Download more than 100 examples of thesis, proposal and project topics about attitude towards the brand in editable WORD file format at undergraduate, graduate and doctoral levels for use and reference in research, articles, theses, student and academic projects.
Dissertation for Master's degree (M.A) specialization: ""Insurance"" Abstract: Life insurance is considered one of the most important and strategic products of the world's insurance companies. In the world, the percentage of life insurance sales is much higher than other insurance products, but despite its great importance, the sale of this product has its own complications. ...
Dissertation for receiving a master's degree in the field of business management, international business orientation. Abstract In this study, we have tried to describe the attitude of consumers towards the country of manufacture in Iran's garment industry. For this purpose, the attitude of Iranian consumers towards the clothes made in the three countries of Iran, Türkiye and ...
Dissertation for obtaining a master's degree in the field: business management, international marketing. Abstract: With increasing complexity and uncertainty in today's highly competitive market environment, companies have turned to brand extension techniques in order to maintain their survival and profitability. Chika food products company, as one of the leading brands in the ...
Thesis of master's degree in business management, marketing orientation, summer 1991. Abstract: This research with the subject of "" Investigating the effect of social marketing factors on the value of the bank's brand name from the customers' point of view (Study
Master's Thesis in Business Management Abstract In today's age, due to the advancement of technology and information, the competition between businesses has also intensified. It is very important how to present brands, products or services in order to attract the attention of consumers and highlight their distinctiveness so that people are attracted to them or have the desire to ...
Master's Thesis of Business Administration, Insurance Management, Abstract The success of an organization is determined only by the set of clear goals that the organization sets for itself. For many service organizations, profit is an important goal and can be a combination of short-term financial results (increased resources or cash flow) and increased brand equity. Factors ...
Master's Thesis of Marketing Management Abstract: Creating strong and powerful brands has become one of the priorities of every organization today because it brings countless benefits. Strong brands help companies to establish themselves in the market, to be less exposed to potential competitive risk and to have a stronger intermediary role in cooperation and support for brand ...
Dissertation for obtaining a master's degree in the field: business management, specialization: international business\ Abstract The purpose of this study is to investigate the relationship between brand equity, customer satisfaction and brand loyalty. The current research is descriptive and practical in terms of purpose. In terms of data collection, it is also considered field. ...
Academic thesis for obtaining a master's degree in the field of: business management, international business orientation. The abstract of the insurance industry is one of the growing industries in the current society of the world and Iran. Due to the increase in the number of different companies and its nature; Increasing competition in the market requires conducting various ...
Thesis for obtaining a master's degree in the field of: business management, specialization: marketing. Abstract In recent years, the subject of brand and especially the special value of the brand has attracted the attention of researchers and practitioners in the field of marketing. The purpose of this research is to investigate the factors affecting the special value of the ...
Master's Thesis in Business Management - Marketing Orientation Abstract The aim of the current research is to study and identify factors affecting brand fascination as one of the most important variables in the field of consumer-brand communication. In the field of branding, consumer-brand communication states that brands can be defined as an active partner in the relationship ...
Dissertation for receiving a master's degree in business management, specialization: marketing. The present research has investigated the effect of the country of brand creation on brand equity: a case study of the elevator industry. The type of descriptive research is survey type. The statistical population of the research was employers, engineers, consultants and other ...
Dissertation for Master's Degree (M.A.) Orientation: Industrial and Organizational The Mediating Role of Organizational Self-Esteem in the Relationship Between Organizational Justice and Job Adaptability in the Employees of the Imam Khomeini (RA) Relief Committee of Fars Province By: Moslem Damiri Abstract The purpose of this research was to investigate the mediating role of ...
Dissertation for M.A. Major: Finance Abstract The purpose of this research is to investigate the relationship between social responsibility and financial and non-financial performance of industrial companies in Golestan province. Corporate social responsibility was measured through a questionnaire containing 43 questions in the field of social responsibility of employees, ...
Dissertation for Master's Degree in Public Administration ""M.A"" Direction: Finance Abstract It is believed that customer relationship management (CRM) can be very useful in empowering organizations to realize customer focus and therefore it is on the agenda of many organizations. Although many studies have been conducted on the category of customer relationship management, ...
Dissertation for obtaining a master's degree in the field: business management, insurance, abstract. Customer loyalty is a major topic in marketing research and is considered as a major concern of managers and a permanent strategic thinking for many organizations. The reason for the double importance of this topic is due to the intense competition especially in service ...
Dissertation for Master's Degree (M.A.) Direction: Public Administration Abstract Online banking has caused a widespread revolution in the entire communication system of the world, and like any other new technology, it has specific costs and issues such as system security and the possibility of unforeseen problems. On the other hand, there is a growing segment of customers who ...
Dissertation for obtaining the master's degree ""MA"" Field: Business Management Abstract: Mental image and loyal customers have many advantages. They usually tend to increase the income of the organization in terms of helping organizations to determine the predictable flow of sales and profits, and they also buy surplus goods and services. In addition, customers who are ...
Dissertation for Master's Degree (M.A.) Direction: Domestic Business Abstract The increasing changes in banking in Iran and the entry of private competitors in the field of providing services have prompted bank managers to increase the share of each customer and retain customers for a long time. The requirement of customer retention and turning them into loyal customers and ...
Thesis of Master's Degree in Business Management, Marketing Orientation, Summer 2013 Abstract With the emergence of phenomena such as e-commerce and e-business, the methods used in the field of increasing
Abstract Many evidences indicate the reduction of social trust in all dimensions and emotional and particularistic bias in the relations of activists at all levels in Iran. On the other hand, the issue of social trust in the university as an environment that includes people from different groups and cultures, the necessity of trust as a glue that binds these different groups ...
Dissertation for M.A Master's Degree in Business Administration - Marketing Orientation Abstract Nowadays, organizations need effective and efficient methods of communicating with customers in order to improve their sales.
Dissertation for obtaining a master's degree in the field of business management, financial orientation. Abstract The purpose of this research was to investigate the situation of transformational leadership of staff managers of applied scientific universities in Semnan province and its relationship with the indicators of the learning organization. The main question of this ...
Statement of the problem today, ethics is the focus and center of many developments in the current world. Humanity goes through different periods to have a rational and moral approach in meeting its material and spiritual needs. For this reason, ethics can be considered the focus and center of developments in the future world. This approach mostly affects the disciplines that ...
Dissertation for Master's Degree in Nursing (Internal Surgery) Abstract Background and Purpose: In addition to the effect on the quality of care provided by the personnel, the moral atmosphere of the hospital work environment is also effective in their job satisfaction. On the other hand, it has been reported that the atmosphere prevailing in clinical environments is one of the ...
Thesis for receiving the master's degree “M. A.” Field of Educational Sciences, Curriculum Planning, Year 1993, Effectiveness of Family Education on Maternal Educational Perspective
Dissertation of master's course in the field of educational sciences, history and philosophy of education, winter 93 Abstract: This research aims to analyze the content of moral concepts and themes in the Holy Quran and with the aim of
Dissertation of master's degree in the field: MBA management with marketing orientation Fall 2011 Persian Abstract: This research seeks to extract a model for selecting brand development strategies. In this research, S
Thesis for receiving the master's degree of Handicrafts Department, Mehr 2013 Abstract: A myth is the narrator of an event that humanity tries to fix alienation from the natural phenomena around it by clinging to it. A
Master's Thesis in Family Counseling Abstract: The present study was conducted with the aim of investigating the relationship between emotional intelligence of female teachers and violence against them. In addition, subscales of emotional intelligence were used to predict violence against female teachers. For this purpose, 280 female teachers were selected by cluster sampling ...
Thesis for receiving a master's degree in the field of educational management in the field of educational sciences. Abstract: The problem of many companies and educational centers today is the problem of human resources and the lack of proper efficiency of these forces in organizations. This research has been prepared for all industries, companies, organizations and educational ...
Dissertation for Master's Degree (M.A.) Major: General Abstract The purpose of this research was to predict children's mental health and resilience based on marital satisfaction and mothers' attachment styles. The method of the present research was descriptive correlation of the predictive type. The statistical population of this research is made up of all the 10-12-year-old ...
Master's Thesis in Psychiatry Abstract The union of couples is an official social initiation, the continuation of which strengthens the foundation of the family. Nowadays, spouses benefit from interventions and specialized training in order to increase intimacy and improve marital relations. The general purpose of the current research is to investigate the effectiveness of group ...
Dissertation for Master's Degree (M.A) in Clinical Psychology Abstract The main purpose of this research was to study the effectiveness of reality therapy on reducing shyness and emotional deficiency of students and its components including reality therapy, reducing shyness, and emotional deficiency. The statistical population of the current research is all students studying in ...
Dissertation for Master's Degree in Clinical Psychology Abstract: Teenagers who are brought up with a correct parenting style have better lives and mental states. For this purpose, the current study was conducted with the aim of investigating the effect of family life education (F.L.E) on changing the parenting style of mothers with teenage sons who are studying in Shahid Dr. ...
Faculty of Psychology and Social Sciences, Department of Psychology Thesis for Master's Degree (M.A) Major: Educational Psychology Dissertation Abstract (including summary, objectives, implementation methods and obtained results): This research was conducted with the aim of predicting students' academic motivation based on spiritual intelligence and mother's marital ...
March 2013 Field: Economics Orientation: Economic Sciences Abstract: In the highly competitive environment of the food industry, the preservation and development of the market is the result of the brand's performance. Therefore, identifying the effect of the brand on the sales performance of ingredients.
Dissertation for Master's Degree in General Psychology Abstract: This research was conducted with the aim of determining the relationship between religious attitude, psychological well-being and job burnout among male secondary school teachers in Shahrekord city. The research method was correlation type and the statistical population was all male secondary school teachers in ...
Dissertation for obtaining a master's degree in the field of guidance and counseling. The purpose of this research was to investigate the effectiveness of narrative therapy on the quality of married life of women in Isfahan city. . The current research is a semi-experimental type of research. The statistical population of this research was women who referred to cultural centers ...
Dissertation for Master's Degree (M.A) in Industrial Management: Finance Abstract The importance of brand equity and branding has been emphasized in many scientific researches. Branding is done at both internal and external levels. External branding is related to external customers of organizations, and internal branding, which has been noticed with the emergence of the concept ...
Dissertation for obtaining a master's degree in the field of social communication sciences, journalism, abstract The positive and open approach of the Qom seminary towards the acceptance of new communication technologies has caused the desire to use the latest communication tools for the purpose of education, research, promotion and effective interaction with the political, ...
Dissertation for Master's Degree in General Psychology Abstract The aim of this research was to ""investigate the relationship between religious attitude, self-concept and social support with job satisfaction"". The statistical population of this research is 303 women employees of Azad, National and Payam Noor Universities in Kerman, who work in the administrative department. ...
Abstract Marital satisfaction is the result of the satisfaction and compatibility of the husband and wife in different aspects of their joint life and guarantees the strength of the family foundation and the health of the parents. Marital satisfaction of parents plays a vital role in maintaining the balance of life and the emotional atmosphere of the family and is an effective ...
An academic thesis for obtaining a master's degree (M.A.) in the field: business management. Abstract After the start of private banks and the expansion of competition between banks and public and private financial institutions for attracting resources from the money market as well as attracting and retaining customers, it has expanded.
Dissertation for Master's Degree in Business Administration (M.A. Major: Marketing) Abstract Today, brand names are very important in consumer markets. They are among the most valuable intangible assets and are the link between a company's consumers. Consumers also trust the brand name and become loyal to them. Therefore, the brand name acts as a mechanism that involves ...
Dissertation for Master's Degree in Executive Management Abstract: The review of information technology acceptance models shows that several competitive models have been presented, each of which has a different set of determining factors. In this research; User acceptance using the unified theory of acceptance and application of technology (UTAUT[1]) by Venkatesh et al. (2003), ...
Dissertation for Master's Degree in Management Abstract Word of mouth advertising is considered one of the important pillars of marketing activities in today's competitive world. This is not only important in attracting customers, but also plays an important role in keeping and making customers loyal. Word-of-mouth advertising is also one of the cheapest means of promoting sales ...
Academic Thesis for Master's Degree (M.A) in Domestic Business Management Abstract: The specific brand value of a tourist destination is the total assets (or liabilities) of the brand in relation to the name and symbol of the tourist destination, which causes changes in the value of the services and experiences provided there. In many cases, the specific value of the brand is ...
Dissertation for Master's Degree in Business Administration Abstract: In this project, the title of the research is the specific value of the brand name and brand on the buying behavior of food consumers (case study: Mana pasta in Alborz province).
Thesis for obtaining a master's degree in the field: business management - marketing orientation. Abstract Today, information technology has influenced all the different areas of life and the business environment and has caused transformation, acceleration and facilitation of affairs. This impact on the tourism industry as one of the most employment-generating industries in the ...
Master's Thesis on Theater Directing Abstract This research is an attempt to explain Walter Benjamin's opinions and critical thoughts about modern art, and it is also an attempt to reread many of his opinions that are not directly aimed at the category of theater, but in the author's opinion, the scope of the foundations proposed by him is enough to tie the modern theater of the ...
Executive Management Master's Thesis Abstract Even the best service providers make mistakes in providing their services. Since many services are dependent on the labor force and service production and consumption are inseparable, the lack of service in service organizations is quite obvious, that is why brands are very vital for the service sector, because the intangible nature ...
Dissertation for Master's Degree (M.A) Major: Sports Management Abstract The general purpose of this research is the relationship between service quality, exercise commitment, brand and brand loyalty of participants in health centers in Tehran. The current research is contemporary in terms of time. Also, this research is applied in terms of its purpose, and in terms of research ...
Dissertation for receiving the master's degree ""M.A."" Trend: ""Marketing"" Abstract: In this research, factors affecting brand value and brand image in the hospital industry have been investigated. In this research, factors such as brand value, brand image, and factors affecting a successful relationship with customers include: trust, satisfaction, commitment, brand awareness, ...
Master's Thesis in Speech Therapy 1 Introduction Speech and language is the most efficient way of communication between humans. This method of communication can play its role effectively if it has special features. Each of these features may be damaged to different degrees separately or together for various reasons and disrupt the human communication path. One of the most common ...
Master's Thesis in Philosophy of Art Abstract: The present research is an attempt to analyze and evaluate the formation of spiritual themes (Spirituality) in cinema. In this way, firstly, a brief look has been given at the formation of spiritualist cinema and also at certain directors whose concern about spirituality was important in their films. Then, the method of interaction ...
Thesis for receiving the master's degree “M. A.” Field of Educational Sciences Curriculum Planning Orientation Summer 2019 Abstract The general purpose of this research is to investigate the effect of family education classes on
Dissertation for Master's Degree in Educational Psychology Spring 2019 Abstract Concept map is one of the teaching-learning strategies that can facilitate meaningful learning in students and relationships
Dissertation for Master's Degree in Executive Management, Marketing and Export Orientation, December 2013 Abstract: Marketing and its effect on commercial performance, including important topics in market and customer management.
end Letter for receiving a master's degree (M.A.) in the field of business management, financial orientation, fall 2013. Abstract of this research is a group of items from the exploration of the basics of research evaluation regarding motivation.
Thesis for obtaining a master's degree in educational management (M.A.) academic year: 1392-93 Abstract: The purpose of this research is to investigate the relationship between the leadership style of educational managers and the mental health of teachers
Thesis of Master's Degree in Executive Management, Orientation: Strategy of the academic year 90-91 Abstract The issue of management skills is one of the issues that has been of interest since the beginning of management development until today
Master's Thesis in Educational Management (M.A.) Academic Year 2012-1393 Abstract The subject of the current research is to examine the relationship between the organizational excellence model (EFQM) and the performance of education
Abstract Today, word of mouth advertising as One of the common tools of marketing and advertising has gained great importance among marketers, so that studies show that advertising
Thesis of Master's Degree in Business Management for the year 2010-2011 The first chapter
MBA Master's Thesis Summer 2013 Abstract: The purpose of this research is to investigate the relationship between spiritual intelligence, job satisfaction and organizational commitment among the employees of the National Bank of Mazandaran Province. It is Ama community
Dissertation for receiving a master's degree in the field of executive management, strategic management, June 2013. Abstract: The purpose of this research is to investigate the relationship between transformational leadership and organizational citizenship behavior of employees.
Dissertation for receiving a master's degree in the field of executive management of strategic orientation, March 2013. The present research is a survey in terms of method and applied in terms of purpose. The statistical population of the current research is Ka
Dissertation for Master's Degree (M.A) in Business Management, Marketing Orientation, Winter 2013 Abstract In this research, the effect of key factors on the development of new products in carpet companies in Aran and
Dissertation for Master's Degree (MA) Field: Educational Management Orientation: Educational Management Abstract: Purpose: The general purpose of this research is to investigate the role of addiction to information technology on self-regulation and development strategies.
Abstract The general purpose of the research is to analyze the content of social studies books for the fourth and fifth grades of elementary school based on metacognitive skills. Descriptive research method and basically a ""research"" Content analysis " is cup
Thesis for obtaining a master's degree (M.A., business management, international orientation, academic year 92-91, abstract, increasing competition, especially in the service sector, paying more attention to customer retention.
Dissertation for M.A. Department of Public Management with Transformational Orientation Abstract The purpose of the current research is to investigate the relationship between organizational climate and job stress and creativity among the employees of Salam Insurance General Administration.
Dissertation of master's degree in public administration for the academic year 2010-2013 abstract Considering today's competitive environment, the importance of quality improvement programs in order to achieve product quality
Thesis for obtaining a master's degree in the field: public management, winter 91 Abstract The main purpose of this research is to determine the relationship between the quality of working life (fair and adequate pay, safe and healthy work environment,
Thesis of master's degree in business management, international business orientation, winter 90, abstract, rapid growth under the structures of the Internet, new opportunities and methods for doing business to all the world.
Dissertation for receiving a master's degree in the field: Educational Management 1 Introduction In an era that is known as the explosion of knowledge and information and the development of knowledge and technology is growing rapidly, human resources education cannot remain indifferent to these developments. A deeper look at the mission of education is revealed when a human ...
Master's Thesis in Family Counseling Abstract: The purpose of this research was to investigate the relationship between attachment styles and self-esteem with marital satisfaction of married students of Hormozgan University. To collect information related to hypothesis testing, Coppersmith's self-esteem questionnaires, Collins Veerd's adult attachment test, and Enrich's marital ...
Dissertation of Master's Course in Cultural Communication and Propaganda Abstract: The purpose of this research is to investigate the place of religious propaganda in the policies and cultural planning of the country, a comparative review of five periods of the country's economic, social and cultural development programs and a twenty-year vision document. Since this research is ...