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Number of pages: 172 Category: Management

Thesis of master's degree in business management, marketing orientation, summer 1991. Abstract: This research with the subject of "" Investigating the effect of social marketing factors on the value of the bank's brand name from the customers' point of view (Study

Number of pages: 52 Category: Economics

March 2013 Field: Economics Orientation: Economic Sciences Abstract: In the highly competitive environment of the food industry, the preservation and development of the market is the result of the brand's performance. Therefore, identifying the effect of the brand on the sales performance of ingredients.

Number of pages: 200 Category: Management

Master's Thesis of Business Administration, Insurance Management, Abstract The success of an organization is determined only by the set of clear goals that the organization sets for itself. For many service organizations, profit is an important goal and can be a combination of short-term financial results (increased resources or cash flow) and increased brand equity. Factors ...

Number of pages: 163 Category: Management

Dissertation for Master's Degree in Management Abstract Word of mouth advertising is considered one of the important pillars of marketing activities in today's competitive world. This is not only important in attracting customers, but also plays an important role in keeping and making customers loyal. Word-of-mouth advertising is also one of the cheapest means of promoting sales ...

Number of pages: 172 Category: Management

Master's Thesis of Marketing Management Abstract: Creating strong and powerful brands has become one of the priorities of every organization today because it brings countless benefits. Strong brands help companies to establish themselves in the market, to be less exposed to potential competitive risk and to have a stronger intermediary role in cooperation and support for brand ...

Number of pages: 124 Category: Management

Academic thesis for obtaining a master's degree in the field of: business management, international business orientation. The abstract of the insurance industry is one of the growing industries in the current society of the world and Iran. Due to the increase in the number of different companies and its nature; Increasing competition in the market requires conducting various ...

Number of pages: 148 Category: Management

Thesis for obtaining a master's degree (M.A., business management, international orientation, academic year 92-91, abstract, increasing competition, especially in the service sector, paying more attention to customer retention.

Number of pages: 103 Category: Management

Dissertation for the master's degree in the field of executive management, marketing orientation. The abstract of this research deals with ""investigating the impact of price flexibility on the buying behavior of online customers"". The present research is practical in terms of purpose and the research method is descriptive and survey type. It asks for people's views and ...

Number of pages: 255 Category: Management

Abstract In the resource-based perspective, there is a belief that inimitable, valuable, rare and socially complex resources and capabilities create superior competitive advantage. The success of an organization depends on the development of capabilities and relationships that are unique to the company and are maintained in the medium to long term. The current research seeks to ...

Number of pages: 228 Category: Management

Thesis of Master's Degree in Commercial Management, Insurance Orientation, Summer 2019 Abstract The food industry can be considered the most key industries of any country. This industry by solving the basic needs of families

Number of pages: 221 Category: Management

Dissertation of master's degree in the field: MBA management with marketing orientation Fall 2011 Persian Abstract: This research seeks to extract a model for selecting brand development strategies. In this research, S

Number of pages: 116 Category: Management

Dissertation for Master's Degree (M.A) in Industrial Management: Finance Abstract The importance of brand equity and branding has been emphasized in many scientific researches. Branding is done at both internal and external levels. External branding is related to external customers of organizations, and internal branding, which has been noticed with the emergence of the concept ...

Number of pages: 101 Category: Librarianship

Abstract Auditors generally evaluate the quality of the internal control system in companies to determine and design the audit plan. The generally accepted principles of auditing state that evaluating the quality of the internal control system in determining the ability of the internal control system of the units in the control environment is necessary and essential before ...

Number of pages: 165 Category: Management

Dissertation for Master's degree ""M.A"" in Business Management International Business Abstract The aim of this research was to investigate the effect of brand personality on trust, attachment and commitment to the brand in the detergent industry. For this purpose, 385 consumers of detergents who buy from chain stores in Tehran were selected as a sample and answered the standard ...

Number of pages: 138 Category: Management

Academic Thesis for Master's Degree Field: Business Management Major: International Business Abstract The increase in competition in the industry sector and the increase in the level of knowledge and awareness of customers has caused more attention to customer retention. The issue of customer loyalty and trust in the brand and the factors affecting it is of particular ...

Number of pages: 100 Category: Management

An academic thesis for obtaining a master's degree (M.A.) in the field: business management. Abstract After the start of private banks and the expansion of competition between banks and public and private financial institutions for attracting resources from the money market as well as attracting and retaining customers, it has expanded.

Number of pages: 196 Category: Management

Dissertation for Master's Degree in Business Administration (M.A. Major: Marketing) Abstract Today, brand names are very important in consumer markets. They are among the most valuable intangible assets and are the link between a company's consumers. Consumers also trust the brand name and become loyal to them. Therefore, the brand name acts as a mechanism that involves ...

Number of pages: 139 Category: Management

Academic Dissertation for Master's Degree Field: Business Management Major: Marketing Abstract Today, companies are increasingly under new attacks from disgruntled customers, grumpy employees, and in short, anyone who is equipped with a personal computer and a motive to destroy the company's reputation and reputation. And due to the special features of the brand in the service ...

Number of pages: 137 Category: Management

Dissertation for Master's degree (M.A) specialization: ""Insurance"" Abstract: Life insurance is considered one of the most important and strategic products of the world's insurance companies. In the world, the percentage of life insurance sales is much higher than other insurance products, but despite its great importance, the sale of this product has its own complications. ...

Number of pages: 124 Category: Management

Academic Thesis for Master's Degree (M.A) in Domestic Business Management Abstract: The specific brand value of a tourist destination is the total assets (or liabilities) of the brand in relation to the name and symbol of the tourist destination, which causes changes in the value of the services and experiences provided there. In many cases, the specific value of the brand is ...

Number of pages: 130 Category: Management

Dissertation for Master's Degree in Business Management, International Marketing, Abstract of the current research, with the aim of comparative comparison of the effect of brand reliability on the customers of Sepeh Bank (First Iranian Bank) and New Economy Bank (First Private Bank) in 2013. From the point of view of practical purpose and from the point of view of data ...

Number of pages: 152 Category: Management

Dissertation for Master's Degree in Business Management-Marketing Abstract Among the most valuable assets of any company is its reputation, prestige and brand image. The greater the influence of these factors in the minds of consumers, the more the desire to buy the company's products increases and the company can achieve more benefits. The purpose of this research is to study ...

Number of pages: 134 Category: Management

Master's Thesis of Faculty of Humanities, Department of Management Abstract Considering the importance of brands in creating value and increasing the cash flows of institutions, it is necessary for managers of units to pay special attention to this category and strive to form, create and maintain a brand that can meet the expectations of consumers, shareholders and other groups ...

Number of pages: 134 Category: Management

Master's Thesis of Faculty of Humanities, Department of Management Abstract Considering the importance of brands in creating value and increasing the cash flows of institutions, it is necessary for managers of units to pay special attention to this category and strive to form, create and maintain a brand that can meet the expectations of consumers, shareholders and other groups ...

Number of pages: 175 Category: Management

Thesis for obtaining a master's degree in the field: business management, specialization: transformation management. Abstract One of the most valuable assets of any company is the brand equity. Companies that have a high position in the minds of consumers in terms of special brand value can easily be considered more profitable among other companies in their respective ...

Number of pages: 138 Category: Management

Dissertation for obtaining a master's degree in the field: business management, specialization: international business\ Abstract The purpose of this study is to investigate the relationship between brand equity, customer satisfaction and brand loyalty. The current research is descriptive and practical in terms of purpose. In terms of data collection, it is also considered field. ...

Number of pages: 128 Category: Management

Dissertation for Master's Degree in Business Administration Abstract: In this project, the title of the research is the specific value of the brand name and brand on the buying behavior of food consumers (case study: Mana pasta in Alborz province).

Number of pages: 112 Category: Management

Dissertation for obtaining a master's degree in the field: business management, orientation: internal management. Brand is an important relational tool in the company's customer relationship management. Because brand credibility is defined as the believability of the product information contained in a brand, which requires consumers to perceive that the brand has the ability (in ...

Number of pages: 178 Category: Management

Academic transcript for obtaining a master's degree in the field: business management, major: insurance. Abstract In this research, the general goal of the development and stability of the insurance industry is to achieve this goal, we must focus on attracting, retaining and loyalty of policyholders. With the increasing competition between insurance companies in the field of ...

Number of pages: 96 Category: Management

Dissertation for receiving a master's degree, field: business management, orientation: internal. Brand performance shows the success of a brand in the market, and it has been measured in many ways and from different perspectives. Available studies show that about 70% of the company's revenues can be attributed to the brand. Therefore, organizational performance and brand ...

Number of pages: 165 Category: Art - Graphics

Academic Thesis for Master's Degree in Visual Communication Abstract: Today and in this competitive environment, branding for organizations has become a useful method and tool to communicate with customers. This means of communication has strategic advantages in creating continuity (continuous relationships), values ??and differentiation for the company in the long term. Visual ...

Number of pages: 280 Category: Management

Dissertation for obtaining a master's degree in the field: business management, international marketing. Abstract: With increasing complexity and uncertainty in today's highly competitive market environment, companies have turned to brand extension techniques in order to maintain their survival and profitability. Chika food products company, as one of the leading brands in the ...

Number of pages: 146 Category: Management

Dissertation for receiving a master's degree in business management (international marketing orientation) Abstract: Since the brand of any company is considered one of the most valuable intangible assets of that company and a source of income, it can be argued that when a brand is known in the market and achieves success, there is a possibility that it will undergo ...

Number of pages: 145 Category: Management

Thesis for obtaining a master's degree in the field of: business management, specialization: marketing. Abstract In recent years, the subject of brand and especially the special value of the brand has attracted the attention of researchers and practitioners in the field of marketing. The purpose of this research is to investigate the factors affecting the special value of the ...

Number of pages: 127 Category: Economics

Thesis for receiving a master's degree in business management with a focus on marketing Abstract: The purpose of this research is to investigate the brand value and loyalty of consumers to luxury brand names and the existing distribution channels for luxury brand names (such as boutiques, shopping centers, online stores, agencies). The statistical population of this research ...

Number of pages: 160 Category: Management

Executive Management Master's Thesis Abstract Even the best service providers make mistakes in providing their services. Since many services are dependent on the labor force and service production and consumption are inseparable, the lack of service in service organizations is quite obvious, that is why brands are very vital for the service sector, because the intangible nature ...

Number of pages: 228 Category: Management

Master's Thesis in Business Management - Marketing Orientation Abstract The aim of the current research is to study and identify factors affecting brand fascination as one of the most important variables in the field of consumer-brand communication. In the field of branding, consumer-brand communication states that brands can be defined as an active partner in the relationship ...

Number of pages: 166 Category: Economics

International Marketing major in Business Management Abstract: The relationship between social, political, environmental, and economic roles in business has increased. The challenge that organizations face is that they must simultaneously increase profitability and respond to new social expectations, and then simultaneously manage these two seemingly contradictory consequences ...

Number of pages: 141 Category: Management

Dissertation for receiving a master's degree in business management, specialization: marketing. The present research has investigated the effect of the country of brand creation on brand equity: a case study of the elevator industry. The type of descriptive research is survey type. The statistical population of the research was employers, engineers, consultants and other ...

Number of pages: 202 Category: Physical Education - Sports

Dissertation for Master's Degree (M.A) Major: Sports Management Abstract The general purpose of this research is the relationship between service quality, exercise commitment, brand and brand loyalty of participants in health centers in Tehran. The current research is contemporary in terms of time. Also, this research is applied in terms of its purpose, and in terms of research ...

Number of pages: 110 Category: Management

Dissertation for receiving the master's degree ""M.A."" Trend: ""Marketing"" Abstract: In this research, factors affecting brand value and brand image in the hospital industry have been investigated. In this research, factors such as brand value, brand image, and factors affecting a successful relationship with customers include: trust, satisfaction, commitment, brand awareness, ...

Number of pages: 74 Category: Paramedical

Dissertation for Master's Degree in Special Care Nursing Introduction: Evidence-based care is the application of the best research results, along with knowledge, expertise, clinical experiences and attention to the patient's values ??in the provision of care. For this purpose, the use of evidence-based guidelines and the quality review of evidence-based clinical care guidelines ...

Number of pages: 246 Category: Educational Sciences

Dissertation for Master's Degree (M.A.) Orientation: Educational Management Summer 2019 Abstract: The main purpose of this research is to evaluate the effectiveness of the special educational course while serving faculty speech writers.

Number of pages: 149 Category: Management

Abstract The main purpose of the research is to investigate the relationship between business strategy and profit quality in companies admitted to the Tehran Stock Exchange market. The statistical sample of the research includes 145 companies accepted in Bo

Number of pages: 149 Category: Librarianship

Abstract The main purpose of the research is to investigate the relationship between business strategy and profit quality in companies admitted to the Tehran Stock Exchange market. The statistical sample of the research includes 145 accepted companies

Number of pages: 124 Category: Civil Engineering

Thesis - Master's Degree in Geophysics - Winter Seismology 2012 Abstract In this research, the effect of a branch fault in a subduction zone on tsunami waves using numerical modeling of tsunami waves.

Number of pages: 127 Category: Management

Master's degree thesis of Master's degree: MBA ???? Abstract: In recent years, the importance of the experience of buying pleasure

Number of pages: 111 Category: Management

Abstract Today, word of mouth advertising as One of the common tools of marketing and advertising has gained great importance among marketers, so that studies show that advertising

Number of pages: 127 Category: Management

Field: Executive Management Fall 2019 Abstract: The purpose of this research is to investigate the relationship between organizational justice and job performance of employees of Ardabil gas company. Organizational justice, the role of fairness and especially the perception of fairness in the environment

Number of pages: 121 Category: Management

MBA Master's Thesis Summer 2013 Abstract: The purpose of this research is to investigate the relationship between spiritual intelligence, job satisfaction and organizational commitment among the employees of the National Bank of Mazandaran Province. It is Ama community

Number of pages: 121 Category: Educational Sciences

Thesis for receiving the master's degree in management (MA), focus: educational management, academic year 1391-1392, abstract of training and improvement of human resources as one of the strategies to achieve

Number of pages: 138 Category: Civil Engineering

Dissertation for M.Sc degree in soil and soil mechanics engineering, summer 2013, first chapter, introduction of micro candles 1-1 Micro-candles in general in dealing with problematic soils

Number of pages: 96 Category: Art - Graphics

Thesis for receiving the master's degree of Handicrafts Department, Mehr 2013 Abstract: A myth is the narrator of an event that humanity tries to fix alienation from the natural phenomena around it by clinging to it. A

Number of pages: 192 Category: Architectural Engineering

Thesis of master's degree in the field of restoration and revitalization of historical buildings and textures, Shahrivar 2013 Abstract: Iran's traditional markets, as a part of the long-standing Iranian cultural heritage, have long been a

Number of pages: 158 Category: Management

Thesis of master's degree in media management, winter 2013, the study of Hamshahri, Jam Jam and Khorasan online newspapers, the literature abstract of the subject in the field of online newspapers, including articles

Number of pages: 101 Category: Economics

Dissertation of Master's Degree in Economic Sciences October 1392 abstract In economic literature, population, both in terms of level and size and in terms of its growth rate, is one of the most important variables.

Number of pages: 130 Category: Economics

The first chapter General 1 - 1 program introduction­ Economic planning requires knowledge of the general performance of the country's economy. But in most countries, some of the economic activities are exposed to politics

Number of pages: 67 Category: Biology - Environment

Abstract: Today, air pollution has become one of the main management challenges in different countries of the world, so that countries, in addition to internal policies and measures, organize pollution in the field of

Number of pages: 65 Category: Librarianship

Master's thesis in the field of accounting, abstract of the study of the relationship between the renewal of financial statements and the growth of companies admitted to the Tehran Stock Exchange. The renewed financial statements clearly and explicitly send a message and a sign to the users about the unreliability of the financial statements of the past periods. Therefore, ...

Number of pages: 141 Category: Librarianship

Dissertation for the Master's degree ""M.A."" Accounting major: Accounting Abstract: In this research, the relationship between ownership structure and financing methods of companies accepted in the capital market of Iran has been investigated. The model (Lin et al., 2013) has been used to measure financing methods. Among the financing control mechanisms, institutional ...

Number of pages: 119 Category: Librarianship

Master's Thesis in Accounting Abstract Identifying and investigating the factors affecting credit risk in economic enterprises is very important because it can prevent losses from failure to pay loans as a result of the banking crisis. Based on this, this research examines the relationship between competition in the product market and credit risk in companies admitted to the ...

Number of pages: 76 Category: Librarianship

Dissertation for master's degree in accounting, accounting major. Abstract: The present research was conducted in order to provide evidence regarding the effect of ""privatization"" on the quality of profit of companies admitted to the Tehran Stock Exchange. The spatial domain of this research is Tehran Stock Exchange and its temporal domain is 1382 to 1392. In order to test the ...

Number of pages: 120 Category: Librarianship

Master's thesis in accounting, the present research was done to provide evidence to clarify the relationship between the quality of profit and the liquidity of stocks, as well as to evaluate the impact of the quality of profit on the liquidity of stocks. In this research, 96 companies admitted to the Tehran Stock Exchange in the 5-year period of 1387-1392 (with one year in ...

Number of pages: 104 Category: Librarianship

Master's Thesis in Accounting Abstract The creation of joint-stock companies and the emergence of conflict of interests between owners and managers necessitated the formulation of practical solutions to eliminate this conflict, which is known as agency problems in the literature of finance and accounting. This issue caused a lot of research to be done in the field of accounting ...

Number of pages: 134 Category: Librarianship

Dissertation for receiving a master's degree, Major: Accounting, Abstract: Considering the importance of the liquidity of companies' shares in the capital market, the present research seeks to investigate the factors affecting liquidity. In this regard, the impact of dividend policies on the liquidity of companies' shares has been tested. In this research, multiple linear ...

Number of pages: 98 Category: Educational Sciences

Dissertation for Master's Degree (M.A.) Orientation: Industrial and Organizational The Mediating Role of Organizational Self-Esteem in the Relationship Between Organizational Justice and Job Adaptability in the Employees of the Imam Khomeini (RA) Relief Committee of Fars Province By: Moslem Damiri Abstract The purpose of this research was to investigate the mediating role of ...

Number of pages: 89 Category: Psychology

Dissertation for Master's Degree (M.A) in Clinical Psychology Abstract Objective: The purpose of the current research was to determine the effectiveness of the matrix method on reducing high-risk sexual behaviors of addicted men in Kermanshah. Method: The research method was quasi-experimental with a pre-test-post-test design along with a control group. The statistical ...

Number of pages: 74 Category: Social Sciences - Sociology

Thesis for Master's Degree in Family Counseling Abstract The main purpose of the present study is to examine the relationship between mothers' self-differentiation with parent-child conflict and the responsibility of female middle school students. The tools used in this research are 1- Self-Differentiation Questionnaire (DSI-R) of Yonesi. 2- Parent-Child Conflict Questionnaire ...

Number of pages: 107 Category: Industrial Engineering

Dissertation of Master's Degree in Industrial Engineering – Summer Industries 2013 Abstract A supply chain is a collection of suppliers, manufacturers, and distributors.

Number of pages: 146 Category: Architectural Engineering

Dissertation for receiving a master's degree in the field of architecture, March 92, abstract Despite the fact that it has been several decades since the design and construction of residential complexes

Number of pages: 79 Category: Librarianship

Dissertation of Master's Course in Auditing Abstract: The pressures caused by conflicts of interest, busy working periods and the like make auditing a stressful job; Such tensions affect many aspects of auditors' lives and activities; A person's physical and mental health is threatened, his personal and family life is affected, his social relations are weakened in the workplace ...

Number of pages: 207 Category: Geography - Urban Planning

Master's Thesis in Urban Planning Dissertation Abstract: Urban competitiveness as a new approach in urban planning tries to discuss urban development from a new perspective with the existence of some kind of competition between cities, on the attraction of funds effective in development, and emphasizing on competitive advantage. This approach is a very efficient tool that can be ...

Number of pages: 227 Category: Psychology

Dissertation for Master's Degree in Social Welfare Planning Abstract: Social capital is one of the most important growing concepts in social sciences and its scope of application in other sciences is increasing. This concept is considered as the missing link in development and like other capitals, it is productive and is a suitable platform for the exploitation of economic, ...

Number of pages: 189 Category: Educational Sciences

Dissertation for Master's Degree in Educational Psychology Abstract Critical thinking is purposeful, self-directed, logical, argumentative, responsible, knowledge-based thinking, which is a platform for evaluation, interpretation, analysis and explanation; It provides evidences, documents, frameworks... for judgment to make the right decision. The aim of the current research is ...

Number of pages: 146 Category: Educational Sciences

Thesis for receiving a master's degree in the field of educational management in the field of educational sciences. Abstract: The problem of many companies and educational centers today is the problem of human resources and the lack of proper efficiency of these forces in organizations. This research has been prepared for all industries, companies, organizations and educational ...

Number of pages: 123 Category: Management

Master's thesis in the field of business management Abstract Finding a qualified and skilled workforce in today's dynamic environment is considered vital. The organization should know the standby force and know how to communicate with it. In this research, a pattern was identified for the value offered by the employer. According to this model, desirable and attractive working ...

Number of pages: 82 Category: Librarianship

Master's Thesis in Accounting Abstract: The main purpose of this study is to investigate the tendency of investors to rely on skewness and to analyze the difference between the skewness graphs of returns of different stocks, which can be a measure for their investment preferences. The sample used in this study consists of 54 companies admitted to the Tehran Stock Exchange during ...

Number of pages: 145 Category: Librarianship

Dissertation for Master's degree (M.Sc) Major: Accounting Abstract The main purpose of this research is to examine the relationship between stock liquidity and real profit management of companies listed on the Tehran Stock Exchange. The statistical population of the present research is the companies admitted to the Tehran Stock Exchange during the years 1382 to 1391, and the ...

Number of pages: 114 Category: Librarianship

Dissertation for receiving a master's degree in the field of accounting, accounting orientation. The independent auditor's reliance on internal audit saves money and provides more services to the employer with the same cost. Optimum use of the work of internal auditors can improve the efficiency and effectiveness of the independent auditor and increase the value of the internal ...