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Dissertation for Master's degree ""M.A"" in Business Management International Business Abstract The aim of this research was to investigate the effect of brand personality on trust, attachment and commitment to the brand in the detergent industry. For this purpose, 385 consumers of detergents who buy from chain stores in Tehran were selected as a sample and answered the standard ...

International Marketing major in Business Management Abstract: The relationship between social, political, environmental, and economic roles in business has increased. The challenge that organizations face is that they must simultaneously increase profitability and respond to new social expectations, and then simultaneously manage these two seemingly contradictory consequences ...

Dissertation of master's degree in the field: MBA management with marketing orientation Fall 2011 Persian Abstract: This research seeks to extract a model for selecting brand development strategies. In this research, S

Dissertation for Master's Degree in Management Abstract Word of mouth advertising is considered one of the important pillars of marketing activities in today's competitive world. This is not only important in attracting customers, but also plays an important role in keeping and making customers loyal. Word-of-mouth advertising is also one of the cheapest means of promoting sales ...

Dissertation for receiving a master's degree in business management (international marketing orientation) Abstract: Since the brand of any company is considered one of the most valuable intangible assets of that company and a source of income, it can be argued that when a brand is known in the market and achieves success, there is a possibility that it will undergo ...

Dissertation for receiving a master's degree in business management, specialization: marketing. The present research has investigated the effect of the country of brand creation on brand equity: a case study of the elevator industry. The type of descriptive research is survey type. The statistical population of the research was employers, engineers, consultants and other ...

Master's degree thesis of Master's degree: MBA ???? Abstract: In recent years, the importance of the experience of buying pleasure

Dissertation for Master's Degree in Counseling and Guidance Abstract The purpose of this study was to investigate the effectiveness of life skills training on the mental health of bright female students in Kermanshah city. The current research was a pilot study of pre-test-post-test design with a control group. The statistical population of this research was made up of bright ...

Dissertation for receiving Ph.D. specialization: sports management and planning 1.1 Introduction The chaotic economic situation has had a significant impact on the attendance of all kinds of sports customers and consumers, including spectators, participants, buyers of goods, etc. For this reason, investigating the behavior of sports consumers [1] has gained significant ...

Thesis of master's degree in business management, marketing orientation, summer 1991. Abstract: This research with the subject of "" Investigating the effect of social marketing factors on the value of the bank's brand name from the customers' point of view (Study

Thesis of Master's Degree in Commercial Management, Insurance Orientation, Summer 2019 Abstract The food industry can be considered the most key industries of any country. This industry by solving the basic needs of families

Abstract The aim of the present study was to investigate the effect of personality traits on suicide attempts. For this purpose, 54 people with a history of suicide attempts were randomly selected as a sample in the emergency room of hospitals in Bandar Abbas city. In addition, the same number of normal people (with no history of suicide) were selected by the researcher taking ...

Dissertation for Master's degree (.MA) Major: Sports Management Abstract The purpose of this research is to investigate the relationship between some personality traits and the quality of work life with the organizational commitment of female managers in Shiraz Sports Department in 2013. Using the total number method, 90 people were selected as a sample. To collect data, the ...

Dissertation for receiving a master's degree (M.A.) (Prospect: general prediction of career success based on the personality characteristics of the flight and ground employees of an airline company Abstract: This research aims to investigate the prediction of career success of the employees of an airline company based on personality characteristics (based on the nature and ...

Dissertation for Master's degree (M.A.) orientation: industrial and organizational predicting anti-productive behaviors based on five major personality factors and organizational citizenship behaviors in employees of Khomeinishahr Islamic Azad University Abstract The purpose of this research was to predict counterproductive behaviors based on five major personality factors and ...

Dissertation for Master Degree (M.A.) Direction: General Abstract The relationship between personality traits and addiction to computer games was tested on a sample of 400 students (200 men and 200 women). In the present study, it is assumed that five personality dimensions (neuroticism, extroversion, openness, agreeableness, and conscientiousness) can predict addiction to ...

Dissertation for Master's Degree (M.A.) Major: General, the relationship between personality traits and emotional intelligence with the driving behavior of intercity bus drivers. Researcher: Arman Minajati. Abstract: The present research is of a descriptive-correlation type, which was conducted with the general purpose of investigating and explaining the predictive role of ...

March 2013 Field: Economics Orientation: Economic Sciences Abstract: In the highly competitive environment of the food industry, the preservation and development of the market is the result of the brand's performance. Therefore, identifying the effect of the brand on the sales performance of ingredients.

Master's Thesis Field: Psychology (M.A) Orientation: Educational Abstract: The present study was conducted with the aim of investigating the relationship between students' resilience and their different personality traits and attachment styles. The statistical population of this descriptive study included all pre-university students of Beshagard city. The sample size was ...

Dissertation for Master's Degree in Psychology (M.A) Major: General Abstract Expression of emotion is the bridge between inner experiences and the outer world and plays a key role in mental health. Therefore, considering the importance and significant impact of emotional expression on health, the present study was conducted with the aim of investigating the relationship between ...

Dissertation for Master's Degree (M.A) in Industrial Management: Finance Abstract The importance of brand equity and branding has been emphasized in many scientific researches. Branding is done at both internal and external levels. External branding is related to external customers of organizations, and internal branding, which has been noticed with the emergence of the concept ...

Master's Thesis of MBA Management Abstract of the current research was conducted with the aim of investigating the relationship between five-factor personality style, internet addiction and willingness to use the internet, and Semnan University was chosen as a study for this purpose. The research method is descriptive (non-experimental) and survey type, and using the obtained ...

Dissertation for Master's degree in psychology department: general psychology trend, abstract comparison of self-discipline ability, personality traits and family functioning of gifted and normal female students of Shole Shakuri, adolescents are the future assets of the society. Special schools for the cultivation of brilliant talents have a relatively different environment from ...

Dissertation for Master's Degree in Psychology (M.A.) Clinical Orientation Abstract: Problem Statement: Identifying personality factors and drug addiction helps to diagnose and treat addiction as best as possible, and by providing counseling and psychological services on time, the addiction of susceptible people can be prevented to some extent. Therefore, the purpose of this ...

Dissertation for Master's degree (M.A) Lovemaking styles and personality traits with quality of life Abstract: The present research examines the simple and multiple relationship between lovemaking styles and personality traits with quality of life. Therefore, the aim of the present study was to investigate the relationship between lovemaking styles and personality traits with ...

Dissertation for Master's Degree (M.A.) Direction: Industrial and Organizational Research Abstract: The aim of this research is to investigate the relationship between occupational and personality characteristics and the level of organizational commitment among the exploration management staff of National Iranian Oil Company. Descriptive research method is correlation type. The ...

Dissertation for Master's degree (M.A) major: sports management, the relationship between personality traits and conflict management of managers in sports teams of Fars province. This is a descriptive, correlational research that was conducted using the field method. The statistical sample of this research included all the presidents and vice-presidents of sports boards of Fars ...

Dissertation for the Master's degree ""M.A"" Major: Educational Psychology Farsi Abstract The purpose of this study was to determine the relationship between parenting methods and personality traits with resilience in adolescence. The statistical population of the research was female secondary school students of one Khorramabad district in the academic year of 1392-1393. The ...

Dissertation for Master's Degree (M.A.) Major: Educational Psychology Abstract: Introduction: The purpose of this research was to determine the relationship between personality traits and attachment styles with optimism. Method: The present study was a descriptive correlational study. A total of 302 students of Islamic Azad University, Tehran-Mergez branch were selected by ...

Academic Thesis for Master's Degree Field: Business Management Major: International Business Abstract The increase in competition in the industry sector and the increase in the level of knowledge and awareness of customers has caused more attention to customer retention. The issue of customer loyalty and trust in the brand and the factors affecting it is of particular ...

Master's Thesis of Business Administration, Insurance Management, Abstract The success of an organization is determined only by the set of clear goals that the organization sets for itself. For many service organizations, profit is an important goal and can be a combination of short-term financial results (increased resources or cash flow) and increased brand equity. Factors ...

Dissertation for Master's Degree (M.A.) Major: Human Resource Management Abstract: Based on studies conducted, a high percentage of employees in organizations complain of signs of stress and often attribute their stress to the leadership style, now the question is whether there is a relationship between the leadership style of managers, the type of personality and the level of ...

Dissertation for Master's degree (M.A.) comparing the nature and character dimensions of people who attempt suicide with normal people in the framework of Cloninger's psychological biological model. The purpose of this research is to explain the role of nature and character dimensions in suicide attempters. For this purpose, 100 suicide attempters who were selected by the ...

Dissertation for receiving the master's degree ""M.A"" field: psychology, orientation: clinical Abstract of the purpose: The aim of the present study is to compare parenting styles, quality of life and personality dimensions of nature and character in people with gender identity disorder and normal people. Method: 40 people with gender identity disorder and 40 normal people were ...

An academic thesis for obtaining a master's degree (M.A.) in the field: business management. Abstract After the start of private banks and the expansion of competition between banks and public and private financial institutions for attracting resources from the money market as well as attracting and retaining customers, it has expanded.

Dissertation for Master's Degree in Business Administration (M.A. Major: Marketing) Abstract Today, brand names are very important in consumer markets. They are among the most valuable intangible assets and are the link between a company's consumers. Consumers also trust the brand name and become loyal to them. Therefore, the brand name acts as a mechanism that involves ...

Dissertation for Master's Degree, Field: Public Administration, Major: Human Resource Management, Abstract The purpose of this research is to investigate the relationship between the personality dimensions of managers and the job performance of employees. The research method used is a descriptive correlational type and is applied in terms of purpose or nature. The data ...

Dissertation for Master's Degree in Psychology (M.A) Major: Clinical Abstract Introduction: This study was conducted with the aim of comparing the personality traits and academic performance of normal students and under the cover of the Imam Relief Committee of the universities of Dere Shahr city. Cases and methods: This research is descriptive-analytical. The statistical ...

Dissertation for Master's Degree (M.A.) major: general, comparing the personality characteristics of delinquent and non-delinquent people Abstract: This research was carried out with the aim of comparing the personality characteristics of delinquent and non-delinquent people in Mahshahr city. Method: This research was a causal-comparative descriptive research. The statistical ...

Dissertation for Master's Degree in Educational Psychology Abstract of the present research is to determine the relationship between personality traits, styles and dimensions of attachment with cognitive strategies of emotion regulation in second year high school boys and girls of Mehriz city. The research method was descriptive and correlational. The statistical population ...

Academic Dissertation for Master's Degree Field: Business Management Major: Marketing Abstract Today, companies are increasingly under new attacks from disgruntled customers, grumpy employees, and in short, anyone who is equipped with a personal computer and a motive to destroy the company's reputation and reputation. And due to the special features of the brand in the service ...

Dissertation for Master's degree (M.A) specialization: ""Insurance"" Abstract: Life insurance is considered one of the most important and strategic products of the world's insurance companies. In the world, the percentage of life insurance sales is much higher than other insurance products, but despite its great importance, the sale of this product has its own complications. ...

Academic Thesis for Master's Degree (M.A) in Domestic Business Management Abstract: The specific brand value of a tourist destination is the total assets (or liabilities) of the brand in relation to the name and symbol of the tourist destination, which causes changes in the value of the services and experiences provided there. In many cases, the specific value of the brand is ...

Dissertation for Master's Degree in Business Management, International Marketing, Abstract of the current research, with the aim of comparative comparison of the effect of brand reliability on the customers of Sepeh Bank (First Iranian Bank) and New Economy Bank (First Private Bank) in 2013. From the point of view of practical purpose and from the point of view of data ...

Dissertation for Master's Degree in Business Management-Marketing Abstract Among the most valuable assets of any company is its reputation, prestige and brand image. The greater the influence of these factors in the minds of consumers, the more the desire to buy the company's products increases and the company can achieve more benefits. The purpose of this research is to study ...

Master's Thesis of Marketing Management Abstract: Creating strong and powerful brands has become one of the priorities of every organization today because it brings countless benefits. Strong brands help companies to establish themselves in the market, to be less exposed to potential competitive risk and to have a stronger intermediary role in cooperation and support for brand ...

Master's Thesis of Faculty of Humanities, Department of Management Abstract Considering the importance of brands in creating value and increasing the cash flows of institutions, it is necessary for managers of units to pay special attention to this category and strive to form, create and maintain a brand that can meet the expectations of consumers, shareholders and other groups ...

Master's Thesis of Faculty of Humanities, Department of Management Abstract Considering the importance of brands in creating value and increasing the cash flows of institutions, it is necessary for managers of units to pay special attention to this category and strive to form, create and maintain a brand that can meet the expectations of consumers, shareholders and other groups ...

Thesis for obtaining a master's degree in the field: business management, specialization: transformation management. Abstract One of the most valuable assets of any company is the brand equity. Companies that have a high position in the minds of consumers in terms of special brand value can easily be considered more profitable among other companies in their respective ...

Dissertation for obtaining a master's degree in the field: business management, specialization: international business\ Abstract The purpose of this study is to investigate the relationship between brand equity, customer satisfaction and brand loyalty. The current research is descriptive and practical in terms of purpose. In terms of data collection, it is also considered field. ...

Dissertation for Master's Degree in Business Administration Abstract: In this project, the title of the research is the specific value of the brand name and brand on the buying behavior of food consumers (case study: Mana pasta in Alborz province).

Dissertation for the Master's Degree in Business Administration Abstract of the present research has investigated ""the influence of personality characteristics of managers on their entrepreneurial characteristics in insurance companies"". The statistical population of this research is the managers of Alborz Insurance Company. The sample size estimated by Cochran's formula, the ...

Abstract: The painting of coffeehouses in the Qajar period arose from the heart of the society through artists from the people and opened its way to depict the issues that were the concern of the people. In the meantime, religious topics have been of great interest to people and painters, and among all of them, the life of Imam Ali (a.s.) has been receiving a lot of attention ...

Dissertation for Master's Degree in Business Administration, Financial Orientation] Abstract According to Aizen's Theory of Planned Behavior, it is assumed that human behavioral tendencies under the influence of some cognitive factors lead to a change in the individual's behavior. In this research, the effect of several factors on long-term and short-term investment tendencies ...

Dissertation for obtaining a master's degree in the field: business management, orientation: internal management. Brand is an important relational tool in the company's customer relationship management. Because brand credibility is defined as the believability of the product information contained in a brand, which requires consumers to perceive that the brand has the ability (in ...

Dissertation for obtaining a master's degree in the field of public administration, human resources orientation. Abstract: The main purpose of this research is to investigate and identify the relationship between the personality and organizational citizenship behavior of employees of Melli Bank branches in Gilan province. This research is applied in terms of purpose, and ...

Academic transcript for obtaining a master's degree in the field: business management, major: insurance. Abstract In this research, the general goal of the development and stability of the insurance industry is to achieve this goal, we must focus on attracting, retaining and loyalty of policyholders. With the increasing competition between insurance companies in the field of ...

Dissertation for receiving a master's degree, field: business management, orientation: internal. Brand performance shows the success of a brand in the market, and it has been measured in many ways and from different perspectives. Available studies show that about 70% of the company's revenues can be attributed to the brand. Therefore, organizational performance and brand ...

Academic thesis for obtaining a master's degree in the field of: business management, international business orientation. The abstract of the insurance industry is one of the growing industries in the current society of the world and Iran. Due to the increase in the number of different companies and its nature; Increasing competition in the market requires conducting various ...

Academic Thesis for Master's Degree in Visual Communication Abstract: Today and in this competitive environment, branding for organizations has become a useful method and tool to communicate with customers. This means of communication has strategic advantages in creating continuity (continuous relationships), values ??and differentiation for the company in the long term. Visual ...

Faculty of Literature and Humanities, Department of Physical Education and Sports Sciences, Dissertation for Master's Degree (M.A.) Major: Sports Management The purpose of this research is to investigate the relationship between some personality traits and the quality of work life with the organizational commitment of female managers in the Sports Department of Shiraz city in ...

Dissertation for obtaining a master's degree in the field: business management, international marketing. Abstract: With increasing complexity and uncertainty in today's highly competitive market environment, companies have turned to brand extension techniques in order to maintain their survival and profitability. Chika food products company, as one of the leading brands in the ...

Thesis for obtaining a master's degree in the field of: business management, specialization: marketing. Abstract In recent years, the subject of brand and especially the special value of the brand has attracted the attention of researchers and practitioners in the field of marketing. The purpose of this research is to investigate the factors affecting the special value of the ...

Thesis for receiving a master's degree in business management with a focus on marketing Abstract: The purpose of this research is to investigate the brand value and loyalty of consumers to luxury brand names and the existing distribution channels for luxury brand names (such as boutiques, shopping centers, online stores, agencies). The statistical population of this research ...

Executive Management Master's Thesis Abstract Even the best service providers make mistakes in providing their services. Since many services are dependent on the labor force and service production and consumption are inseparable, the lack of service in service organizations is quite obvious, that is why brands are very vital for the service sector, because the intangible nature ...

Master's Thesis in Business Management - Marketing Orientation Abstract The aim of the current research is to study and identify factors affecting brand fascination as one of the most important variables in the field of consumer-brand communication. In the field of branding, consumer-brand communication states that brands can be defined as an active partner in the relationship ...

Abstract: Short story is one of the types of prose fiction literature, and personality and characterization is one of its important and effective components. The superiority of many story writers is due to the better treatment of characters. Sadegh Chubek is one of the prominent writers who has become one of the greats of contemporary fiction writing with his innovation in ...

M-A) The thesis for obtaining a master's degree is an abstract of the topic of sociology of female personality in the works of Simin Daneshvar (Sushun and Wandering Island). Sociology is one of the fields of social sciences that studies and investigates social phenomena in the developed society with scientific method. And the concept of character, like the concept of human, is ...

Dissertation for Master's Degree (M.A) Major: Sports Management Abstract The general purpose of this research is the relationship between service quality, exercise commitment, brand and brand loyalty of participants in health centers in Tehran. The current research is contemporary in terms of time. Also, this research is applied in terms of its purpose, and in terms of research ...

Master's thesis in the field of physical education and sports science (M.Sc) Farsi abstract investigating the relationship between personality dimensions and sources of power in the managers of sports and youth departments of East Azarbaijan province. 58 managers from sports and youth departments of East Azarbaijan province completed 2 instruments of this research. 1- ...

Dissertation for Master's Degree (.MA) Major: Sports Management The purpose of this research is to investigate the relationship between some personality traits and the quality of work life with the organizational commitment of female managers in the Sports Department of Shiraz city in 2013. Using the total number method, 90 people were selected as a sample. To collect data, the ...

Dissertation for receiving the master's degree ""M.A."" Trend: ""Marketing"" Abstract: In this research, factors affecting brand value and brand image in the hospital industry have been investigated. In this research, factors such as brand value, brand image, and factors affecting a successful relationship with customers include: trust, satisfaction, commitment, brand awareness, ...

Thesis for receiving the master's degree “M. A.” Field of Educational Sciences Curriculum Planning Orientation Summer 2019 Abstract The general purpose of this research is to investigate the effect of family education classes on

Thesis for receiving the master's degree “M. A.” Field of Educational Sciences, Curriculum Planning, Year 1993, Effectiveness of Family Education on Maternal Educational Perspective

Dissertation for receiving a master's degree in the field of executive management of strategic orientation March month 1391 The abstract of the current research is survey in terms of method and practical in terms of purpose. society

Abstract Today, word of mouth advertising as One of the common tools of marketing and advertising has gained great importance among marketers, so that studies show that advertising

Dissertation for receiving the master's degree in management "M.A." Trend: financial winter 2013 Abstract The aim of the current research is to explain the relationship between leadership competencies

Thesis for receiving the degree of master's degree (M.A) in the field of executive management  

Dissertation for Master's Degree (MA) Field: Educational Management Orientation: Educational Management Abstract: Purpose: The general purpose of this research is to investigate the role of addiction to information technology on self-regulation and development strategies.

Abstract The general purpose of the research is to analyze the content of social studies books for the fourth and fifth grades of elementary school based on metacognitive skills. Descriptive research method and basically a ""research"" Content analysis " is cup