Download more than 100 examples of thesis, proposal and project topics about belonging to the brand name in editable WORD file format at undergraduate, graduate and doctoral levels for use and reference in research, articles, theses, student and academic projects.
Thesis of master's degree in business management, marketing orientation, summer 1991. Abstract: This research with the subject of "" Investigating the effect of social marketing factors on the value of the bank's brand name from the customers' point of view (Study
Dissertation for Master's Degree in Business Administration (M.A. Major: Marketing) Abstract Today, brand names are very important in consumer markets. They are among the most valuable intangible assets and are the link between a company's consumers. Consumers also trust the brand name and become loyal to them. Therefore, the brand name acts as a mechanism that involves ...
Master's Thesis of Marketing Management Abstract: Creating strong and powerful brands has become one of the priorities of every organization today because it brings countless benefits. Strong brands help companies to establish themselves in the market, to be less exposed to potential competitive risk and to have a stronger intermediary role in cooperation and support for brand ...
Dissertation for obtaining a master's degree in the field: business management, international marketing. Abstract: With increasing complexity and uncertainty in today's highly competitive market environment, companies have turned to brand extension techniques in order to maintain their survival and profitability. Chika food products company, as one of the leading brands in the ...
Academic Thesis for Master's Degree Field: Business Management Major: International Business Abstract The increase in competition in the industry sector and the increase in the level of knowledge and awareness of customers has caused more attention to customer retention. The issue of customer loyalty and trust in the brand and the factors affecting it is of particular ...
Master's Thesis of Business Administration, Insurance Management, Abstract The success of an organization is determined only by the set of clear goals that the organization sets for itself. For many service organizations, profit is an important goal and can be a combination of short-term financial results (increased resources or cash flow) and increased brand equity. Factors ...
An academic thesis for obtaining a master's degree (M.A.) in the field: business management. Abstract After the start of private banks and the expansion of competition between banks and public and private financial institutions for attracting resources from the money market as well as attracting and retaining customers, it has expanded.
Dissertation for Master's degree (M.A) specialization: ""Insurance"" Abstract: Life insurance is considered one of the most important and strategic products of the world's insurance companies. In the world, the percentage of life insurance sales is much higher than other insurance products, but despite its great importance, the sale of this product has its own complications. ...
Dissertation for Master's Degree in Management Abstract Word of mouth advertising is considered one of the important pillars of marketing activities in today's competitive world. This is not only important in attracting customers, but also plays an important role in keeping and making customers loyal. Word-of-mouth advertising is also one of the cheapest means of promoting sales ...
Master's thesis in the field of Islamic art, metal orientation, abstract of artistic components influencing the economic prosperity of enamel painting in Tehran. Handicrafts are the main document of the historical identity of nations and a part of cultural heritage. Since handicrafts have multifaceted characteristics, apart from artistic and cultural aspects, they are also ...
Academic Thesis for Master's Degree (M.A) in Domestic Business Management Abstract: The specific brand value of a tourist destination is the total assets (or liabilities) of the brand in relation to the name and symbol of the tourist destination, which causes changes in the value of the services and experiences provided there. In many cases, the specific value of the brand is ...
Master's Thesis of Faculty of Humanities, Department of Management Abstract Considering the importance of brands in creating value and increasing the cash flows of institutions, it is necessary for managers of units to pay special attention to this category and strive to form, create and maintain a brand that can meet the expectations of consumers, shareholders and other groups ...
Dissertation for obtaining a master's degree in the field: business management, specialization: international business\ Abstract The purpose of this study is to investigate the relationship between brand equity, customer satisfaction and brand loyalty. The current research is descriptive and practical in terms of purpose. In terms of data collection, it is also considered field. ...
Dissertation for obtaining a master's degree in the field: business management, orientation: internal management. Brand is an important relational tool in the company's customer relationship management. Because brand credibility is defined as the believability of the product information contained in a brand, which requires consumers to perceive that the brand has the ability (in ...
Dissertation for receiving a master's degree, field: business management, orientation: internal. Brand performance shows the success of a brand in the market, and it has been measured in many ways and from different perspectives. Available studies show that about 70% of the company's revenues can be attributed to the brand. Therefore, organizational performance and brand ...
Academic Thesis for Master's Degree in Visual Communication Abstract: Today and in this competitive environment, branding for organizations has become a useful method and tool to communicate with customers. This means of communication has strategic advantages in creating continuity (continuous relationships), values ??and differentiation for the company in the long term. Visual ...
Dissertation for receiving a master's degree in business management (international marketing orientation) Abstract: Since the brand of any company is considered one of the most valuable intangible assets of that company and a source of income, it can be argued that when a brand is known in the market and achieves success, there is a possibility that it will undergo ...
Thesis for obtaining a master's degree in the field of: business management, specialization: marketing. Abstract In recent years, the subject of brand and especially the special value of the brand has attracted the attention of researchers and practitioners in the field of marketing. The purpose of this research is to investigate the factors affecting the special value of the ...
Thesis for receiving a master's degree in business management with a focus on marketing Abstract: The purpose of this research is to investigate the brand value and loyalty of consumers to luxury brand names and the existing distribution channels for luxury brand names (such as boutiques, shopping centers, online stores, agencies). The statistical population of this research ...
Master's Thesis in Business Management - Marketing Orientation Abstract The aim of the current research is to study and identify factors affecting brand fascination as one of the most important variables in the field of consumer-brand communication. In the field of branding, consumer-brand communication states that brands can be defined as an active partner in the relationship ...
Dissertation for receiving a master's degree in business management, specialization: marketing. The present research has investigated the effect of the country of brand creation on brand equity: a case study of the elevator industry. The type of descriptive research is survey type. The statistical population of the research was employers, engineers, consultants and other ...
Dissertation for receiving the master's degree ""M.A."" Trend: ""Marketing"" Abstract: In this research, factors affecting brand value and brand image in the hospital industry have been investigated. In this research, factors such as brand value, brand image, and factors affecting a successful relationship with customers include: trust, satisfaction, commitment, brand awareness, ...
Thesis of Master's Degree in Commercial Management, Insurance Orientation, Summer 2019 Abstract The food industry can be considered the most key industries of any country. This industry by solving the basic needs of families
Thesis for obtaining a master's degree (M.A., business management, international orientation, academic year 92-91, abstract, increasing competition, especially in the service sector, paying more attention to customer retention.
Dissertation of master's degree in the field: MBA management with marketing orientation Fall 2011 Persian Abstract: This research seeks to extract a model for selecting brand development strategies. In this research, S
Thesis of master's degree in media management, winter 2013, the study of Hamshahri, Jam Jam and Khorasan online newspapers, the literature abstract of the subject in the field of online newspapers, including articles
Addressing the problem of the stock exchange is the main way of equipping and optimally allocating capital in the country, and knowing this market and the elements and connections in it is considered one of the most important factors in the capacity of the capital market. Investors are one of the important elements of this market. Investors have different goals for investing in ...
March 2013 Field: Economics Orientation: Economic Sciences Abstract: In the highly competitive environment of the food industry, the preservation and development of the market is the result of the brand's performance. Therefore, identifying the effect of the brand on the sales performance of ingredients.
Dissertation for receiving Master's degree (M.A) in business management, specialization: financial management. The abstract of the current world is the age of knowledge. Endowments, tangible and natural assets are not the key to the success of societies and organizations, but the possession and management of intangible assets in the turbulent and challenging environment of ...
Dissertation for Master's degree ""M.A"" in Business Management International Business Abstract The aim of this research was to investigate the effect of brand personality on trust, attachment and commitment to the brand in the detergent industry. For this purpose, 385 consumers of detergents who buy from chain stores in Tehran were selected as a sample and answered the standard ...
Thesis for obtaining a master's degree in the field: management, orientation: business-marketing Abstract: Medical equipment is one of the important and influential factors in human life, and the medical equipment market also accounts for a significant part of financial transactions. Therefore, the marketing of medical equipment is an important matter. On the other hand, ...
Thesis for obtaining a master's degree in the field: business management, insurance orientation. Abstract Nowadays, consumers have become a suitable advertising tool for companies. A customer satisfied with the goods and services of an economic enterprise can stand against all its competitors and attract existing customers in the market. One of the most effective and efficient ...
Dissertation for Master's Degree in Public Administration ""M.A"" Direction: Finance Abstract It is believed that customer relationship management (CRM) can be very useful in empowering organizations to realize customer focus and therefore it is on the agenda of many organizations. Although many studies have been conducted on the category of customer relationship management, ...
Academic Dissertation for Master's Degree Field: Business Management Major: Marketing Abstract Today, companies are increasingly under new attacks from disgruntled customers, grumpy employees, and in short, anyone who is equipped with a personal computer and a motive to destroy the company's reputation and reputation. And due to the special features of the brand in the service ...
Master's thesis in graphic design, visual communication. Abstract: The present research examines and analyzes the pictorial motifs of the historical house of Atroosh, Shiraz, with the aim of recognizing the cultural and aesthetic foundations of the remaining paintings from the house of Atroosh, Shiraz. The research is based on written documents and pictures left from the ...
Dissertation for obtaining a master's degree in the field: business management, insurance, abstract. Customer loyalty is a major topic in marketing research and is considered as a major concern of managers and a permanent strategic thinking for many organizations. The reason for the double importance of this topic is due to the intense competition especially in service ...
Dissertation for Master's Degree in Business Management-Marketing Abstract Among the most valuable assets of any company is its reputation, prestige and brand image. The greater the influence of these factors in the minds of consumers, the more the desire to buy the company's products increases and the company can achieve more benefits. The purpose of this research is to study ...
Dissertation for Master's Degree in Attitude Management: Executive Summary Behavioral interactions are an area that has received increasing attention from researchers and managers. However, there is still little knowledge about the effects of face-to-face interactions in the financial field. One of the basic ways that an organization can differentiate itself from other ...
Thesis for obtaining a master's degree in the field: business management, specialization: transformation management. Abstract One of the most valuable assets of any company is the brand equity. Companies that have a high position in the minds of consumers in terms of special brand value can easily be considered more profitable among other companies in their respective ...
Dissertation for Master's Degree in Business Administration Abstract: In this project, the title of the research is the specific value of the brand name and brand on the buying behavior of food consumers (case study: Mana pasta in Alborz province).
Abstract The main task of the synchronous generator excitation system is to provide the necessary voltage for the generator excitation winding. The excitation voltage is a dc voltage and it is used to create a flux in the excitation winding of the generator and consequently to produce a magnetic field to produce electrical energy by a synchronous generator. In the provided ...
Academic transcript for obtaining a master's degree in the field: business management, major: insurance. Abstract In this research, the general goal of the development and stability of the insurance industry is to achieve this goal, we must focus on attracting, retaining and loyalty of policyholders. With the increasing competition between insurance companies in the field of ...
Dissertation for receiving a master's degree in the field of business management, international business orientation. Abstract In this study, we have tried to describe the attitude of consumers towards the country of manufacture in Iran's garment industry. For this purpose, the attitude of Iranian consumers towards the clothes made in the three countries of Iran, Türkiye and ...
Academic thesis for obtaining a master's degree in the field of: business management, international business orientation. The abstract of the insurance industry is one of the growing industries in the current society of the world and Iran. Due to the increase in the number of different companies and its nature; Increasing competition in the market requires conducting various ...
Letter for Master's Degree in Business Administration, Marketing (M.A) Abstract: In the concept of marketing, it is believed that achieving organizational goals depends on defining and determining the needs and demands of target markets and providing customer satisfaction in a more favorable and effective manner than competitors. The present research has examined the value from ...
International Marketing major in Business Management Abstract: The relationship between social, political, environmental, and economic roles in business has increased. The challenge that organizations face is that they must simultaneously increase profitability and respond to new social expectations, and then simultaneously manage these two seemingly contradictory consequences ...
Dissertation for the master's degree in the field of executive management, marketing orientation. The abstract of this research deals with ""investigating the impact of price flexibility on the buying behavior of online customers"". The present research is practical in terms of purpose and the research method is descriptive and survey type. It asks for people's views and ...
Dissertation for receiving a master's degree in the field of executive management with a focus on marketing. Abstract The purpose of this research is to investigate the effect of social marketing on the loyalty of customers of Qarz al-Hasneh Mehr Bank of Iran, branches of Ardabil province. The current research is survey in terms of method and practical in terms of purpose. The ...
Field of study: executive management, orientation: marketing, introduction, with the expansion of information technology, all aspects of human life have undergone a fundamental transformation, so that the current world has undergone a complete transformation, perhaps it can be said that the current industrial world has no choice but to choose this transformation, and stagnation ...
Dissertation for Master's Degree (M.A.) in Human Resources Abstract In today's competitive and challenging environment, organizations emphasize more than anything else on creating stable and profitable relationships with customers. Traditional marketing in theory and practice has always emphasized attracting new customers and increasing sales; But today, this view has changed ...
Master's Thesis of Business Administration - Marketing (M.A.) Abstract: Marketing related to better understanding of customers' needs and demands and providing services according to their needs can lead to cost reduction. Customer loyalty is very important in all industries and organizations. The aim of the current research was to determine the effective factors on relational ...
Abstract: Today in the world, sponsorships, especially sports sponsorships, constitute marketing activities. In Iran, financial sports activities are growing, especially in football. Therefore, it is necessary for company managers to obtain complete information about the effectiveness of this type of marketing activities so that they can make decisions including the allocation ...
Dissertation for Master's Degree (M.A) Major: Sports Management Abstract The general purpose of this research is the relationship between service quality, exercise commitment, brand and brand loyalty of participants in health centers in Tehran. The current research is contemporary in terms of time. Also, this research is applied in terms of its purpose, and in terms of research ...
Dissertation for Master's Degree (M.A.) Orientation: ""Strategic"" Abstract: Competitive advantage is a set of unique abilities of an economic unit that allows it to penetrate the desired markets and provide superiority over competitors. To define the competitive advantage of an economic unit, the management must make a complete assessment of the internal and external ...
Dissertation for master's degree in horticultural sciences, majoring in medicinal plants. Abstract Carum copticum L. is an annual plant belonging to the umbrella family that grows in Iran, India, Egypt and Europe. Among medicinal and aromatic plants, zenian is a plant on which little studies and researches have been done. The purpose of this research was to identify the best ...
Thesis of Master's Degree in Executive Management, Orientation: Strategy of the academic year 90-91 Abstract The issue of management skills is one of the issues that has been of interest since the beginning of management development until today
Thesis for obtaining the master's degree (M.A.) (Trend: Human Resource Management Winter 1391 Abstract: Naza University
Dissertation for Master's Degree (M.A.) Orientation: Industrial and Organizational The Mediating Role of Organizational Self-Esteem in the Relationship Between Organizational Justice and Job Adaptability in the Employees of the Imam Khomeini (RA) Relief Committee of Fars Province By: Moslem Damiri Abstract The purpose of this research was to investigate the mediating role of ...
Academic Thesis in Master's Degree in Architectural Engineering, First Semester of 1992-1993 Abstract: The purpose of this discussion is to examine the concept of cultural centers and the importance of its existence in the intellectual and moral education of young people, a large part of which
Master's Thesis in Urban Planning Dissertation Abstract: Urban competitiveness as a new approach in urban planning tries to discuss urban development from a new perspective with the existence of some kind of competition between cities, on the attraction of funds effective in development, and emphasizing on competitive advantage. This approach is a very efficient tool that can be ...
Master's thesis in the field of business management Abstract Finding a qualified and skilled workforce in today's dynamic environment is considered vital. The organization should know the standby force and know how to communicate with it. In this research, a pattern was identified for the value offered by the employer. According to this model, desirable and attractive working ...
Dissertation for Master's Degree (.MA) Direction: Industrial and Organizational Abstract: The main purpose of this research was to predict empowerment based on organizational structure and knowledge management among the employees of the General Department of Health Insurance of Fars province. The descriptive research method was correlation type. For this purpose, among the ...
Dissertation for Master Degree (M.A.) Direction: General Abstract The relationship between personality traits and addiction to computer games was tested on a sample of 400 students (200 men and 200 women). In the present study, it is assumed that five personality dimensions (neuroticism, extroversion, openness, agreeableness, and conscientiousness) can predict addiction to ...
Master's Thesis of Social Communication Sciences The abstract of the present research was compiled with the aim of representing foreign cultural values ??in the environmental advertisements of Tehran. In this research, we were looking for answers to these questions, whether the environmental advertising of Tehran presents and advertises foreign cultural values ??or not, and if ...
Master's thesis in the field of educational management. Abstract: Examining the relationship between organizational culture and organizational citizenship behavior with the mediating role of organizational climate in Kabul University by Ahmad Shah Bina. The purpose of this research was to investigate the relationship between organizational culture and organizational citizenship ...
Dissertation for master's degree in geography and urban planning. Abstract: The sustainability of sustainable transportation systems is not only limited to their creation. The spaces resulting from these systems are also important due to the evaluation of the efficiency of the above systems that provide the possibility of presence, movement and access in them. For this purpose, ...
Dissertation for Master's degree (MA) majoring in ""International Business"" Introduction: The banking industry is undoubtedly considered one of the valuable foundations of any country's economy. The dynamism, effectiveness and capability of the banking system not only benefits the business environment of banks, but also has many effects on the external environment and the ...
Dissertation for receiving a master's degree (MSC) in Electrical and Electronic Engineering. Dissertation abstract (including summary, objectives, implementation methods, and results obtained): A biometric system based on unique characteristics in each person automatically identifies people. A system includes several steps to be able to identify a person. These steps are 1) ...
Obtaining a master's degree in the field of electrical engineering, electronics, abstract, mechanization of tools is one of the most important and extensive fields used in production processes. Due to the complexity and uncertainty of machining processes, recently soft computing techniques [1] based on physical models have been preferred to predict the performance of machining ...
Dissertation for Master's Degree in Cultural Affairs Abstract The purpose of this research was to identify the cultural components that are effective on the efficient management of Bekaa Motbareke in Isfahan city. For this purpose, the components of values, norms, customs, art and cultural heritage, beliefs and religion were studied. This research investigated the cultural ...
Master's Thesis, Islamic Art, Painting, Abstract: More attention to the recognition and introduction of Hanabandan rituals can have a significant effect both in preserving the identity and authenticity, and in preserving the tradition and culture that created these rituals. This research with a descriptive-analytical method with a field-library method and a developmental goal ...
Dissertation for Master's degree (M.A) majoring in French translation Introduction ""Draw a beautiful picture for me"". Which parent has not encouraged his child with this suggestion? Which school teacher has not offered such an activity to his students? Because we are fascinated or at least interested in children's drawings. We expect them, we hope for them, we request them and ...
Master's Thesis of Information Technology Engineering, Information Systems Management, Abstract The Internet and computer world is becoming more complex and evolving every day. One of the products of this evolution is cloud computing. Due to this issue, data sensitivity and information privacy seriously become an important concern for organizations. Companies pay special ...
Master's Thesis of Electrical Engineering-Telecommunications Abstract Wireless mesh networks are one of the technologies of interest for creating next generation wireless networks. Because these networks can provide users with a wide coverage area and high capacity with low power consumption and low cost due to less path loss and also reducing the effect of the shadowing factor, ...
Abstract The aim of this research was to ""explain the relationship between organizational culture and organizational justice with the job satisfaction of the employees of the General Department of Sports and Youth of Fars Province"". According to the nature of the subject and research objectives, descriptive research method has been used. The statistical population of the ...
Dissertation for Master's Degree (M.Sc) Chemistry-Physics Abstract: In this thesis, the role of efficient marketing and sales techniques and methods in the chemical industry has been discussed and investigated. In fact, the main task of marketing, which is to find the market and the logical combination of 4 actions of attracting and attracting customer attention, making the ...
Dissertation: In order to receive a master's degree in Persian language and literature, abstract in the upcoming thesis, love and its affiliates have been examined in the court of Saeb Tabrizi, a renowned poet of the Indian style. For this reason, first the verses in which the word love was directly present were extracted from the Divan of the poet. Then the concepts of love ...