Download more than 100 examples of thesis, proposal and project topics about consumer purchase decision in editable WORD file format at undergraduate, graduate and doctoral levels for use and reference in research, articles, theses, student and academic projects.
Master's degree thesis is an abstract of effective techniques in today's era and in saturated markets, according to the goals of value-oriented marketing, the development of the concept of corporate social responsibility in the body of products and services. The purpose of this research is to investigate the impact of corporate social responsibility on the way consumers make ...
Abstract Today, word of mouth advertising as One of the common tools of marketing and advertising has gained great importance among marketers, so that studies show that advertising
March 2013 Field: Economics Orientation: Economic Sciences Abstract: In the highly competitive environment of the food industry, the preservation and development of the market is the result of the brand's performance. Therefore, identifying the effect of the brand on the sales performance of ingredients.
Thesis for obtaining a master's degree, field: business management, orientation: internal business, abstract. Experts and researchers believe that performance evaluation is the main issue in all organizational analysis, and it seems practically impossible to imagine an organization that does not include performance evaluation and measurement. Today, purchasing and supply ...
Dissertation for Master's Degree in Business Administration (M.A. Major: Marketing) Abstract Today, brand names are very important in consumer markets. They are among the most valuable intangible assets and are the link between a company's consumers. Consumers also trust the brand name and become loyal to them. Therefore, the brand name acts as a mechanism that involves ...
(Dissertation for Master of Business Administration (International Marketing) Abstract In the crowded market where we see the activity of many mobile phone brands, on the one hand, we are facing a decrease in the purchase of such phones due to the economic recession and the decrease in people's purchasing power, and on the other hand, we are witnessing the great efforts of these ...
Dissertation for the master's degree in business management (international marketing orientation), the abstract of the social responsibility of the organization deals with the relationship between the organization and the society, and specifically, this concept examines the effects of the activities of the companies on the people of the society. The purpose of the current ...
Dissertation for the Master's Degree in Business Administration, International Business, Abstract: The information revolution and network hyperspace have transformed the marketing landscape and its traditional players, and new opportunities have been provided to business owners. Easy access to information, the possibility of quick comparison of products and many other Internet ...
Dissertation for Master's Degree in Business Management-Marketing Abstract Among the most valuable assets of any company is its reputation, prestige and brand image. The greater the influence of these factors in the minds of consumers, the more the desire to buy the company's products increases and the company can achieve more benefits. The purpose of this research is to study ...
Dissertation for Master's Degree in Business Administration Abstract: In this project, the title of the research is the specific value of the brand name and brand on the buying behavior of food consumers (case study: Mana pasta in Alborz province).
Dissertation for obtaining a master's degree in the field: business management, orientation: internal management. Brand is an important relational tool in the company's customer relationship management. Because brand credibility is defined as the believability of the product information contained in a brand, which requires consumers to perceive that the brand has the ability (in ...
Dissertation for receiving a master's degree in the field of business management, international business orientation. Abstract In this study, we have tried to describe the attitude of consumers towards the country of manufacture in Iran's garment industry. For this purpose, the attitude of Iranian consumers towards the clothes made in the three countries of Iran, Türkiye and ...
Master's degree thesis in the field of tourism management, tourism development planning trend Abstract: Considering the changes that occurred since 1950 and after the Second World War, and families underwent changes and the mothers of the families also entered the field of education and work, the decision-making process of families also underwent a transformation, and parents ...
Master's degree thesis of Master's degree: MBA ???? Abstract: In recent years, the importance of the experience of buying pleasure
Thesis of master's degree in business management, marketing orientation, summer 1991. Abstract: This research with the subject of "" Investigating the effect of social marketing factors on the value of the bank's brand name from the customers' point of view (Study
Thesis of Master's Degree in Commercial Management, Insurance Orientation, Summer 2019 Abstract The food industry can be considered the most key industries of any country. This industry by solving the basic needs of families
Thesis of master's degree in business management, international business orientation, winter 90, abstract, rapid growth under the structures of the Internet, new opportunities and methods for doing business to all the world.
Master's Thesis of Industrial Engineering, Financial Orientation, November 2013. Abstract: Evaluation of the performance of organizations and intra-organizational units is a necessary tool for their continued life and growth. Among various models and techniques.
Dissertation for receiving the master's degree ""MA"" Field of industrial engineering: industries – Winter Industries 2013 Abstract Today attention is paid to the issue of supply chain and its management, in Asr
In order to receive a master's degree in industrial engineering in July 2014, the intense market competition of banks and the establishment of new private financial institutions and banks in Iran obliges banks every
Dissertation for Master's degree ""M.A"" in Business Management International Business Abstract The aim of this research was to investigate the effect of brand personality on trust, attachment and commitment to the brand in the detergent industry. For this purpose, 385 consumers of detergents who buy from chain stores in Tehran were selected as a sample and answered the standard ...
Dissertation for receiving Ph.D. specialization: sports management and planning 1.1 Introduction The chaotic economic situation has had a significant impact on the attendance of all kinds of sports customers and consumers, including spectators, participants, buyers of goods, etc. For this reason, investigating the behavior of sports consumers [1] has gained significant ...
Master's Thesis of Business Management-Marketing Knowledge Management (KM) and Customer Relationship Management (CRM) are two key tools for any company in the current competitive environment. Also, knowledge management is an important issue in the implementation of customer relationship management. Customer relationship management begins with a work strategy. This strategy ...
Dissertation for Master's Degree in Accounting (M.A) Abstract This research seeks to investigate the relationship between taxpayer education and the effectiveness of value added tax implementation in Ilam province and provide solutions to improve it with the fuzzy AHP approach. In terms of the purpose, the current research is of the applied research type, and according to the ...
Thesis for obtaining a master's degree in the field: management, orientation: business-marketing Abstract: Medical equipment is one of the important and influential factors in human life, and the medical equipment market also accounts for a significant part of financial transactions. Therefore, the marketing of medical equipment is an important matter. On the other hand, ...
Academic Dissertation for Master's Degree Field: Business Management Major: Marketing Abstract Today, companies are increasingly under new attacks from disgruntled customers, grumpy employees, and in short, anyone who is equipped with a personal computer and a motive to destroy the company's reputation and reputation. And due to the special features of the brand in the service ...
Thesis for obtaining a master's degree in the field: business management, specialization: insurance management. Abstract: One of the risks facing mankind is a disease that imposes a lot of medical expenses on patients. The risk of illness can be compensated through medical insurance. The purpose of the present study is to estimate the demand function of complementary health ...
Dissertation to receive a master's thesis on the impact of organizational resource planning system on supply chain performance in Iran Khodro Company 1-1) Introduction In today's era, the global competition, customer demand for high quality, increased variety of products and fast service, has increased pressures on organizations that did not exist before. As a result, ...
Dissertation for Master's Degree in Business Management (International Business) Abstract In today's ultra-competitive world, the secret of survival and success of organizations is to understand the competitive structure of the market. Achieving this understanding requires the management's knowledge and understanding of the customer's opinions and wishes, and the evaluation and ...
Dissertation for Master's Degree in Management Abstract Word of mouth advertising is considered one of the important pillars of marketing activities in today's competitive world. This is not only important in attracting customers, but also plays an important role in keeping and making customers loyal. Word-of-mouth advertising is also one of the cheapest means of promoting sales ...
Dissertation for Master's degree (MA) majoring in ""International Business"" Introduction: The banking industry is undoubtedly considered one of the valuable foundations of any country's economy. The dynamism, effectiveness and capability of the banking system not only benefits the business environment of banks, but also has many effects on the external environment and the ...
Master's Thesis of Faculty of Humanities, Department of Management Abstract Considering the importance of brands in creating value and increasing the cash flows of institutions, it is necessary for managers of units to pay special attention to this category and strive to form, create and maintain a brand that can meet the expectations of consumers, shareholders and other groups ...
Academic thesis for obtaining a master's degree in the field of: business management, international business orientation. The abstract of the insurance industry is one of the growing industries in the current society of the world and Iran. Due to the increase in the number of different companies and its nature; Increasing competition in the market requires conducting various ...
Academic Thesis for Master's Degree in Visual Communication Abstract: Today and in this competitive environment, branding for organizations has become a useful method and tool to communicate with customers. This means of communication has strategic advantages in creating continuity (continuous relationships), values ??and differentiation for the company in the long term. Visual ...
Dissertation for M.A Master's Degree in Business Administration - Marketing Orientation Abstract Nowadays, organizations need effective and efficient methods of communicating with customers in order to improve their sales.
Dissertation for Master's Degree (M.A.) Direction: ""Marketing"" Abstract Today, with the advancement of technology, all the concepts related to the market and consumer have undergone fundamental changes. The prevalence of computer use as one of the most effective technologies of this century, as well as the spread of the Internet and its combination with the supply and sale of ...
Master's Thesis in Cultural Entrepreneurship Abstract: Shopping, especially souvenirs and handicrafts, is one of the most important activities of tourists during their travels. Souvenirs purchased from the destination make the travel experience a material and tangible experience for tourists. The purpose of the current research, which was carried out using a ...
Master's Thesis of Business Administration-Marketing Faculty of Management Abstract: One of the main concerns of organizations is choosing a suitable distribution channel with high efficiency, which is one of the basic problems of most factories due to the diversity of distribution channels. Based on the increasing progress of technology and the creation of new competitors for ...
Master's degree thesis of Trend School of Management and Business Administration: Marketing Management - Introduction Today, we live in a world that is rapidly moving towards globalization, and in this way, the supply of a product takes place in a global cycle. Developments in today's world will affect most of all countries that have a single product economy (such as oil). In ...
Dissertation for obtaining the master's degree ""MA"" Field: Business Management Abstract: Mental image and loyal customers have many advantages. They usually tend to increase the income of the organization in terms of helping organizations to determine the predictable flow of sales and profits, and they also buy surplus goods and services. In addition, customers who are ...
Dissertation for receiving a master's degree in business management (international marketing orientation) Abstract: Since the brand of any company is considered one of the most valuable intangible assets of that company and a source of income, it can be argued that when a brand is known in the market and achieves success, there is a possibility that it will undergo ...
International Marketing major in Business Management Abstract: The relationship between social, political, environmental, and economic roles in business has increased. The challenge that organizations face is that they must simultaneously increase profitability and respond to new social expectations, and then simultaneously manage these two seemingly contradictory consequences ...
The first chapter of the general research 1-1- Introduction Today, we live in a world that is rapidly moving towards globalization, and in this way, the supply of a product takes place in a global cycle. Developments in today's world will affect countries that have a single-product economy (such as oil) the most. In today's world, oil has lost its role as black gold. The current ...
Dissertation for the master's degree in the field of executive management, marketing orientation. The abstract of this research deals with ""investigating the impact of price flexibility on the buying behavior of online customers"". The present research is practical in terms of purpose and the research method is descriptive and survey type. It asks for people's views and ...
Executive Management Master's Thesis Abstract: Over the past few decades, the quality of electronic services has attracted the attention of many researchers due to its strong impact on business performance, customer satisfaction, and customer loyalty. Service quality is considered as a criterion in evaluating the degree of coordination of the level of service provided with the ...
Thesis for obtaining a master's degree (M.A) (Field: Business Management, Major: Domestic Business) Abstract: In today's ultra-competitive world, the secret of survival and success of organizations is to understand the competitive structure of the market. Achieving this understanding requires management's knowledge and understanding of customer's opinions and demands, and ...
Master's Thesis (or Doctoral Dissertation) Field: Executive Management (MA) Direction: Strategy Abstract Consumer behavior is one of the most important chapters of marketing that must be examined. As long as an economic enterprise is not able to identify how consumer behavior is formed, it cannot determine its marketing plans. Therefore, developing a company's marketing ...
Master's Thesis of Business Administration - Marketing (M.A.) Abstract: Marketing related to better understanding of customers' needs and demands and providing services according to their needs can lead to cost reduction. Customer loyalty is very important in all industries and organizations. The aim of the current research was to determine the effective factors on relational ...
Dissertation for obtaining the degree of master's degree ""MA"" field: business management, direction: marketing management, the aim of the present research was to identify and rank the effective factors of mixed promotion in the sales of home appliance industries. The research method is descriptive-survey, and the research community consists of experts and senior experts in the ...
Abstract: Today in the world, sponsorships, especially sports sponsorships, constitute marketing activities. In Iran, financial sports activities are growing, especially in football. Therefore, it is necessary for company managers to obtain complete information about the effectiveness of this type of marketing activities so that they can make decisions including the allocation ...
Dissertation for receiving Ph.D degree, specialization: sports management and planning, abstract of the thesis, one of the factors affecting the behavior of sports consumers, motivation and perceived risk. Therefore, the purpose of this research is to provide a sports consumption model based on perceived risk and motivation. The current research is correlational and one of the ...
Dissertation for Master's Degree in Business Administration, Marketing, Chapter 1: General Research 1-1- Introduction In today's world, buyers are faced with many questions and buts and ifs to make a decision in the purchasing process. The variety of different products has caused customers to face many choices. On the other hand, companies have realized that the cost of ...
Master's Thesis Abstract: Short-term load forecasting, in the form of one-hour to several days load forecasting, has a significant impact on the operation of power systems. Because many energy management measures, such as setting up a cost-effective plan to use existing power plants, planning the purchase of fuel needed by power plants, entering and exiting units, developing ...
Dissertation for master's degree in electrical field, orientation: power. Abstract The concept of microgrid is a set of loads, sources of production and energy storage that act as a controllable load or generator and can provide power and heat for a local area. Management of production power in microgrid is one of the main current topics in the design and operation of microgrid. ...
A master's thesis in the field of electrical engineering - Power 1-1- Introduction In traditional systems, reasons such as the dependence of different parts of the electricity industry including production, transmission and distribution on each other, the need for large investments in different parts of this industry and society's expectation from governments to provide ...
Master's degree thesis in the field: Electrical Engineering - Power Orientation Abstract: In recent years, with the increasing expansion of electricity consumption, the need to increase energy production and the use of renewable sources in the production of electrical energy has increased due to environmental and economic reasons, among which scattered production units have been ...
Master's Thesis of Energy Systems Engineering Abstract In the process of restructuring the electricity market, the pricing methods of power producers are the most important factor to obtain more profit, and for this reason, many researches have been conducted with different approaches such as the optimization approach in the field of determining pricing strategies. In this ...
Dissertation for receiving a master's degree (M.sc.) specialization: agricultural economics, economic prioritization of investment in the agricultural sector of Fars province. Despite the many variables, in this research, out of 8 options of irrigation under pressure, electrification of wells, construction of gardens, forests and pastures, poultry farming, watershed management, ...
Thesis expert thesis master of tourism management, marketing orientation Summer 1390 Iran's summary of the world market of the tourism industry, as the largest growing industry
Dissertation for receiving a master's degree (M.A.) orientation: ""Marketing"" Spring 2018 Abstract The purpose of this research is to analyze the effect of consumer perception of social responsibility on the attractiveness of shopping centers.
Dissertation for receiving a master's degree, specialization: accounting, abstract of the theory of dividend irrelevance predicts that in efficient capital markets, dividend policy should not have an impact on investment decisions. While in the inefficient markets, the restrictions on the supply of foreign funds that come from asymmetric information can force companies to ...
Dissertation for receiving Master's degree (M.A) in business management, specialization: financial management. The abstract of the current world is the age of knowledge. Endowments, tangible and natural assets are not the key to the success of societies and organizations, but the possession and management of intangible assets in the turbulent and challenging environment of ...
Dissertation for obtaining a master's degree in the field of electrical engineering - power orientation. Abstract In this thesis, a new method for planning the maintenance and repair of production units in restructured environments is presented. In the traditional environment with a vertical structure, the system operator determines the maintenance schedule to maintain ...
Dissertation for Master's Degree in Business Administration - Marketing Management Orientation Abstract The present research has been carried out under the title of identifying factors affecting consumer nationalism from the point of view of car consumers in Qom province. The purpose of doing it is to identify the socio-psychological factors of consumer nationalism and determine ...
Dissertation for obtaining a master's degree in public administration with a focus on finance. Abstract: Basically, investors should do extensive research when buying or selling common stocks. Because they convert their most liquid assets into shares and if they do not pay attention to certain things, they will not receive favorable results from that investment. Therefore, this ...
Dissertation for Master's Degree in Executive Management, Marketing and Export Orientation, December 2013 Abstract: Marketing and its effect on commercial performance, including important topics in market and customer management.
end Letter for receiving a master's degree (M.A.) in the field of business management, financial orientation, fall 2013. Abstract of this research is a group of items from the exploration of the basics of research evaluation regarding motivation.
Dissertation for M.A. specialization: Marketing Winter 2011-1-Introduction Today, with the competitive markets and continuous changes in the environment, organizations have realized the fact that human
Thesis of the master's degree in the educational field: MBA 2013 Farsi Abstract Many business managers consider marketing to mean sales or advertising, while the concept of market
Thesis for obtaining a master's degree (M.A., business management, international orientation, academic year 92-91, abstract, increasing competition, especially in the service sector, paying more attention to customer retention.
Dissertation of master's degree in the field: MBA management with marketing orientation Fall 2011 Persian Abstract: This research seeks to extract a model for selecting brand development strategies. In this research, S
Dissertation of Master's Degree in Public Management, Transformation Orientation, 2019 Abstract: Among the topics that have been the subject of many books and articles in the last few decades, dealing with the issue of information technology
Thesis for receiving the master's degree (M.A) in the field of economic sciences, summer 2019. Abstract The purpose of this research is to identify the field. Economic corruption is in government tenders. to reach
Dissertation for the Master's degree ""M.A."" Accounting major: Accounting Abstract: In this research, the relationship between ownership structure and financing methods of companies accepted in the capital market of Iran has been investigated. The model (Lin et al., 2013) has been used to measure financing methods. Among the financing control mechanisms, institutional ...
Master's Thesis in Accounting Abstract Identifying and investigating the factors affecting credit risk in economic enterprises is very important because it can prevent losses from failure to pay loans as a result of the banking crisis. Based on this, this research examines the relationship between competition in the product market and credit risk in companies admitted to the ...
Dissertation for receiving a master's degree, Major: Accounting, Abstract: Considering the importance of the liquidity of companies' shares in the capital market, the present research seeks to investigate the factors affecting liquidity. In this regard, the impact of dividend policies on the liquidity of companies' shares has been tested. In this research, multiple linear ...
Dissertation of Master's Degree in Industrial Engineering – Summer Industries 2013 Abstract A supply chain is a collection of suppliers, manufacturers, and distributors.