Download more than 100 examples of thesis, proposal and project topics about behavioral response of users to internet advertising in editable WORD file format at undergraduate, graduate and doctoral levels for use and reference in research, articles, theses, student and academic projects.
Master's Thesis in Business Management Abstract In today's age, due to the advancement of technology and information, the competition between businesses has also intensified. It is very important how to present brands, products or services in order to attract the attention of consumers and highlight their distinctiveness so that people are attracted to them or have the desire to ...
Master's Thesis in Advertising and Cultural Communication Abstract The present research has studied the relationship between the use of social networks and the religious identity of users with the aim of knowing the relationship between the individual characteristics of users and political and social factors with their religious identity and in order to answer the basic question ...
The abstract of the said thesis deals with the role of mobile phone on the communication culture of Iranian users and has criticized and analyzed the challenges of this means of communication among Iranian users. The main objectives of the research are to investigate the role of mobile phones on the communication culture of Iranian users, and its sub-objectives refer to ...
Dissertation for obtaining a master's degree in the field of social communication sciences, journalism, abstract The positive and open approach of the Qom seminary towards the acceptance of new communication technologies has caused the desire to use the latest communication tools for the purpose of education, research, promotion and effective interaction with the political, ...
Dissertation for the Master's Degree in Business Administration, International Business, Abstract: The information revolution and network hyperspace have transformed the marketing landscape and its traditional players, and new opportunities have been provided to business owners. Easy access to information, the possibility of quick comparison of products and many other Internet ...
Computer Engineering Master's Thesis Abstract Web development that lacks an integrated structure creates many problems for users. Not finding the information needed by users in this huge warehouse is one of the problems of web users. In order to deal with these problems, web personalization systems have been provided, which by finding the behavior patterns of users without their ...
Master's Thesis of Information Technology Engineering Abstract In today's world, the Internet and its most important service, the Web, has caused many changes and transformations in human life. The Internet provides all the needs of people to communicate with each other, to obtain information in any field, play and entertainment, education and any field that comes to mind. The ...
Dissertation for obtaining the master's degree ""M.A"" Field: Business Management Orientation: Domestic Abstract: Today, mobile banking enables customers to carry out their financial activities in a virtual environment. The research results show that the unique feature of mobile banking, such as usefulness, convenience, and high speed, has caused customers to show their desire ...
Master's Thesis Field: Computer Engineering Major: Software Abstract Expensiveness of information is a major problem in the current web. To deal with this problem, web personalization systems have been provided that adapt the content and services of a website to people based on their interests and browsing behavior. A fundamental component of any web personalization system is ...
Master's Thesis of Computer Software Engineering (M.Sc) Abstract The dynamic nature of the global network and its growing dimensions have made accurate information retrieval difficult. Incorrect answers returned by search engines, especially for query terms with different meanings, have caused the dissatisfaction of web users who need accurate answers to their information ...
Thesis of master's degree in business management, international business orientation, winter 90, abstract, rapid growth under the structures of the Internet, new opportunities and methods for doing business to all the world.
1 Introduction Today, customers have high expectations from banks to provide various services. They demand new levels of comfort and flexibility along with the power and ease of use of financial management products and services that traditional banking is not able to provide these services at this level (Tan and Teo [1], 2000). Compared to traditional banking, electronic banking ...
Academic Thesis for Master's Degree (M.A) in Clinical Psychology Abstract Introduction and Objective: Internet addiction is a new and widespread issue that has been the focus of researchers and experts on social issues as a behavioral addiction in recent years. The purpose of this research is to predict internet addiction based on two personality traits: attraction, immersion, ...
Thesis for obtaining a master's degree in the field: business management, internal orientation. Dissertation abstract: Due to the competitiveness of the banking industry in today's era, banks must be able to have a long-term and stable relationship with their customers in order to stand out from their competitors. For this purpose, banks must identify the expectations of ...
Abstract: In recent years, information and communication technology has had the greatest impact in the economic, social and cultural fields, so that today, with the use of computers, communication networks, and the growth of a wide global network, a revolution has occurred in the field of banking and providing banking services, which is called electronic banking, since one of ...
Executive Management Master's Thesis Abstract Even the best service providers make mistakes in providing their services. Since many services are dependent on the labor force and service production and consumption are inseparable, the lack of service in service organizations is quite obvious, that is why brands are very vital for the service sector, because the intangible nature ...
Dissertation for M.A. specialization: Marketing Winter 2011-1-Introduction Today, with the competitive markets and continuous changes in the environment, organizations have realized the fact that human
Thesis for obtaining a master's degree (M.A., business management, international orientation, academic year 92-91, abstract, increasing competition, especially in the service sector, paying more attention to customer retention.
Thesis of Master's Degree in Business Management, Marketing Orientation, Summer 2013 Abstract With the emergence of phenomena such as e-commerce and e-business, the methods used in the field of increasing
Thesis of master's degree in media management, winter 2013, the study of Hamshahri, Jam Jam and Khorasan online newspapers, the literature abstract of the subject in the field of online newspapers, including articles
Master's Thesis of MBA Management Abstract of the current research was conducted with the aim of investigating the relationship between five-factor personality style, internet addiction and willingness to use the internet, and Semnan University was chosen as a study for this purpose. The research method is descriptive (non-experimental) and survey type, and using the obtained ...
Dissertation for receiving a master's degree in computer engineering (Sc. M) orientation: software. Abstract Failure in systems with sensitive applications can cause irreparable disasters. The design of this category of systems should be such that in the event of an error, they are able to perform their duties correctly, in addition to preventing the occurrence of errors as much ...
Dissertation for M.A Master's Degree in Business Administration - Marketing Orientation Abstract Nowadays, organizations need effective and efficient methods of communicating with customers in order to improve their sales.
Dissertation to receive a master's degree in business management - trend of transformation Abstract Despite the many investments made in the field of using information technologies in the field of banking, reports indicate that some users do not use it despite having access to electronic payment technologies and systems. Meanwhile, the trust and security perceived by customers ...
Dissertation to receive a master's degree ((M.A)) orientation: human resources. Abstract This research aims to investigate the role of necessary infrastructure in the implementation of the administrative automation system (mechanized circulation of correspondence) in the schools of Astara city. In order to achieve these goals, we proposed four hypotheses, which are: 1- A ...
Master's Thesis Field: Management, Orientation: Government Abstract: Considering the importance and position of electronic banking and the growing trend of bank-related services in recent years in the country, now financial and credit institutions and banks have well understood that maintaining the position and effective development is not possible without using scientific and ...
Master's Thesis of Physical Education and Sports Sciences, Sports Management, Abstract One of the factors on which a lot of research is done today is the physiological factors that govern behavior and the behavioral factors that affect physiological factors. The purpose of the present semi-experimental research was to investigate the changes in blood oxytocin level in response ...
Dissertation for M.A. Degree: Business Management, Marketing Orientation ""Abstract"" The purpose of this research was to investigate the role of social marketing media in depositing customers of Mehr Financial and Credit Institution in Tehran province. The current research is descriptive and correlational in terms of its purpose, which is practical in terms of its purpose, ...
Dissertation for Master's Degree in Nursing Education (Community Health Orientation) Abstract Introduction: The Internet, the new powerhouse of technology, has covered countless audiences all over the world. Internet addiction is a new issue that has been noticed in recent years as a behavior-based addiction. The widespread penetration of the Internet has made many people, ...
Executive Management Master's Thesis Abstract: Over the past few decades, the quality of electronic services has attracted the attention of many researchers due to its strong impact on business performance, customer satisfaction, and customer loyalty. Service quality is considered as a criterion in evaluating the degree of coordination of the level of service provided with the ...
Thesis expert thesis master of tourism management, marketing orientation Summer 1390 Iran's summary of the world market of the tourism industry, as the largest growing industry
Dissertation of Master's Degree Course in Curriculum Planning Semester: 94-93 First chapter: General -1. Introduction: Teachers need to be one of the most effective elements in education
Master's Thesis in Social Communication Sciences Abstract In today's era, when information-based communication has penetrated geographical boundaries and has marked tremendous changes in the global arena, the media as a useful tool can help the people of the 21st century to achieve a desired, ideal and fruitful life by using the latest scientific achievements; In addition, if ...
Dissertation for Master's Degree (M.A.) Major: General Psychology. The abstract of the present research is to investigate the effectiveness of emotional intelligence in reducing the dependence on Facebook of female high school students in Tehran. The hypotheses of the research are: 1- Training to improve emotional intelligence reduces the dependence of high school students on ...
Dissertation for Master's Degree in Psychology (M.A.) Clinical Orientation Abstract: Problem Statement: Identifying personality factors and drug addiction helps to diagnose and treat addiction as best as possible, and by providing counseling and psychological services on time, the addiction of susceptible people can be prevented to some extent. Therefore, the purpose of this ...
Dissertation for Master's degree (M.A.) abstract of the present study has studied the relationship between the use of social networks and the religious orientation of social network users using a survey method. This research was conducted in the Faculty of Fine Arts of Tehran University and among the students of different fields and courses of this faculty. Analysis of the ...
Master's Thesis in Computer Engineering Abstract: In recent years, due to the growing number of requests and the joining of new customers to the world of computing, computer systems Computing should also change and be more powerful and flexible than before. In the meantime, cloud computing was presented as a model beyond a system that currently has the ability to respond to most ...
Dissertation for Master's Degree in Business Management (International Marketing) Abstract: During the last decade, the intensification of competition among banks in order to gain a greater share of the market has led them to pay attention to a more detailed and deeper understanding of the needs and demands of customers. In this regard, it is necessary to pay attention to the ...
Dissertation for Master's Degree in Executive Management Abstract: The review of information technology acceptance models shows that several competitive models have been presented, each of which has a different set of determining factors. In this research; User acceptance using the unified theory of acceptance and application of technology (UTAUT[1]) by Venkatesh et al. (2003), ...
Dissertation for Master's Degree in Executive Management Abstract: Introduction: Hospital information system is one of the effective factors in the knowledge management of healthcare and medical organizations, this research was conducted with the aim of determining the impact of the use of hospital information system on the knowledge management of managers in teaching-treatment ...
Dissertation for receiving a master's degree in the field: political geography. Abstract: The development of communication in the form of virtual space communication, the possibility of information exchange, access and access of people and devices to each other through the Internet at the same time, has created a new paradigm in human life, which is considered as an advantage ...
Master thesis of information technology engineering, information systems management, abstract cloud computing as a new computing model in which software, hardware, infrastructure, platform, data and other resources are provided to cloud users virtually and as a service, on demand and through the internet by cloud providers. This model is based on pay-per-use, that is, users pay ...
Dissertation for receiving the master's degree "".MSC"" in the field of computer engineering, software orientation. Abstract: Today, the world wide web is used as the best environment for the development, publication and access to knowledge. The most important tool to access this endless ocean of information is search engines, one of the main parts of which is the ranking in ...
Dissertation for Master's Degree in Computer Engineering, Software Orientation Abstract: With the advancement of hardware, then operating systems, followed by software, the demand for more services and higher speed and power has also increased, and this situation has reached a point where users cannot run their desired software without suitable hardware. By producing and ...
Master's Thesis in Artificial Intelligence Abstract Today, social networks such as Facebook have become very popular, because they allow people around the world to communicate with their friends without physical contact, leave messages for them, and express their opinions on various topics. Identifying organizations in social networks is very useful in different fields, so this ...
Academic thesis for obtaining a master's degree in the field of: business management, international business orientation. The abstract of the insurance industry is one of the growing industries in the current society of the world and Iran. Due to the increase in the number of different companies and its nature; Increasing competition in the market requires conducting various ...
Non-continuous master's degree in computer engineering Abstract Today, the popularity of social networking sites among people is undeniable, sites that provide users with many possibilities for communication between people. One of the basic problems in analyzing these types of networks is predicting new connections between people in the network. Fuzzy method, as one of the ...
Thesis for receiving a master's degree in business management with a focus on marketing Abstract: The purpose of this research is to investigate the brand value and loyalty of consumers to luxury brand names and the existing distribution channels for luxury brand names (such as boutiques, shopping centers, online stores, agencies). The statistical population of this research ...
""M.A. Thesis for Master's Degree in Management"" Major: Marketing Abstract: The present research was conducted with the aim of determining the maturity barriers of using the electronic system in the tax administration of Ilam province. The statistical population of this research is all managers, employees and supervisors of different units at different organizational levels in ...
Dissertation for master's degree in public administration majoring in financial management Abstract Intellectual capital [1] is a new topic that has been raised theoretically in the last few years at the global level, but since it is considered a valuable resource for countries and organizations, its growth and development rate is quickly becoming an indicator in the development ...
Dissertation for Master's Degree (M.A) Major: Sports Management Abstract The general purpose of this research is the relationship between service quality, exercise commitment, brand and brand loyalty of participants in health centers in Tehran. The current research is contemporary in terms of time. Also, this research is applied in terms of its purpose, and in terms of research ...
Dissertation for Master's degree (M.Sc) Major: Accounting Abstract The main purpose of this research is to examine the relationship between stock liquidity and real profit management of companies listed on the Tehran Stock Exchange. The statistical population of the present research is the companies admitted to the Tehran Stock Exchange during the years 1382 to 1391, and the ...
Dissertation to receive master's degree in accounting. Abstract In the conditions of the realism of the presented financial statements, the profit based on the accrual accounting system should be able to reflect valuable information about the current situation and future prospects of the company to the market. In this case, the profit may reflect the personal interests of the ...
Master's Thesis in Clinical Psychology Abstract: Objective: Social anxiety is a very debilitating disorder that can disrupt many aspects of a person's life. In this research, the researcher seeks treatment using neurofeedback methods and the presence of mind as new treatments in the field of psychology. Method: The design of this research is quasi-experimental with pre-test and ...
Dissertation for receiving a master's degree in the field: accounting. Abstract One of the existing mechanisms in order to reduce the agency problem and reduce the information asymmetry between shareholders and managers in the capital markets is the corporate governance system. The role of institutional shareholders in corporate governance and their presence in companies has ...
Dissertation for Master's Degree in Accounting Major: Accounting Abstract: Profit smoothing is defined as the effort applied by management to reduce abnormal changes in profit in terms of accounting principles. In this research, the relationship between profit smoothing and information asymmetry in the life cycle of business units has been investigated and measured. In order to ...
Dissertation to receive a master's degree in accounting, accounting major. Abstract: The strong position of a production gives the company a lot of staying power. Pricing power gives these companies more profit and allows them to maintain their superior position. High security of these companies against lack of cash, their ability to face unfavorable economic situation
Master's thesis in the field of management, business management, financial management, abstract of the present research has evaluated the acceptance of internet banking by customers using Davis's technology acceptance model. The research method used is descriptive and correlational research. The target statistical population is those who have accounts in Parsian Bank branches in ...
Thesis for obtaining a master's degree in business management, domestic business orientation. Abstract Nowadays, internet banking, using web and internet technology, enables customers to carry out their financial activities in a virtual environment. The research conducted on the acceptance of internet banking by customers enhances the understanding of customer's opinions about ...
Dissertation for Master's Degree in Management Abstract Word of mouth advertising is considered one of the important pillars of marketing activities in today's competitive world. This is not only important in attracting customers, but also plays an important role in keeping and making customers loyal. Word-of-mouth advertising is also one of the cheapest means of promoting sales ...
Dissertation for M.A in Business-Financial Management Abstract: The main research problem in this research is whether there is a significant relationship between earnings per share, Tobin's Q ratio and financial leverage with the stock prices of companies listed on the Tehran Stock Exchange? In order to find an appropriate answer to the main research question, four hypotheses ...
Master's thesis in the field of computer - software engineering. Abstract: The review of car insurance information has shown that factors such as the type of car used, having a driver's license, the type of license and its compatibility or non-compatibility with the vehicle, the amount of the insurance premium, the amount of insurance policy obligations, the quality of the car ...
Dissertation for Master's Degree in Business Administration, Financial Orientation] Abstract According to Aizen's Theory of Planned Behavior, it is assumed that human behavioral tendencies under the influence of some cognitive factors lead to a change in the individual's behavior. In this research, the effect of several factors on long-term and short-term investment tendencies ...
Dissertation for Master's Degree (M.A.) Direction: ""Marketing"" Abstract Today, with the advancement of technology, all the concepts related to the market and consumer have undergone fundamental changes. The prevalence of computer use as one of the most effective technologies of this century, as well as the spread of the Internet and its combination with the supply and sale of ...
Thesis for obtaining a master's degree (M.A) in the field of business management, marketing orientation Abstract: Today, considering the strong competitive structure of banks in the supply of electronic services, the use of advertisements to introduce services plays an important role in persuading and encouraging customers to use products and services and finally attracting them ...
1 Introduction Considering the acceleration of the process of science and technology in today's industrial world, every field of science is divided into more specialized trends. This division arises by itself and according to the need and necessity and the increasing complexities of the industry. The world of economics and the relationships between economic and financial ...
Dissertation for Master's Degree in Executive Management, Marketing and Export Orientation, December 2013 Abstract: Marketing and its effect on commercial performance, including important topics in market and customer management.
Thesis of the master's degree in the educational field: MBA 2013 Farsi Abstract Many business managers consider marketing to mean sales or advertising, while the concept of market
Dissertation for receiving a master's degree in architecture, architectural orientation, 2013 abstract, pristine natural environments or local protected areas are considered suitable for ecotourism, and the development of tourism in
Dissertation for the Master's degree ""M.A."" (Business Management - International Orientation) Abstract Electronic business is a phenomenon that requires comprehensive transformation in all aspects of business activities of companies to achieve business facilitation. This, in addition to micro-developments that happen at the company level, strongly requires changes in the ...
Thesis for receiving a master's degree in the field of educational management in the field of educational sciences. Abstract: The problem of many companies and educational centers today is the problem of human resources and the lack of proper efficiency of these forces in organizations. This research has been prepared for all industries, companies, organizations and educational ...
Thesis for receiving the degree of M.Sc. Industrial Engineering-Industrial Engineering Summer 2013 Abstract: In today's age, are there fewer companies? It can be seen that it is exclusively related to the production of a product.
The abstract of the current research was conducted with the aim of knowing the role of the internal factors of the newsroom on the quantity and quality of television news. In this research, which was conducted through a survey method by distributing a questionnaire among a statistical sample of the employees of the Central News Unit of the Islamic Republic of Iran; The ...
Dissertation for Master's Degree in Social Sciences - Sociology Abstract: Multiple sclerosis is a chronic and progressive neurological disease that occurs as a result of a combination of environmental factors (such as mental pressure or tension) or genetics. The age of the disease is about 20 to 40 years, but it can develop at any age. Amas usually has periods of relapse and ...
Dissertation for obtaining a doctorate degree in the field of geography and rural planning. Dissertation/dissertation abstract: The development of the agricultural sector in rural areas is based on the existence of natural talents and the realization of planning goals for the establishment of development facilities and requirements. This is despite the fact that some rural ...
Dissertation for M.A. degree in Accounting Abstract One of the times when management's motivations are triggered for profit management is the initial public offering. Any public offering of securities that is offered to the public and investors for the first time is called an initial public offering (IPO). One of the ways to reduce profit management is to improve audit quality. ...
Master's Thesis in Clinical Psychology Abstract: Anxiety disorders include disorders whose common feature is fear and severe anxiety and related behavioral disturbances. In this research, the importance of diagnosing anxiety disorders in the general population has been investigated. The aim of the present study is the epidemiology of anxiety disorders in South Khorasan. From the ...
Dissertation: To receive a master's degree in the field of clinical psychology, abstract depression is a well-known term, but a challenging issue in the field of mental health. The purpose of the present study was to determine the effect of cognitive-behavioral group therapy on the feeling of loneliness and general self-efficacy of patients with major depression. The statistical ...