Download more than 100 examples of thesis, proposal and project topics about brand formation in editable WORD file format at undergraduate, graduate and doctoral levels for use and reference in research, articles, theses, student and academic projects.
Master's Thesis of Faculty of Humanities, Department of Management Abstract Considering the importance of brands in creating value and increasing the cash flows of institutions, it is necessary for managers of units to pay special attention to this category and strive to form, create and maintain a brand that can meet the expectations of consumers, shareholders and other groups ...
Thesis of master's degree in business management, marketing orientation, summer 1991. Abstract: This research with the subject of "" Investigating the effect of social marketing factors on the value of the bank's brand name from the customers' point of view (Study
Thesis of Master's Degree in Commercial Management, Insurance Orientation, Summer 2019 Abstract The food industry can be considered the most key industries of any country. This industry by solving the basic needs of families
Dissertation of master's degree in the field: MBA management with marketing orientation Fall 2011 Persian Abstract: This research seeks to extract a model for selecting brand development strategies. In this research, S
March 2013 Field: Economics Orientation: Economic Sciences Abstract: In the highly competitive environment of the food industry, the preservation and development of the market is the result of the brand's performance. Therefore, identifying the effect of the brand on the sales performance of ingredients.
Dissertation for Master's Degree (M.A) in Industrial Management: Finance Abstract The importance of brand equity and branding has been emphasized in many scientific researches. Branding is done at both internal and external levels. External branding is related to external customers of organizations, and internal branding, which has been noticed with the emergence of the concept ...
Academic Thesis for Master's Degree Field: Business Management Major: International Business Abstract The increase in competition in the industry sector and the increase in the level of knowledge and awareness of customers has caused more attention to customer retention. The issue of customer loyalty and trust in the brand and the factors affecting it is of particular ...
Master's Thesis of Business Administration, Insurance Management, Abstract The success of an organization is determined only by the set of clear goals that the organization sets for itself. For many service organizations, profit is an important goal and can be a combination of short-term financial results (increased resources or cash flow) and increased brand equity. Factors ...
An academic thesis for obtaining a master's degree (M.A.) in the field: business management. Abstract After the start of private banks and the expansion of competition between banks and public and private financial institutions for attracting resources from the money market as well as attracting and retaining customers, it has expanded.
Dissertation for Master's Degree in Business Administration (M.A. Major: Marketing) Abstract Today, brand names are very important in consumer markets. They are among the most valuable intangible assets and are the link between a company's consumers. Consumers also trust the brand name and become loyal to them. Therefore, the brand name acts as a mechanism that involves ...
Academic Dissertation for Master's Degree Field: Business Management Major: Marketing Abstract Today, companies are increasingly under new attacks from disgruntled customers, grumpy employees, and in short, anyone who is equipped with a personal computer and a motive to destroy the company's reputation and reputation. And due to the special features of the brand in the service ...
Dissertation for Master's degree (M.A) specialization: ""Insurance"" Abstract: Life insurance is considered one of the most important and strategic products of the world's insurance companies. In the world, the percentage of life insurance sales is much higher than other insurance products, but despite its great importance, the sale of this product has its own complications. ...
Dissertation for Master's Degree in Management Abstract Word of mouth advertising is considered one of the important pillars of marketing activities in today's competitive world. This is not only important in attracting customers, but also plays an important role in keeping and making customers loyal. Word-of-mouth advertising is also one of the cheapest means of promoting sales ...
Dissertation for Master's Degree in Business Management-Marketing Abstract Among the most valuable assets of any company is its reputation, prestige and brand image. The greater the influence of these factors in the minds of consumers, the more the desire to buy the company's products increases and the company can achieve more benefits. The purpose of this research is to study ...
Master's Thesis of Marketing Management Abstract: Creating strong and powerful brands has become one of the priorities of every organization today because it brings countless benefits. Strong brands help companies to establish themselves in the market, to be less exposed to potential competitive risk and to have a stronger intermediary role in cooperation and support for brand ...
Thesis for obtaining a master's degree in the field: business management, specialization: transformation management. Abstract One of the most valuable assets of any company is the brand equity. Companies that have a high position in the minds of consumers in terms of special brand value can easily be considered more profitable among other companies in their respective ...
Dissertation for obtaining a master's degree in the field: business management, orientation: internal management. Brand is an important relational tool in the company's customer relationship management. Because brand credibility is defined as the believability of the product information contained in a brand, which requires consumers to perceive that the brand has the ability (in ...
Dissertation for receiving a master's degree, field: business management, orientation: internal. Brand performance shows the success of a brand in the market, and it has been measured in many ways and from different perspectives. Available studies show that about 70% of the company's revenues can be attributed to the brand. Therefore, organizational performance and brand ...
Academic thesis for obtaining a master's degree in the field of: business management, international business orientation. The abstract of the insurance industry is one of the growing industries in the current society of the world and Iran. Due to the increase in the number of different companies and its nature; Increasing competition in the market requires conducting various ...
Academic Thesis for Master's Degree in Visual Communication Abstract: Today and in this competitive environment, branding for organizations has become a useful method and tool to communicate with customers. This means of communication has strategic advantages in creating continuity (continuous relationships), values ??and differentiation for the company in the long term. Visual ...
Dissertation for obtaining a master's degree in the field: business management, international marketing. Abstract: With increasing complexity and uncertainty in today's highly competitive market environment, companies have turned to brand extension techniques in order to maintain their survival and profitability. Chika food products company, as one of the leading brands in the ...
Master's Thesis of Information Technology Engineering, Information Systems Management, Abstract The Internet and computer world is becoming more complex and evolving every day. One of the products of this evolution is cloud computing. Due to this issue, data sensitivity and information privacy seriously become an important concern for organizations. Companies pay special ...
Dissertation for receiving a master's degree in business management (international marketing orientation) Abstract: Since the brand of any company is considered one of the most valuable intangible assets of that company and a source of income, it can be argued that when a brand is known in the market and achieves success, there is a possibility that it will undergo ...
Thesis for obtaining a master's degree in the field of: business management, specialization: marketing. Abstract In recent years, the subject of brand and especially the special value of the brand has attracted the attention of researchers and practitioners in the field of marketing. The purpose of this research is to investigate the factors affecting the special value of the ...
Thesis for receiving a master's degree in business management with a focus on marketing Abstract: The purpose of this research is to investigate the brand value and loyalty of consumers to luxury brand names and the existing distribution channels for luxury brand names (such as boutiques, shopping centers, online stores, agencies). The statistical population of this research ...
International Marketing major in Business Management Abstract: The relationship between social, political, environmental, and economic roles in business has increased. The challenge that organizations face is that they must simultaneously increase profitability and respond to new social expectations, and then simultaneously manage these two seemingly contradictory consequences ...
Dissertation for receiving a master's degree in business management, specialization: marketing. The present research has investigated the effect of the country of brand creation on brand equity: a case study of the elevator industry. The type of descriptive research is survey type. The statistical population of the research was employers, engineers, consultants and other ...
Dissertation for receiving the master's degree ""M.A."" Trend: ""Marketing"" Abstract: In this research, factors affecting brand value and brand image in the hospital industry have been investigated. In this research, factors such as brand value, brand image, and factors affecting a successful relationship with customers include: trust, satisfaction, commitment, brand awareness, ...
The thesis of the Master's course in manufacturing and production, the abstract of this research, with an emphasis on the Traceable Resource Unit (TRU), information management and information exchange technology from livestock farming to the consumer's table, examines the concept of electronic traceability of food throughout the supply chain. To fulfill this responsibility, UML ...
Master's degree thesis of Master's degree: MBA ???? Abstract: In recent years, the importance of the experience of buying pleasure
Abstract Today, word of mouth advertising as One of the common tools of marketing and advertising has gained great importance among marketers, so that studies show that advertising
Thesis for obtaining a master's degree (M.A., business management, international orientation, academic year 92-91, abstract, increasing competition, especially in the service sector, paying more attention to customer retention.
Thesis of master's degree in media management, winter 2013, the study of Hamshahri, Jam Jam and Khorasan online newspapers, the literature abstract of the subject in the field of online newspapers, including articles
Master's Thesis in Urban Planning Dissertation Abstract: Urban competitiveness as a new approach in urban planning tries to discuss urban development from a new perspective with the existence of some kind of competition between cities, on the attraction of funds effective in development, and emphasizing on competitive advantage. This approach is a very efficient tool that can be ...
Dissertation for Master's Degree in Educational Management Abstract: The purpose of this research was to investigate the relationship between spiritual intelligence and work motivation of teachers in secondary public schools of Kamiyaran city. The research method is descriptive and correlational. The statistical population includes all teachers in the number of 203 people, and ...
Dissertation for Master's degree (M.A) Field: History and Philosophy of Education Dissertation Abstract (including summary, objectives, methods of implementation and results obtained): The purpose of this research is to provide an appropriate answer to the question of what are the educational and educational aspects of hope in Islam? And what role does it play in human mental ...
MBA Master's Thesis Strategy Orientation Abstract In global competition, customer demand for high quality and fast service has made companies unable to handle all the work alone. Based on this, activities such as material procurement, product production and planning, product storage service, inventory control, distribution, delivery and customer service have now been transferred ...
Dissertation for M.A. Major: Finance Abstract The purpose of this research is to investigate the relationship between social responsibility and financial and non-financial performance of industrial companies in Golestan province. Corporate social responsibility was measured through a questionnaire containing 43 questions in the field of social responsibility of employees, ...
Master's Thesis of Social Communication Sciences The abstract of the present research was compiled with the aim of representing foreign cultural values ??in the environmental advertisements of Tehran. In this research, we were looking for answers to these questions, whether the environmental advertising of Tehran presents and advertises foreign cultural values ??or not, and if ...
Master's Thesis in Business Management Abstract In today's age, due to the advancement of technology and information, the competition between businesses has also intensified. It is very important how to present brands, products or services in order to attract the attention of consumers and highlight their distinctiveness so that people are attracted to them or have the desire to ...
Dissertation for receiving Master's degree (M.A) in business management, specialization: financial management. The abstract of the current world is the age of knowledge. Endowments, tangible and natural assets are not the key to the success of societies and organizations, but the possession and management of intangible assets in the turbulent and challenging environment of ...
Dissertation for receiving Ph.D. specialization: sports management and planning 1.1 Introduction The chaotic economic situation has had a significant impact on the attendance of all kinds of sports customers and consumers, including spectators, participants, buyers of goods, etc. For this reason, investigating the behavior of sports consumers [1] has gained significant ...
Master's Thesis of Business-Financial Management (M.A) Business Management-Financial Management Abstract The purpose of this research is to evaluate the role of macroeconomic factors and financial structure on the performance of Iran's private banks. The criterion for explaining the independent variable of the financial structure is the ratio of debt to total assets and the ...
Dissertation for Master's degree (M.A) 1-1- Introduction For many years, the categories called intellectual capital [1] have become very important in the opinion of managers and technical owners. We know that the assets [2] in the organization are divided into two parts, visible and invisible assets, including visible assets can be known as working capital or the bank account of ...
Master's Thesis in Psychology (M.A.) Orientation: Clinical Abstract: The purpose of this research was to compare the mental health and marital adjustment of mothers of autistic children and mothers of normal children aged 5 to 12 years in Bandar Abbas city. This research was one of correlational and causal-comparative research. In this research, the statistical population ...
(Dissertation for Master of Business Administration (International Marketing) Abstract In the crowded market where we see the activity of many mobile phone brands, on the one hand, we are facing a decrease in the purchase of such phones due to the economic recession and the decrease in people's purchasing power, and on the other hand, we are witnessing the great efforts of these ...
Thesis for obtaining a master's degree in the field: business management, insurance orientation. Abstract Nowadays, consumers have become a suitable advertising tool for companies. A customer satisfied with the goods and services of an economic enterprise can stand against all its competitors and attract existing customers in the market. One of the most effective and efficient ...
Dissertation for Master's Degree in Public Administration ""M.A"" Direction: Finance Abstract It is believed that customer relationship management (CRM) can be very useful in empowering organizations to realize customer focus and therefore it is on the agenda of many organizations. Although many studies have been conducted on the category of customer relationship management, ...
Thesis for obtaining a master's degree in the field: business management, marketing orientation. Abstract: Serious attention to service management and marketing can bring about a new transformation and orientation in banks. Some discomforts and dissatisfactions are the result of ignorance and carelessness of people who are weak in managing services, understanding contacts and ...
Master's Thesis - Industrial Management, Financial Orientation Abstract: The purpose of this research is to investigate the effect of market competition on the profit fluctuations of food industry companies that are members of the Tehran Stock Exchange. In this research, which is practical in terms of its purpose and semi-experimental research in terms of its method; After an ...
Dissertation for Master's Degree in Business Management (International Business) Abstract In today's ultra-competitive world, the secret of survival and success of organizations is to understand the competitive structure of the market. Achieving this understanding requires the management's knowledge and understanding of the customer's opinions and wishes, and the evaluation and ...
Master's thesis in the field of Islamic art, metal orientation, abstract of artistic components influencing the economic prosperity of enamel painting in Tehran. Handicrafts are the main document of the historical identity of nations and a part of cultural heritage. Since handicrafts have multifaceted characteristics, apart from artistic and cultural aspects, they are also ...
Dissertation for Master's Degree in Attitude Management: Executive Summary Behavioral interactions are an area that has received increasing attention from researchers and managers. However, there is still little knowledge about the effects of face-to-face interactions in the financial field. One of the basic ways that an organization can differentiate itself from other ...
Thesis for obtaining a master's degree in the field: Business Management, International Business Abstract: In today's world, banking is one of the vital factors in the development of countries. In this way, customers have a special priority as the reason for existence and in the continuation of banking life. This research aims to investigate the effect of internet banking ...
Dissertation for Master's degree (MA) majoring in ""International Business"" Introduction: The banking industry is undoubtedly considered one of the valuable foundations of any country's economy. The dynamism, effectiveness and capability of the banking system not only benefits the business environment of banks, but also has many effects on the external environment and the ...
Dissertation for obtaining a master's degree in the field of business management, domestic business. Abstract The purpose of this research is to investigate the relationship between marketing tactics related to the quality of relationships and the relationship between the quality of relationships and the loyalty of customers of hotels in East Gilan. A sample size of 196 people ...
Dissertation for Master's Degree (M.A) in Business Administration - Domestic Business Abstract: Today, due to the widespread progress and industrialization of societies, as well as the closeness of the services and facilities of organizations to each other, the lack of effective and efficient advertising that attracts the attention of new customers and keeps previous customers ...
Dissertation for Master's Degree in Cultural Affairs Abstract The purpose of this research was to identify the cultural components that are effective on the efficient management of Bekaa Motbareke in Isfahan city. For this purpose, the components of values, norms, customs, art and cultural heritage, beliefs and religion were studied. This research investigated the cultural ...
Dissertation for receiving a master's degree in the field of business management, international business orientation. Abstract In this study, we have tried to describe the attitude of consumers towards the country of manufacture in Iran's garment industry. For this purpose, the attitude of Iranian consumers towards the clothes made in the three countries of Iran, Türkiye and ...
Dissertation for Master's Degree (M.A.) Direction: Public Administration Abstract Online banking has caused a widespread revolution in the entire communication system of the world, and like any other new technology, it has specific costs and issues such as system security and the possibility of unforeseen problems. On the other hand, there is a growing segment of customers who ...
Dissertation for Master's degree (M.A.) field and direction: Business Management - International Business. Abstract of the current research is to model the international marketing strategies of high-tech products in companies active in the field of nanotechnology, and in this regard, to investigate the role of marketing trends and international marketing experiences on ...
Master's Thesis of Business Administration-Marketing Faculty of Management Abstract: One of the main concerns of organizations is choosing a suitable distribution channel with high efficiency, which is one of the basic problems of most factories due to the diversity of distribution channels. Based on the increasing progress of technology and the creation of new competitors for ...
Dissertation for obtaining a master's degree in business management, orientation: internal, abstract: the topic of service quality in today's world has a special place in customer marketing. But this issue is doubly important in relation to patients. Because following the correct tips and principles of providing services to patients can play a significant role in the physical ...
Dissertation for obtaining the master's degree ""MA"" Field: Business Management Abstract: Mental image and loyal customers have many advantages. They usually tend to increase the income of the organization in terms of helping organizations to determine the predictable flow of sales and profits, and they also buy surplus goods and services. In addition, customers who are ...
Dissertation for Master's Degree (M.A) in Business Management Abstract In today's world, companies compete with each other to achieve higher sales and profits. It is vital to pay attention to the marketing mix in companies to increase sales, especially in Pegah Golpayegan Company. In a competitive structure, the market, above all, is the management's knowledge and understanding ...
Dissertation for the master's degree in the field of executive management, marketing orientation. The abstract of this research deals with ""investigating the impact of price flexibility on the buying behavior of online customers"". The present research is practical in terms of purpose and the research method is descriptive and survey type. It asks for people's views and ...
Executive Management Master's Thesis Abstract: Over the past few decades, the quality of electronic services has attracted the attention of many researchers due to its strong impact on business performance, customer satisfaction, and customer loyalty. Service quality is considered as a criterion in evaluating the degree of coordination of the level of service provided with the ...
Field of study: executive management, orientation: marketing, introduction, with the expansion of information technology, all aspects of human life have undergone a fundamental transformation, so that the current world has undergone a complete transformation, perhaps it can be said that the current industrial world has no choice but to choose this transformation, and stagnation ...
Dissertation for Master's Degree (M.A.) Direction: Domestic Business Abstract The increasing changes in banking in Iran and the entry of private competitors in the field of providing services have prompted bank managers to increase the share of each customer and retain customers for a long time. The requirement of customer retention and turning them into loyal customers and ...
Master's Thesis of Electrical Engineering-Telecommunications Abstract Wireless mesh networks are one of the technologies of interest for creating next generation wireless networks. Because these networks can provide users with a wide coverage area and high capacity with low power consumption and low cost due to less path loss and also reducing the effect of the shadowing factor, ...
Abstract In the resource-based perspective, there is a belief that inimitable, valuable, rare and socially complex resources and capabilities create superior competitive advantage. The success of an organization depends on the development of capabilities and relationships that are unique to the company and are maintained in the medium to long term. The current research seeks to ...
Dissertation for obtaining a master's degree in the field: business management, orientation: insurance. Abstract The insurance industry, as a service sector, has a compensatory and protective role in the economy of any country, so that the successful operation of this industry creates a motivation and stimulus for other industries and the development of that economy. Therefore, ...
Master's Thesis: MBA Executive Management Abstract In this research, we investigate and identify the factors influencing the choice of travel packages by travelers. First, according to the knowledge of the existing market and the current activity of travel service offices, and according to the knowledge of the behavior of travelers and tourists, we prepare a model for choosing ...
Master's Thesis (or Doctoral Dissertation) Field: Executive Management (MA) Direction: Strategy Abstract Consumer behavior is one of the most important chapters of marketing that must be examined. As long as an economic enterprise is not able to identify how consumer behavior is formed, it cannot determine its marketing plans. Therefore, developing a company's marketing ...
Master's Thesis of Business Administration - Marketing (M.A.) Abstract: Marketing related to better understanding of customers' needs and demands and providing services according to their needs can lead to cost reduction. Customer loyalty is very important in all industries and organizations. The aim of the current research was to determine the effective factors on relational ...
Abstract: Today in the world, sponsorships, especially sports sponsorships, constitute marketing activities. In Iran, financial sports activities are growing, especially in football. Therefore, it is necessary for company managers to obtain complete information about the effectiveness of this type of marketing activities so that they can make decisions including the allocation ...
Abstract: Introduction: Today, running is one of the most common movement activities among athletes and people in society. The purpose of this research was to compare the effect of Adidas and Nahrin shoes on some biomechanical variables related to tibial stress fractures in healthy young male recreational runners. Materials and methods: In this semi-experimental study, 15 ...
Chemistry - trend of organic chemistry Abstract Coumarin or (2-H-chromen-2-one) and their derivatives are compounds that are naturally present in many plants, including tonka beans. And they are an important class of the family of benzopyrone compounds. Coumarin and its derivatives are considered essential elements in many bioactive compounds such as anticoagulant, anti-HIV, ...