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Number of pages: 172 Category: Management

Thesis of master's degree in business management, marketing orientation, summer 1991. Abstract: This research with the subject of "" Investigating the effect of social marketing factors on the value of the bank's brand name from the customers' point of view (Study

Number of pages: 165 Category: Management

Dissertation for Master's degree ""M.A"" in Business Management International Business Abstract The aim of this research was to investigate the effect of brand personality on trust, attachment and commitment to the brand in the detergent industry. For this purpose, 385 consumers of detergents who buy from chain stores in Tehran were selected as a sample and answered the standard ...

Number of pages: 138 Category: Management

Academic Thesis for Master's Degree Field: Business Management Major: International Business Abstract The increase in competition in the industry sector and the increase in the level of knowledge and awareness of customers has caused more attention to customer retention. The issue of customer loyalty and trust in the brand and the factors affecting it is of particular ...

Number of pages: 200 Category: Management

Master's Thesis of Business Administration, Insurance Management, Abstract The success of an organization is determined only by the set of clear goals that the organization sets for itself. For many service organizations, profit is an important goal and can be a combination of short-term financial results (increased resources or cash flow) and increased brand equity. Factors ...

Number of pages: 124 Category: Management

Academic Thesis for Master's Degree (M.A) in Domestic Business Management Abstract: The specific brand value of a tourist destination is the total assets (or liabilities) of the brand in relation to the name and symbol of the tourist destination, which causes changes in the value of the services and experiences provided there. In many cases, the specific value of the brand is ...

Number of pages: 172 Category: Management

Master's Thesis of Marketing Management Abstract: Creating strong and powerful brands has become one of the priorities of every organization today because it brings countless benefits. Strong brands help companies to establish themselves in the market, to be less exposed to potential competitive risk and to have a stronger intermediary role in cooperation and support for brand ...

Number of pages: 175 Category: Management

Thesis for obtaining a master's degree in the field: business management, specialization: transformation management. Abstract One of the most valuable assets of any company is the brand equity. Companies that have a high position in the minds of consumers in terms of special brand value can easily be considered more profitable among other companies in their respective ...

Number of pages: 138 Category: Management

Dissertation for obtaining a master's degree in the field: business management, specialization: international business\ Abstract The purpose of this study is to investigate the relationship between brand equity, customer satisfaction and brand loyalty. The current research is descriptive and practical in terms of purpose. In terms of data collection, it is also considered field. ...

Number of pages: 128 Category: Management

Dissertation for Master's Degree in Business Administration Abstract: In this project, the title of the research is the specific value of the brand name and brand on the buying behavior of food consumers (case study: Mana pasta in Alborz province).

Number of pages: 96 Category: Management

Dissertation for receiving a master's degree, field: business management, orientation: internal. Brand performance shows the success of a brand in the market, and it has been measured in many ways and from different perspectives. Available studies show that about 70% of the company's revenues can be attributed to the brand. Therefore, organizational performance and brand ...

Number of pages: 145 Category: Management

Thesis for obtaining a master's degree in the field of: business management, specialization: marketing. Abstract In recent years, the subject of brand and especially the special value of the brand has attracted the attention of researchers and practitioners in the field of marketing. The purpose of this research is to investigate the factors affecting the special value of the ...

Number of pages: 166 Category: Economics

International Marketing major in Business Management Abstract: The relationship between social, political, environmental, and economic roles in business has increased. The challenge that organizations face is that they must simultaneously increase profitability and respond to new social expectations, and then simultaneously manage these two seemingly contradictory consequences ...

Number of pages: 141 Category: Management

Dissertation for receiving a master's degree in business management, specialization: marketing. The present research has investigated the effect of the country of brand creation on brand equity: a case study of the elevator industry. The type of descriptive research is survey type. The statistical population of the research was employers, engineers, consultants and other ...

Number of pages: 110 Category: Management

Dissertation for receiving the master's degree ""M.A."" Trend: ""Marketing"" Abstract: In this research, factors affecting brand value and brand image in the hospital industry have been investigated. In this research, factors such as brand value, brand image, and factors affecting a successful relationship with customers include: trust, satisfaction, commitment, brand awareness, ...

Number of pages: 98 Category: Educational Sciences

Dissertation for Master's Degree (M.A.) Orientation: Industrial and Organizational The Mediating Role of Organizational Self-Esteem in the Relationship Between Organizational Justice and Job Adaptability in the Employees of the Imam Khomeini (RA) Relief Committee of Fars Province By: Moslem Damiri Abstract The purpose of this research was to investigate the mediating role of ...

Number of pages: 122 Category: Educational Sciences

Dissertation for Master's Degree in Educational Management Abstract: The purpose of this research was to investigate the relationship between spiritual intelligence and work motivation of teachers in secondary public schools of Kamiyaran city. The research method is descriptive and correlational. The statistical population includes all teachers in the number of 203 people, and ...

Number of pages: 158 Category: Educational Sciences

Dissertation for Master's degree (M.A) Field: History and Philosophy of Education Dissertation Abstract (including summary, objectives, methods of implementation and results obtained): The purpose of this research is to provide an appropriate answer to the question of what are the educational and educational aspects of hope in Islam? And what role does it play in human mental ...

Number of pages: 127 Category: Psychology

Dissertation for Master's Degree in Counseling and Guidance Abstract The purpose of this study was to investigate the effectiveness of life skills training on the mental health of bright female students in Kermanshah city. The current research was a pilot study of pre-test-post-test design with a control group. The statistical population of this research was made up of bright ...

Number of pages: 92 Category: Psychology

Master's Thesis in Clinical Psychology Abstract: Objective: Social anxiety is a very debilitating disorder that can disrupt many aspects of a person's life. In this research, the researcher seeks treatment using neurofeedback methods and the presence of mind as new treatments in the field of psychology. Method: The design of this research is quasi-experimental with pre-test and ...

Number of pages: 179 Category: Social Sciences - Sociology

Master's Thesis of Social Communication Sciences The abstract of the present research was compiled with the aim of representing foreign cultural values ??in the environmental advertisements of Tehran. In this research, we were looking for answers to these questions, whether the environmental advertising of Tehran presents and advertises foreign cultural values ??or not, and if ...

Number of pages: 175 Category: Physical Education - Sports

Dissertation for receiving Ph.D. specialization: sports management and planning 1.1 Introduction The chaotic economic situation has had a significant impact on the attendance of all kinds of sports customers and consumers, including spectators, participants, buyers of goods, etc. For this reason, investigating the behavior of sports consumers [1] has gained significant ...

Number of pages: 148 Category: Management

Thesis for obtaining a master's degree in the field: business management, insurance orientation. Abstract Nowadays, consumers have become a suitable advertising tool for companies. A customer satisfied with the goods and services of an economic enterprise can stand against all its competitors and attract existing customers in the market. One of the most effective and efficient ...

Number of pages: 132 Category: Management

Master's Thesis - Industrial Management, Financial Orientation Abstract: The purpose of this research is to investigate the effect of market competition on the profit fluctuations of food industry companies that are members of the Tehran Stock Exchange. In this research, which is practical in terms of its purpose and semi-experimental research in terms of its method; After an ...

Number of pages: 120 Category: Management

Dissertation for Master's degree (MA) majoring in ""International Business"" Introduction: The banking industry is undoubtedly considered one of the valuable foundations of any country's economy. The dynamism, effectiveness and capability of the banking system not only benefits the business environment of banks, but also has many effects on the external environment and the ...

Number of pages: 117 Category: Management

Dissertation for obtaining a master's degree in business management, orientation: internal, abstract: the topic of service quality in today's world has a special place in customer marketing. But this issue is doubly important in relation to patients. Because following the correct tips and principles of providing services to patients can play a significant role in the physical ...

Number of pages: 157 Category: Management

Dissertation for obtaining the master's degree ""MA"" Field: Business Management Abstract: Mental image and loyal customers have many advantages. They usually tend to increase the income of the organization in terms of helping organizations to determine the predictable flow of sales and profits, and they also buy surplus goods and services. In addition, customers who are ...

Number of pages: 103 Category: Management

Dissertation for the master's degree in the field of executive management, marketing orientation. The abstract of this research deals with ""investigating the impact of price flexibility on the buying behavior of online customers"". The present research is practical in terms of purpose and the research method is descriptive and survey type. It asks for people's views and ...

Number of pages: 158 Category: Management

Executive Management Master's Thesis Abstract: Over the past few decades, the quality of electronic services has attracted the attention of many researchers due to its strong impact on business performance, customer satisfaction, and customer loyalty. Service quality is considered as a criterion in evaluating the degree of coordination of the level of service provided with the ...

Number of pages: 88 Category: Management

Field of study: executive management, orientation: marketing, introduction, with the expansion of information technology, all aspects of human life have undergone a fundamental transformation, so that the current world has undergone a complete transformation, perhaps it can be said that the current industrial world has no choice but to choose this transformation, and stagnation ...

Number of pages: 90 Category: Physical Education - Sports

Abstract: Today in the world, sponsorships, especially sports sponsorships, constitute marketing activities. In Iran, financial sports activities are growing, especially in football. Therefore, it is necessary for company managers to obtain complete information about the effectiveness of this type of marketing activities so that they can make decisions including the allocation ...

Number of pages: 228 Category: Management

Thesis of Master's Degree in Commercial Management, Insurance Orientation, Summer 2019 Abstract The food industry can be considered the most key industries of any country. This industry by solving the basic needs of families

Number of pages: 221 Category: Management

Dissertation of master's degree in the field: MBA management with marketing orientation Fall 2011 Persian Abstract: This research seeks to extract a model for selecting brand development strategies. In this research, S

Number of pages: 104 Category: Social Sciences - Sociology

Dissertation for Master's Degree in Social Sciences Abstract: The present study was conducted with the aim of investigating the relationship between social factors and the level of political awareness of women in Garami city. The research method in this study is a survey, and the statistical population includes all women over 20 years old in the city of Garami, which is about ...

Number of pages: 52 Category: Economics

March 2013 Field: Economics Orientation: Economic Sciences Abstract: In the highly competitive environment of the food industry, the preservation and development of the market is the result of the brand's performance. Therefore, identifying the effect of the brand on the sales performance of ingredients.

Number of pages: 145 Category: Psychology

Master's Thesis Field: Psychology (M.A) Major: Educational Psychology Abstract: This research aims to investigate the effectiveness of teaching self-awareness and problem solving skills on the marital satisfaction of drug addicts during the treatment of dynamic rehabilitation and therapy clinic, Bandar Lange city in 2012. The statistical population includes all clients with a ...

Number of pages: 116 Category: Management

Dissertation for Master's Degree (M.A) in Industrial Management: Finance Abstract The importance of brand equity and branding has been emphasized in many scientific researches. Branding is done at both internal and external levels. External branding is related to external customers of organizations, and internal branding, which has been noticed with the emergence of the concept ...

Number of pages: 100 Category: Management

An academic thesis for obtaining a master's degree (M.A.) in the field: business management. Abstract After the start of private banks and the expansion of competition between banks and public and private financial institutions for attracting resources from the money market as well as attracting and retaining customers, it has expanded.

Number of pages: 196 Category: Management

Dissertation for Master's Degree in Business Administration (M.A. Major: Marketing) Abstract Today, brand names are very important in consumer markets. They are among the most valuable intangible assets and are the link between a company's consumers. Consumers also trust the brand name and become loyal to them. Therefore, the brand name acts as a mechanism that involves ...

Number of pages: 139 Category: Management

Academic Dissertation for Master's Degree Field: Business Management Major: Marketing Abstract Today, companies are increasingly under new attacks from disgruntled customers, grumpy employees, and in short, anyone who is equipped with a personal computer and a motive to destroy the company's reputation and reputation. And due to the special features of the brand in the service ...

Number of pages: 137 Category: Management

Dissertation for Master's degree (M.A) specialization: ""Insurance"" Abstract: Life insurance is considered one of the most important and strategic products of the world's insurance companies. In the world, the percentage of life insurance sales is much higher than other insurance products, but despite its great importance, the sale of this product has its own complications. ...

Number of pages: 163 Category: Management

Dissertation for Master's Degree in Management Abstract Word of mouth advertising is considered one of the important pillars of marketing activities in today's competitive world. This is not only important in attracting customers, but also plays an important role in keeping and making customers loyal. Word-of-mouth advertising is also one of the cheapest means of promoting sales ...

Number of pages: 130 Category: Management

Dissertation for Master's Degree in Business Management, International Marketing, Abstract of the current research, with the aim of comparative comparison of the effect of brand reliability on the customers of Sepeh Bank (First Iranian Bank) and New Economy Bank (First Private Bank) in 2013. From the point of view of practical purpose and from the point of view of data ...

Number of pages: 152 Category: Management

Dissertation for Master's Degree in Business Management-Marketing Abstract Among the most valuable assets of any company is its reputation, prestige and brand image. The greater the influence of these factors in the minds of consumers, the more the desire to buy the company's products increases and the company can achieve more benefits. The purpose of this research is to study ...

Number of pages: 134 Category: Management

Master's Thesis of Faculty of Humanities, Department of Management Abstract Considering the importance of brands in creating value and increasing the cash flows of institutions, it is necessary for managers of units to pay special attention to this category and strive to form, create and maintain a brand that can meet the expectations of consumers, shareholders and other groups ...

Number of pages: 134 Category: Management

Master's Thesis of Faculty of Humanities, Department of Management Abstract Considering the importance of brands in creating value and increasing the cash flows of institutions, it is necessary for managers of units to pay special attention to this category and strive to form, create and maintain a brand that can meet the expectations of consumers, shareholders and other groups ...

Number of pages: 112 Category: Management

Dissertation for obtaining a master's degree in the field: business management, orientation: internal management. Brand is an important relational tool in the company's customer relationship management. Because brand credibility is defined as the believability of the product information contained in a brand, which requires consumers to perceive that the brand has the ability (in ...

Number of pages: 178 Category: Management

Academic transcript for obtaining a master's degree in the field: business management, major: insurance. Abstract In this research, the general goal of the development and stability of the insurance industry is to achieve this goal, we must focus on attracting, retaining and loyalty of policyholders. With the increasing competition between insurance companies in the field of ...

Number of pages: 124 Category: Management

Academic thesis for obtaining a master's degree in the field of: business management, international business orientation. The abstract of the insurance industry is one of the growing industries in the current society of the world and Iran. Due to the increase in the number of different companies and its nature; Increasing competition in the market requires conducting various ...

Number of pages: 165 Category: Art - Graphics

Academic Thesis for Master's Degree in Visual Communication Abstract: Today and in this competitive environment, branding for organizations has become a useful method and tool to communicate with customers. This means of communication has strategic advantages in creating continuity (continuous relationships), values ??and differentiation for the company in the long term. Visual ...

Number of pages: 110 Category: Computer Engineering

Dissertation for Master's Degree in Computer Science (M.Sc) Software Orientation Abstract Smart phones and other mobile devices are becoming an ideal platform for continuous measurement of user activities by a large number of embedded sensors. In this way, energy consumption has become the most important challenge for mobile devices. Individual activity detection on smart phones ...

Number of pages: 280 Category: Management

Dissertation for obtaining a master's degree in the field: business management, international marketing. Abstract: With increasing complexity and uncertainty in today's highly competitive market environment, companies have turned to brand extension techniques in order to maintain their survival and profitability. Chika food products company, as one of the leading brands in the ...

Number of pages: 119 Category: Management

Dissertation for Master's Degree in International Orientation Chapter 1: Research Overview 1) Introduction: The reason for the existence of any organization is to achieve a specific and specific goal. There is no such thing as an organization without a goal. Such a thing is not possible.

Number of pages: 146 Category: Management

Dissertation for receiving a master's degree in business management (international marketing orientation) Abstract: Since the brand of any company is considered one of the most valuable intangible assets of that company and a source of income, it can be argued that when a brand is known in the market and achieves success, there is a possibility that it will undergo ...

Number of pages: 127 Category: Economics

Thesis for receiving a master's degree in business management with a focus on marketing Abstract: The purpose of this research is to investigate the brand value and loyalty of consumers to luxury brand names and the existing distribution channels for luxury brand names (such as boutiques, shopping centers, online stores, agencies). The statistical population of this research ...

Number of pages: 160 Category: Management

Executive Management Master's Thesis Abstract Even the best service providers make mistakes in providing their services. Since many services are dependent on the labor force and service production and consumption are inseparable, the lack of service in service organizations is quite obvious, that is why brands are very vital for the service sector, because the intangible nature ...

Number of pages: 228 Category: Management

Master's Thesis in Business Management - Marketing Orientation Abstract The aim of the current research is to study and identify factors affecting brand fascination as one of the most important variables in the field of consumer-brand communication. In the field of branding, consumer-brand communication states that brands can be defined as an active partner in the relationship ...

Number of pages: 202 Category: Physical Education - Sports

Dissertation for Master's Degree (M.A) Major: Sports Management Abstract The general purpose of this research is the relationship between service quality, exercise commitment, brand and brand loyalty of participants in health centers in Tehran. The current research is contemporary in terms of time. Also, this research is applied in terms of its purpose, and in terms of research ...

Number of pages: 74 Category: Paramedical

Dissertation for Master's Degree in Special Care Nursing Introduction: Evidence-based care is the application of the best research results, along with knowledge, expertise, clinical experiences and attention to the patient's values ??in the provision of care. For this purpose, the use of evidence-based guidelines and the quality review of evidence-based clinical care guidelines ...

Number of pages: 95 Category: Educational Sciences

Thesis for receiving the master's degree “M. A.” Field of Educational Sciences Curriculum Planning Orientation Summer 2019 Abstract The general purpose of this research is to investigate the effect of family education classes on

Number of pages: 55 Category: Educational Sciences

Dissertation for Master's Degree in General Psychology, Winter 2019. Abstract of the present research was conducted in order to investigate the effectiveness of emotion regulation training on the social competence of preschool children. In this research, an experimental design with an experimental and control group was used. The statistical population includes all preschool ...

Number of pages: 147 Category: Educational Sciences

Master's Thesis in (Educational Sciences-Management and Educational Planning) May 2014 Abstract The purpose of the present research is to evaluate the curriculum of Farhangian University campuses in Sistan province

Number of pages: 131 Category: Educational Sciences

Dissertation for Master's Degree (M.A) in Educational Management Spring 2014 Introduction The basis of power and vitality in today's world comes back to the level of having science and knowledge. Today, the majority of the directions of the world are towards the production and development of science and technology, and developed countries are transitioning from industrial ...

Number of pages: 101 Category: Educational Sciences

Dissertation for Master's Degree in Educational Psychology Spring 2019 Abstract Concept map is one of the teaching-learning strategies that can facilitate meaningful learning in students and relationships

Number of pages: 98 Category: Educational Sciences

Thesis for receiving the master's degree “M. A.” Field of Educational Sciences, Curriculum Planning, Year 1993, Effectiveness of Family Education on Maternal Educational Perspective

Number of pages: 164 Category: Management

end­ Letter for receiving a master's degree (M.A.) in the field of business management, financial orientation, fall 2013. Abstract of this research is a group of items from the exploration of the basics of research evaluation regarding motivation.

Number of pages: 127 Category: Management

Master's degree thesis of Master's degree: MBA ???? Abstract: In recent years, the importance of the experience of buying pleasure

Number of pages: 148 Category: Management

Dissertation for receiving the master's degree (M.A.) public management, human resources orientation, summer 2019, abstract knowledge in today's advanced world of organizations, is rapidly becoming a competitive advantage.

Number of pages: 124 Category: Educational Sciences

Thesis for receiving the degree of master's degree (M.A) Trend: Educational research in the fall of 2012, satellite abstract from the seventies to today in Iran, has continued to influence society and family.

Number of pages: 137 Category: Management

Master's Thesis in Educational Management (M.A.) Academic Year 2012-1393 Abstract The subject of the current research is to examine the relationship between the organizational excellence model (EFQM) and the performance of education

Number of pages: 110 Category: Educational Sciences

Abstract: The purpose of this research was to compare metacognitive skills of male and female high school students in district 3 of Shiraz. The descriptive research method is a survey method. The statistical population of the study includes all

Number of pages: 111 Category: Management

Abstract Today, word of mouth advertising as One of the common tools of marketing and advertising has gained great importance among marketers, so that studies show that advertising

Number of pages: 269 Category: Management

Dissertation for M.A. specialization: Marketing Winter 2011-1-Introduction Today, with the competitive markets and continuous changes in the environment, organizations have realized the fact that human

Number of pages: 85 Category: Educational Sciences

Master's Thesis Field: M.A. Orientation: Strategic Academic Year: 2013 - 1392 Abstract of this research in order to investigate the effect of spiritual intelligence on the quality of nursing care in Derm teaching hospitals.

Number of pages: 200 Category: Librarianship

Dissertation of master's degree in information orientation, Shahrivar 1390 Abstract: Purpose: The present study is to investigate the level of information literacy of the librarians of the National Library and Records Organization of Iran

Number of pages: 82 Category: Educational Sciences

Dissertation to receive the master's degree ""M.A."" February 2013 Persian sources Abstract The purpose of this research was to compare the effect of real and virtual laboratory on learning experimental sciences. society

Number of pages: 119 Category: Psychology

Dissertation for Master's Degree in Psychology of General Orientation, Shahrivar 2013 Abstract Objective: The purpose of this research is to determine the role of resilience, self-efficacy and hope in predicting students' happiness.

Number of pages: 148 Category: Management

Thesis for obtaining a master's degree (M.A., business management, international orientation, academic year 92-91, abstract, increasing competition, especially in the service sector, paying more attention to customer retention.

Number of pages: 115 Category: Management

Dissertation for receiving Master's Degree (M.A.) Field: Industrial Management (Production Orientation) Summer 1990 Abstract With the current progress of industries, the return and reuse of used products is one of the activities of May.

Number of pages: 132 Category: Management

Thesis for receiving the M.A. degree. State management of summer financial trend 2011 Abstract Today, almost all those who are in favor of development and reforms everywhere

Number of pages: 214 Category: Architectural Engineering

Dissertation for receiving a master's degree in the field of architecture, Mehr 2013 Abstract: One of our needs today is to have a space to get acquainted with new architectural technologies in the world