Download more than 100 examples of thesis, proposal and project topics about consumer attitude in editable WORD file format at undergraduate, graduate and doctoral levels for use and reference in research, articles, theses, student and academic projects.
Dissertation for receiving a master's degree in the field of business management, international business orientation. Abstract In this study, we have tried to describe the attitude of consumers towards the country of manufacture in Iran's garment industry. For this purpose, the attitude of Iranian consumers towards the clothes made in the three countries of Iran, Türkiye and ...
Dissertation for obtaining a master's degree in the field: business management, international marketing. Abstract: With increasing complexity and uncertainty in today's highly competitive market environment, companies have turned to brand extension techniques in order to maintain their survival and profitability. Chika food products company, as one of the leading brands in the ...
Abstract Today, word of mouth advertising as One of the common tools of marketing and advertising has gained great importance among marketers, so that studies show that advertising
Master's Thesis in Business Management Abstract In today's age, due to the advancement of technology and information, the competition between businesses has also intensified. It is very important how to present brands, products or services in order to attract the attention of consumers and highlight their distinctiveness so that people are attracted to them or have the desire to ...
Dissertation for Master's Degree in Business Management (International Marketing) Abstract: During the last decade, the intensification of competition among banks in order to gain a greater share of the market has led them to pay attention to a more detailed and deeper understanding of the needs and demands of customers. In this regard, it is necessary to pay attention to the ...
Dissertation for Master's Degree in Business Administration Abstract: In this project, the title of the research is the specific value of the brand name and brand on the buying behavior of food consumers (case study: Mana pasta in Alborz province).
Thesis for obtaining a master's degree in the field: business management - marketing orientation. Abstract Today, information technology has influenced all the different areas of life and the business environment and has caused transformation, acceleration and facilitation of affairs. This impact on the tourism industry as one of the most employment-generating industries in the ...
Dissertation for M.A Master's Degree in Business Administration - Marketing Orientation Abstract Nowadays, organizations need effective and efficient methods of communicating with customers in order to improve their sales.
Thesis for obtaining a master's degree in the field of: business management, specialization: marketing. Abstract In recent years, the subject of brand and especially the special value of the brand has attracted the attention of researchers and practitioners in the field of marketing. The purpose of this research is to investigate the factors affecting the special value of the ...
Dissertation for Master's Degree in Executive Management, Marketing and Export Orientation, December 2013 Abstract: Marketing and its effect on commercial performance, including important topics in market and customer management.
Thesis of master's degree in business management, marketing orientation, summer 1991. Abstract: This research with the subject of "" Investigating the effect of social marketing factors on the value of the bank's brand name from the customers' point of view (Study
Master's Thesis in Educational Management (M.A.) Academic Year 2012-1393 Abstract The subject of the current research is to examine the relationship between the organizational excellence model (EFQM) and the performance of education
Dissertation for Master's Degree (M.A) in Business Management, Marketing Orientation, Winter 2013 Abstract In this research, the effect of key factors on the development of new products in carpet companies in Aran and
Master's Degree in Architectural Engineering (M. A) June 2013 Abstract: This article is taken from a research that aims to identify the factors affecting the communication of spaces.
Thesis of master's degree in business management, international business orientation, winter 90, abstract, rapid growth under the structures of the Internet, new opportunities and methods for doing business to all the world.
Master's Thesis of Social Communication Sciences, the field of research in communication. Abstract: Social capital as one of the components of growth and progress in general and social development in particular has received serious attention from social science research areas to measure the quality of social interactions. In general, the amount of social capital in each group or ...
Executive Management Master's Thesis Abstract In today's marketing, the cost of losing a customer is equal to losing the benefits of the service that customer needs throughout his life. Insurance can be considered as one of the vital economic arteries of any country. The main goal of insurance marketing management is to attract new customers and retain previous customers and ...
Master's Thesis: MBA Management Abstract In recent years, the organization's participation in economic, social and environmental issues is considered one of the basic issues for organizations and society. In this regard, various researchers are trying to provide practical and creative models by obtaining new methods, through which, on the one hand, they improve the attitude of ...
1- General 1- 1- Introduction Quality can be defined in different ways, most people only have a conceptual understanding of quality, or in other words, an understanding of one or more specific features in a product or service. Conceptual understanding of a point
1 Introduction Today, customers have high expectations from banks to provide various services. They demand new levels of comfort and flexibility along with the power and ease of use of financial management products and services that traditional banking is not able to provide these services at this level (Tan and Teo [1], 2000). Compared to traditional banking, electronic banking ...
Dissertation for Master's Degree in Sociology Abstract The role of women in maintaining and promoting the physical, mental and social health of a person in the family and society is irreplaceable, and it always plays an effective role in the process of social development by having the serious responsibility of raising the next generation in the natural system and continuing this ...
Dissertation for Master's Degree (M.A) in Industrial Management: Finance Abstract The importance of brand equity and branding has been emphasized in many scientific researches. Branding is done at both internal and external levels. External branding is related to external customers of organizations, and internal branding, which has been noticed with the emergence of the concept ...
Master's Thesis of Social Communication Sciences Abstract: This research was conducted with the aim of investigating the rate of attitude towards women in television series and it investigated the amount of presence of women in television series, the gender discourse presented at the individual, structural and symbolic level and the rate of verbal and non-verbal gender relations ...
In the current situation known as late modernity, where the lines and borders of social distinctions are formed based on lifestyles and cultural consumption, the dimensions, levels, qualities and methods of body management [1] have become very complex and important. In general, in this era when the world has become a multicultural phenomenon [2], advanced technology has pushed ...
Thesis for obtaining a master's degree, field: psychology, orientation: clinical, abstract: the present study was conducted with the aim of comparing social anxiety, body image, and hope for life in men and women applying for cosmetic surgery with normal people. Research method: This research is a causal-comparative study. In this research, 100 people applying for cosmetic ...
Dissertation for receiving Ph.D. specialization: sports management and planning 1.1 Introduction The chaotic economic situation has had a significant impact on the attendance of all kinds of sports customers and consumers, including spectators, participants, buyers of goods, etc. For this reason, investigating the behavior of sports consumers [1] has gained significant ...
Dissertation for the master's degree of the Faculty of Management Abstract Since the application of accrual accounting has an important contribution in improving the level of accountability and achieving the goals of financial reporting, therefore, in this research, the obstacles to the establishment of this accounting system and providing the necessary solutions to remove the ...
Master's Thesis of Business Administration, Insurance Management, Abstract The success of an organization is determined only by the set of clear goals that the organization sets for itself. For many service organizations, profit is an important goal and can be a combination of short-term financial results (increased resources or cash flow) and increased brand equity. Factors ...
Dissertation for Master's Degree in Business Administration (M.A. Major: Marketing) Abstract Today, brand names are very important in consumer markets. They are among the most valuable intangible assets and are the link between a company's consumers. Consumers also trust the brand name and become loyal to them. Therefore, the brand name acts as a mechanism that involves ...
Thesis for obtaining a master's degree in the field: business management, insurance orientation. Abstract Nowadays, consumers have become a suitable advertising tool for companies. A customer satisfied with the goods and services of an economic enterprise can stand against all its competitors and attract existing customers in the market. One of the most effective and efficient ...
Dissertation for Master's Degree in Tourism Management (M.A.) Major: Planning and Development Abstract: Introduction: The increasing growth and expansion of information and communication technology in today's era has caused various economic and industrial sectors to be affected by it. The tourism industry as a dynamic and growing industry has been able to gain a favorable ...
Dissertation for Master's degree (M.A) specialization: ""Insurance"" Abstract: Life insurance is considered one of the most important and strategic products of the world's insurance companies. In the world, the percentage of life insurance sales is much higher than other insurance products, but despite its great importance, the sale of this product has its own complications. ...
Dissertation to receive a master's thesis on the impact of organizational resource planning system on supply chain performance in Iran Khodro Company 1-1) Introduction In today's era, the global competition, customer demand for high quality, increased variety of products and fast service, has increased pressures on organizations that did not exist before. As a result, ...
Dissertation for obtaining a master's degree in the field: business management, insurance, abstract. Customer loyalty is a major topic in marketing research and is considered as a major concern of managers and a permanent strategic thinking for many organizations. The reason for the double importance of this topic is due to the intense competition especially in service ...
Master's Thesis of Marketing Management Abstract: Creating strong and powerful brands has become one of the priorities of every organization today because it brings countless benefits. Strong brands help companies to establish themselves in the market, to be less exposed to potential competitive risk and to have a stronger intermediary role in cooperation and support for brand ...
Dissertation for Master's degree (MA) majoring in ""International Business"" Introduction: The banking industry is undoubtedly considered one of the valuable foundations of any country's economy. The dynamism, effectiveness and capability of the banking system not only benefits the business environment of banks, but also has many effects on the external environment and the ...
Thesis for obtaining a master's degree in the field: business management - insurance management trend. Abstract In the era of globalization, competitiveness is an important issue among policymakers and is considered a means to achieve favorable economic growth and sustainable development. Therefore, the goal of the industries of competitiveness is to achieve a privileged ...
Dissertation for obtaining a master's degree in the field: business management, specialization: international business\ Abstract The purpose of this study is to investigate the relationship between brand equity, customer satisfaction and brand loyalty. The current research is descriptive and practical in terms of purpose. In terms of data collection, it is also considered field. ...
Master's Thesis of Tourism Management Abstract Nowadays, the importance of customer orientation has increased more and more and it has been presented as the most important competitive advantage of organizations and its role in the success and progress of businesses is undeniable. The way of doing marketing operations has changed because the fields in which marketing takes place ...
The thesis for receiving a master's degree in the field of export development management and internationalization of companies in a general division is dependent on the status of two factors: l) domestic environment organization and b) environment outside the organization. A set of external factors affecting the organization's export performance can be called service ...
Dissertation for Master's Degree in Information Technology Management, Advanced Information Systems, Abstract Air transportation is one of the most important types of transportation in today's life. Considering the considerable importance of the customer as a source of revenue for airports and as a result the increasing importance of effective customer relationship management, ...
Dissertation for receiving a master's degree in the field of industrial management, financial orientation. Abstract: Since there are several factors that play a decisive role in the success of financial and service institutions, including banks, and attracting resources, deposits and customers is one of the main and most important issues that a banking system faces, therefore, ...
Academic thesis for obtaining a master's degree in the field of: business management, international business orientation. The abstract of the insurance industry is one of the growing industries in the current society of the world and Iran. Due to the increase in the number of different companies and its nature; Increasing competition in the market requires conducting various ...
Dissertation for Master's degree (M.A.) Field: Public Administration Abstract Quality of work life as a goal that improves organizational performance by creating more challenging and effective jobs and work environment for people in all organizations. The main purpose of this research is to investigate the effect of dimensions of quality of work life on the job satisfaction of ...
Dissertation in Master's Degree Abstract The subject of this research is the analysis of the content of religious Facebook pages, and during it, an attempt has been made to analyze the structure of religious pages in the Facebook space, considering the importance of Facebook in the virtual space and also the place of religion in life. The existence of many religious pages raises ...
Abstract: In recent years, information and communication technology has had the greatest impact in the economic, social and cultural fields, so that today, with the use of computers, communication networks, and the growth of a wide global network, a revolution has occurred in the field of banking and providing banking services, which is called electronic banking, since one of ...
Master's degree thesis of Trend School of Management and Business Administration: Marketing Management - Introduction Today, we live in a world that is rapidly moving towards globalization, and in this way, the supply of a product takes place in a global cycle. Developments in today's world will affect most of all countries that have a single product economy (such as oil). In ...
Dissertation for obtaining the master's degree ""MA"" Field: Business Management Abstract: Mental image and loyal customers have many advantages. They usually tend to increase the income of the organization in terms of helping organizations to determine the predictable flow of sales and profits, and they also buy surplus goods and services. In addition, customers who are ...
Thesis for obtaining a master's degree (M.A) in the field of business management, marketing orientation Abstract: Today, considering the strong competitive structure of banks in the supply of electronic services, the use of advertisements to introduce services plays an important role in persuading and encouraging customers to use products and services and finally attracting them ...
Master's Thesis of Public Administration, Information Systems, Abstract: Working environments are changing significantly, and the demand for high-quality goods and services is increasing. In order for organizations to maintain their competitive position in the face of such pressures, quality is considered a vital factor. Maybe the first step for companies to be competitive is to ...
Master's degree thesis in the field: MBA Management Abstract This project was conducted with the aim of investigating the competitive environment of the dairy industry based on Porter's five forces model in Doshe Haraz Amol Dairy Company. The competitive situation in an industry depends on five basic forces. The joint power of these forces determines the final profit and ...
Master's Thesis in Business Management - Marketing Orientation Abstract The aim of the current research is to study and identify factors affecting brand fascination as one of the most important variables in the field of consumer-brand communication. In the field of branding, consumer-brand communication states that brands can be defined as an active partner in the relationship ...
The first chapter of the general research 1-1- Introduction Today, we live in a world that is rapidly moving towards globalization, and in this way, the supply of a product takes place in a global cycle. Developments in today's world will affect countries that have a single-product economy (such as oil) the most. In today's world, oil has lost its role as black gold. The current ...
Academic Thesis for Master's degree (M.A) Field: Business Management-Insurance Management Abstract The increase in competition, the dynamism and complexity of the environment, the growth of customer expectations and the emergence of new innovations in the country's service industry have created many changes in the attitude of organizations towards the customer and made them ...
An academic thesis for obtaining a master's degree in the field of: public administration, specialization: human resources. The present research was conducted with the aim of determining the relationship between skill training and organizational effectiveness in the manufacturing companies of Rasht Industrial Town, considering the moderating role of the knowledge management ...
Dissertation for Master's Degree (M.A.) Direction: Domestic Business Abstract The increasing changes in banking in Iran and the entry of private competitors in the field of providing services have prompted bank managers to increase the share of each customer and retain customers for a long time. The requirement of customer retention and turning them into loyal customers and ...
Dissertation for receiving a master's degree in business management, specialization: marketing. The present research has investigated the effect of the country of brand creation on brand equity: a case study of the elevator industry. The type of descriptive research is survey type. The statistical population of the research was employers, engineers, consultants and other ...
Master's Thesis (or Doctoral Dissertation) Field: Executive Management (MA) Direction: Strategy Abstract Consumer behavior is one of the most important chapters of marketing that must be examined. As long as an economic enterprise is not able to identify how consumer behavior is formed, it cannot determine its marketing plans. Therefore, developing a company's marketing ...
Abstract The aim of this research was to ""explain the relationship between organizational culture and organizational justice with the job satisfaction of the employees of the General Department of Sports and Youth of Fars Province"". According to the nature of the subject and research objectives, descriptive research method has been used. The statistical population of the ...
Master's degree thesis is an abstract of effective techniques in today's era and in saturated markets, according to the goals of value-oriented marketing, the development of the concept of corporate social responsibility in the body of products and services. The purpose of this research is to investigate the impact of corporate social responsibility on the way consumers make ...
Dissertation for the Master's Degree in Business Administration (M.A) Major: Marketing Abstract The aim of this research is to design a conceptual model of sustainable tourism based on sustainable marketing. This model includes independent variables of social stability, political stability, service quality, environmental sustainability, cultural sustainability, sustainable ...
Dissertation for obtaining the degree of master's degree ""MA"" field: business management, direction: marketing management, the aim of the present research was to identify and rank the effective factors of mixed promotion in the sales of home appliance industries. The research method is descriptive-survey, and the research community consists of experts and senior experts in the ...
Dissertation for receiving Ph.D degree, specialization: sports management and planning, abstract of the thesis, one of the factors affecting the behavior of sports consumers, motivation and perceived risk. Therefore, the purpose of this research is to provide a sports consumption model based on perceived risk and motivation. The current research is correlational and one of the ...
Doctoral Dissertation in the field of Civil Engineering - Water and Environment Abstract Network methods are among the most widely used groundwater modeling tools that have been widely spread and accepted in the last two decades. On the other hand, the advancement of computing power of computers and the ease of access to them have led to the rapid development of numerical ...
Dissertation for Master's Degree in Sports Management Abstract: The survival of any organization in today's competitive world depends on high productivity and appropriate management methods to achieve it. This research was conducted with the purpose of the relationship between customer experience management and organizational productivity in indoor swimming pools in West ...
Master's Thesis Field: Physical Education and Sports Science (M.A) Major: Sports Management Abstract The purpose of this research is to examine the obstacles and provide suitable solutions for the establishment of a comprehensive quality management system in Hormozgan province, for this purpose, a descriptive research method was used to conduct the research. The statistical ...
Master's Thesis in Electrical Engineering (M. S. C) Major: Power Abstract At present, fossil resources are rapidly running out, and with increasing concern about air pollution and global warming, experts are thinking of using cleaner energy sources and more compatible with the environment. Among these, wind power and solar energy are two types of huge renewable energy sources. ...
Thesis for obtaining a master's degree, field: agricultural engineering, major: agricultural management. Abstract The purpose of this research is to investigate the factors influencing the willingness of urban households in Gilan to pay for organic rice. The current research is applied and descriptive, correlational and field method using a questionnaire. The statistical ...
Dissertation for receiving a master's degree (M.A.) orientation: ""Marketing"" Spring 2018 Abstract The purpose of this research is to analyze the effect of consumer perception of social responsibility on the attractiveness of shopping centers.
Thesis of Master's Degree in Business Management, Marketing Orientation, Summer 2013 Abstract With the emergence of phenomena such as e-commerce and e-business, the methods used in the field of increasing
Thesis for receiving the master's degree of Handicrafts Department, Mehr 2013 Abstract: A myth is the narrator of an event that humanity tries to fix alienation from the natural phenomena around it by clinging to it. A
Thesis for receiving a master's degree in the field of educational management in the field of educational sciences. Abstract: The problem of many companies and educational centers today is the problem of human resources and the lack of proper efficiency of these forces in organizations. This research has been prepared for all industries, companies, organizations and educational ...
March 2013 Field: Economics Orientation: Economic Sciences Abstract: In the highly competitive environment of the food industry, the preservation and development of the market is the result of the brand's performance. Therefore, identifying the effect of the brand on the sales performance of ingredients.
Dissertation for Master's Degree in General Psychology Abstract: This research was conducted with the aim of determining the relationship between religious attitude, psychological well-being and job burnout among male secondary school teachers in Shahrekord city. The research method was correlation type and the statistical population was all male secondary school teachers in ...
Dissertation for Master's Degree in Psychology (M.A) Major: Clinical Abstract Considering that addiction is one of the most common psychiatric disorders, ""Cognitive Therapy"" is a tool that therapists use to control and treat addiction by influencing thoughts and beliefs. For this purpose, the present study was conducted with the aim of investigating the effectiveness of ...
Dissertation for Master's Degree (M.A) in Social Communication. Abstract Paying attention to thematic theaters and their functions is an important issue due to their commonness in our country. It seems that the work of these theaters and being in their inflexible and framed form prevents the artist from freely dealing with this strong art and medium and creating creativity in ...
Abstract Many evidences indicate the reduction of social trust in all dimensions and emotional and particularistic bias in the relations of activists at all levels in Iran. On the other hand, the issue of social trust in the university as an environment that includes people from different groups and cultures, the necessity of trust as a glue that binds these different groups ...
Dissertation for obtaining a master's degree in the field of social communication sciences, journalism, abstract The positive and open approach of the Qom seminary towards the acceptance of new communication technologies has caused the desire to use the latest communication tools for the purpose of education, research, promotion and effective interaction with the political, ...