Download more than 100 examples of thesis, proposal and project topics about customer perceptions in editable WORD file format at undergraduate, graduate and doctoral levels for use and reference in research, articles, theses, student and academic projects.
Master's Thesis - Allameh Tabatabayi University Summer 2018 Abstract The purpose of this research is to evaluate the quality of services provided from the perspective of customers of 4 and 5 star hotels in Isfahan province. Based on the Seroqual model
1 Introduction Today, customers have high expectations from banks to provide various services. They demand new levels of comfort and flexibility along with the power and ease of use of financial management products and services that traditional banking is not able to provide these services at this level (Tan and Teo [1], 2000). Compared to traditional banking, electronic banking ...
Academic thesis for obtaining a master's degree in the field: business management, specialization: marketing. Abstract: The competition between banks and the complexity of the marketing system of banking services have created a situation that if the competitive arena and smart solutions are not paid attention to, sometimes the banks fail in their goals and are gradually removed ...
Dissertation for Master's Degree in Business Administration (M.A. Major: Marketing) Abstract Today, brand names are very important in consumer markets. They are among the most valuable intangible assets and are the link between a company's consumers. Consumers also trust the brand name and become loyal to them. Therefore, the brand name acts as a mechanism that involves ...
Dissertation for the master's degree in business management (international marketing orientation), the abstract of the social responsibility of the organization deals with the relationship between the organization and the society, and specifically, this concept examines the effects of the activities of the companies on the people of the society. The purpose of the current ...
Dissertation for Master's Degree (M.A.) Dissertation Abstract (including summary, objectives, implementation methods and results): This research was conducted with the aim of evaluating the quality of services provided in Kend and Kav Machine from the customers' point of view. For this purpose, a standard questionnaire containing 22 questions was used to collect the required ...
Dissertation for Master's Degree in Attitude Management: Executive Summary Behavioral interactions are an area that has received increasing attention from researchers and managers. However, there is still little knowledge about the effects of face-to-face interactions in the financial field. One of the basic ways that an organization can differentiate itself from other ...
Master's Thesis of Marketing Management Abstract: Creating strong and powerful brands has become one of the priorities of every organization today because it brings countless benefits. Strong brands help companies to establish themselves in the market, to be less exposed to potential competitive risk and to have a stronger intermediary role in cooperation and support for brand ...
Letter for Master's Degree in Business Administration, Marketing (M.A) Abstract: In the concept of marketing, it is believed that achieving organizational goals depends on defining and determining the needs and demands of target markets and providing customer satisfaction in a more favorable and effective manner than competitors. The present research has examined the value from ...
Master's Thesis of Business Management International Business Abstract In the business world today, any organization that cannot produce faster, cheaper and with higher quality than its global competitors will be removed from the market. In this highly competitive field, organizations can be successful if they use all their human capacity. Today, one of the most important ...
Dissertation for obtaining the master's degree ""MA"" Field: Business Management Abstract: Mental image and loyal customers have many advantages. They usually tend to increase the income of the organization in terms of helping organizations to determine the predictable flow of sales and profits, and they also buy surplus goods and services. In addition, customers who are ...
Dissertation for receiving a master's degree in the field of executive management with a focus on marketing. Abstract The purpose of this research is to investigate the relative importance of the dimensions of service encounter quality and service quality in the satisfaction of Mellat Bank customers in Meshginshahr city using the descriptive-correlational research method. For ...
Dissertation for Master's Degree in Business Administration-Marketing Abstract Successful implementation and implementation of customer relationship management requires the correct design and formulation of goals and strategies with structure, culture (or human resources) and organizational technology. Although there has been a lot of research on the reasons for the failure of ...
Master's Thesis Field: Management, Orientation: Government Abstract: Considering the importance and position of electronic banking and the growing trend of bank-related services in recent years in the country, now financial and credit institutions and banks have well understood that maintaining the position and effective development is not possible without using scientific and ...
Thesis for obtaining a master's degree in the field of educational management in the summer of 2013 Abstract: The present study was conducted with the aim of investigating the relationship between the use of information technology and the satisfaction of students of the Faculty of Agriculture, Urmia University.
Thesis for receiving the degree of master's degree (M.A) in the field of executive management
Dissertation for Master's degree (M.A.) orientation: industrial and organizational evaluation of the effect of the quality of work life and organizational citizenship behavior on the organizational effectiveness of the employees of the Fars Medical Emergency Management Center. The statistical population of this research is made up of all the employees of Fars Medical Accident ...
Dissertation for Master's Degree in Psychology Abstract: The present research was conducted with the aim of evaluating the quality of services in the secondary schools of Garmsar city. This research is applied and descriptive (survey). The number of the statistical population is 2029 people, of which 322 people were randomly selected as a sample and examined. To collect ...
Dissertation for Master's degree (M.A.) field: educational research. The abstract of the present study was prepared and compiled in order to investigate the impact of security-oriented leadership components on the behavior of health care network employees in Behshahr city. Data collection in this research is a descriptive survey method. The statistical population of this ...
Dissertation for Master's Degree in Social Sciences, Social Science Research, Abstract The world is entering a period where issues of fairness and justice will rise to the top of topics and studies in the field of organizational excellence in different forms. New millennium organizations are trans-industrial and knowledge-based organizations whose success and survival are based ...
Dissertation for Master's Degree in Management (M. Sc) Finance Orientation Abstract The aim of this research is the effect of organizational culture on the financial performance of companies admitted to the Tehran Stock Exchange. Cameron and Quinn 2006 questionnaire was used to measure organizational culture, and asset return index was used to measure financial performance using ...
Dissertation for Master's Degree in Business Management (International Marketing) Abstract: During the last decade, the intensification of competition among banks in order to gain a greater share of the market has led them to pay attention to a more detailed and deeper understanding of the needs and demands of customers. In this regard, it is necessary to pay attention to the ...
Dissertation for obtaining a master's degree in the field: System Management and Productivity Abstract: Job enrichment is a concept that is discussed in many organizations, companies, and institutions these days. Job enrichment is aimed at improving performance and employee satisfaction by expanding the scope of individual activity and providing more information for the success ...
Dissertation for obtaining a master's degree in business management, transformation orientation Abstract: Today, the necessity of transformation and organizational change has become clear for most managers, experts and other key people, because in today's world everything is changing and evolving, therefore it can be said that in such an environment and conditions, if an ...
Dissertation for Master's Degree in Business Administration Abstract: The main purpose of the current research is to investigate the quality of service provision in different branches of the New Economy Bank in Bandar Abbas. In this research, by using the SERQUAL model, the evaluation and evaluation of the quality of service delivery and also the prioritization of the factors ...
Academic Thesis for Master's Degree (M.A) in Domestic Business Management Abstract: The specific brand value of a tourist destination is the total assets (or liabilities) of the brand in relation to the name and symbol of the tourist destination, which causes changes in the value of the services and experiences provided there. In many cases, the specific value of the brand is ...
Dissertation for Master's Degree (M.A.) in Public Administration with Human Resource Orientation Abstract Justice is considered one of the most beautiful, sacred and noble words in the dictionary of human civilization, and observing it is one of the most necessary things from the point of view of every sane person. In fact, justice is one of the concepts that the collective ...
Dissertation for Master's Degree (M.A) in Business Management, Transformational Orientation Abstract: Purpose: This research was designed with the aim of determining the relationship between human resource capability and the rate of acceptance of banking services and attracting financial resources in the branches of the National Bank of Greater Shahr-Rasht. Method: The current ...
Dissertation for Master's Degree in Business Administration Abstract: In this project, the title of the research is the specific value of the brand name and brand on the buying behavior of food consumers (case study: Mana pasta in Alborz province).
Dissertation for obtaining a master's degree in the field of management, investigating the level of satisfaction of third party victims with the insurance performance of Iran. Study: Bushehr city. Abstract: In today's highly competitive world, it is difficult to achieve a suitable position in the market, and in order to have a stable position in the market, providing superior ...
Dissertation for Master's Degree Abstract Today, information technology, as one of the new human technologies, has not only undergone tremendous changes, but it is also rapidly affecting life patterns, research methods, education, management, transportation, security issues and other areas of human life. This research has been done to investigate and evaluate the impact of ...
Dissertation for Master's degree (M.A.) Field: Public Administration Abstract Quality of work life as a goal that improves organizational performance by creating more challenging and effective jobs and work environment for people in all organizations. The main purpose of this research is to investigate the effect of dimensions of quality of work life on the job satisfaction of ...
Dissertation for obtaining a master's degree in business management, orientation: internal, abstract: the topic of service quality in today's world has a special place in customer marketing. But this issue is doubly important in relation to patients. Because following the correct tips and principles of providing services to patients can play a significant role in the physical ...
Thesis for obtaining a master's degree in the field of: business management, specialization: marketing. Abstract In recent years, the subject of brand and especially the special value of the brand has attracted the attention of researchers and practitioners in the field of marketing. The purpose of this research is to investigate the factors affecting the special value of the ...
Dissertation for receiving a master's degree in business management, specialization: marketing. The present research has investigated the effect of the country of brand creation on brand equity: a case study of the elevator industry. The type of descriptive research is survey type. The statistical population of the research was employers, engineers, consultants and other ...
Dissertation for Master's degree (M.A.) Major: Financial Management Abstract The purpose of this research is to investigate the factors affecting the job satisfaction of employees of National and Pasargad Banks. The research method is descriptive-survey and a researcher-made questionnaire with a reliability of 0.86 was used to collect information. The statistical population of ...
Dissertation for Master's Degree in Public Administration, Financial Management, Abstract The purpose of this research is to investigate the impact of various factors on employee empowerment. This research is applied in terms of purpose and descriptive-correlation in terms of research method, which library method was used to collect the information needed to compile the ...
Dissertation for master's degree in public administration majoring in financial management Abstract Intellectual capital [1] is a new topic that has been raised theoretically in the last few years at the global level, but since it is considered a valuable resource for countries and organizations, its growth and development rate is quickly becoming an indicator in the development ...
Master's thesis in the field of public administration, human resources orientation. Management is the most important factor in the life, growth and development or death of organizations, and it is undoubtedly the duty of managers to guide the process of moving from the current situation to the desired situation according to the organizational goals. In management, it is ...
Dissertation for receiving the Master's degree (M.A) in Public Administration-Transformation. Abstract In this research, while stating the importance and necessity of conducting the research, the general introduction of the research topic was discussed. In the second chapter, the definitions and constituent elements of each of the concepts were first mentioned, and finally, the ...
Master's Sports Management Abstract: The purpose of this research was to identify the gap in the quality of services provided and expected in the General Directorate of Sports and Youth of Kohgiluyeh Vivir Ahmad province. This research is a descriptive-survey type of study. The statistical population of this research was the referrals of Sports and Youth Department of Kohgiluyeh ...
Master's Thesis in Industrial Management - Production Orientation Abstract The purpose of this research is to investigate the quality of two-way services between producers and suppliers in Shiraz Narges Vegetable Oil Company. It is practical in terms of purpose and survey-analytical in nature. To achieve the purpose of the research, Shiraz Narges vegetable oil company and its ...
Abstract: Introduction: Providing quality services is one of the main functions of the health system. Customer satisfaction is at the heart of every organization and is considered as the ultimate goal of every organizational strategy. Patient satisfaction is a concept that has become very important in medical care today and plays an important role in the health care process. ...
Introduction: Respect[1] Man is mentioned in the Holy Quran as the most exalted creation of God. In terms of having the power of speech, man is the best of creatures and is superior to them, because in the light of this inherent characteristic, he finds a connection with the world of matter and meaning and his own kind. The need to fulfill human needs creates interaction and ...
Chapter One Research Overview 1 Introduction All over the world, the banking industry is considered one of the most important pillars of the economy of any country, and due to the provision of various financial and credit services, it plays a decisive role in the development of
end Letter for receiving a master's degree (M.A.) in the field of business management, financial orientation, fall 2013. Abstract of this research is a group of items from the exploration of the basics of research evaluation regarding motivation.
Department of Industrial Management Winter 2019 Abstract: The current research is about the mutual effect of supply chain management and customer relationship management in Esfrain Steel Company. In order to answer the research questions
Thesis of master's degree in business management, marketing orientation, summer 1991. Abstract: This research with the subject of "" Investigating the effect of social marketing factors on the value of the bank's brand name from the customers' point of view (Study
Dissertation for M.A. specialization: Marketing Winter 2011-1-Introduction Today, with the competitive markets and continuous changes in the environment, organizations have realized the fact that human
Thesis for obtaining a master's degree (M.A., business management, international orientation, academic year 92-91, abstract, increasing competition, especially in the service sector, paying more attention to customer retention.
Thesis of Master's Degree in Business Management, Marketing Orientation, Summer 2013 Abstract With the emergence of phenomena such as e-commerce and e-business, the methods used in the field of increasing
Thesis of master's degree in business management, international business orientation, winter 90, abstract, rapid growth under the structures of the Internet, new opportunities and methods for doing business to all the world.
Dissertation for obtaining a master's degree in public management Human Resources Winter 2013 The aim of this research is to investigate the relationship between the quality of work life and customer relationship management in
Dissertation for Master's Degree in Industrial Engineering, Mehr 2011, Identifying the value[1] of customers, one of the main components of success in the store. There are different types that are more attention today than before
Dissertation for the Master's degree ""M.A."" (Business Management - International Orientation) Abstract Electronic business is a phenomenon that requires comprehensive transformation in all aspects of business activities of companies to achieve business facilitation. This, in addition to micro-developments that happen at the company level, strongly requires changes in the ...
Thesis of master's degree in the field of education and improvement of human resources) Winter 2013 Abstract Work and man are two main and inseparable components of life, which should be planned in a way that fits each other. Time
In order to receive a master's degree in industrial engineering in July 2014, the intense market competition of banks and the establishment of new private financial institutions and banks in Iran obliges banks every
Master's Thesis in Social Communication Sciences Abstract 1 First Chapter: Generalities of Research Introduction 3 Statement of Problem 5 5 Necessity and Importance of Research 6 Research Objectives 7 Research Questions 7 Research Hypotheses 9 Research Methodology 9 Statistical Population 10 Data Collection Method 10 Data Analysis Method 10 Research Scope 10 Theoretical ...
The thesis of the Master's course (business orientation) has an abstract of management closely related to anthropology and human cognition, which is presented differently in the two schools of Islam and liberalism. The thinking of material anthropology in the school of liberalism has caused man today to face the expansion of the spirit of consumerism and the production of needs ...
Abstract: The Social Security Organization, as the largest insurance organization in Iran, is the only complete provider of social support that can be operationalized in an organization. Such as: retirement pension, disability of survivors, provision of medical expenses, provision of unemployment insurance, family assistance, marriage allowance, compensation for sickness wages ...
Master's Thesis of Faculty of Technical Engineering, Department of Industrial Management (Production) Abstract Now that in the global economy, customers determine the company's survival, companies can no longer ignore the expectations and demands of customers. They should focus all their activities and capabilities on customer satisfaction. The level of customer satisfaction ...
Dissertation for Master's Degree (M.A.) Major: ""Insurance Management"" Introduction: Currently, the knowledge society or knowledge-based economy is characterized by factors such as increased competitiveness, technological innovation, and the global nature of markets. In this regard, companies should pay a lot of attention to knowledge when conducting their business, because ...
Dissertation for Master's degree (M.A.) orientation: industrial and organizational, examining the relationship between knowledge management and marketing related to customer relationship management among bank employees in Sepidan city. Abstract The purpose of this research was to explain the relationship between knowledge management and marketing related to customer relationship ...
Dissertation for Master's Degree (M.A.) Orientation: International Abstract: The purpose of this research is to investigate the effect of CRM on the quality of customer communication. The method used in the current research is review (documentary-library) and survey, which is the most common method in quantitative research. In this research, in order to collect the desired data ...
Investigating the relationship between customer knowledge and customer loyalty through the mediation of customer value (case study: Bank Mellat branches in Gilan province) Abstract: Knowledge is an important factor in the economy, but for success in the business market, attention should be paid to another key factor called the customer. Considering the importance of the customer ...
Academic Thesis for Master's Degree Field: Business Management Major: International Business Abstract The increase in competition in the industry sector and the increase in the level of knowledge and awareness of customers has caused more attention to customer retention. The issue of customer loyalty and trust in the brand and the factors affecting it is of particular ...
Dissertation for receiving a master's degree, specialization: Marketing, Abstract: Today, financial service institutions have taken over a major part of economic and commercial activities. In institutions where services play an important role, it is the human force that provides services to customers, and it is the employees who determine the success or failure of the ...
Master's Thesis of Business Administration, Insurance Management, Abstract The success of an organization is determined only by the set of clear goals that the organization sets for itself. For many service organizations, profit is an important goal and can be a combination of short-term financial results (increased resources or cash flow) and increased brand equity. Factors ...
Dissertation for the Master's Degree in Business Administration, Orientation: International. Abstract The purpose of this research is the impact of service customization on the satisfaction, trust and loyalty of customers of Bank Melli branches in Langrod city. The statistical population of the research consists of all the customers of Bank Melli branches in Langrod city. Based ...
Measuring the components of service quality provided to customers by two stores, Citizen and Hyperstar, and comparing them. Abstract: In the highly competitive market of the service industry, the services provided by different service organizations are very similar, and the lack of differentiation with competitors will cause customers to tend to them, creating a tool for ...
Master's Thesis of Business Management-Marketing Knowledge Management (KM) and Customer Relationship Management (CRM) are two key tools for any company in the current competitive environment. Also, knowledge management is an important issue in the implementation of customer relationship management. Customer relationship management begins with a work strategy. This strategy ...
Master's Thesis of Business Administration, Domestic Business, Abstract: Intellectual capital is one of the most important organizational assets known in organizations today. In modern management attitudes, the use of assets such as human capital, structural capital, and communication capital plays a significant role in the development of businesses, among which banks, as one of ...
Thesis for obtaining a master's degree in the field: business management, marketing trend, factors affecting the loyalty of GSM customers in West Mazandaran. Abstract: The secret of staying in today's business world is to have satisfied customers who not only buy from the company's services again and again, but also minimize the cost of attracting new customers by introducing ...
Dissertation for receiving a master's degree, field: business management, orientation: international business. Abstract: With the expansion of the use of information and communication technologies, the world is witnessing a huge transformation, which is referred to as the information age. The banking industry is also experiencing a tremendous transformation under the influence ...
Thesis for obtaining a master's degree in business management, domestic business orientation. Abstract Nowadays, internet banking, using web and internet technology, enables customers to carry out their financial activities in a virtual environment. The research conducted on the acceptance of internet banking by customers enhances the understanding of customer's opinions about ...
Thesis for obtaining a master's degree in the field: business management, specialization: insurance, abstract Iranian organizations are in need of strategic change and transformation now more than ever. Environmental opportunities and threats today have shown their effects in Iran's economy more than in the past. Organizations in the process of gaining a suitable competitive ...
Master's Thesis of Business Administration - Internal Business Orientation Abstract Considering the development of a competitive environment between the challenge of customer satisfaction and creating more loyalty, it suggests that companies and organizations resort to new marketing strategies in order to satisfy their customers as much as possible. One of the strategies to ...
Dissertation for M.A. degree. Abstract Considering the importance of customer satisfaction in the use of new technologies in the distribution of goods and services, as well as the widespread use of smart fuel cards, which are being implemented as one of the new methods of providing services; Therefore, investigating the impact of providing services in the form of new methods on ...
Dissertation for Master's Degree in Public Administration ""M.A"" Direction: Finance Abstract It is believed that customer relationship management (CRM) can be very useful in empowering organizations to realize customer focus and therefore it is on the agenda of many organizations. Although many studies have been conducted on the category of customer relationship management, ...