Download more than 100 examples of thesis, proposal and project topics about developing a marketing plan in editable WORD file format at undergraduate, graduate and doctoral levels for use and reference in research, articles, theses, student and academic projects.
Dissertation for receiving Master's degree (M.A) in the field of ""Marketing"" Abstract The idea of ??the need for scientific planning of Elvand Kashi Industries Company was the basis for the creation of the issue of developing a marketing plan in the eyes of the researcher. Therefore, in order to achieve this goal, after obtaining permission, the researcher proceeded to ...
Academic Thesis for Master's Degree in Executive Management, Production and Operations Orientation, Summer 1990 Abstract: Today's world is the age of information, and access to information is a tool to gain advantage.
Master's Thesis in Business Administration (Marketing) Abstract: Along with universities becoming more competitive in attracting students at the national and international level, many universities in the world are trying to identify the tastes of their candidates and plan for the university based on them. For this purpose, they use marketing methods and tools. In Iran, ...
Dissertation for M.Sc degree in geography and rural planning Abstract There are relationships between urban and rural settlements as components of the spatial organization of an area, and these relationships are effective in the development or non-development of these two areas. Studies conducted by foreign and Iranian researchers show that in Iran, most of these relationships ...
Master's thesis in the field of business management (marketing) Abstract: Small and medium-sized companies have an undeniable effect on the economic situation of any country. These companies owe a major part of their success to the use of entrepreneurship in their organizations. This feature has caused them to perform their assigned tasks in different ways. One of these tasks is ...
Dissertation for Master's Degree ""MA"" Field: Business Management Major: Marketing Abstract This research was conducted with the aim of identifying factors affecting tourism marketing in Shiraz city in 2013. The research method was applied in terms of purpose and descriptive survey in terms of data collection method. The statistical population of the research consisted of ...
Dissertation for Master's degree (M.A.) Abstract: At this time, the use of marketing methods and techniques has been given attention. Surveys have shown that the failure of companies and organizations is due to their inability to use private and public organizations and banks. For this reason, organizations have been forced to change their reaction to the market, they have ...
Dissertation for Master's Degree in Business Management (International Business) Abstract In today's ultra-competitive world, the secret of survival and success of organizations is to understand the competitive structure of the market. Achieving this understanding requires the management's knowledge and understanding of the customer's opinions and wishes, and the evaluation and ...
Master's Thesis Abstract The purpose of this research is to develop a strategic business plan for Behdeh tourism in order to provide an effective model. The research method is descriptive and relevant information and data have been collected using observation tools, document review, library sources and questionnaires. The statistical population of this research includes all ...
Master's Thesis of Tourism Management Abstract Nowadays, the importance of customer orientation has increased more and more and it has been presented as the most important competitive advantage of organizations and its role in the success and progress of businesses is undeniable. The way of doing marketing operations has changed because the fields in which marketing takes place ...
Thesis for obtaining a master's degree (M.A) (Field: Business Management, Major: Domestic Business) Abstract: In today's ultra-competitive world, the secret of survival and success of organizations is to understand the competitive structure of the market. Achieving this understanding requires management's knowledge and understanding of customer's opinions and demands, and ...
Thesis for obtaining a master's degree in the field: business management, specialization: domestic business, abstract Organizations currently operate in a dynamic and confusing environment. One of the most obvious features of the present era is the continuous and dramatic changes that occur in their social, cultural, political, economic and technological conditions. The main ...
Dissertation for the Master's Degree in Business Administration (M.A) Major: Marketing Abstract The aim of this research is to design a conceptual model of sustainable tourism based on sustainable marketing. This model includes independent variables of social stability, political stability, service quality, environmental sustainability, cultural sustainability, sustainable ...
Dissertation for Master's Degree in Executive Management, Marketing and Export Orientation Abstract: Efficient management of customer relations is an important challenge in business competition. Organizations need information about who their customers are, what their expectations and needs are, and how to meet their needs. This research investigates the relationship between ...
Master's Thesis in the field of Educational Sciences, Educational Planning, 2013 Abstract The purpose of this research was to determine the feasibility of product-oriented skill training in the country, which seeks to answer three questions:
Thesis of master's degree in media management, winter 2013, the study of Hamshahri, Jam Jam and Khorasan online newspapers, the literature abstract of the subject in the field of online newspapers, including articles
Thesis of master's degree in the field: business management, orientation: international marketing Academic Year: 1391-1390 Abstract: This research aims to investigate investment attraction strategies and its obstacles in industrial development from
Dissertation for Master's Degree in Psychology Abstract: The present research was conducted with the aim of evaluating the quality of services in the secondary schools of Garmsar city. This research is applied and descriptive (survey). The number of the statistical population is 2029 people, of which 322 people were randomly selected as a sample and examined. To collect ...
Master's Thesis of Social Communication Sciences Abstract Iran, despite Iran's capabilities in the field of tourism, unfortunately has not yet been able to achieve a worthy position in this industry, and the most important thing is the weakness of the advertising industry in attracting tourists to Iran. The internet and electronic tools provide the basis for displaying tourism ...
Dissertation for Master's Degree (M.A.) Major: ""Insurance Management"" Introduction: Currently, the knowledge society or knowledge-based economy is characterized by factors such as increased competitiveness, technological innovation, and the global nature of markets. In this regard, companies should pay a lot of attention to knowledge when conducting their business, because ...
Dissertation for Master's Degree in Social Science Research Abstract: The purpose of the above research is to examine the role of social, economic and political issues and barriers, their intensity and weakness in the investment process in Khalkhal city with a view to the whole country, and the role of the amount of support, supervision and guidance of investment by the relevant ...
Dissertation for receiving Ph.D. specialization: sports management and planning 1.1 Introduction The chaotic economic situation has had a significant impact on the attendance of all kinds of sports customers and consumers, including spectators, participants, buyers of goods, etc. For this reason, investigating the behavior of sports consumers [1] has gained significant ...
Dissertation for receiving a master's degree, specialization: Marketing, Abstract: Today, financial service institutions have taken over a major part of economic and commercial activities. In institutions where services play an important role, it is the human force that provides services to customers, and it is the employees who determine the success or failure of the ...
Abstract: So far, extensive researches have been conducted in relation to the choice of destination, personality and typology of tourists and it has been proven that there is a very close relationship between the personality of tourists and their motivation to choose a destination. In this field, research has also been done in Iran, but not with this interpretation and title. ...
Master's Thesis Field: Executive Management Orientation: Strategic Abstract: The purpose of this research is to design and explain a model to evaluate the effect of the components of the performance-based approach of industrial companies based on cost leadership and price reduction strategies in 5 industries of juice and beverages, meat products, snacks and dairy products in ...
Dissertation or Dissertation for Master's Degree in Information Technology Management, Advanced Information Systems, Abstract [1] Persian e-commerce as one of the most important aspects of innovation in business processes has been used by many organizations and companies worldwide. Small and medium-sized companies, as the main economic part of any country, play a fundamental ...
Dissertation for Master's Degree in Business Administration Abstract: The main purpose of the current research is to investigate the quality of service provision in different branches of the New Economy Bank in Bandar Abbas. In this research, by using the SERQUAL model, the evaluation and evaluation of the quality of service delivery and also the prioritization of the factors ...
Dissertation for Master's Degree in ""MA"" field: Business Management, Major: Marketing\Abstract The amazing development of information technology and its expansion to the financial and banking markets of the world, in addition to facilitating the affairs of bank customers, has revolutionized and changed the current banking methods. The speed of development of the IT industry ...
Thesis for obtaining a master's degree in the field: business management, specialization: marketing. Abstract: The current era cannot be compared with any back of the past eras. The dominant feature of this era is knowledge-oriented, information-oriented and high rate of changes in various fields. This is the truth that covers the business environment and shows the increasing ...
Master's Thesis in Tourism Management Abstract The aim of the current research is to investigate tourism, motivations and factors related to it in Qasrshirin city. Its central theory is based on Chuck's theories. wow Gay, Les Lumsden, Veblen and Peirce are set. The statistical population of this research consists of all households living in Qasr Shirin who travel to and from ...
Dissertation for Master's Degree in Business Management-Marketing Abstract Among the most valuable assets of any company is its reputation, prestige and brand image. The greater the influence of these factors in the minds of consumers, the more the desire to buy the company's products increases and the company can achieve more benefits. The purpose of this research is to study ...
Dissertation for Master's Degree in Geography and Urban Planning Abstract: The quality of urban life is one of the most important areas of urban studies in different countries. This is important because of the increasing importance of quality of life studies in monitoring public policies and its role as an efficient tool in urban management and planning. Urban areas are the main ...
The thesis for receiving a master's degree in the field of export development management and internationalization of companies in a general division is dependent on the status of two factors: l) domestic environment organization and b) environment outside the organization. A set of external factors affecting the organization's export performance can be called service ...
Thesis for obtaining a master's degree in the field: business management, orientation: marketing, abstract researchers believe that we are now living in the information age, an age in which knowledge and information are considered an inevitable necessity, the reason for the emergence of this age is new technologies known as communication and information technology (FAVA) with ...
Dissertation for Master's Degree in Business Administration, Marketing, Abstract In this research, the value of rice imports for the next 5 years has been predicted using the value of imports of these products during the period of 2011-2014. To make the prediction, first, the predictability of the series was checked by the Wald-Wolfwitz ??randomness test. Then non-causal ...
Dissertation for obtaining a master's degree in the field of management, investigating the level of satisfaction of third party victims with the insurance performance of Iran. Study: Bushehr city. Abstract: In today's highly competitive world, it is difficult to achieve a suitable position in the market, and in order to have a stable position in the market, providing superior ...
Dissertation for M.A. Degree: Performance: Directing. Dissertation idea (including summary, objectives, implementation methods and results): The main purpose of this research is to present the results of research and strategic study about the strengths and weaknesses of the theater advertising and marketing category. This research is a basic-applied research that selected 384 ...
Master's Thesis in Cultural Entrepreneurship Abstract: Shopping, especially souvenirs and handicrafts, is one of the most important activities of tourists during their travels. Souvenirs purchased from the destination make the travel experience a material and tangible experience for tourists. The purpose of the current research, which was carried out using a ...
Dissertation for Master's Degree Abstract The purpose of this research is to investigate the effects of intellectual capital dimensions on increasing the market orientation of private insurance companies in Isfahan province. The method of conducting the present research was descriptive-correlation, and hypothesis testing was done with correlation method and SPSS version 19 ...
Academic Thesis for Master's Degree Field: Business Management Major: International Business Abstract Strategic orientation as one of the main drivers of strategy formulation has been widely studied and investigated by researchers in the last three decades. But the effect of strategic orientation on export performance has been studied less. The purpose of this research is to ...
Dissertation for Master's Degree (M.A) in Business Management - Marketing Orientation Abstract: The customer is one of the important elements that managers of any organization care about. Now, organizations can have a competitive advantage in marketing matters, especially in marketing, if they can recognize the needs of customers before their request. that these demands are ...
Field of study: executive management, orientation: marketing, introduction, with the expansion of information technology, all aspects of human life have undergone a fundamental transformation, so that the current world has undergone a complete transformation, perhaps it can be said that the current industrial world has no choice but to choose this transformation, and stagnation ...
Dissertation for Master's Degree (M.A.) in Human Resources Abstract In today's competitive and challenging environment, organizations emphasize more than anything else on creating stable and profitable relationships with customers. Traditional marketing in theory and practice has always emphasized attracting new customers and increasing sales; But today, this view has changed ...
Master's Thesis: MBA Executive Management Abstract In this research, we investigate and identify the factors influencing the choice of travel packages by travelers. First, according to the knowledge of the existing market and the current activity of travel service offices, and according to the knowledge of the behavior of travelers and tourists, we prepare a model for choosing ...
Master's Thesis (or Doctoral Dissertation) Field: Executive Management (MA) Direction: Strategy Abstract Consumer behavior is one of the most important chapters of marketing that must be examined. As long as an economic enterprise is not able to identify how consumer behavior is formed, it cannot determine its marketing plans. Therefore, developing a company's marketing ...
Dissertation for obtaining the degree of master's degree ""MA"" field: business management, direction: marketing management, the aim of the present research was to identify and rank the effective factors of mixed promotion in the sales of home appliance industries. The research method is descriptive-survey, and the research community consists of experts and senior experts in the ...
Dissertation for receiving Ph.D degree, specialization: sports management and planning, abstract of the thesis, one of the factors affecting the behavior of sports consumers, motivation and perceived risk. Therefore, the purpose of this research is to provide a sports consumption model based on perceived risk and motivation. The current research is correlational and one of the ...
Dissertation for master's degree in executive management, marketing and export orientation. Abstract: This research seeks to investigate and identify the causes and factors affecting the incidence or severity of road accidents on the Ardabil-Maghan axis, in line with which the relationship between road, human, environmental and vehicle variables with the occurrence of accidents ...
Sports Management and Planning Thesis for Master's Degree Abstract The present study was conducted with the aim of determining the role of tax exemptions on the development of small sports clubs from the point of view of club managers and sports experts in Isfahan city. The present research is a survey type. The statistical population of this research consists of managers of ...
Thesis for obtaining a master's degree in the field: Agricultural Engineering, specialization: Agriculture, abstract of underground drainage of paddy fields with the purpose of drying. The land is constructed at the time of harvest (increasing the tolerance of the soil), mid-season drainage and lowering the water table level after rice harvesting (for autumn and winter ...
Thesis for obtaining a master's degree, field: agricultural engineering, major: agricultural management. Abstract The purpose of this research is to investigate the factors influencing the willingness of urban households in Gilan to pay for organic rice. The current research is applied and descriptive, correlational and field method using a questionnaire. The statistical ...
Thesis of master's degree in business management, marketing orientation, summer 1991. Abstract: This research with the subject of "" Investigating the effect of social marketing factors on the value of the bank's brand name from the customers' point of view (Study
Abstract Today, word of mouth advertising as One of the common tools of marketing and advertising has gained great importance among marketers, so that studies show that advertising
Thesis of the master's degree in the educational field: MBA 2013 Farsi Abstract Many business managers consider marketing to mean sales or advertising, while the concept of market
Dissertation for Master's Degree in Geography and Urban Planning Abstract In this research, the changes in urban land use in Tabriz Region Three Municipality (comparison of new and old detailed plan) have been investigated. The statistical population consists of the municipality of Seh Kalanshahr region of Tabriz. This research is considered to be an applied type of research, ...
The first chapter of research overview Introduction: With the development of cities and the increase in demand for intra-city travel, the need to move people and goods has increased day by day in recent years. Meanwhile, transportation experts and urban planners have found the only way to manage transportation and traffic in cities is to increase the share of mass and public ...
Executive Management Master's Thesis Abstract In today's marketing, the cost of losing a customer is equal to losing the benefits of the service that customer needs throughout his life. Insurance can be considered as one of the vital economic arteries of any country. The main goal of insurance marketing management is to attract new customers and retain previous customers and ...
The first chapter of research overview Introduction: In a world that is rapidly increasing urbanization, the role of cities as a means of economic growth is more important. This issue has made the need to use informed decisions and adopt new approaches in urban development planning inevitable in less developed countries that are facing an unprecedented increase in the rate of ...
Master's Thesis of Geography and Tourism Planning (M.A.) Abstract: The increasing world population, especially in developing countries, economic poverty and the low level of national income of the mentioned countries have caused the population of these countries to be under pressure and economic hardship. These countries, despite having suitable natural resources and having ...
Department of Industries Thesis for receiving the master's degree fall 2013 Abstract The approach of a production system depends on the low downtime of equipment and process. keep
Dissertation for Master's Degree (M.A.) Orientation: Philosophy of Islamic Education Abstract: The general purpose of this research is to explain the approach of critical thinking in the field of education and comparative analysis of its foundations based on the teachings of Islamic education. According to the nature of the research topic, a descriptive-analytical research ...
Dissertation for Master's Degree (M.A) Field: Geography Major: Tourism Planning Flower and plant tourism is one of the special branches of tourism and day by day the number of this type of tourists is increasing in the modern world. Flower and plant tourism can be seen as visiting destinations where the primary motivation for traveling to those destinations is the interest in ...
Thesis for M.A. Geography and Tourism Planning Introduction The nature of tourism in any society is affected by complex and intertwined economic, political, cultural and social factors. Despite the remarkable economic consequences of the tourism industry, many experts believe that tourism is more of a cultural phenomenon than an economic activity. Over the centuries, people ...
Dissertation for receiving a master's degree in the field of: Geography and Urban Planning Abstract In this research, the changes in urban land use in Tabriz Region Three Municipality (comparison of new and old detailed plans) have been investigated. The statistical population consists of the municipality of Seh Kalanshahr region of Tabriz. This research is considered to be an ...
Master's thesis in the field of business management (marketing) Abstract: The present research was conducted with the aim of determining the relationship between internal marketing and organizational citizenship behavior with regard to the moderating role of distributional leadership in Bank Mellat branches of Ilam province. The research method used is descriptive and ...
Dissertation for the Master's Degree (M.A) in Public Administration, Financial Orientation Abstract: In this research, the identification and ranking of the factors influencing the attraction of financial resources based on the mixed marketing model in the branches of the Agricultural Bank of Central Province has been investigated. The research method used in this research was ...
Master's Thesis in Geography and Tourism Industry Abstract The topic of tourism and the tourism industry in the contemporary world, especially in developed countries, has grown very significantly in line with other industries and economic sectors. Today, many countries in the world have understood the wide dimensions of the tourism industry in terms of production, employment and ...
The introduction of the changes in the rural society of Iran after the 40s in terms of fundamental and basic changes in the direction of development, which was mostly influenced by the colonialist policies of global arrogance, led to the destruction of villages and as a result of the emergence of basic problems and dilemmas in the country, these changes happened not only in our ...
Dissertation for receiving a master's degree in the field of natural geography, climatology, first chapter, general research 1- 1- Introduction The tourism industry is one of the most important industries for economic growth in developed and developing countries (Font and Ahjem [1], 1999: 63). Currently, many countries receive their economic and social benefits from tourism and ...
Dissertation for Master's degree (M.A) specialization: ""Marketing"" Introduction Exporting is the most common way for companies to start marketing activities abroad. One of the most important reasons for this is that exporting requires fewer resources compared to other methods of internationalization. Different countries encourage their companies to export because this ...
Academic thesis for obtaining a master's degree in the field: business management, specialization: marketing. Abstract: The competition between banks and the complexity of the marketing system of banking services have created a situation that if the competitive arena and smart solutions are not paid attention to, sometimes the banks fail in their goals and are gradually removed ...
Dissertation for Master's Degree in Tourism Management (Tourism Planning and Development) Abstract The purpose of this research is: ""Presenting a strategic planning model for the tourist attractions of Jiroft city"" which is one of the historical cities of Iran and is located in the southeast of Kerman province. This city has a history of several thousand years, a great and ...
Academic thesis for obtaining a master's degree in the field: Natural Geography, specialization: Geomorphology in environmental planning. Abstract: Basically, the settlement and creation of an area depends on environmental conditions and geographical location more than anything, because natural complications and phenomena have a decisive effect on location, dispersion, influence ...
Dissertation for the Master's degree ""M.A."" Field of Geography and Tourism Planning Abstract: Although higher education systems have had aspects of globalization since their formation, this concept has gained wider dimensions in the present era, so that many experts have described the phenomenon of globalization in higher education as the internationalization of universities ...
Master's Thesis in the field of Geography and Rural Planning Abstract Tourism industry has attracted the attention of mankind for a long time and today it is one of the main pillars of the world's commercial economy. Through the simultaneous combination of internal and external resources, this industry brings many social, economic, environmental and cultural benefits to ...
Dissertation to receive a master's degree (M.A) in natural geography, specialization: climatology in environmental planning, abstract: natural disasters have been the most important cause of human concern at all times. Landslides are one of the most important natural disasters that cause financial and human losses every year, which creates problems in the implementation of ...
Dissertation for receiving a master's degree in the field of natural geography, climatology. Abstract: Lake Urmia National Park is considered one of the most interesting and beautiful natural habitats of animals in Iran after the Anzali Marsh. Lake Urmia, due to its natural advantages and God-given gifts, can become one of the important factors in attracting tourists, both ...
Thesis for obtaining a master's degree in the field: business management, marketing orientation. Abstract: Serious attention to service management and marketing can bring about a new transformation and orientation in banks. Some discomforts and dissatisfactions are the result of ignorance and carelessness of people who are weak in managing services, understanding contacts and ...
Dissertation to receive a master's thesis on the impact of organizational resource planning system on supply chain performance in Iran Khodro Company 1-1) Introduction In today's era, the global competition, customer demand for high quality, increased variety of products and fast service, has increased pressures on organizations that did not exist before. As a result, ...