Download more than 100 examples of thesis, proposal and project topics about brand management in editable WORD file format at undergraduate, graduate and doctoral levels for use and reference in research, articles, theses, student and academic projects.
Executive Management Master's Thesis Abstract Even the best service providers make mistakes in providing their services. Since many services are dependent on the labor force and service production and consumption are inseparable, the lack of service in service organizations is quite obvious, that is why brands are very vital for the service sector, because the intangible nature ...
Thesis of master's degree in business management, marketing orientation, summer 1991. Abstract: This research with the subject of "" Investigating the effect of social marketing factors on the value of the bank's brand name from the customers' point of view (Study
Thesis of Master's Degree in Commercial Management, Insurance Orientation, Summer 2019 Abstract The food industry can be considered the most key industries of any country. This industry by solving the basic needs of families
Thesis for obtaining a master's degree (M.A., business management, international orientation, academic year 92-91, abstract, increasing competition, especially in the service sector, paying more attention to customer retention.
Dissertation of master's degree in the field: MBA management with marketing orientation Fall 2011 Persian Abstract: This research seeks to extract a model for selecting brand development strategies. In this research, S
Dissertation for Master's Degree (M.A) in Industrial Management: Finance Abstract The importance of brand equity and branding has been emphasized in many scientific researches. Branding is done at both internal and external levels. External branding is related to external customers of organizations, and internal branding, which has been noticed with the emergence of the concept ...
Dissertation for Master's degree ""M.A"" in Business Management International Business Abstract The aim of this research was to investigate the effect of brand personality on trust, attachment and commitment to the brand in the detergent industry. For this purpose, 385 consumers of detergents who buy from chain stores in Tehran were selected as a sample and answered the standard ...
Academic Thesis for Master's Degree Field: Business Management Major: International Business Abstract The increase in competition in the industry sector and the increase in the level of knowledge and awareness of customers has caused more attention to customer retention. The issue of customer loyalty and trust in the brand and the factors affecting it is of particular ...
Master's Thesis of Business Administration, Insurance Management, Abstract The success of an organization is determined only by the set of clear goals that the organization sets for itself. For many service organizations, profit is an important goal and can be a combination of short-term financial results (increased resources or cash flow) and increased brand equity. Factors ...
An academic thesis for obtaining a master's degree (M.A.) in the field: business management. Abstract After the start of private banks and the expansion of competition between banks and public and private financial institutions for attracting resources from the money market as well as attracting and retaining customers, it has expanded.
Dissertation for Master's Degree in Public Administration ""M.A"" Direction: Finance Abstract It is believed that customer relationship management (CRM) can be very useful in empowering organizations to realize customer focus and therefore it is on the agenda of many organizations. Although many studies have been conducted on the category of customer relationship management, ...
Academic Dissertation for Master's Degree Field: Business Management Major: Marketing Abstract Today, companies are increasingly under new attacks from disgruntled customers, grumpy employees, and in short, anyone who is equipped with a personal computer and a motive to destroy the company's reputation and reputation. And due to the special features of the brand in the service ...
Dissertation for Master's degree (M.A) specialization: ""Insurance"" Abstract: Life insurance is considered one of the most important and strategic products of the world's insurance companies. In the world, the percentage of life insurance sales is much higher than other insurance products, but despite its great importance, the sale of this product has its own complications. ...
Dissertation for Master's Degree in Management Abstract Word of mouth advertising is considered one of the important pillars of marketing activities in today's competitive world. This is not only important in attracting customers, but also plays an important role in keeping and making customers loyal. Word-of-mouth advertising is also one of the cheapest means of promoting sales ...
Academic Thesis for Master's Degree (M.A) in Domestic Business Management Abstract: The specific brand value of a tourist destination is the total assets (or liabilities) of the brand in relation to the name and symbol of the tourist destination, which causes changes in the value of the services and experiences provided there. In many cases, the specific value of the brand is ...
Dissertation for Master's Degree in Business Management, International Marketing, Abstract of the current research, with the aim of comparative comparison of the effect of brand reliability on the customers of Sepeh Bank (First Iranian Bank) and New Economy Bank (First Private Bank) in 2013. From the point of view of practical purpose and from the point of view of data ...
Dissertation for Master's Degree in Business Management-Marketing Abstract Among the most valuable assets of any company is its reputation, prestige and brand image. The greater the influence of these factors in the minds of consumers, the more the desire to buy the company's products increases and the company can achieve more benefits. The purpose of this research is to study ...
Master's Thesis of Marketing Management Abstract: Creating strong and powerful brands has become one of the priorities of every organization today because it brings countless benefits. Strong brands help companies to establish themselves in the market, to be less exposed to potential competitive risk and to have a stronger intermediary role in cooperation and support for brand ...
Master's Thesis of Faculty of Humanities, Department of Management Abstract Considering the importance of brands in creating value and increasing the cash flows of institutions, it is necessary for managers of units to pay special attention to this category and strive to form, create and maintain a brand that can meet the expectations of consumers, shareholders and other groups ...
Thesis for obtaining a master's degree in the field: business management, specialization: transformation management. Abstract One of the most valuable assets of any company is the brand equity. Companies that have a high position in the minds of consumers in terms of special brand value can easily be considered more profitable among other companies in their respective ...
Dissertation for obtaining a master's degree in the field: business management, specialization: international business\ Abstract The purpose of this study is to investigate the relationship between brand equity, customer satisfaction and brand loyalty. The current research is descriptive and practical in terms of purpose. In terms of data collection, it is also considered field. ...
Dissertation for Master's Degree in Business Administration Abstract: In this project, the title of the research is the specific value of the brand name and brand on the buying behavior of food consumers (case study: Mana pasta in Alborz province).
Dissertation for Master's Degree in Cultural Affairs Abstract The purpose of this research was to identify the cultural components that are effective on the efficient management of Bekaa Motbareke in Isfahan city. For this purpose, the components of values, norms, customs, art and cultural heritage, beliefs and religion were studied. This research investigated the cultural ...
Dissertation for obtaining a master's degree in the field: business management, orientation: internal management. Brand is an important relational tool in the company's customer relationship management. Because brand credibility is defined as the believability of the product information contained in a brand, which requires consumers to perceive that the brand has the ability (in ...
Academic transcript for obtaining a master's degree in the field: business management, major: insurance. Abstract In this research, the general goal of the development and stability of the insurance industry is to achieve this goal, we must focus on attracting, retaining and loyalty of policyholders. With the increasing competition between insurance companies in the field of ...
Dissertation for receiving a master's degree, field: business management, orientation: internal. Brand performance shows the success of a brand in the market, and it has been measured in many ways and from different perspectives. Available studies show that about 70% of the company's revenues can be attributed to the brand. Therefore, organizational performance and brand ...
Academic thesis for obtaining a master's degree in the field of: business management, international business orientation. The abstract of the insurance industry is one of the growing industries in the current society of the world and Iran. Due to the increase in the number of different companies and its nature; Increasing competition in the market requires conducting various ...
Dissertation for obtaining a master's degree in the field: business management, international marketing. Abstract: With increasing complexity and uncertainty in today's highly competitive market environment, companies have turned to brand extension techniques in order to maintain their survival and profitability. Chika food products company, as one of the leading brands in the ...
Thesis for receiving a master's degree in business management with a focus on marketing Abstract: The purpose of this research is to investigate the brand value and loyalty of consumers to luxury brand names and the existing distribution channels for luxury brand names (such as boutiques, shopping centers, online stores, agencies). The statistical population of this research ...
Master's Thesis in Business Management - Marketing Orientation Abstract The aim of the current research is to study and identify factors affecting brand fascination as one of the most important variables in the field of consumer-brand communication. In the field of branding, consumer-brand communication states that brands can be defined as an active partner in the relationship ...
International Marketing major in Business Management Abstract: The relationship between social, political, environmental, and economic roles in business has increased. The challenge that organizations face is that they must simultaneously increase profitability and respond to new social expectations, and then simultaneously manage these two seemingly contradictory consequences ...
Dissertation for receiving a master's degree in business management, specialization: marketing. The present research has investigated the effect of the country of brand creation on brand equity: a case study of the elevator industry. The type of descriptive research is survey type. The statistical population of the research was employers, engineers, consultants and other ...
Dissertation for Master's Degree (M.A) Major: Sports Management Abstract The general purpose of this research is the relationship between service quality, exercise commitment, brand and brand loyalty of participants in health centers in Tehran. The current research is contemporary in terms of time. Also, this research is applied in terms of its purpose, and in terms of research ...
Dissertation for Master's Degree in Sports Management Abstract: The survival of any organization in today's competitive world depends on high productivity and appropriate management methods to achieve it. This research was conducted with the purpose of the relationship between customer experience management and organizational productivity in indoor swimming pools in West ...
The thesis of the Master's course in manufacturing and production, the abstract of this research, with an emphasis on the Traceable Resource Unit (TRU), information management and information exchange technology from livestock farming to the consumer's table, examines the concept of electronic traceability of food throughout the supply chain. To fulfill this responsibility, UML ...
Master's degree thesis of Master's degree: MBA ???? Abstract: In recent years, the importance of the experience of buying pleasure
Thesis of master's degree in media management, winter 2013, the study of Hamshahri, Jam Jam and Khorasan online newspapers, the literature abstract of the subject in the field of online newspapers, including articles
Master's thesis in the field of business management Abstract Finding a qualified and skilled workforce in today's dynamic environment is considered vital. The organization should know the standby force and know how to communicate with it. In this research, a pattern was identified for the value offered by the employer. According to this model, desirable and attractive working ...
Dissertation for Master's Degree in Educational Management Abstract: The purpose of this research was to investigate the relationship between spiritual intelligence and work motivation of teachers in secondary public schools of Kamiyaran city. The research method is descriptive and correlational. The statistical population includes all teachers in the number of 203 people, and ...
Dissertation for Master's Degree in Counseling and Guidance Abstract The purpose of this study was to investigate the effectiveness of life skills training on the mental health of bright female students in Kermanshah city. The current research was a pilot study of pre-test-post-test design with a control group. The statistical population of this research was made up of bright ...
MBA Master's Thesis Strategy Orientation Abstract In global competition, customer demand for high quality and fast service has made companies unable to handle all the work alone. Based on this, activities such as material procurement, product production and planning, product storage service, inventory control, distribution, delivery and customer service have now been transferred ...
Dissertation for M.A. Major: Finance Abstract The purpose of this research is to investigate the relationship between social responsibility and financial and non-financial performance of industrial companies in Golestan province. Corporate social responsibility was measured through a questionnaire containing 43 questions in the field of social responsibility of employees, ...
Master's Thesis in Business Management Abstract In today's age, due to the advancement of technology and information, the competition between businesses has also intensified. It is very important how to present brands, products or services in order to attract the attention of consumers and highlight their distinctiveness so that people are attracted to them or have the desire to ...
Dissertation for receiving Master's degree (M.A) in business management, specialization: financial management. The abstract of the current world is the age of knowledge. Endowments, tangible and natural assets are not the key to the success of societies and organizations, but the possession and management of intangible assets in the turbulent and challenging environment of ...
Dissertation for receiving Ph.D. specialization: sports management and planning 1.1 Introduction The chaotic economic situation has had a significant impact on the attendance of all kinds of sports customers and consumers, including spectators, participants, buyers of goods, etc. For this reason, investigating the behavior of sports consumers [1] has gained significant ...
Master's Thesis of Business-Financial Management (M.A) Business Management-Financial Management Abstract The purpose of this research is to evaluate the role of macroeconomic factors and financial structure on the performance of Iran's private banks. The criterion for explaining the independent variable of the financial structure is the ratio of debt to total assets and the ...
Thesis for obtaining a master's degree in the field: management, orientation: business-marketing Abstract: Medical equipment is one of the important and influential factors in human life, and the medical equipment market also accounts for a significant part of financial transactions. Therefore, the marketing of medical equipment is an important matter. On the other hand, ...
Thesis for obtaining a master's degree in the field: business management, insurance orientation. Abstract Nowadays, consumers have become a suitable advertising tool for companies. A customer satisfied with the goods and services of an economic enterprise can stand against all its competitors and attract existing customers in the market. One of the most effective and efficient ...
Thesis for obtaining a master's degree in the field: business management, marketing orientation. Abstract: Serious attention to service management and marketing can bring about a new transformation and orientation in banks. Some discomforts and dissatisfactions are the result of ignorance and carelessness of people who are weak in managing services, understanding contacts and ...
Master's Thesis - Industrial Management, Financial Orientation Abstract: The purpose of this research is to investigate the effect of market competition on the profit fluctuations of food industry companies that are members of the Tehran Stock Exchange. In this research, which is practical in terms of its purpose and semi-experimental research in terms of its method; After an ...
Dissertation for Master's Degree in Business Management (International Business) Abstract In today's ultra-competitive world, the secret of survival and success of organizations is to understand the competitive structure of the market. Achieving this understanding requires the management's knowledge and understanding of the customer's opinions and wishes, and the evaluation and ...
Dissertation for obtaining a master's degree in the field: business management, insurance, abstract. Customer loyalty is a major topic in marketing research and is considered as a major concern of managers and a permanent strategic thinking for many organizations. The reason for the double importance of this topic is due to the intense competition especially in service ...
Dissertation for Master's Degree in Attitude Management: Executive Summary Behavioral interactions are an area that has received increasing attention from researchers and managers. However, there is still little knowledge about the effects of face-to-face interactions in the financial field. One of the basic ways that an organization can differentiate itself from other ...
Thesis for obtaining a master's degree in the field: Business Management, International Business Abstract: In today's world, banking is one of the vital factors in the development of countries. In this way, customers have a special priority as the reason for existence and in the continuation of banking life. This research aims to investigate the effect of internet banking ...
Dissertation for Master's degree (MA) majoring in ""International Business"" Introduction: The banking industry is undoubtedly considered one of the valuable foundations of any country's economy. The dynamism, effectiveness and capability of the banking system not only benefits the business environment of banks, but also has many effects on the external environment and the ...
Dissertation for obtaining a master's degree in the field of business management, domestic business. Abstract The purpose of this research is to investigate the relationship between marketing tactics related to the quality of relationships and the relationship between the quality of relationships and the loyalty of customers of hotels in East Gilan. A sample size of 196 people ...
Dissertation for Master's Degree (M.A) in Business Administration - Domestic Business Abstract: Today, due to the widespread progress and industrialization of societies, as well as the closeness of the services and facilities of organizations to each other, the lack of effective and efficient advertising that attracts the attention of new customers and keeps previous customers ...
Dissertation for receiving a master's degree in the field of business management, international business orientation. Abstract In this study, we have tried to describe the attitude of consumers towards the country of manufacture in Iran's garment industry. For this purpose, the attitude of Iranian consumers towards the clothes made in the three countries of Iran, Türkiye and ...
Dissertation for Master's degree (M.A.) field and direction: Business Management - International Business. Abstract of the current research is to model the international marketing strategies of high-tech products in companies active in the field of nanotechnology, and in this regard, to investigate the role of marketing trends and international marketing experiences on ...
Master's Thesis of Business Administration-Marketing Faculty of Management Abstract: One of the main concerns of organizations is choosing a suitable distribution channel with high efficiency, which is one of the basic problems of most factories due to the diversity of distribution channels. Based on the increasing progress of technology and the creation of new competitors for ...
Dissertation for obtaining a master's degree in business management, orientation: internal, abstract: the topic of service quality in today's world has a special place in customer marketing. But this issue is doubly important in relation to patients. Because following the correct tips and principles of providing services to patients can play a significant role in the physical ...
Dissertation for obtaining the master's degree ""MA"" Field: Business Management Abstract: Mental image and loyal customers have many advantages. They usually tend to increase the income of the organization in terms of helping organizations to determine the predictable flow of sales and profits, and they also buy surplus goods and services. In addition, customers who are ...
Master's Thesis of Information Technology Engineering, Information Systems Management, Abstract The Internet and computer world is becoming more complex and evolving every day. One of the products of this evolution is cloud computing. Due to this issue, data sensitivity and information privacy seriously become an important concern for organizations. Companies pay special ...
Dissertation for Master's Degree (M.A) in Business Management Abstract In today's world, companies compete with each other to achieve higher sales and profits. It is vital to pay attention to the marketing mix in companies to increase sales, especially in Pegah Golpayegan Company. In a competitive structure, the market, above all, is the management's knowledge and understanding ...
Dissertation for the master's degree in the field of executive management, marketing orientation. The abstract of this research deals with ""investigating the impact of price flexibility on the buying behavior of online customers"". The present research is practical in terms of purpose and the research method is descriptive and survey type. It asks for people's views and ...
Executive Management Master's Thesis Abstract: Over the past few decades, the quality of electronic services has attracted the attention of many researchers due to its strong impact on business performance, customer satisfaction, and customer loyalty. Service quality is considered as a criterion in evaluating the degree of coordination of the level of service provided with the ...
Dissertation for receiving a master's degree in the field of executive management with a focus on marketing. Abstract The purpose of this research is to investigate the effect of social marketing on the loyalty of customers of Qarz al-Hasneh Mehr Bank of Iran, branches of Ardabil province. The current research is survey in terms of method and practical in terms of purpose. The ...
Field of study: executive management, orientation: marketing, introduction, with the expansion of information technology, all aspects of human life have undergone a fundamental transformation, so that the current world has undergone a complete transformation, perhaps it can be said that the current industrial world has no choice but to choose this transformation, and stagnation ...
Abstract In the resource-based perspective, there is a belief that inimitable, valuable, rare and socially complex resources and capabilities create superior competitive advantage. The success of an organization depends on the development of capabilities and relationships that are unique to the company and are maintained in the medium to long term. The current research seeks to ...
Dissertation for Master's Degree (M.A.) in Human Resources Abstract In today's competitive and challenging environment, organizations emphasize more than anything else on creating stable and profitable relationships with customers. Traditional marketing in theory and practice has always emphasized attracting new customers and increasing sales; But today, this view has changed ...
Master's Thesis: MBA Executive Management Abstract In this research, we investigate and identify the factors influencing the choice of travel packages by travelers. First, according to the knowledge of the existing market and the current activity of travel service offices, and according to the knowledge of the behavior of travelers and tourists, we prepare a model for choosing ...
Master's Thesis (or Doctoral Dissertation) Field: Executive Management (MA) Direction: Strategy Abstract Consumer behavior is one of the most important chapters of marketing that must be examined. As long as an economic enterprise is not able to identify how consumer behavior is formed, it cannot determine its marketing plans. Therefore, developing a company's marketing ...
Dissertation for Master's Degree in Business Administration - Insurance Management, Abstract: Today, service industries play a fundamental and important role in the economic growth and development of countries, and among them, the role and importance of the insurance industry as a productive and supportive industry for other industries is not hidden from anyone. On the other ...
Master's Thesis of Business Administration - Marketing (M.A.) Abstract: Marketing related to better understanding of customers' needs and demands and providing services according to their needs can lead to cost reduction. Customer loyalty is very important in all industries and organizations. The aim of the current research was to determine the effective factors on relational ...
Abstract: Today in the world, sponsorships, especially sports sponsorships, constitute marketing activities. In Iran, financial sports activities are growing, especially in football. Therefore, it is necessary for company managers to obtain complete information about the effectiveness of this type of marketing activities so that they can make decisions including the allocation ...
Dissertation for Master's Degree in Business Administration, Marketing, Chapter 1: General Research 1-1- Introduction In today's world, buyers are faced with many questions and buts and ifs to make a decision in the purchasing process. The variety of different products has caused customers to face many choices. On the other hand, companies have realized that the cost of ...
Dissertation for Master's Degree (M.A.) Orientation: ""Strategic"" Abstract: Competitive advantage is a set of unique abilities of an economic unit that allows it to penetrate the desired markets and provide superiority over competitors. To define the competitive advantage of an economic unit, the management must make a complete assessment of the internal and external ...
Dissertation for receiving a master's degree in the field of entrepreneurship management, 91 Shahrivar Abstract: Researches show that in recent years, the trend towards entrepreneurship and related issues in the country