Download more than 100 examples of thesis, proposal and project topics about brand image in editable WORD file format at undergraduate, graduate and doctoral levels for use and reference in research, articles, theses, student and academic projects.
Dissertation for Master's Degree in Business Management-Marketing Abstract Among the most valuable assets of any company is its reputation, prestige and brand image. The greater the influence of these factors in the minds of consumers, the more the desire to buy the company's products increases and the company can achieve more benefits. The purpose of this research is to study ...
Dissertation for receiving the master's degree ""M.A."" Trend: ""Marketing"" Abstract: In this research, factors affecting brand value and brand image in the hospital industry have been investigated. In this research, factors such as brand value, brand image, and factors affecting a successful relationship with customers include: trust, satisfaction, commitment, brand awareness, ...
Thesis of Master's Degree in Commercial Management, Insurance Orientation, Summer 2019 Abstract The food industry can be considered the most key industries of any country. This industry by solving the basic needs of families
Dissertation of master's degree in the field: MBA management with marketing orientation Fall 2011 Persian Abstract: This research seeks to extract a model for selecting brand development strategies. In this research, S
Dissertation for Master's Degree (M.A) in Industrial Management: Finance Abstract The importance of brand equity and branding has been emphasized in many scientific researches. Branding is done at both internal and external levels. External branding is related to external customers of organizations, and internal branding, which has been noticed with the emergence of the concept ...
Dissertation for Master's degree ""M.A"" in Business Management International Business Abstract The aim of this research was to investigate the effect of brand personality on trust, attachment and commitment to the brand in the detergent industry. For this purpose, 385 consumers of detergents who buy from chain stores in Tehran were selected as a sample and answered the standard ...
Academic Thesis for Master's Degree Field: Business Management Major: International Business Abstract The increase in competition in the industry sector and the increase in the level of knowledge and awareness of customers has caused more attention to customer retention. The issue of customer loyalty and trust in the brand and the factors affecting it is of particular ...
An academic thesis for obtaining a master's degree (M.A.) in the field: business management. Abstract After the start of private banks and the expansion of competition between banks and public and private financial institutions for attracting resources from the money market as well as attracting and retaining customers, it has expanded.
Dissertation for Master's Degree in Business Administration (M.A. Major: Marketing) Abstract Today, brand names are very important in consumer markets. They are among the most valuable intangible assets and are the link between a company's consumers. Consumers also trust the brand name and become loyal to them. Therefore, the brand name acts as a mechanism that involves ...
Academic Dissertation for Master's Degree Field: Business Management Major: Marketing Abstract Today, companies are increasingly under new attacks from disgruntled customers, grumpy employees, and in short, anyone who is equipped with a personal computer and a motive to destroy the company's reputation and reputation. And due to the special features of the brand in the service ...
Dissertation for Master's Degree in Management Abstract Word of mouth advertising is considered one of the important pillars of marketing activities in today's competitive world. This is not only important in attracting customers, but also plays an important role in keeping and making customers loyal. Word-of-mouth advertising is also one of the cheapest means of promoting sales ...
Academic Thesis for Master's Degree (M.A) in Domestic Business Management Abstract: The specific brand value of a tourist destination is the total assets (or liabilities) of the brand in relation to the name and symbol of the tourist destination, which causes changes in the value of the services and experiences provided there. In many cases, the specific value of the brand is ...
Master's Thesis of Marketing Management Abstract: Creating strong and powerful brands has become one of the priorities of every organization today because it brings countless benefits. Strong brands help companies to establish themselves in the market, to be less exposed to potential competitive risk and to have a stronger intermediary role in cooperation and support for brand ...
Thesis for obtaining a master's degree in the field: business management, specialization: transformation management. Abstract One of the most valuable assets of any company is the brand equity. Companies that have a high position in the minds of consumers in terms of special brand value can easily be considered more profitable among other companies in their respective ...
Dissertation for obtaining a master's degree in the field: business management, orientation: internal management. Brand is an important relational tool in the company's customer relationship management. Because brand credibility is defined as the believability of the product information contained in a brand, which requires consumers to perceive that the brand has the ability (in ...
Academic transcript for obtaining a master's degree in the field: business management, major: insurance. Abstract In this research, the general goal of the development and stability of the insurance industry is to achieve this goal, we must focus on attracting, retaining and loyalty of policyholders. With the increasing competition between insurance companies in the field of ...
Dissertation for receiving a master's degree, field: business management, orientation: internal. Brand performance shows the success of a brand in the market, and it has been measured in many ways and from different perspectives. Available studies show that about 70% of the company's revenues can be attributed to the brand. Therefore, organizational performance and brand ...
Academic Thesis for Master's Degree in Visual Communication Abstract: Today and in this competitive environment, branding for organizations has become a useful method and tool to communicate with customers. This means of communication has strategic advantages in creating continuity (continuous relationships), values ??and differentiation for the company in the long term. Visual ...
Dissertation for obtaining a master's degree in the field: business management, international marketing. Abstract: With increasing complexity and uncertainty in today's highly competitive market environment, companies have turned to brand extension techniques in order to maintain their survival and profitability. Chika food products company, as one of the leading brands in the ...
Dissertation for receiving a master's degree in business management (international marketing orientation) Abstract: Since the brand of any company is considered one of the most valuable intangible assets of that company and a source of income, it can be argued that when a brand is known in the market and achieves success, there is a possibility that it will undergo ...
Thesis for obtaining a master's degree in the field of: business management, specialization: marketing. Abstract In recent years, the subject of brand and especially the special value of the brand has attracted the attention of researchers and practitioners in the field of marketing. The purpose of this research is to investigate the factors affecting the special value of the ...
Executive Management Master's Thesis Abstract Even the best service providers make mistakes in providing their services. Since many services are dependent on the labor force and service production and consumption are inseparable, the lack of service in service organizations is quite obvious, that is why brands are very vital for the service sector, because the intangible nature ...
International Marketing major in Business Management Abstract: The relationship between social, political, environmental, and economic roles in business has increased. The challenge that organizations face is that they must simultaneously increase profitability and respond to new social expectations, and then simultaneously manage these two seemingly contradictory consequences ...
Dissertation for receiving a master's degree in business management, specialization: marketing. The present research has investigated the effect of the country of brand creation on brand equity: a case study of the elevator industry. The type of descriptive research is survey type. The statistical population of the research was employers, engineers, consultants and other ...
Master's Thesis in Urban Planning Dissertation Abstract: Urban competitiveness as a new approach in urban planning tries to discuss urban development from a new perspective with the existence of some kind of competition between cities, on the attraction of funds effective in development, and emphasizing on competitive advantage. This approach is a very efficient tool that can be ...
Master's thesis in the field of business management Abstract Finding a qualified and skilled workforce in today's dynamic environment is considered vital. The organization should know the standby force and know how to communicate with it. In this research, a pattern was identified for the value offered by the employer. According to this model, desirable and attractive working ...
Master's Thesis of Social Communication Sciences The abstract of the present research was compiled with the aim of representing foreign cultural values ??in the environmental advertisements of Tehran. In this research, we were looking for answers to these questions, whether the environmental advertising of Tehran presents and advertises foreign cultural values ??or not, and if ...
(Dissertation for Master of Business Administration (International Marketing) Abstract In the crowded market where we see the activity of many mobile phone brands, on the one hand, we are facing a decrease in the purchase of such phones due to the economic recession and the decrease in people's purchasing power, and on the other hand, we are witnessing the great efforts of these ...
Dissertation for obtaining a master's degree in the field: business management, insurance, abstract. Customer loyalty is a major topic in marketing research and is considered as a major concern of managers and a permanent strategic thinking for many organizations. The reason for the double importance of this topic is due to the intense competition especially in service ...
Dissertation for Master's degree (MA) majoring in ""International Business"" Introduction: The banking industry is undoubtedly considered one of the valuable foundations of any country's economy. The dynamism, effectiveness and capability of the banking system not only benefits the business environment of banks, but also has many effects on the external environment and the ...
Dissertation for obtaining a master's degree in the field of business management, domestic business. Abstract The purpose of this research is to investigate the relationship between marketing tactics related to the quality of relationships and the relationship between the quality of relationships and the loyalty of customers of hotels in East Gilan. A sample size of 196 people ...
Dissertation for Master's Degree in Cultural Affairs Abstract The purpose of this research was to identify the cultural components that are effective on the efficient management of Bekaa Motbareke in Isfahan city. For this purpose, the components of values, norms, customs, art and cultural heritage, beliefs and religion were studied. This research investigated the cultural ...
Dissertation for Master's Degree (M.A.) Direction: Public Administration Abstract Online banking has caused a widespread revolution in the entire communication system of the world, and like any other new technology, it has specific costs and issues such as system security and the possibility of unforeseen problems. On the other hand, there is a growing segment of customers who ...
Letter for Master's Degree in Business Administration, Marketing (M.A) Abstract: In the concept of marketing, it is believed that achieving organizational goals depends on defining and determining the needs and demands of target markets and providing customer satisfaction in a more favorable and effective manner than competitors. The present research has examined the value from ...
Dissertation for obtaining the master's degree ""MA"" Field: Business Management Abstract: Mental image and loyal customers have many advantages. They usually tend to increase the income of the organization in terms of helping organizations to determine the predictable flow of sales and profits, and they also buy surplus goods and services. In addition, customers who are ...
Dissertation for the master's degree in the field of executive management, marketing orientation. The abstract of this research deals with ""investigating the impact of price flexibility on the buying behavior of online customers"". The present research is practical in terms of purpose and the research method is descriptive and survey type. It asks for people's views and ...
Dissertation for receiving a master's degree in the field of executive management with a focus on marketing. Abstract The purpose of this research is to investigate the effect of social marketing on the loyalty of customers of Qarz al-Hasneh Mehr Bank of Iran, branches of Ardabil province. The current research is survey in terms of method and practical in terms of purpose. The ...
Master's Thesis: MBA Executive Management Abstract In this research, we investigate and identify the factors influencing the choice of travel packages by travelers. First, according to the knowledge of the existing market and the current activity of travel service offices, and according to the knowledge of the behavior of travelers and tourists, we prepare a model for choosing ...
Abstract: Today in the world, sponsorships, especially sports sponsorships, constitute marketing activities. In Iran, financial sports activities are growing, especially in football. Therefore, it is necessary for company managers to obtain complete information about the effectiveness of this type of marketing activities so that they can make decisions including the allocation ...
Chemistry - trend of organic chemistry Abstract Coumarin or (2-H-chromen-2-one) and their derivatives are compounds that are naturally present in many plants, including tonka beans. And they are an important class of the family of benzopyrone compounds. Coumarin and its derivatives are considered essential elements in many bioactive compounds such as anticoagulant, anti-HIV, ...
Thesis of master's degree in business management, marketing orientation, summer 1991. Abstract: This research with the subject of "" Investigating the effect of social marketing factors on the value of the bank's brand name from the customers' point of view (Study
March 2013 Field: Economics Orientation: Economic Sciences Abstract: In the highly competitive environment of the food industry, the preservation and development of the market is the result of the brand's performance. Therefore, identifying the effect of the brand on the sales performance of ingredients.
Dissertation for Master's Degree (M.A.) majoring in General Psychology Abstract Objective: The purpose of this research is to compare the quality of life, meaning of life, body image and mental health in two groups of menopausal and non-menopausal women with emphasis on their level of education. Research method: In the current comparative causal research, the statistical ...
Thesis for obtaining a master's degree, field: psychology, orientation: clinical, abstract: the present study was conducted with the aim of comparing social anxiety, body image, and hope for life in men and women applying for cosmetic surgery with normal people. Research method: This research is a causal-comparative study. In this research, 100 people applying for cosmetic ...
Master's Thesis of Business Administration, Insurance Management, Abstract The success of an organization is determined only by the set of clear goals that the organization sets for itself. For many service organizations, profit is an important goal and can be a combination of short-term financial results (increased resources or cash flow) and increased brand equity. Factors ...
Master's Thesis, Geography, Geomorphology, Abstract: The wide plain of Khuzestan hosts important permanent rivers, the largest of which is the Karun River. The Karun watershed is one of the largest sub-basins of Iran and a part of the main watershed of the Persian Gulf and the Oman Sea. The Karun River, with a length of about 890 kilometers, consists of four main branches, named ...
Dissertation for M.Sc Master's Degree in Remote Sensing and Geographical Information System - Water and Soil Resources Abstract: Urban heat islands are areas of the earth's surface that have a higher temperature than neighboring areas. The spread of this phenomenon varies in space and time. The creation of thermal islands and its spatial and temporal changes are mostly ...
Dissertation for Master's degree (M.A) specialization: ""Insurance"" Abstract: Life insurance is considered one of the most important and strategic products of the world's insurance companies. In the world, the percentage of life insurance sales is much higher than other insurance products, but despite its great importance, the sale of this product has its own complications. ...
Dissertation for Master's Degree in Business Management, International Marketing, Abstract of the current research, with the aim of comparative comparison of the effect of brand reliability on the customers of Sepeh Bank (First Iranian Bank) and New Economy Bank (First Private Bank) in 2013. From the point of view of practical purpose and from the point of view of data ...
Master's Thesis of Faculty of Humanities, Department of Management Abstract Considering the importance of brands in creating value and increasing the cash flows of institutions, it is necessary for managers of units to pay special attention to this category and strive to form, create and maintain a brand that can meet the expectations of consumers, shareholders and other groups ...
Abstract In recent years, there have been vast advances in the field of image sensors and digital imaging systems, but still theoretical and practical limitations affect the resolution of images taken with these cameras. Super resolution techniques have been developed in recent years to overcome these limitations. These techniques create a higher resolution image by using one or ...
Dissertation for Master's Degree in Computer Engineering - Artificial Intelligence Abstract Image segmentation is a basic process in many applications of image processing and machine vision, which can be considered as the first low-level processing step in digital image processing. Image segmentation has various applications such as medical image processing, face recognition, ...
Dissertation for obtaining a master's degree in the field: business management, specialization: international business\ Abstract The purpose of this study is to investigate the relationship between brand equity, customer satisfaction and brand loyalty. The current research is descriptive and practical in terms of purpose. In terms of data collection, it is also considered field. ...
Dissertation for Master's Degree in Business Administration Abstract: In this project, the title of the research is the specific value of the brand name and brand on the buying behavior of food consumers (case study: Mana pasta in Alborz province).
Dissertation abstract (including summary, objectives, implementation methods and results obtained): In the subject of designing and illustrating and compiling a textbook, expertise is required and illustrators in this field can design and present the best images according to the characteristics of their audience. The educational books of the primary school period have a special ...
Letter for Master's Degree in Remote Sensing and GIS Abstract Using remote sensing data leads to the comprehensive knowledge and investigation of geographic areas in a short period of time and at low cost. The use of satellite data analysis techniques leads to the optimal use of these data in order to know the study area and the phenomena and geographical complications in it as ...
Academic thesis for obtaining a master's degree in the field of: business management, international business orientation. The abstract of the insurance industry is one of the growing industries in the current society of the world and Iran. Due to the increase in the number of different companies and its nature; Increasing competition in the market requires conducting various ...
Dissertation for Master's Degree in Artificial Intelligence Abstract One of the most complex tasks in digital image processing is image segmentation. Due to increasing attention to this technique by researchers and turning it into a vital role, it is used in many practical fields such as medical applications. Today, in modern dentistry, techniques based on the use of computers, ...
Dissertation in Master's Degree in Handicrafts, Traditional Arts Research, Abstract: Some of God's high-ranking creatures, which cannot be seen by humans under normal conditions, are called angels. The Holy Quran deals more with the subject of angels than other heavenly books, and for this reason, it is considered a rich source for knowing these unseen beings. In various verses ...
Academic Thesis for Master's Degree in Visual Communication Introduction Iranian art in the Islamic era is a sacred art in which there are signs of knowledge and thinking in its smallest parts. One of the dimensions of Islamic art is architecture, and inscriptions are considered part of the decorations of Islamic architecture. By examining the inscriptions left from the Islamic ...
Master's Thesis of Mapping Engineering Field of Remote Sensing Abstract Updating land databases in urban environment is a difficult and costly task. Satellite remote sensing techniques have been widely used in the extraction and control of land cover change at different scales, which have led to useful results. Doing this becomes easier with the help of automatic change ...
Dissertation for M.Sc degree, specialization: software engineering. Abstract The process of inserting information into a multimedia signal so that the insertion effect is not visible and the information can be extracted when needed is called encryption. To implement a cryptographic idea, one should focus on the characteristics of power[1], reliability and reliability[2] and ...
Thesis for receiving a master's degree in business management with a focus on marketing Abstract: The purpose of this research is to investigate the brand value and loyalty of consumers to luxury brand names and the existing distribution channels for luxury brand names (such as boutiques, shopping centers, online stores, agencies). The statistical population of this research ...
Master's Thesis in Persian Language and Literature Abstract Imagery is one of the sub-disciplines of comparative literature that was formed in France in the 19th century under the influence of thinkers such as Madame Dostal and Hippolyte. In this knowledge, the foreign image in literary works is studied. Alien images are divided into open and closed images in its general ...
Master's Thesis in Business Management - Marketing Orientation Abstract The aim of the current research is to study and identify factors affecting brand fascination as one of the most important variables in the field of consumer-brand communication. In the field of branding, consumer-brand communication states that brands can be defined as an active partner in the relationship ...
Master's Thesis in Electrical Engineering (Communication-System) Abstract Tracking multiple moving objects in moving camera images Target tracking is one of the most important issues in machine vision. The problem of tracking multiple targets in the images obtained from the moving camera is evaluated in this thesis. To solve this problem, two general methods are presented in ...
Master's thesis in medical engineering, bioelectrical trend, abstract of the separation of prosthesis projections and tissue implants in sinogram images of spiral CT scan using active contour methods for metal implants such as prostheses and tooth filling materials during the reconstruction of CT images with different methods, creates an artifact that appears as light and dark ...
Faculty of Management - Department of Executive Management Thesis for receiving Master's Degree (M.A.) Direction: ""Strategic"" Abstract of the thesis (including summary, objectives, implementation methods and obtained results): In an era where continuous change is one of its most important features, management based on past studies does not meet the needs of leaders and senior ...
Dissertation for Master's Degree in Persian Language and Literature ""M.A"" Abstract of images of fantasy in new poetry in the works of Nima Yoshij, Sohrab Sepehri, Mehdi Akhvan Al-Talihi and Ahmed Shamlou Sahar Saeed Persian poetry and literature have long been mixed and familiar with images of fantasy. Imaginary images of similes, metaphors, metaphors, and irony have been ...
Dissertation for the degree of Master of Persian Language and Literature ""M.A."" Abstract Shah Nematullah Wali, who is known as Shah Wali among poets and people of literature, is one of the great mystics and poets of the 8th and early 9th centuries of Hijri. He is the pole of Nematullahi dynasty and is known for many works, especially prose works. His poems are mostly written ...
Thesis for obtaining a master's degree (M.A) in the field of physical education and sports sciences - sports physiology. Abstract The purpose of this research was to investigate the relationship between physical activity and BMI and body image in high school female students. For this purpose, 370 female high school students of a district of Rasht in the age range of 14 to 18 ...
Master's Thesis in Civil Engineering - Remote Sensing Tendency Mapping Abstract Urban land cover classification has always been important due to the ability to communicate human elements with physical environments and use in better resource management. The need for up-to-date, accurate and detailed knowledge of urban land cover information derived from remote sensing data is ...
Dissertation for Master's Degree (M.A) Major: Sports Management Abstract The general purpose of this research is the relationship between service quality, exercise commitment, brand and brand loyalty of participants in health centers in Tehran. The current research is contemporary in terms of time. Also, this research is applied in terms of its purpose, and in terms of research ...
Thesis, in order to receive a master's degree (M.A) in the field of Persian language and literature. Abstract: Persian poetry and literature have long been mixed and familiar with the forms of fantasy. Rhetorical figures include simile, metaphor, metaphor, and irony, and for more than a thousand years, Persian language poets have made themselves familiar in their poetry. In all ...
The master's thesis for obtaining a master's degree is an abstract of facial recognition in the fields of biometrics, machine vision, and pattern recognition, and has a wide range of applications, including issues related to security systems. Since various factors such as ambient lighting, noise, and image opacity are more or less effective in the performance of face recognition ...
Abstract Face recognition is in the fields of biometrics, machine vision and pattern recognition and has a wide range of applications including issues related to security systems. Since various factors such as ambient lighting, noise, and image opacity are more or less effective in the performance of face recognition methods, therefore, investigating the methods of removing blur ...
Master's Thesis of Medical Engineering, Bioelectrical Orientation Abstract: Separation of prosthesis projections and tissue implants in spiral CT scan sinogram images using active contour methods of metal implants such as prostheses and tooth filling materials during the reconstruction of CT images with different methods creates an artifact that appears as light and dark radial ...