Download more than 100 examples of thesis, proposal and project topics about consumer perception in editable WORD file format at undergraduate, graduate and doctoral levels for use and reference in research, articles, theses, student and academic projects.
Dissertation for receiving a master's degree (M.A.) orientation: ""Marketing"" Spring 2018 Abstract The purpose of this research is to analyze the effect of consumer perception of social responsibility on the attractiveness of shopping centers.
Dissertation for the master's degree in business management (international marketing orientation), the abstract of the social responsibility of the organization deals with the relationship between the organization and the society, and specifically, this concept examines the effects of the activities of the companies on the people of the society. The purpose of the current ...
March 2013 Field: Economics Orientation: Economic Sciences Abstract: In the highly competitive environment of the food industry, the preservation and development of the market is the result of the brand's performance. Therefore, identifying the effect of the brand on the sales performance of ingredients.
Dissertation for Master's Degree in Business Management (International Marketing) Abstract: During the last decade, the intensification of competition among banks in order to gain a greater share of the market has led them to pay attention to a more detailed and deeper understanding of the needs and demands of customers. In this regard, it is necessary to pay attention to the ...
Dissertation for Master's Degree in Business Administration Abstract: In this project, the title of the research is the specific value of the brand name and brand on the buying behavior of food consumers (case study: Mana pasta in Alborz province).
Dissertation for receiving a master's degree in the field of business management, international business orientation. Abstract In this study, we have tried to describe the attitude of consumers towards the country of manufacture in Iran's garment industry. For this purpose, the attitude of Iranian consumers towards the clothes made in the three countries of Iran, Türkiye and ...
1-1 Introduction Connecting music with many social and individual fields of human daily life has never been as much as in the present era. Today, the presence of music as a communication tool or channel or as a symbol for communicating and creating and receiving meaning is an undeniable fact. Also, the new wave of technological tools has had a significant impact on music ...
Thesis for obtaining a master's degree in the field of: business management, specialization: marketing. Abstract In recent years, the subject of brand and especially the special value of the brand has attracted the attention of researchers and practitioners in the field of marketing. The purpose of this research is to investigate the factors affecting the special value of the ...
Thesis for receiving a master's degree in business management with a focus on marketing Abstract: The purpose of this research is to investigate the brand value and loyalty of consumers to luxury brand names and the existing distribution channels for luxury brand names (such as boutiques, shopping centers, online stores, agencies). The statistical population of this research ...
Thesis of Master's Degree in Commercial Management, Insurance Orientation, Summer 2019 Abstract The food industry can be considered the most key industries of any country. This industry by solving the basic needs of families
1 Introduction Today, customers have high expectations from banks to provide various services. They demand new levels of comfort and flexibility along with the power and ease of use of financial management products and services that traditional banking is not able to provide these services at this level (Tan and Teo [1], 2000). Compared to traditional banking, electronic banking ...
Dissertation for Master's Degree (M.A) in Industrial Management: Finance Abstract The importance of brand equity and branding has been emphasized in many scientific researches. Branding is done at both internal and external levels. External branding is related to external customers of organizations, and internal branding, which has been noticed with the emergence of the concept ...
Dissertation for Master's Degree in Management (M. Sc) Finance Orientation Abstract The aim of this research is the effect of organizational culture on the financial performance of companies admitted to the Tehran Stock Exchange. Cameron and Quinn 2006 questionnaire was used to measure organizational culture, and asset return index was used to measure financial performance using ...
Master's Thesis of Social Communication Sciences Abstract: This research was conducted with the aim of investigating the rate of attitude towards women in television series and it investigated the amount of presence of women in television series, the gender discourse presented at the individual, structural and symbolic level and the rate of verbal and non-verbal gender relations ...
In the current situation known as late modernity, where the lines and borders of social distinctions are formed based on lifestyles and cultural consumption, the dimensions, levels, qualities and methods of body management [1] have become very complex and important. In general, in this era when the world has become a multicultural phenomenon [2], advanced technology has pushed ...
Thesis for obtaining a master's degree, field: psychology, orientation: clinical, abstract: the present study was conducted with the aim of comparing social anxiety, body image, and hope for life in men and women applying for cosmetic surgery with normal people. Research method: This research is a causal-comparative study. In this research, 100 people applying for cosmetic ...
Academic Thesis for Master's Degree Field: Business Management Major: International Business Abstract The increase in competition in the industry sector and the increase in the level of knowledge and awareness of customers has caused more attention to customer retention. The issue of customer loyalty and trust in the brand and the factors affecting it is of particular ...
Dissertation for receiving Ph.D. specialization: sports management and planning 1.1 Introduction The chaotic economic situation has had a significant impact on the attendance of all kinds of sports customers and consumers, including spectators, participants, buyers of goods, etc. For this reason, investigating the behavior of sports consumers [1] has gained significant ...
Master's Thesis of Business Administration, Insurance Management, Abstract The success of an organization is determined only by the set of clear goals that the organization sets for itself. For many service organizations, profit is an important goal and can be a combination of short-term financial results (increased resources or cash flow) and increased brand equity. Factors ...
Master's Thesis of Business Management-Marketing Knowledge Management (KM) and Customer Relationship Management (CRM) are two key tools for any company in the current competitive environment. Also, knowledge management is an important issue in the implementation of customer relationship management. Customer relationship management begins with a work strategy. This strategy ...
Dissertation for Master's Degree in Business Administration (M.A. Major: Marketing) Abstract Today, brand names are very important in consumer markets. They are among the most valuable intangible assets and are the link between a company's consumers. Consumers also trust the brand name and become loyal to them. Therefore, the brand name acts as a mechanism that involves ...
Thesis for obtaining a master's degree in the field: business management, insurance orientation. Abstract Nowadays, consumers have become a suitable advertising tool for companies. A customer satisfied with the goods and services of an economic enterprise can stand against all its competitors and attract existing customers in the market. One of the most effective and efficient ...
Dissertation for receiving the master's degree ""M.A. ""Internal merchandising"" tendency, abstract of the thesis (including summary, objectives, implementation methods and results obtained): This research aims to identify and explain the factors affecting customers' preference in choosing Mehr Bank and to determine the importance of each of the factors affecting customers' ...
Master's thesis in dramatic literature. The abstract of this research deals with the formation of Iran's modern theater field through Bourdieu's sociological lens. It also examines the criteria of legitimacy and acceptability of this new field of establishment. The social atmosphere of Iranian society has fixed and traditional institutions before constitutionalism and modernity. ...
Dissertation for Master's degree (M.A.) Abstract: The internationalization of business has been greatly manifested in global markets. In today's global markets, there are many companies that turn to exports, because the local markets for companies and manufacturers are saturated. The issue of foreign trade is one of the most important issues in the country's economic ...
Master's Thesis of Faculty of Human Sciences, Department of Industrial Management (Financial) Abstract: Financial literacy includes the set of skills and perceptions necessary to face everyday financial issues in the general economy, and the correct application of these skills makes people achieve long-term financial well-being. Today, due to the complexity of financial markets, ...
Academic Thesis for Master's Degree (M.A) in Domestic Business Management Abstract: The specific brand value of a tourist destination is the total assets (or liabilities) of the brand in relation to the name and symbol of the tourist destination, which causes changes in the value of the services and experiences provided there. In many cases, the specific value of the brand is ...
Dissertation for Master's Degree in Business Management-Marketing Abstract Among the most valuable assets of any company is its reputation, prestige and brand image. The greater the influence of these factors in the minds of consumers, the more the desire to buy the company's products increases and the company can achieve more benefits. The purpose of this research is to study ...
Master's Thesis of Marketing Management Abstract: Creating strong and powerful brands has become one of the priorities of every organization today because it brings countless benefits. Strong brands help companies to establish themselves in the market, to be less exposed to potential competitive risk and to have a stronger intermediary role in cooperation and support for brand ...
Dissertation for Master's degree (MA) majoring in ""International Business"" Introduction: The banking industry is undoubtedly considered one of the valuable foundations of any country's economy. The dynamism, effectiveness and capability of the banking system not only benefits the business environment of banks, but also has many effects on the external environment and the ...
Master's Thesis of Faculty of Humanities, Department of Management Abstract Considering the importance of brands in creating value and increasing the cash flows of institutions, it is necessary for managers of units to pay special attention to this category and strive to form, create and maintain a brand that can meet the expectations of consumers, shareholders and other groups ...
Thesis for obtaining a master's degree in the field: business management, specialization: transformation management. Abstract One of the most valuable assets of any company is the brand equity. Companies that have a high position in the minds of consumers in terms of special brand value can easily be considered more profitable among other companies in their respective ...
Dissertation for obtaining a master's degree in the field: business management, specialization: international business\ Abstract The purpose of this study is to investigate the relationship between brand equity, customer satisfaction and brand loyalty. The current research is descriptive and practical in terms of purpose. In terms of data collection, it is also considered field. ...
Academic transcript for obtaining a master's degree in the field: business management, major: insurance. Abstract In this research, the general goal of the development and stability of the insurance industry is to achieve this goal, we must focus on attracting, retaining and loyalty of policyholders. With the increasing competition between insurance companies in the field of ...
Academic thesis for obtaining a master's degree in the field of: business management, international business orientation. The abstract of the insurance industry is one of the growing industries in the current society of the world and Iran. Due to the increase in the number of different companies and its nature; Increasing competition in the market requires conducting various ...
Dissertation for Master's degree (M.A.) Field: Public Administration Abstract Quality of work life as a goal that improves organizational performance by creating more challenging and effective jobs and work environment for people in all organizations. The main purpose of this research is to investigate the effect of dimensions of quality of work life on the job satisfaction of ...
Letter for Master's Degree in Business Administration, Marketing (M.A) Abstract: In the concept of marketing, it is believed that achieving organizational goals depends on defining and determining the needs and demands of target markets and providing customer satisfaction in a more favorable and effective manner than competitors. The present research has examined the value from ...
Dissertation for obtaining the master's degree ""MA"" Field: Business Management Abstract: Mental image and loyal customers have many advantages. They usually tend to increase the income of the organization in terms of helping organizations to determine the predictable flow of sales and profits, and they also buy surplus goods and services. In addition, customers who are ...
Master's Thesis of Public Administration, Information Systems, Abstract: Working environments are changing significantly, and the demand for high-quality goods and services is increasing. In order for organizations to maintain their competitive position in the face of such pressures, quality is considered a vital factor. Maybe the first step for companies to be competitive is to ...
Master's Thesis of MBA, Marketing Orientation Considering the environment of global competition and the changes and transformations that occur rapidly in today's world, organizations must take measures to keep their customers and provide the conditions to make the organizational performance more effective. Maintaining and strengthening customer loyalty in line with a company's ...
Thesis for obtaining a master's degree (M.A) (Field: Business Management, Major: Domestic Business) Abstract: In today's ultra-competitive world, the secret of survival and success of organizations is to understand the competitive structure of the market. Achieving this understanding requires management's knowledge and understanding of customer's opinions and demands, and ...
Dissertation for Master's Degree in Mechatronics Abstract In this thesis, a phase-locked loop is designed based on micro-electromechanical systems. The loop system has a feedback phase lock that compares the input phase with the output phase. This comparison is done by a phase detector. Phase detector is a circuit whose average output voltage is linearly proportional to the ...
Master's degree thesis in the field of tourism management, tourism development planning trend Abstract: Considering the changes that occurred since 1950 and after the Second World War, and families underwent changes and the mothers of the families also entered the field of education and work, the decision-making process of families also underwent a transformation, and parents ...
Dissertation for receiving a master's degree in business management, specialization: marketing. The present research has investigated the effect of the country of brand creation on brand equity: a case study of the elevator industry. The type of descriptive research is survey type. The statistical population of the research was employers, engineers, consultants and other ...
Master's Thesis in (Public Administration - Organizations and Methods) The abstract of this study investigates the impact of social responsibility on the job enthusiasm of employees. Emphasizing the theoretical foundations, the conceptual model of the research was designed and based on this, 6 hypotheses were developed. The statistical population of this analysis is the ...
Master's Thesis (or Doctoral Dissertation) Field: Executive Management (MA) Direction: Strategy Abstract Consumer behavior is one of the most important chapters of marketing that must be examined. As long as an economic enterprise is not able to identify how consumer behavior is formed, it cannot determine its marketing plans. Therefore, developing a company's marketing ...
Abstract The aim of this research was to ""explain the relationship between organizational culture and organizational justice with the job satisfaction of the employees of the General Department of Sports and Youth of Fars Province"". According to the nature of the subject and research objectives, descriptive research method has been used. The statistical population of the ...
Dissertation for the Master's Degree in Business Administration (M.A) Major: Marketing Abstract The aim of this research is to design a conceptual model of sustainable tourism based on sustainable marketing. This model includes independent variables of social stability, political stability, service quality, environmental sustainability, cultural sustainability, sustainable ...
Dissertation for obtaining the degree of master's degree ""MA"" field: business management, direction: marketing management, the aim of the present research was to identify and rank the effective factors of mixed promotion in the sales of home appliance industries. The research method is descriptive-survey, and the research community consists of experts and senior experts in the ...
Dissertation for receiving Ph.D degree, specialization: sports management and planning, abstract of the thesis, one of the factors affecting the behavior of sports consumers, motivation and perceived risk. Therefore, the purpose of this research is to provide a sports consumption model based on perceived risk and motivation. The current research is correlational and one of the ...
Abstract: Introduction: Providing quality services is one of the main functions of the health system. Customer satisfaction is at the heart of every organization and is considered as the ultimate goal of every organizational strategy. Patient satisfaction is a concept that has become very important in medical care today and plays an important role in the health care process. ...
The thesis submitted to graduate education management as part of the educational activities required to obtain a master's degree in the field of mechatronics. Abstract In this thesis, a phase-locked loop is designed based on micro-electromechanical systems. The loop system has a feedback phase lock that compares the input phase with the output phase. This comparison is done by a ...
Introduction: Respect[1] Man is mentioned in the Holy Quran as the most exalted creation of God. In terms of having the power of speech, man is the best of creatures and is superior to them, because in the light of this inherent characteristic, he finds a connection with the world of matter and meaning and his own kind. The need to fulfill human needs creates interaction and ...
Abstract Today, word of mouth advertising as One of the common tools of marketing and advertising has gained great importance among marketers, so that studies show that advertising
Dissertation for receiving a master's degree (M.A.) major: psychology and education of exceptional children Abstract of the thesis (including summary, objectives, implementation methods and obtained results): The present study compares perception and visual and auditory memory in educable mentally retarded girls with and without physical-motor disabilities in Tehran. 1391-92
Master's Thesis: Tourism Planning-Ecotourism Abstract: Since the 1990s, the traditional approaches to tourism development have been challenged, and with simultaneous emphasis on the positive and negative consequences of tourism, the movement from mass tourism to the approach of sustainable tourism development began. The approach to ecotourism, as a spatial model of tourism in ...
Dissertation for receiving the master's degree ""M. A"" Field: Management, Tendency: Human Resources, abstract is a general concept of servant leadership types in the management group, that this type of leadership can be the basis for classifying and evaluating the characteristics of servant leadership in the organization, which helps managers. Currently, the research and study ...
Dissertation for the Master's Degree in Business Administration, International Business, Abstract: The information revolution and network hyperspace have transformed the marketing landscape and its traditional players, and new opportunities have been provided to business owners. Easy access to information, the possibility of quick comparison of products and many other Internet ...
Dissertation for obtaining a master's degree in the field: business management, orientation: internal management. Brand is an important relational tool in the company's customer relationship management. Because brand credibility is defined as the believability of the product information contained in a brand, which requires consumers to perceive that the brand has the ability (in ...
Dissertation for receiving the master's degree ""M.A."" » Orientation: Business Management Abstract Dealing effectively with conflict is a fundamental challenge in the interactions of people in the work environment. Conflict is a natural and inevitable phenomenon in individual and organizational life and it appears for many reasons and in different forms. The main problem in ...
Dissertation to receive a master's degree in business management - trend of transformation Abstract Despite the many investments made in the field of using information technologies in the field of banking, reports indicate that some users do not use it despite having access to electronic payment technologies and systems. Meanwhile, the trust and security perceived by customers ...
Dissertation for obtaining a master's degree in the field: business management, international marketing. Abstract: With increasing complexity and uncertainty in today's highly competitive market environment, companies have turned to brand extension techniques in order to maintain their survival and profitability. Chika food products company, as one of the leading brands in the ...
Dissertation for Master's Degree in Business Administration - Marketing Management Orientation Abstract The present research has been carried out under the title of identifying factors affecting consumer nationalism from the point of view of car consumers in Qom province. The purpose of doing it is to identify the socio-psychological factors of consumer nationalism and determine ...
Dissertation for receiving a master's degree (M.A.) in public administration with a focus on human resources Abstract One of the reasons for the success of large organizations is that they have employees who strive beyond their official duties; That is, they have employees who demonstrate organizational citizenship behaviors. The current research is descriptive and aims to ...
Dissertation to receive the master's degree MA field: business management specialization: insurance Abstract: One of the solutions for governments to reduce poverty has been to establish a social security system. The present research is devoted to investigating the relationship between the medical expenses paid by the people or the people's share of these expenses and oil ...
Master's Thesis of Philosophy of Art Abstract Beauty and its related issues have always been important and major issues in the words of thinkers, with the aim that through a careful examination of its meaning they can achieve a standard for beauty and to achieve that, align other issues with the discussion of beauty. It is noteworthy that in the words of a philosopher, there is ...
Dissertation for Master's Degree in Executive Management, Marketing and Export Orientation, December 2013 Abstract: Marketing and its effect on commercial performance, including important topics in market and customer management.
Master's degree thesis of Master's degree: MBA ???? Abstract: In recent years, the importance of the experience of buying pleasure
Thesis of master's degree in business management, marketing orientation, summer 1991. Abstract: This research with the subject of "" Investigating the effect of social marketing factors on the value of the bank's brand name from the customers' point of view (Study
Thesis for receiving the degree of master's degree (M.A) Trend: Educational research in the fall of 2012, satellite abstract from the seventies to today in Iran, has continued to influence society and family.
Thesis for obtaining a master's degree in educational management (M.A.) academic year: 1392-93 Abstract: The purpose of this research is to investigate the relationship between the leadership style of educational managers and the mental health of teachers
Master's Thesis in Educational Management (M.A.) Academic Year 2012-1393 Abstract The subject of the current research is to examine the relationship between the organizational excellence model (EFQM) and the performance of education
Thesis for obtaining a master's degree in the field of educational management in the summer of 2013 Abstract: The present study was conducted with the aim of investigating the relationship between the use of information technology and the satisfaction of students of the Faculty of Agriculture, Urmia University.
Field: Executive Management Fall 2019 Abstract: The purpose of this research is to investigate the relationship between organizational justice and job performance of employees of Ardabil gas company. Organizational justice, the role of fairness and especially the perception of fairness in the environment
MBA Master's Thesis Summer 2013 Abstract: The purpose of this research is to investigate the relationship between spiritual intelligence, job satisfaction and organizational commitment among the employees of the National Bank of Mazandaran Province. It is Ama community
Thesis for receiving the degree of master's degree (M.A) in the field of executive management
Dissertation for receiving a master's degree in the field of executive management, strategic management, June 2013. Abstract: The purpose of this research is to investigate the relationship between transformational leadership and organizational citizenship behavior of employees.
Dissertation for Master's Degree (M.A) in Business Management, Marketing Orientation, Winter 2013 Abstract In this research, the effect of key factors on the development of new products in carpet companies in Aran and
Master's Thesis in Budget and Financial Management, February 2019 Abstract In recent years, the country's banking system has become obsolete and overdue due to the significant growth in the rate of receivables