Download more than 100 examples of thesis, proposal and project topics about brand associations in editable WORD file format at undergraduate, graduate and doctoral levels for use and reference in research, articles, theses, student and academic projects.
Academic Thesis for Master's Degree Field: Business Management Major: International Business Abstract The increase in competition in the industry sector and the increase in the level of knowledge and awareness of customers has caused more attention to customer retention. The issue of customer loyalty and trust in the brand and the factors affecting it is of particular ...
Master's Thesis of Business Administration, Insurance Management, Abstract The success of an organization is determined only by the set of clear goals that the organization sets for itself. For many service organizations, profit is an important goal and can be a combination of short-term financial results (increased resources or cash flow) and increased brand equity. Factors ...
Dissertation for Master's Degree in Management Abstract Word of mouth advertising is considered one of the important pillars of marketing activities in today's competitive world. This is not only important in attracting customers, but also plays an important role in keeping and making customers loyal. Word-of-mouth advertising is also one of the cheapest means of promoting sales ...
Master's Thesis of Marketing Management Abstract: Creating strong and powerful brands has become one of the priorities of every organization today because it brings countless benefits. Strong brands help companies to establish themselves in the market, to be less exposed to potential competitive risk and to have a stronger intermediary role in cooperation and support for brand ...
Dissertation for obtaining a master's degree in the field: business management, specialization: international business\ Abstract The purpose of this study is to investigate the relationship between brand equity, customer satisfaction and brand loyalty. The current research is descriptive and practical in terms of purpose. In terms of data collection, it is also considered field. ...
Academic Thesis for Master's Degree in Visual Communication Abstract: Today and in this competitive environment, branding for organizations has become a useful method and tool to communicate with customers. This means of communication has strategic advantages in creating continuity (continuous relationships), values ??and differentiation for the company in the long term. Visual ...
Thesis of master's degree in business management, marketing orientation, summer 1991. Abstract: This research with the subject of "" Investigating the effect of social marketing factors on the value of the bank's brand name from the customers' point of view (Study
Thesis of Master's Degree in Commercial Management, Insurance Orientation, Summer 2019 Abstract The food industry can be considered the most key industries of any country. This industry by solving the basic needs of families
Dissertation of master's degree in the field: MBA management with marketing orientation Fall 2011 Persian Abstract: This research seeks to extract a model for selecting brand development strategies. In this research, S
March 2013 Field: Economics Orientation: Economic Sciences Abstract: In the highly competitive environment of the food industry, the preservation and development of the market is the result of the brand's performance. Therefore, identifying the effect of the brand on the sales performance of ingredients.
Dissertation for Master's Degree (M.A) in Industrial Management: Finance Abstract The importance of brand equity and branding has been emphasized in many scientific researches. Branding is done at both internal and external levels. External branding is related to external customers of organizations, and internal branding, which has been noticed with the emergence of the concept ...
Dissertation for Master's degree ""M.A"" in Business Management International Business Abstract The aim of this research was to investigate the effect of brand personality on trust, attachment and commitment to the brand in the detergent industry. For this purpose, 385 consumers of detergents who buy from chain stores in Tehran were selected as a sample and answered the standard ...
An academic thesis for obtaining a master's degree (M.A.) in the field: business management. Abstract After the start of private banks and the expansion of competition between banks and public and private financial institutions for attracting resources from the money market as well as attracting and retaining customers, it has expanded.
Dissertation for Master's Degree in Business Administration (M.A. Major: Marketing) Abstract Today, brand names are very important in consumer markets. They are among the most valuable intangible assets and are the link between a company's consumers. Consumers also trust the brand name and become loyal to them. Therefore, the brand name acts as a mechanism that involves ...
Academic Dissertation for Master's Degree Field: Business Management Major: Marketing Abstract Today, companies are increasingly under new attacks from disgruntled customers, grumpy employees, and in short, anyone who is equipped with a personal computer and a motive to destroy the company's reputation and reputation. And due to the special features of the brand in the service ...
Dissertation for Master's degree (M.A) specialization: ""Insurance"" Abstract: Life insurance is considered one of the most important and strategic products of the world's insurance companies. In the world, the percentage of life insurance sales is much higher than other insurance products, but despite its great importance, the sale of this product has its own complications. ...
Academic Thesis for Master's Degree (M.A) in Domestic Business Management Abstract: The specific brand value of a tourist destination is the total assets (or liabilities) of the brand in relation to the name and symbol of the tourist destination, which causes changes in the value of the services and experiences provided there. In many cases, the specific value of the brand is ...
Dissertation for Master's Degree in Business Management, International Marketing, Abstract of the current research, with the aim of comparative comparison of the effect of brand reliability on the customers of Sepeh Bank (First Iranian Bank) and New Economy Bank (First Private Bank) in 2013. From the point of view of practical purpose and from the point of view of data ...
Dissertation for Master's Degree in Business Management-Marketing Abstract Among the most valuable assets of any company is its reputation, prestige and brand image. The greater the influence of these factors in the minds of consumers, the more the desire to buy the company's products increases and the company can achieve more benefits. The purpose of this research is to study ...
Master's Thesis of Faculty of Humanities, Department of Management Abstract Considering the importance of brands in creating value and increasing the cash flows of institutions, it is necessary for managers of units to pay special attention to this category and strive to form, create and maintain a brand that can meet the expectations of consumers, shareholders and other groups ...
Thesis for obtaining a master's degree in the field: business management, specialization: transformation management. Abstract One of the most valuable assets of any company is the brand equity. Companies that have a high position in the minds of consumers in terms of special brand value can easily be considered more profitable among other companies in their respective ...
Dissertation for Master's Degree in Business Administration Abstract: In this project, the title of the research is the specific value of the brand name and brand on the buying behavior of food consumers (case study: Mana pasta in Alborz province).
Dissertation for obtaining a master's degree in the field: business management, orientation: internal management. Brand is an important relational tool in the company's customer relationship management. Because brand credibility is defined as the believability of the product information contained in a brand, which requires consumers to perceive that the brand has the ability (in ...
Academic transcript for obtaining a master's degree in the field: business management, major: insurance. Abstract In this research, the general goal of the development and stability of the insurance industry is to achieve this goal, we must focus on attracting, retaining and loyalty of policyholders. With the increasing competition between insurance companies in the field of ...
Dissertation for receiving a master's degree, field: business management, orientation: internal. Brand performance shows the success of a brand in the market, and it has been measured in many ways and from different perspectives. Available studies show that about 70% of the company's revenues can be attributed to the brand. Therefore, organizational performance and brand ...
Academic thesis for obtaining a master's degree in the field of: business management, international business orientation. The abstract of the insurance industry is one of the growing industries in the current society of the world and Iran. Due to the increase in the number of different companies and its nature; Increasing competition in the market requires conducting various ...
Dissertation for obtaining a master's degree in the field: business management, international marketing. Abstract: With increasing complexity and uncertainty in today's highly competitive market environment, companies have turned to brand extension techniques in order to maintain their survival and profitability. Chika food products company, as one of the leading brands in the ...
Dissertation for receiving a master's degree in business management (international marketing orientation) Abstract: Since the brand of any company is considered one of the most valuable intangible assets of that company and a source of income, it can be argued that when a brand is known in the market and achieves success, there is a possibility that it will undergo ...
Thesis for obtaining a master's degree in the field of: business management, specialization: marketing. Abstract In recent years, the subject of brand and especially the special value of the brand has attracted the attention of researchers and practitioners in the field of marketing. The purpose of this research is to investigate the factors affecting the special value of the ...
Thesis for receiving a master's degree in business management with a focus on marketing Abstract: The purpose of this research is to investigate the brand value and loyalty of consumers to luxury brand names and the existing distribution channels for luxury brand names (such as boutiques, shopping centers, online stores, agencies). The statistical population of this research ...
Executive Management Master's Thesis Abstract Even the best service providers make mistakes in providing their services. Since many services are dependent on the labor force and service production and consumption are inseparable, the lack of service in service organizations is quite obvious, that is why brands are very vital for the service sector, because the intangible nature ...
Master's Thesis in Business Management - Marketing Orientation Abstract The aim of the current research is to study and identify factors affecting brand fascination as one of the most important variables in the field of consumer-brand communication. In the field of branding, consumer-brand communication states that brands can be defined as an active partner in the relationship ...
International Marketing major in Business Management Abstract: The relationship between social, political, environmental, and economic roles in business has increased. The challenge that organizations face is that they must simultaneously increase profitability and respond to new social expectations, and then simultaneously manage these two seemingly contradictory consequences ...
Dissertation for receiving a master's degree in business management, specialization: marketing. The present research has investigated the effect of the country of brand creation on brand equity: a case study of the elevator industry. The type of descriptive research is survey type. The statistical population of the research was employers, engineers, consultants and other ...
Dissertation for Master's Degree (M.A) Major: Sports Management Abstract The general purpose of this research is the relationship between service quality, exercise commitment, brand and brand loyalty of participants in health centers in Tehran. The current research is contemporary in terms of time. Also, this research is applied in terms of its purpose, and in terms of research ...
Dissertation for receiving the master's degree ""M.A."" Trend: ""Marketing"" Abstract: In this research, factors affecting brand value and brand image in the hospital industry have been investigated. In this research, factors such as brand value, brand image, and factors affecting a successful relationship with customers include: trust, satisfaction, commitment, brand awareness, ...
Master's degree thesis of Master's degree: MBA ???? Abstract: In recent years, the importance of the experience of buying pleasure
Abstract Today, word of mouth advertising as One of the common tools of marketing and advertising has gained great importance among marketers, so that studies show that advertising
Thesis for obtaining a master's degree (M.A., business management, international orientation, academic year 92-91, abstract, increasing competition, especially in the service sector, paying more attention to customer retention.
Thesis of master's degree in media management, winter 2013, the study of Hamshahri, Jam Jam and Khorasan online newspapers, the literature abstract of the subject in the field of online newspapers, including articles
Dissertation for obtaining a master's degree in public management Human Resources Winter 2013 The aim of this research is to investigate the relationship between the quality of work life and customer relationship management in
Thesis for obtaining a master's degree in accounting. Abstract: Auditing institutions have important theoretical and empirical concepts for determining audit fees. They use various factors for the pricing of auditing services, and many researches have been done in relation to the identification and evaluation of these factors. The factors considered in most studies include risk ...
Dissertation for Master's Degree (M.A.) Orientation: Industrial and Organizational The Mediating Role of Organizational Self-Esteem in the Relationship Between Organizational Justice and Job Adaptability in the Employees of the Imam Khomeini (RA) Relief Committee of Fars Province By: Moslem Damiri Abstract The purpose of this research was to investigate the mediating role of ...
Master's Thesis in Family Counseling Abstract: The present study was conducted with the aim of investigating the relationship between emotional intelligence of female teachers and violence against them. In addition, subscales of emotional intelligence were used to predict violence against female teachers. For this purpose, 280 female teachers were selected by cluster sampling ...
Master's Thesis in Urban Planning Dissertation Abstract: Urban competitiveness as a new approach in urban planning tries to discuss urban development from a new perspective with the existence of some kind of competition between cities, on the attraction of funds effective in development, and emphasizing on competitive advantage. This approach is a very efficient tool that can be ...
Dissertation for Master's Degree in Social Welfare Planning Abstract: Social capital is one of the most important growing concepts in social sciences and its scope of application in other sciences is increasing. This concept is considered as the missing link in development and like other capitals, it is productive and is a suitable platform for the exploitation of economic, ...
Dissertation for Master's Degree in Social Sciences Abstract: The present study was conducted with the aim of investigating the relationship between social factors and the level of political awareness of women in Garami city. The research method in this study is a survey, and the statistical population includes all women over 20 years old in the city of Garami, which is about ...
Dissertation to receive a master's degree (M.A.) major: Curriculum planning Abstract of the thesis (including summary, objectives, implementation methods and results obtained): The present research seeks to examine the components of professors' professional ethics. Since educational environments, especially universities, play an important role in the education of individuals and ...
Master's thesis in the field of business management Abstract Finding a qualified and skilled workforce in today's dynamic environment is considered vital. The organization should know the standby force and know how to communicate with it. In this research, a pattern was identified for the value offered by the employer. According to this model, desirable and attractive working ...
Dissertation for Master's Degree in Educational Psychology (MA) Abstract The purpose of this research is to determine the effectiveness of psychological empowerment training on cognitive creativity and emotional creativity of students. The statistical population of this study consisted of all the female students of the third year of the first year of high school who were ...
Dissertation for Master's Degree in Educational Management Abstract: The purpose of this research was to investigate the relationship between spiritual intelligence and work motivation of teachers in secondary public schools of Kamiyaran city. The research method is descriptive and correlational. The statistical population includes all teachers in the number of 203 people, and ...
Dissertation for M.A degree in geography and urban planning. This research examines the role of people's participation in the development of Ardabil city. After reviewing the theoretical literature and the research conducted in relation to the topic, the research hypotheses were formulated as follows. There is a significant relationship between public participation and the ...
Dissertation for Master's degree (M.A) Field: History and Philosophy of Education Dissertation Abstract (including summary, objectives, methods of implementation and results obtained): The purpose of this research is to provide an appropriate answer to the question of what are the educational and educational aspects of hope in Islam? And what role does it play in human mental ...
The first chapter of the general research, introduction, active citizenship is one of the issues that can be measured with different indicators, but family and social capital can play an effective role on this issue. Young people who
Dissertation for Master's Degree in Counseling and Guidance Abstract The purpose of this study was to investigate the effectiveness of life skills training on the mental health of bright female students in Kermanshah city. The current research was a pilot study of pre-test-post-test design with a control group. The statistical population of this research was made up of bright ...
Dissertation for Master's degree (M.A.) field and direction: Accounting Abstract: The subject of this thesis is ""the effect of profit management on the relationship between corporate governance and profit quality"". In this research, the relationship between profit management and profit quality, corporate governance and profit quality, profit management and corporate governance ...
Chapter 1: General 1-Introduction: Social capital is considered one of the emerging and controversial fields in the interdisciplinary studies of sociology and economics. Economic stability, enjoying health and wellness and having friendly relations with others are part of the essential elements needed to improve the quality of life. After World War II, most development theories ...
Master's Thesis in Clinical Psychology Abstract: Objective: Social anxiety is a very debilitating disorder that can disrupt many aspects of a person's life. In this research, the researcher seeks treatment using neurofeedback methods and the presence of mind as new treatments in the field of psychology. Method: The design of this research is quasi-experimental with pre-test and ...
MBA Master's Thesis Strategy Orientation Abstract In global competition, customer demand for high quality and fast service has made companies unable to handle all the work alone. Based on this, activities such as material procurement, product production and planning, product storage service, inventory control, distribution, delivery and customer service have now been transferred ...
Master's thesis in the field of technology management, technology transfer trend, first chapter, generalities of the research 1-1) statement of the problem: commercialization[1] is an important category both in theory and in practice. The competition crisis of the 70s and 80s in the United States was not the crisis of creating new scientific and technological ideas, but the ...
Dissertation for M.A. Major: Finance Abstract The purpose of this research is to investigate the relationship between social responsibility and financial and non-financial performance of industrial companies in Golestan province. Corporate social responsibility was measured through a questionnaire containing 43 questions in the field of social responsibility of employees, ...
Master's Thesis of Social Communication Sciences The abstract of the present research was compiled with the aim of representing foreign cultural values ??in the environmental advertisements of Tehran. In this research, we were looking for answers to these questions, whether the environmental advertising of Tehran presents and advertises foreign cultural values ??or not, and if ...
Dissertation for receiving a master's degree major: Accounting Abstract: This research empirically shows to tax financial analysts, investors, managers and other users of accounting and financial information that there is a positive and significant relationship between tax evasion in the electronic system with the indicators of recording transactions in the books, non-disclosure ...
Master's Thesis in Business Management Abstract In today's age, due to the advancement of technology and information, the competition between businesses has also intensified. It is very important how to present brands, products or services in order to attract the attention of consumers and highlight their distinctiveness so that people are attracted to them or have the desire to ...
Dissertation for receiving Master's degree (M.A) in business management, specialization: financial management. The abstract of the current world is the age of knowledge. Endowments, tangible and natural assets are not the key to the success of societies and organizations, but the possession and management of intangible assets in the turbulent and challenging environment of ...
Social capital is considered one of the emerging and controversial fields in the interdisciplinary studies of sociology and economics. Economic stability, enjoying health and wellness and having friendly relations with others are part of the essential elements needed to improve the quality of life. After the Second World War, most development theories and theories that tried to ...
Dissertation for Master's Degree (M.A.) Major: Educational Psychology Abstract: Introduction: The purpose of this research was to determine the relationship between personality traits and attachment styles with optimism. Method: The present study was a descriptive correlational study. A total of 302 students of Islamic Azad University, Tehran-Mergez branch were selected by ...
Dissertation for receiving Ph.D. specialization: sports management and planning 1.1 Introduction The chaotic economic situation has had a significant impact on the attendance of all kinds of sports customers and consumers, including spectators, participants, buyers of goods, etc. For this reason, investigating the behavior of sports consumers [1] has gained significant ...
Master's Thesis of Business-Financial Management (M.A) Business Management-Financial Management Abstract The purpose of this research is to evaluate the role of macroeconomic factors and financial structure on the performance of Iran's private banks. The criterion for explaining the independent variable of the financial structure is the ratio of debt to total assets and the ...
Dissertation for Master's degree (M.A) 1-1- Introduction For many years, the categories called intellectual capital [1] have become very important in the opinion of managers and technical owners. We know that the assets [2] in the organization are divided into two parts, visible and invisible assets, including visible assets can be known as working capital or the bank account of ...
Master's Thesis in Psychology (M.A.) Orientation: Clinical Abstract: The purpose of this research was to compare the mental health and marital adjustment of mothers of autistic children and mothers of normal children aged 5 to 12 years in Bandar Abbas city. This research was one of correlational and causal-comparative research. In this research, the statistical population ...
Thesis for obtaining a master's degree in the field: management, orientation: business-marketing Abstract: Medical equipment is one of the important and influential factors in human life, and the medical equipment market also accounts for a significant part of financial transactions. Therefore, the marketing of medical equipment is an important matter. On the other hand, ...
(Dissertation for Master of Business Administration (International Marketing) Abstract In the crowded market where we see the activity of many mobile phone brands, on the one hand, we are facing a decrease in the purchase of such phones due to the economic recession and the decrease in people's purchasing power, and on the other hand, we are witnessing the great efforts of these ...
Dissertation for the Master's degree ""MsC."" Orientation: Human Resource Management Abstract The objectives of this research include identifying the relationship between ergonomic principles and stress in Shahroud Gas Company, which includes 4 sub-goals as follows 1- Identifying the relationship between occupational biomechanics and stress 2- Identifying the relationship ...
Thesis for obtaining a master's degree in the field: business management, insurance orientation. Abstract Nowadays, consumers have become a suitable advertising tool for companies. A customer satisfied with the goods and services of an economic enterprise can stand against all its competitors and attract existing customers in the market. One of the most effective and efficient ...
Dissertation for Master's Degree in Public Administration ""M.A"" Direction: Finance Abstract It is believed that customer relationship management (CRM) can be very useful in empowering organizations to realize customer focus and therefore it is on the agenda of many organizations. Although many studies have been conducted on the category of customer relationship management, ...
Dissertation for Master's degree (M.A.) Abstract: The internationalization of business has been greatly manifested in global markets. In today's global markets, there are many companies that turn to exports, because the local markets for companies and manufacturers are saturated. The issue of foreign trade is one of the most important issues in the country's economic ...
Thesis for obtaining a master's degree in the field: business management, marketing orientation. Abstract: Serious attention to service management and marketing can bring about a new transformation and orientation in banks. Some discomforts and dissatisfactions are the result of ignorance and carelessness of people who are weak in managing services, understanding contacts and ...