thermal islands and its spatial and temporal changes are mostly ...

Number of pages: 184 Category: Psychology

Papannameh for receiving a master's degree in the field of psychology, general orientation. The abstract of the present research was conducted in order to construct and standardize the academic compatibility test. To make this test, all tests related to compatibility were studied and reviewed, and after conducting interviews with a number of students and removing and changing a ...

Number of pages: 185 Category: Literature - Persian Language

Introduction There is a need to understand the universe and communicate with its unknowns, including the human characteristics that have been with him since birth, have changed shape over the course of his life, but do not disappear. Folk tales and legends that come from the heart of Qahar's legend, such as grandfathers and grandmothers; The rise and insatiable desire of ...

Number of pages: 226 Category: Art - Graphics

Dissertation for Master's degree (M.A) Chapter 1 Abstract: This research, with the primary purpose of using light and water elements in the design of urban elements, has investigated these elements in the historical period of Iran, and also the design of furniture and urban elements has been examined from the perspective of identity and culture, and an attempt has been made to ...

Number of pages: 284 Category: Art - Graphics

Master's thesis in dramatic literature. The abstract of this research deals with the formation of Iran's modern theater field through Bourdieu's sociological lens. It also examines the criteria of legitimacy and acceptability of this new field of establishment. The social atmosphere of Iranian society has fixed and traditional institutions before constitutionalism and modernity. ...

Number of pages: 175 Category: Management

Dissertation for Master's Degree in ""MA"" field: Business Management, Major: Marketing\Abstract The amazing development of information technology and its expansion to the financial and banking markets of the world, in addition to facilitating the affairs of bank customers, has revolutionized and changed the current banking methods. The speed of development of the IT industry ...

Number of pages: 82 Category: Geography - Urban Planning

Dissertation for obtaining a master's degree in the field of remote sensing and geographic information system, abstract distribution and optimal location of fire stations is very important because of the increasing importance and attention to the issue of safety in cities and providing measures in the field of preventing and dealing with fire and accidents. Urban planning has a ...

Number of pages: 220 Category: Management

Dissertation for the Master's Degree in Business Administration, International Business, Abstract: The information revolution and network hyperspace have transformed the marketing landscape and its traditional players, and new opportunities have been provided to business owners. Easy access to information, the possibility of quick comparison of products and many other Internet ...

Number of pages: 163 Category: Management

Dissertation for Master's Degree in Management Abstract Word of mouth advertising is considered one of the important pillars of marketing activities in today's competitive world. This is not only important in attracting customers, but also plays an important role in keeping and making customers loyal. Word-of-mouth advertising is also one of the cheapest means of promoting sales ...

Number of pages: 171 Category: Geography - Urban Planning

Dissertation for master's degree in geography and urban planning. Abstract: The sustainability of sustainable transportation systems is not only limited to their creation. The spaces resulting from these systems are also important due to the evaluation of the efficiency of the above systems that provide the possibility of presence, movement and access in them. For this purpose, ...

Number of pages: 149 Category: Geography - Urban Planning

Dissertation for master's degree in geography and urban planning Abstract Today, one of the most obvious problems of contemporary urban planning is the crisis of meaning, both social and physical, in place. After the victory of the Islamic Revolution, the expectation of changes in various cultural fields gradually entered the physical realms and created the desire to restore the ...

Number of pages: 130 Category: Management

Dissertation for Master's Degree in Business Management, International Marketing, Abstract of the current research, with the aim of comparative comparison of the effect of brand reliability on the customers of Sepeh Bank (First Iranian Bank) and New Economy Bank (First Private Bank) in 2013. From the point of view of practical purpose and from the point of view of data ...

Number of pages: 156 Category: Computer Engineering

Dissertation for M.Sc. Computer engineering field - software orientation, abstract of the thesis (according to the abstract included in the thesis): Based on the topic of this thesis, it is better to start the abstract with a few questions to determine the importance of this thesis: 1- Why is project management of great importance? Currently, the problem that exists in the ...

Number of pages: 138 Category: Management

Dissertation for Master's Degree in Executive Management Abstract: The purpose of this research was to determine the factors affecting housing prices in Bandar Abbas. The statistical community in this research includes all the experts of the housing foundation organization in Bandar Abbas city. Sampling was done by cluster method and among the experts in the subordinate offices ...

Number of pages: 175 Category: Management

Thesis for obtaining a master's degree in the field: business management, specialization: transformation management. Abstract One of the most valuable assets of any company is the brand equity. Companies that have a high position in the minds of consumers in terms of special brand value can easily be considered more profitable among other companies in their respective ...

Number of pages: 115 Category: Art - Graphics

Dissertation for master's degree in visual communication, the abstract of this research is descriptive-analytical, and its information is collected through library and field methods. One of the main elements of graphic design is the use of rich historical motifs, which can be effective in conceptually as well as expressing the identity of the artwork. Studies have shown that ...

Number of pages: 149 Category: Management

Master's Degree in Tourism Management, Tourism Planning and Development, Dissertation Title: Comparative Study of Religious Tourism in Iran's Metropolises, Case Study (Qom, Shiraz, and Mashhad) Dissertation Abstract: Since comparative studies have had a special place in scientific studies since the past until now, and such studies examine and put together at least two phenomena ...

Number of pages: 157 Category: Management

Dissertation for the Master's Degree (M.A.) Major: International Business Abstract of the Dissertation (Includes Summary, Objectives, Implementation Methods, and Results): Organizational awareness is how one can benefit from organizational knowledge to achieve goals, how one can use the acquired knowledge, prescribed practices, official channels of communication and ...

Number of pages: 178 Category: Management

Academic transcript for obtaining a master's degree in the field: business management, major: insurance. Abstract In this research, the general goal of the development and stability of the insurance industry is to achieve this goal, we must focus on attracting, retaining and loyalty of policyholders. With the increasing competition between insurance companies in the field of ...

Number of pages: 179 Category: Management

Dissertation for receiving a master's degree in the field of business management, international business orientation. Abstract In this study, we have tried to describe the attitude of consumers towards the country of manufacture in Iran's garment industry. For this purpose, the attitude of Iranian consumers towards the clothes made in the three countries of Iran, Türkiye and ...

Number of pages: 199 Category: Literature - Persian Language

Master's degree thesis showing the trend of dramatic literature is an ironic abstract of the clever techniques that great writers and poets use to deepen their literary work or increase its effectiveness. A technique in which the ironist writer uses the contradiction between ""what he says"" and ""what he really means"" to make the audience think and sometimes make him laugh. ...

Number of pages: 123 Category: Art - Graphics

Master's Thesis, Islamic Art, Painting, Abstract: More attention to the recognition and introduction of Hanabandan rituals can have a significant effect both in preserving the identity and authenticity, and in preserving the tradition and culture that created these rituals. This research with a descriptive-analytical method with a field-library method and a developmental goal ...

Number of pages: 182 Category: Art - Graphics

Master's Thesis in Cinema The introduction of this research is an attempt to study the ""transformation of aesthetics in the modern documentary cinema of the 80s of Iran"". The reason for choosing this topic is due to the colorfulness of the unconventional tendencies that can be seen in the films of this period and gradually overshadows the previous classical approaches. trends ...

Number of pages: 135 Category: Art - Graphics

Master's Thesis in Cinema Abstract: The claim of portraying or expressing and narrating the disaster, especially in the contemporary era after the wars and the bloody massacres and the Baathist genocides during the Halabja (1988) and Anfal (1988) operations, has always been the focus of Kurdish filmmakers. Reviewing the memories of war survivors through the fictional and ...

Number of pages: 150 Category: Art - Graphics

Dissertation for M.A. Degree: Performance: Directing. Dissertation idea (including summary, objectives, implementation methods and results): The main purpose of this research is to present the results of research and strategic study about the strengths and weaknesses of the theater advertising and marketing category. This research is a basic-applied research that selected 384 ...

Number of pages: 167 Category: Art - Graphics

Master's thesis in Islamic art, metal specialization. Abstract The present abstract is written with the aim of identifying, introducing and reviving water art in the contemporary era, and in the current research, this goal can be realized with the structural and aesthetic analysis of the works in contemporary Iran, as well as its sale in the prestigious world markets. In ...

Number of pages: 166 Category: Management

Master of Business Administration Abstract The future of the world in the 21st century is full of competition, the development of emerging markets, uncertain environmental factors, the spread of superior technologies and the expansion of business. The condition for success in this field is to take advantage of the strengths and opportunities and face the weaknesses and ...

Number of pages: 79 Category: Physical Education - Sports

Master's thesis in the field of physical education, general orientation. The present research was conducted with the aim of investigating the relationship between role ambiguity and the level of aggression in football players of the Iranian Premier League. Using descriptive-correlational research, three teams (72 players) were selected as a sample from the teams present in the ...

Number of pages: 162 Category: Art - Graphics

Dissertation for Master's Degree (M.A.) Direction: Painting Abstract: Since the second half of the 20th century, when the non-commercial use of visual media increased, artists in the field of visual arts discovered new possibilities. They used tools to express their ideas, which were not common until then, but despite the development of technology, they were becoming widespread ...

Number of pages: 151 Category: Art - Graphics

Dissertation for Master's degree (M.A) Major: Painting Abstract of the thesis (including summary, objectives, implementation methods and results): Iranian art, like the art of other parts of the world, reacted to the wave of modernism and this new language appeared in different forms in the works of Iranian artists. Bahman Mohassas is one of the prominent artists who deeply ...

Number of pages: 178 Category: Art - Graphics

Dissertation in Master's Degree in Handicrafts, Research Orientation Abstract: In educational and lesson planning, identifying needs and priorities is one of the most important steps. Knowing the needs of learners is done according to various factors, including the culture of that society. Handicrafts are an inseparable part of Iranian culture, which has been the manifestation ...

Number of pages: 175 Category: Art - Graphics

Dissertation for receiving a master's degree (MA) major: art research Abstract of the intellectual and technical achievements of Western civilization, which is referred to as modernity, entered the traditional society of Iran about two hundred years ago. From the very beginning, this confrontation left an impact on all the institutions of the society and caused challenges that ...

Number of pages: 87 Category: Architectural Engineering

Dissertation for the degree of Master of Islamic Architecture Engineering Abstract: In the design of many existing buildings of our time, instead of considering the psychological and cultural needs of users, paying attention to organ functions and the latest examples built in advanced countries without regard to the culture of that region has been prioritized. This weakness is ...

Number of pages: 111 Category: Art - Graphics

1-1 Introduction Connecting music with many social and individual fields of human daily life has never been as much as in the present era. Today, the presence of music as a communication tool or channel or as a symbol for communicating and creating and receiving meaning is an undeniable fact. Also, the new wave of technological tools has had a significant impact on music ...

Number of pages: 160 Category: Management

Executive Management Master's Thesis Abstract Even the best service providers make mistakes in providing their services. Since many services are dependent on the labor force and service production and consumption are inseparable, the lack of service in service organizations is quite obvious, that is why brands are very vital for the service sector, because the intangible nature ...

Number of pages: 228 Category: Management

Master's Thesis in Business Management - Marketing Orientation Abstract The aim of the current research is to study and identify factors affecting brand fascination as one of the most important variables in the field of consumer-brand communication. In the field of branding, consumer-brand communication states that brands can be defined as an active partner in the relationship ...