Download more than 100 examples of thesis, proposal and project topics about customer behavior in editable WORD file format at undergraduate, graduate and doctoral levels for use and reference in research, articles, theses, student and academic projects.
Thesis of master's degree in business management, international business orientation, winter 90, abstract, rapid growth under the structures of the Internet, new opportunities and methods for doing business to all the world.
Dissertation for Master's Degree in Attitude Management: Executive Summary Behavioral interactions are an area that has received increasing attention from researchers and managers. However, there is still little knowledge about the effects of face-to-face interactions in the financial field. One of the basic ways that an organization can differentiate itself from other ...
Executive Management Master's Thesis Abstract Even the best service providers make mistakes in providing their services. Since many services are dependent on the labor force and service production and consumption are inseparable, the lack of service in service organizations is quite obvious, that is why brands are very vital for the service sector, because the intangible nature ...
Dissertation for the master's degree in the field of executive management, marketing orientation. The abstract of this research deals with ""investigating the impact of price flexibility on the buying behavior of online customers"". The present research is practical in terms of purpose and the research method is descriptive and survey type. It asks for people's views and ...
Executive Management Master's Thesis Abstract: Over the past few decades, the quality of electronic services has attracted the attention of many researchers due to its strong impact on business performance, customer satisfaction, and customer loyalty. Service quality is considered as a criterion in evaluating the degree of coordination of the level of service provided with the ...
end Letter for receiving a master's degree (M.A.) in the field of business management, financial orientation, fall 2013. Abstract of this research is a group of items from the exploration of the basics of research evaluation regarding motivation.
Thesis of master's degree in business management, marketing orientation, summer 1991. Abstract: This research with the subject of "" Investigating the effect of social marketing factors on the value of the bank's brand name from the customers' point of view (Study
Thesis for receiving the degree of master's degree (M.A) in the field of executive management
Dissertation for M.A. specialization: Marketing Winter 2011-1-Introduction Today, with the competitive markets and continuous changes in the environment, organizations have realized the fact that human
Thesis for obtaining a master's degree (M.A., business management, international orientation, academic year 92-91, abstract, increasing competition, especially in the service sector, paying more attention to customer retention.
Dissertation for obtaining a master's degree in public management Human Resources Winter 2013 The aim of this research is to investigate the relationship between the quality of work life and customer relationship management in
Dissertation for Master's Degree in Industrial Engineering, Mehr 2011, Identifying the value[1] of customers, one of the main components of success in the store. There are different types that are more attention today than before
Dissertation for Master's degree (M.A.) orientation: industrial and organizational evaluation of the effect of the quality of work life and organizational citizenship behavior on the organizational effectiveness of the employees of the Fars Medical Emergency Management Center. The statistical population of this research is made up of all the employees of Fars Medical Accident ...
Dissertation for Master's degree (M.A.) orientation: industrial and organizational predicting anti-productive behaviors based on five major personality factors and organizational citizenship behaviors in employees of Khomeinishahr Islamic Azad University Abstract The purpose of this research was to predict counterproductive behaviors based on five major personality factors and ...
Abstract: The Social Security Organization, as the largest insurance organization in Iran, is the only complete provider of social support that can be operationalized in an organization. Such as: retirement pension, disability of survivors, provision of medical expenses, provision of unemployment insurance, family assistance, marriage allowance, compensation for sickness wages ...
Dissertation for Master's degree (M.A.) field: educational research. The abstract of the present study was prepared and compiled in order to investigate the impact of security-oriented leadership components on the behavior of health care network employees in Behshahr city. Data collection in this research is a descriptive survey method. The statistical population of this ...
1 Introduction Today, customers have high expectations from banks to provide various services. They demand new levels of comfort and flexibility along with the power and ease of use of financial management products and services that traditional banking is not able to provide these services at this level (Tan and Teo [1], 2000). Compared to traditional banking, electronic banking ...
Dissertation to receive a master's degree (M.A.) orientation: industrial and organizational, the relationship between spiritual intelligence and happiness with organizational citizenship behavior of Euclid sugar factory employees. The sample of this research consisted of 170 employees who were selected by simple random from among all employees and evaluated using relevant ...
Master's thesis in the field of business management (marketing) Abstract: The present research was conducted with the aim of determining the relationship between internal marketing and organizational citizenship behavior with regard to the moderating role of distributional leadership in Bank Mellat branches of Ilam province. The research method used is descriptive and ...
Dissertation for Master's Degree (M.A.) Major: Industrial and Organizational Relationship between Emotional Intelligence and Job Satisfaction with Organizational Citizenship Behavior of Finance Employees of Fars University of Medical Sciences Abstract In this research, the effect of organizational citizenship behavior, emotional intelligence on job satisfaction of finance ...
Master's Thesis in Business Management Abstract In today's age, due to the advancement of technology and information, the competition between businesses has also intensified. It is very important how to present brands, products or services in order to attract the attention of consumers and highlight their distinctiveness so that people are attracted to them or have the desire to ...
Dissertation for Master's Degree (M.A.) Orientation: International Abstract: The purpose of this research is to investigate the effect of CRM on the quality of customer communication. The method used in the current research is review (documentary-library) and survey, which is the most common method in quantitative research. In this research, in order to collect the desired data ...
Dissertation for Master's Degree (M.A) in Business Administration, Orientation: ""Transformation Management"" Abstract: Currently, the success of organizations directly depends on the effective use of human resources. In contemporary attitudes to organizations, human beings play a pivotal role in organizational transformation, and great organizational transformations originate ...
Investigating the relationship between customer knowledge and customer loyalty through the mediation of customer value (case study: Bank Mellat branches in Gilan province) Abstract: Knowledge is an important factor in the economy, but for success in the business market, attention should be paid to another key factor called the customer. Considering the importance of the customer ...
Dissertation for receiving a master's degree, specialization: Marketing, Abstract: Today, financial service institutions have taken over a major part of economic and commercial activities. In institutions where services play an important role, it is the human force that provides services to customers, and it is the employees who determine the success or failure of the ...
Master's Thesis of Business Administration, Insurance Management, Abstract The success of an organization is determined only by the set of clear goals that the organization sets for itself. For many service organizations, profit is an important goal and can be a combination of short-term financial results (increased resources or cash flow) and increased brand equity. Factors ...
Thesis for Master's Degree in Educational Management Persian Abstract The main purpose of this research is to investigate the relationship between negative emotions and organizational citizenship behavior among the employees of Razi University, Kermanshah. The statistical population studied in this research is all the members of the faculty of Razi University of Kermanshah who ...
Dissertation for Master's Degree in Business Administration (M.A. Major: Marketing) Abstract Today, brand names are very important in consumer markets. They are among the most valuable intangible assets and are the link between a company's consumers. Consumers also trust the brand name and become loyal to them. Therefore, the brand name acts as a mechanism that involves ...
Thesis for obtaining a master's degree in the field: business management, marketing trend, factors affecting the loyalty of GSM customers in West Mazandaran. Abstract: The secret of staying in today's business world is to have satisfied customers who not only buy from the company's services again and again, but also minimize the cost of attracting new customers by introducing ...
Dissertation for Master's Degree in Business Management (International Marketing) Abstract: During the last decade, the intensification of competition among banks in order to gain a greater share of the market has led them to pay attention to a more detailed and deeper understanding of the needs and demands of customers. In this regard, it is necessary to pay attention to the ...
Dissertation for receiving a master's degree, field: business management, orientation: international business. Abstract: With the expansion of the use of information and communication technologies, the world is witnessing a huge transformation, which is referred to as the information age. The banking industry is also experiencing a tremendous transformation under the influence ...
Thesis for obtaining a master's degree in the field: management, orientation: business-marketing Abstract: Medical equipment is one of the important and influential factors in human life, and the medical equipment market also accounts for a significant part of financial transactions. Therefore, the marketing of medical equipment is an important matter. On the other hand, ...
Dissertation for Master's Degree in Public Administration, Human Resources, Abstract: In today's competitive world, organizations are looking for ways to maximize the efforts of their employees, and one of the most important of them is to motivate employees to play more important roles in the organization. Ethics means observing the principles and values ??governing the ...
Dissertation for Master's Degree (M.A.) Direction: ""Strategic"" Dissertation Abstract (including summary, goals, implementation methods and results obtained): Throughout history, one of the basic desires of man has been to implement justice and realize it in society. The implementation of justice in society and especially in organizations makes people perform their duties with ...
Dissertation for Master's Degree in Executive Management, Strategic Orientation Abstract: Strategic decision-making is considered vital and necessary in today's changing and complex world. Managers often use different methods to make strategic decisions. The most important of these methods is the use of a rational approach or the use of political behaviors. Rational process ...
Thesis for obtaining a master's degree in business management, domestic business orientation. Abstract Nowadays, internet banking, using web and internet technology, enables customers to carry out their financial activities in a virtual environment. The research conducted on the acceptance of internet banking by customers enhances the understanding of customer's opinions about ...
Dissertation for Master's degree (M.A) specialization: ""International Business"" Abstract: The development of wireless technologies and tools in recent years has created a new opportunity to provide new banking services under the title of mobile banking. By using mobile banking, customers can benefit from banking services quickly and conveniently at any place and time. Today, ...
Thesis for obtaining a master's degree in the field: business management, orientation: international business. Abstract Previously and even until the end of the 20th century, ensuring customer satisfaction and loyalty was more of a slogan. Today, many efforts are made to improve quality management tools and expand the culture of customer orientation by researchers, experts and ...
Dissertation for Master's degree (M.A) specialization: ""Insurance"" Abstract: Life insurance is considered one of the most important and strategic products of the world's insurance companies. In the world, the percentage of life insurance sales is much higher than other insurance products, but despite its great importance, the sale of this product has its own complications. ...
Dissertation for the Master's Degree in Business Administration, International Business, Abstract: The information revolution and network hyperspace have transformed the marketing landscape and its traditional players, and new opportunities have been provided to business owners. Easy access to information, the possibility of quick comparison of products and many other Internet ...
Thesis for obtaining a master's degree in the field: business management, marketing orientation. Abstract: Serious attention to service management and marketing can bring about a new transformation and orientation in banks. Some discomforts and dissatisfactions are the result of ignorance and carelessness of people who are weak in managing services, understanding contacts and ...
Dissertation for Master's Degree in Management Abstract Word of mouth advertising is considered one of the important pillars of marketing activities in today's competitive world. This is not only important in attracting customers, but also plays an important role in keeping and making customers loyal. Word-of-mouth advertising is also one of the cheapest means of promoting sales ...
Dissertation for Master's Degree in Business Management, International Marketing, Abstract of the current research, with the aim of comparative comparison of the effect of brand reliability on the customers of Sepeh Bank (First Iranian Bank) and New Economy Bank (First Private Bank) in 2013. From the point of view of practical purpose and from the point of view of data ...
Master's Thesis of Marketing Management Abstract: Creating strong and powerful brands has become one of the priorities of every organization today because it brings countless benefits. Strong brands help companies to establish themselves in the market, to be less exposed to potential competitive risk and to have a stronger intermediary role in cooperation and support for brand ...
Thesis for obtaining a master's degree in the field: Business Management, International Business Abstract: In today's world, banking is one of the vital factors in the development of countries. In this way, customers have a special priority as the reason for existence and in the continuation of banking life. This research aims to investigate the effect of internet banking ...
Dissertation for obtaining a master's degree in the field: business management, specialization: international business\ Abstract The purpose of this study is to investigate the relationship between brand equity, customer satisfaction and brand loyalty. The current research is descriptive and practical in terms of purpose. In terms of data collection, it is also considered field. ...
Dissertation for Master's Degree in Business Administration Abstract: In this project, the title of the research is the specific value of the brand name and brand on the buying behavior of food consumers (case study: Mana pasta in Alborz province).
Master's Thesis of Tourism Management Abstract Nowadays, the importance of customer orientation has increased more and more and it has been presented as the most important competitive advantage of organizations and its role in the success and progress of businesses is undeniable. The way of doing marketing operations has changed because the fields in which marketing takes place ...
Thesis for receiving the master's degree ""M.A."" Orientation: Transformation Abstract: Investigating and identifying factors affecting organizational citizenship behavior can be very important for all organizations and companies, including the social security organization. In this regard, the present research was conducted with the aim of determining the relationship between ...
Thesis for obtaining a master's degree in the field: business management, internal orientation. Dissertation abstract: Due to the competitiveness of the banking industry in today's era, banks must be able to have a long-term and stable relationship with their customers in order to stand out from their competitors. For this purpose, banks must identify the expectations of ...
Thesis for obtaining a master's degree in the field of business management. International Marketing Trend Abstract The success of all organizations and institutions, whether manufacturing or service, for-profit or non-profit, governmental or non-governmental, is influenced by several factors, one of the most important of which is customer satisfaction in order to achieve ...
Dissertation for obtaining a master's degree in the field: business management, specialization: insurance. The aim of this study is to investigate the relationship between customer satisfaction and business performance of insurance companies in Gilan province. The statistical population includes 28 branches in the insurance industry. The sample size is 20 branches (including ...
Dissertation for M.A Master's Degree in Business Administration - Marketing Orientation Abstract Nowadays, organizations need effective and efficient methods of communicating with customers in order to improve their sales.
Dissertation for Master's Degree (M.A) in Sports Management Abstract: In recent years, organizational citizenship behaviors as extra-role behaviors of employees have received much attention due to the significant effects they have had on the effectiveness and success of organizations. Identifying and strengthening the areas of occurrence of such behaviors improves the ...
Abstract: In recent years, information and communication technology has had the greatest impact in the economic, social and cultural fields, so that today, with the use of computers, communication networks, and the growth of a wide global network, a revolution has occurred in the field of banking and providing banking services, which is called electronic banking, since one of ...
Dissertation for Master's Degree (M.A) Chapter 1 Introduction: In today's world, which has made it possible to mass produce goods and services to increase supply compared to demand, producers have no choice but to satisfy customers, and it is no longer possible to define the scope of the market and supply with the limited tools of the past. Experience has shown that ...
Master's thesis in the field of industrial management (production and operation) Abstract: Examining the relationship between ethics and organizational intelligence; Considering the mediating variable of organizational citizenship behavior in the administrative staff of Shiraz University, today's world is the world of organizations that are in charge of humans. Human power with ...
Master's Thesis of Business Management International Business Abstract In the business world today, any organization that cannot produce faster, cheaper and with higher quality than its global competitors will be removed from the market. In this highly competitive field, organizations can be successful if they use all their human capacity. Today, one of the most important ...
Dissertation for obtaining the master's degree ""MA"" Field: Business Management Abstract: Mental image and loyal customers have many advantages. They usually tend to increase the income of the organization in terms of helping organizations to determine the predictable flow of sales and profits, and they also buy surplus goods and services. In addition, customers who are ...
Dissertation for M.A. Master's Degree, Major: Domestic Business. Abstract The aim of this research was to investigate the effect of organizational justice on organizational civil behavior among the employees of production cooperative companies in Khorram Abad city. These two dimensions are important categories of behavior that have a special place in the field of organizational ...
Dissertation for Master's degree (M.A.) Abstract The success of service organizations in line with market-oriented activities requires that the commitment of employees is guaranteed. One of the ways to achieve such a commitment is to implement internal marketing programs. Considering the importance of internal marketing and market orientation, the present research tries to ...
Field: Executive Management Abstract Today, internal marketing has become an important issue for service marketing and service quality in organizations. Organizations try to provide good service quality and better satisfaction to their external customers through external marketing concepts and approaches. One of the important features of services is the direct interaction of ...
Abstract Today, the business world is based on ""customer satisfaction"" in such a way that expanding services and even providing them without considering this principle is not only difficult, but also impossible. The intensity of competition in the markets and the understanding of the importance of keeping customers has made banks gradually take steps towards maintaining ...
Thesis for obtaining a master's degree (M.A) in the field of business management, marketing orientation Abstract: Today, considering the strong competitive structure of banks in the supply of electronic services, the use of advertisements to introduce services plays an important role in persuading and encouraging customers to use products and services and finally attracting them ...
Dissertation for Master's Degree in Business Administration-Marketing Abstract Successful implementation and implementation of customer relationship management requires the correct design and formulation of goals and strategies with structure, culture (or human resources) and organizational technology. Although there has been a lot of research on the reasons for the failure of ...
Dissertation for obtaining the master's degree ""M.A"" Field: Business Management Orientation: Domestic Abstract: Today, mobile banking enables customers to carry out their financial activities in a virtual environment. The research results show that the unique feature of mobile banking, such as usefulness, convenience, and high speed, has caused customers to show their desire ...
Dissertation for receiving a master's degree in the field of executive management with a focus on marketing. Abstract The purpose of this research is to investigate the effect of social marketing on the loyalty of customers of Qarz al-Hasneh Mehr Bank of Iran, branches of Ardabil province. The current research is survey in terms of method and practical in terms of purpose. The ...
Master's Thesis of MBA, Marketing Orientation Considering the environment of global competition and the changes and transformations that occur rapidly in today's world, organizations must take measures to keep their customers and provide the conditions to make the organizational performance more effective. Maintaining and strengthening customer loyalty in line with a company's ...
Master's Thesis (or Doctoral Dissertation) Field: Executive Management (MA) Direction: Strategy Abstract Consumer behavior is one of the most important chapters of marketing that must be examined. As long as an economic enterprise is not able to identify how consumer behavior is formed, it cannot determine its marketing plans. Therefore, developing a company's marketing ...
Dissertation for Master's Degree in Physical Education and Sports Science, Sports Management, Abstract The purpose of this study was to investigate the role of service quality in predicting the behavioral decisions of the spectators of the Premier Basketball League. The research method of the current research is descriptive of the correlation type and according to the purpose of ...
Master's degree thesis is an abstract of effective techniques in today's era and in saturated markets, according to the goals of value-oriented marketing, the development of the concept of corporate social responsibility in the body of products and services. The purpose of this research is to investigate the impact of corporate social responsibility on the way consumers make ...
Dissertation for receiving the Master's degree (M.A) in Public Administration-Transformation. Abstract In this research, while stating the importance and necessity of conducting the research, the general introduction of the research topic was discussed. In the second chapter, the definitions and constituent elements of each of the concepts were first mentioned, and finally, the ...
Dissertation for Master's Degree in Executive Management, Marketing and Export Orientation Abstract: Efficient management of customer relations is an important challenge in business competition. Organizations need information about who their customers are, what their expectations and needs are, and how to meet their needs. This research investigates the relationship between ...
Dissertation for Master's Degree in Business Administration, Marketing, Chapter 1: General Research 1-1- Introduction In today's world, buyers are faced with many questions and buts and ifs to make a decision in the purchasing process. The variety of different products has caused customers to face many choices. On the other hand, companies have realized that the cost of ...
Dissertation for M.A. Degree: Business Management, Marketing Orientation ""Abstract"" The purpose of this research was to investigate the role of social marketing media in depositing customers of Mehr Financial and Credit Institution in Tehran province. The current research is descriptive and correlational in terms of its purpose, which is practical in terms of its purpose, ...
Dissertation for Master's Degree in Sports Management Abstract: The survival of any organization in today's competitive world depends on high productivity and appropriate management methods to achieve it. This research was conducted with the purpose of the relationship between customer experience management and organizational productivity in indoor swimming pools in West ...