Download more than 100 examples of thesis, proposal and project topics about consumers in editable WORD file format at undergraduate, graduate and doctoral levels for use and reference in research, articles, theses, student and academic projects.
Abstract Today, word of mouth advertising as One of the common tools of marketing and advertising has gained great importance among marketers, so that studies show that advertising
March 2013 Field: Economics Orientation: Economic Sciences Abstract: In the highly competitive environment of the food industry, the preservation and development of the market is the result of the brand's performance. Therefore, identifying the effect of the brand on the sales performance of ingredients.
Dissertation for Master's Degree in Business Management (International Marketing) Abstract: During the last decade, the intensification of competition among banks in order to gain a greater share of the market has led them to pay attention to a more detailed and deeper understanding of the needs and demands of customers. In this regard, it is necessary to pay attention to the ...
Dissertation for the Master's Degree in Business Administration, International Business, Abstract: The information revolution and network hyperspace have transformed the marketing landscape and its traditional players, and new opportunities have been provided to business owners. Easy access to information, the possibility of quick comparison of products and many other Internet ...
Dissertation for Master's Degree in Business Administration Abstract: In this project, the title of the research is the specific value of the brand name and brand on the buying behavior of food consumers (case study: Mana pasta in Alborz province).
Dissertation for obtaining a master's degree in the field: business management, orientation: internal management. Brand is an important relational tool in the company's customer relationship management. Because brand credibility is defined as the believability of the product information contained in a brand, which requires consumers to perceive that the brand has the ability (in ...
Dissertation for Master's Degree in Business Administration - Marketing Management Orientation Abstract The present research has been carried out under the title of identifying factors affecting consumer nationalism from the point of view of car consumers in Qom province. The purpose of doing it is to identify the socio-psychological factors of consumer nationalism and determine ...
Dissertation for Master's Degree in Executive Management, Marketing and Export Orientation, December 2013 Abstract: Marketing and its effect on commercial performance, including important topics in market and customer management.
Master's degree thesis of Master's degree: MBA ???? Abstract: In recent years, the importance of the experience of buying pleasure
Thesis of master's degree in business management, marketing orientation, summer 1991. Abstract: This research with the subject of "" Investigating the effect of social marketing factors on the value of the bank's brand name from the customers' point of view (Study
Dissertation for receiving a master's degree (M.A.) orientation: ""Marketing"" Spring 2018 Abstract The purpose of this research is to analyze the effect of consumer perception of social responsibility on the attractiveness of shopping centers.
Thesis for receiving the degree of master's degree (M.A) Trend: Educational research in the fall of 2012, satellite abstract from the seventies to today in Iran, has continued to influence society and family.
Thesis of Master's Degree in Commercial Management, Insurance Orientation, Summer 2019 Abstract The food industry can be considered the most key industries of any country. This industry by solving the basic needs of families
Dissertation for Master's Degree (M.A) in Business Management, Marketing Orientation, Winter 2013 Abstract In this research, the effect of key factors on the development of new products in carpet companies in Aran and
Dissertation for M.A. specialization: Marketing Winter 2011-1-Introduction Today, with the competitive markets and continuous changes in the environment, organizations have realized the fact that human
Dissertation of master's degree in the field: MBA management with marketing orientation Fall 2011 Persian Abstract: This research seeks to extract a model for selecting brand development strategies. In this research, S
Master's Degree in Architectural Engineering (M. A) June 2013 Abstract: This article is taken from a research that aims to identify the factors affecting the communication of spaces.
Master's Thesis of Ardakan Faculty of Art and Architecture, Carpet Department (Primary Materials and Dyeing) Mehr 2013 Abstract: During the period of its use, the hand-woven carpet may be affected by various factors and conditions
Thesis of master's degree in business management, international business orientation, winter 90, abstract, rapid growth under the structures of the Internet, new opportunities and methods for doing business to all the world.
Master's Thesis in Accounting Abstract Identifying and investigating the factors affecting credit risk in economic enterprises is very important because it can prevent losses from failure to pay loans as a result of the banking crisis. Based on this, this research examines the relationship between competition in the product market and credit risk in companies admitted to the ...
Dissertation of Master's Degree in Industrial Engineering – Summer Industries 2013 Abstract A supply chain is a collection of suppliers, manufacturers, and distributors.
Dissertation for Master's Degree in Industrial Engineering, Mehr 2011, Identifying the value[1] of customers, one of the main components of success in the store. There are different types that are more attention today than before
Executive Management Master's Thesis Abstract In today's marketing, the cost of losing a customer is equal to losing the benefits of the service that customer needs throughout his life. Insurance can be considered as one of the vital economic arteries of any country. The main goal of insurance marketing management is to attract new customers and retain previous customers and ...
The first chapter of research overview Introduction: In a world that is rapidly increasing urbanization, the role of cities as a means of economic growth is more important. This issue has made the need to use informed decisions and adopt new approaches in urban development planning inevitable in less developed countries that are facing an unprecedented increase in the rate of ...
Thesis of master's degree in the field of education and improvement of human resources) Winter 2013 Abstract Work and man are two main and inseparable components of life, which should be planned in a way that fits each other. Time
Thesis for obtaining a master's degree in industrial engineering, Fall 2012 Abstract During the past years, many efforts have been made to reduce the cost of transportation by using different models.
Dissertation for receiving the master's degree ""MA"" Field of industrial engineering: industries – Winter Industries 2013 Abstract Today attention is paid to the issue of supply chain and its management, in Asr
Master's Thesis: MBA Management Abstract In recent years, the organization's participation in economic, social and environmental issues is considered one of the basic issues for organizations and society. In this regard, various researchers are trying to provide practical and creative models by obtaining new methods, through which, on the one hand, they improve the attitude of ...
In order to receive a master's degree in industrial engineering in July 2014, the intense market competition of banks and the establishment of new private financial institutions and banks in Iran obliges banks every
Master's Thesis in Advertising and Cultural Communication Abstract Investigating the manner in which competing media pay to the news of the day - on July 18, when the political history of the opposition events in Iran took place, and on October 9, when the Palestine Conference was held with the participation of Islamic countries as the cause of the Islamic Revolution and the ...
1 Introduction Today, customers have high expectations from banks to provide various services. They demand new levels of comfort and flexibility along with the power and ease of use of financial management products and services that traditional banking is not able to provide these services at this level (Tan and Teo [1], 2000). Compared to traditional banking, electronic banking ...
Master's thesis in the field of technology management, technology transfer trend, first chapter, generalities of the research 1-1) statement of the problem: commercialization[1] is an important category both in theory and in practice. The competition crisis of the 70s and 80s in the United States was not the crisis of creating new scientific and technological ideas, but the ...
Dissertation for Master's Degree (.MA) in Public Administration, Financial Orientation Chapter 1: Research Overview 1-1 Introduction In the field of dynamic financing, continuous performance improvement is a vital issue for most banks in order to strengthen competition. Monitoring and improving post-funding performance has increased the complexity of the task. A complex ...
Dissertation for Master's Degree (M.A) in Industrial Management: Finance Abstract The importance of brand equity and branding has been emphasized in many scientific researches. Branding is done at both internal and external levels. External branding is related to external customers of organizations, and internal branding, which has been noticed with the emergence of the concept ...
Dissertation for M.A. Abstract industrial tendency in a situation where manufacturing companies are engaged in activities under intense competition, they produce diverse products and sometimes they do not pay attention to the environmental effects of using different materials. This is while the implementation of environmental management practices such as green supply chain ...
Dissertation for Master's Degree in Management (M. Sc) Finance Orientation Abstract The aim of this research is the effect of organizational culture on the financial performance of companies admitted to the Tehran Stock Exchange. Cameron and Quinn 2006 questionnaire was used to measure organizational culture, and asset return index was used to measure financial performance using ...
Master's Thesis of Social Communication Sciences The abstract of the present research was compiled with the aim of representing foreign cultural values ??in the environmental advertisements of Tehran. In this research, we were looking for answers to these questions, whether the environmental advertising of Tehran presents and advertises foreign cultural values ??or not, and if ...
Dissertation for receiving a master's degree major: Accounting Abstract: This research empirically shows to tax financial analysts, investors, managers and other users of accounting and financial information that there is a positive and significant relationship between tax evasion in the electronic system with the indicators of recording transactions in the books, non-disclosure ...
Dissertation for Master's degree (M.A.) orientation: industrial and organizational, examining the relationship between knowledge management and marketing related to customer relationship management among bank employees in Sepidan city. Abstract The purpose of this research was to explain the relationship between knowledge management and marketing related to customer relationship ...
Master's Thesis in Business Management Abstract In today's age, due to the advancement of technology and information, the competition between businesses has also intensified. It is very important how to present brands, products or services in order to attract the attention of consumers and highlight their distinctiveness so that people are attracted to them or have the desire to ...
Dissertation for Master's degree ""M.A"" in Business Management International Business Abstract The aim of this research was to investigate the effect of brand personality on trust, attachment and commitment to the brand in the detergent industry. For this purpose, 385 consumers of detergents who buy from chain stores in Tehran were selected as a sample and answered the standard ...
Thesis for obtaining a master's degree, field: psychology, orientation: clinical, abstract: the present study was conducted with the aim of comparing social anxiety, body image, and hope for life in men and women applying for cosmetic surgery with normal people. Research method: This research is a causal-comparative study. In this research, 100 people applying for cosmetic ...
Academic Thesis for Master's Degree Field: Business Management Major: International Business Abstract The increase in competition in the industry sector and the increase in the level of knowledge and awareness of customers has caused more attention to customer retention. The issue of customer loyalty and trust in the brand and the factors affecting it is of particular ...
Master's Thesis in Computer Engineering Abstract: In recent years, due to the growing number of requests and the joining of new customers to the world of computing, computer systems Computing should also change and be more powerful and flexible than before. In the meantime, cloud computing was presented as a model beyond a system that currently has the ability to respond to most ...
Dissertation for M.A. specialization: Insurance Management Abstract The most important factor in achieving the goals of any organization is human resources, and the success and progress of any organization depends on its human resources. Several factors affect the efficiency of people in the organization. According to the theoretical foundations, one of the factors that can ...
Dissertation for receiving Ph.D. specialization: sports management and planning 1.1 Introduction The chaotic economic situation has had a significant impact on the attendance of all kinds of sports customers and consumers, including spectators, participants, buyers of goods, etc. For this reason, investigating the behavior of sports consumers [1] has gained significant ...
Dissertation for receiving a master's degree, specialization: Marketing, Abstract: Today, financial service institutions have taken over a major part of economic and commercial activities. In institutions where services play an important role, it is the human force that provides services to customers, and it is the employees who determine the success or failure of the ...
Dissertation for the master's degree of the Faculty of Management Abstract Since the application of accrual accounting has an important contribution in improving the level of accountability and achieving the goals of financial reporting, therefore, in this research, the obstacles to the establishment of this accounting system and providing the necessary solutions to remove the ...
Master's Thesis of Business Administration, Insurance Management, Abstract The success of an organization is determined only by the set of clear goals that the organization sets for itself. For many service organizations, profit is an important goal and can be a combination of short-term financial results (increased resources or cash flow) and increased brand equity. Factors ...
Dissertation for Master's degree (M.A) field: industrial management, production orientation. Abstract: In the age of knowledge, not using the benefits of knowledge can have negative effects on the performance and innovation of today's organizations. The main goal of this research is to investigate the impact of knowledge management strategies on product quality in ...
Dissertation for the Master's Degree in Business Administration, Orientation: International. Abstract The purpose of this research is the impact of service customization on the satisfaction, trust and loyalty of customers of Bank Melli branches in Langrod city. The statistical population of the research consists of all the customers of Bank Melli branches in Langrod city. Based ...
Thesis for obtaining a master's degree, field: business management, orientation: internal business, abstract. Experts and researchers believe that performance evaluation is the main issue in all organizational analysis, and it seems practically impossible to imagine an organization that does not include performance evaluation and measurement. Today, purchasing and supply ...
Measuring the components of service quality provided to customers by two stores, Citizen and Hyperstar, and comparing them. Abstract: In the highly competitive market of the service industry, the services provided by different service organizations are very similar, and the lack of differentiation with competitors will cause customers to tend to them, creating a tool for ...
Dissertation for Master's Degree in Accounting (M.A) Abstract This research seeks to investigate the relationship between taxpayer education and the effectiveness of value added tax implementation in Ilam province and provide solutions to improve it with the fuzzy AHP approach. In terms of the purpose, the current research is of the applied research type, and according to the ...
An academic thesis for obtaining a master's degree (M.A.) in the field: business management. Abstract After the start of private banks and the expansion of competition between banks and public and private financial institutions for attracting resources from the money market as well as attracting and retaining customers, it has expanded.
Dissertation for Master's Degree in Business Administration (M.A. Major: Marketing) Abstract Today, brand names are very important in consumer markets. They are among the most valuable intangible assets and are the link between a company's consumers. Consumers also trust the brand name and become loyal to them. Therefore, the brand name acts as a mechanism that involves ...
Dissertation for Master's Degree in Industrial Management (Financial Orientation) Abstract Today, the importance of performance measurement for organizations has been identified and it plays an important role in many organizations. In the information age, organizations need to measure all financial and non-financial aspects of their organization. One of the performance ...
(Dissertation for Master of Business Administration (International Marketing) Abstract In the crowded market where we see the activity of many mobile phone brands, on the one hand, we are facing a decrease in the purchase of such phones due to the economic recession and the decrease in people's purchasing power, and on the other hand, we are witnessing the great efforts of these ...
Dissertation for the master's degree in business management (international marketing orientation), the abstract of the social responsibility of the organization deals with the relationship between the organization and the society, and specifically, this concept examines the effects of the activities of the companies on the people of the society. The purpose of the current ...
Dissertation for Master's Degree ""MA"" Field: Business Management Major: Marketing Abstract This research was conducted with the aim of identifying factors affecting tourism marketing in Shiraz city in 2013. The research method was applied in terms of purpose and descriptive survey in terms of data collection method. The statistical population of the research consisted of ...
Thesis for obtaining a master's degree in the field: business management, insurance orientation. Abstract Nowadays, consumers have become a suitable advertising tool for companies. A customer satisfied with the goods and services of an economic enterprise can stand against all its competitors and attract existing customers in the market. One of the most effective and efficient ...
Dissertation for Master's degree (M.A) specialization: history and philosophy of education-Islamic education Dissertation abstract (including summary, objectives, implementation methods and results obtained): This research aims to examine the degree of compatibility of management theories of the present era with the views of Imam Ali (PBUH) in relation to human resource ...
Master's Thesis Field: Executive Management Orientation: Strategic Abstract: The purpose of this research is to design and explain a model to evaluate the effect of the components of the performance-based approach of industrial companies based on cost leadership and price reduction strategies in 5 industries of juice and beverages, meat products, snacks and dairy products in ...
Thesis for obtaining a master's degree in the field: business management, specialization: insurance, abstract Iranian organizations are in need of strategic change and transformation now more than ever. Environmental opportunities and threats today have shown their effects in Iran's economy more than in the past. Organizations in the process of gaining a suitable competitive ...
Academic Dissertation for Master's Degree Field: Business Management Major: Marketing Abstract Today, companies are increasingly under new attacks from disgruntled customers, grumpy employees, and in short, anyone who is equipped with a personal computer and a motive to destroy the company's reputation and reputation. And due to the special features of the brand in the service ...
Dissertation for receiving the master's degree ""M.A. ""Internal merchandising"" tendency, abstract of the thesis (including summary, objectives, implementation methods and results obtained): This research aims to identify and explain the factors affecting customers' preference in choosing Mehr Bank and to determine the importance of each of the factors affecting customers' ...
Dissertation for Master's degree (M.A.) Abstract: At this time, the use of marketing methods and techniques has been given attention. Surveys have shown that the failure of companies and organizations is due to their inability to use private and public organizations and banks. For this reason, organizations have been forced to change their reaction to the market, they have ...
Thesis for obtaining a master's degree in the field: business management, specialization: insurance management. Abstract: One of the risks facing mankind is a disease that imposes a lot of medical expenses on patients. The risk of illness can be compensated through medical insurance. The purpose of the present study is to estimate the demand function of complementary health ...
Dissertation for Master's Degree in Business Management (International Business) Abstract In today's ultra-competitive world, the secret of survival and success of organizations is to understand the competitive structure of the market. Achieving this understanding requires the management's knowledge and understanding of the customer's opinions and wishes, and the evaluation and ...
Dissertation for Master's Degree in Management Abstract Word of mouth advertising is considered one of the important pillars of marketing activities in today's competitive world. This is not only important in attracting customers, but also plays an important role in keeping and making customers loyal. Word-of-mouth advertising is also one of the cheapest means of promoting sales ...
Master's Thesis Farsi Abstract: Today, with the expansion of DC consumers and non-linear loads connected to the network, the design and construction of power factor correction circuits using electronic power converters has gained special importance. With the advancement of technology, integrated circuits have come to help in this field. Due to the complexity and non-linear ...
Master's thesis in the field of Islamic art, metal orientation, abstract of artistic components influencing the economic prosperity of enamel painting in Tehran. Handicrafts are the main document of the historical identity of nations and a part of cultural heritage. Since handicrafts have multifaceted characteristics, apart from artistic and cultural aspects, they are also ...
Academic Thesis for Master's Degree (M.A) in Domestic Business Management Abstract: The specific brand value of a tourist destination is the total assets (or liabilities) of the brand in relation to the name and symbol of the tourist destination, which causes changes in the value of the services and experiences provided there. In many cases, the specific value of the brand is ...
Master's Thesis in Tourism Management Abstract The aim of the current research is to investigate tourism, motivations and factors related to it in Qasrshirin city. Its central theory is based on Chuck's theories. wow Gay, Les Lumsden, Veblen and Peirce are set. The statistical population of this research consists of all households living in Qasr Shirin who travel to and from ...
Dissertation for Master's Degree in Executive Management Abstract: The purpose of this research was to determine the factors affecting housing prices in Bandar Abbas. The statistical community in this research includes all the experts of the housing foundation organization in Bandar Abbas city. Sampling was done by cluster method and among the experts in the subordinate offices ...
Dissertation for Master's Degree in Business Management-Marketing Abstract Among the most valuable assets of any company is its reputation, prestige and brand image. The greater the influence of these factors in the minds of consumers, the more the desire to buy the company's products increases and the company can achieve more benefits. The purpose of this research is to study ...
Master's Thesis of Marketing Management Abstract: Creating strong and powerful brands has become one of the priorities of every organization today because it brings countless benefits. Strong brands help companies to establish themselves in the market, to be less exposed to potential competitive risk and to have a stronger intermediary role in cooperation and support for brand ...
Dissertation for Master's degree (MA) majoring in ""International Business"" Introduction: The banking industry is undoubtedly considered one of the valuable foundations of any country's economy. The dynamism, effectiveness and capability of the banking system not only benefits the business environment of banks, but also has many effects on the external environment and the ...
Dissertation for Master's Degree in Industrial Management, Financial Orientation Abstract After the Islamic Revolution and 8 years of holy defense, the economic situation was such that the government decided to pay subsidies to energy carriers in order to help the vulnerable and grow. In the following years, due to the sufficient economic growth and strengthening of the ...