Download more than 100 examples of thesis, proposal and project topics about attitude of customers towards advertising in editable WORD file format at undergraduate, graduate and doctoral levels for use and reference in research, articles, theses, student and academic projects.
Thesis of Master's Degree in Business Management, Marketing Orientation, Summer 2013 Abstract With the emergence of phenomena such as e-commerce and e-business, the methods used in the field of increasing
Dissertation for M.A Master's Degree in Business Administration - Marketing Orientation Abstract Nowadays, organizations need effective and efficient methods of communicating with customers in order to improve their sales.
Master's Thesis in Business Management Abstract In today's age, due to the advancement of technology and information, the competition between businesses has also intensified. It is very important how to present brands, products or services in order to attract the attention of consumers and highlight their distinctiveness so that people are attracted to them or have the desire to ...
Dissertation for obtaining a master's degree in the field: business management, international marketing. Abstract: With increasing complexity and uncertainty in today's highly competitive market environment, companies have turned to brand extension techniques in order to maintain their survival and profitability. Chika food products company, as one of the leading brands in the ...
Dissertation for obtaining the master's degree ""MA"" Field: Business Management Abstract: Mental image and loyal customers have many advantages. They usually tend to increase the income of the organization in terms of helping organizations to determine the predictable flow of sales and profits, and they also buy surplus goods and services. In addition, customers who are ...
Dissertation for Master's Degree (M.A.) Direction: Domestic Business Abstract The increasing changes in banking in Iran and the entry of private competitors in the field of providing services have prompted bank managers to increase the share of each customer and retain customers for a long time. The requirement of customer retention and turning them into loyal customers and ...
Master's degree thesis is an abstract of effective techniques in today's era and in saturated markets, according to the goals of value-oriented marketing, the development of the concept of corporate social responsibility in the body of products and services. The purpose of this research is to investigate the impact of corporate social responsibility on the way consumers make ...
Dissertation for Master's degree (M.A) specialization: ""Insurance"" Abstract: Life insurance is considered one of the most important and strategic products of the world's insurance companies. In the world, the percentage of life insurance sales is much higher than other insurance products, but despite its great importance, the sale of this product has its own complications. ...
Dissertation for Master's Degree in Executive Management, Marketing and Export Orientation, December 2013 Abstract: Marketing and its effect on commercial performance, including important topics in market and customer management.
Thesis of master's degree in business management, international business orientation, winter 90, abstract, rapid growth under the structures of the Internet, new opportunities and methods for doing business to all the world.
Academic thesis for obtaining a master's degree in the field: business management, specialization: marketing. Abstract: The competition between banks and the complexity of the marketing system of banking services have created a situation that if the competitive arena and smart solutions are not paid attention to, sometimes the banks fail in their goals and are gradually removed ...
Dissertation for Master's Degree in Business Administration Abstract: The main purpose of the current research is to investigate the quality of service provision in different branches of the New Economy Bank in Bandar Abbas. In this research, by using the SERQUAL model, the evaluation and evaluation of the quality of service delivery and also the prioritization of the factors ...
Dissertation for obtaining a master's degree in the field: business management, specialization: international business\ Abstract The purpose of this study is to investigate the relationship between brand equity, customer satisfaction and brand loyalty. The current research is descriptive and practical in terms of purpose. In terms of data collection, it is also considered field. ...
Academic thesis for obtaining a master's degree in the field of: business management, international business orientation. The abstract of the insurance industry is one of the growing industries in the current society of the world and Iran. Due to the increase in the number of different companies and its nature; Increasing competition in the market requires conducting various ...
Dissertation for obtaining a master's degree in the field: business management, specialization: insurance. The aim of this study is to investigate the relationship between customer satisfaction and business performance of insurance companies in Gilan province. The statistical population includes 28 branches in the insurance industry. The sample size is 20 branches (including ...
Master's Thesis in Business Management - Marketing Orientation Abstract The aim of the current research is to study and identify factors affecting brand fascination as one of the most important variables in the field of consumer-brand communication. In the field of branding, consumer-brand communication states that brands can be defined as an active partner in the relationship ...
Master's Thesis Field: Management, Orientation: Government Abstract: Considering the importance and position of electronic banking and the growing trend of bank-related services in recent years in the country, now financial and credit institutions and banks have well understood that maintaining the position and effective development is not possible without using scientific and ...
Thesis for obtaining a master's degree (M.A) in the field of business management, marketing orientation Abstract: Today, considering the strong competitive structure of banks in the supply of electronic services, the use of advertisements to introduce services plays an important role in persuading and encouraging customers to use products and services and finally attracting them ...
Dissertation for M.A. specialization: Marketing Winter 2011-1-Introduction Today, with the competitive markets and continuous changes in the environment, organizations have realized the fact that human
1 Introduction Today, customers have high expectations from banks to provide various services. They demand new levels of comfort and flexibility along with the power and ease of use of financial management products and services that traditional banking is not able to provide these services at this level (Tan and Teo [1], 2000). Compared to traditional banking, electronic banking ...
Master's Thesis of Business Administration, Insurance Management, Abstract The success of an organization is determined only by the set of clear goals that the organization sets for itself. For many service organizations, profit is an important goal and can be a combination of short-term financial results (increased resources or cash flow) and increased brand equity. Factors ...
Thesis for obtaining a master's degree in the field: business management, marketing trend, factors affecting the loyalty of GSM customers in West Mazandaran. Abstract: The secret of staying in today's business world is to have satisfied customers who not only buy from the company's services again and again, but also minimize the cost of attracting new customers by introducing ...
Thesis for obtaining a master's degree in the field: business management, insurance orientation. Abstract Nowadays, consumers have become a suitable advertising tool for companies. A customer satisfied with the goods and services of an economic enterprise can stand against all its competitors and attract existing customers in the market. One of the most effective and efficient ...
Dissertation for Master's Degree (M.A.) Dissertation Abstract (including summary, objectives, implementation methods and results): This research was conducted with the aim of evaluating the quality of services provided in Kend and Kav Machine from the customers' point of view. For this purpose, a standard questionnaire containing 22 questions was used to collect the required ...
Dissertation for Master's degree (M.A) specialization: ""International Business"" Abstract: The development of wireless technologies and tools in recent years has created a new opportunity to provide new banking services under the title of mobile banking. By using mobile banking, customers can benefit from banking services quickly and conveniently at any place and time. Today, ...
Dissertation for the Master's Degree in Business Administration, International Business, Abstract: The information revolution and network hyperspace have transformed the marketing landscape and its traditional players, and new opportunities have been provided to business owners. Easy access to information, the possibility of quick comparison of products and many other Internet ...
Dissertation for Master's Degree in Management Abstract Word of mouth advertising is considered one of the important pillars of marketing activities in today's competitive world. This is not only important in attracting customers, but also plays an important role in keeping and making customers loyal. Word-of-mouth advertising is also one of the cheapest means of promoting sales ...
Dissertation for Master's Degree (M.A) in Business Administration - Domestic Business Abstract: Today, due to the widespread progress and industrialization of societies, as well as the closeness of the services and facilities of organizations to each other, the lack of effective and efficient advertising that attracts the attention of new customers and keeps previous customers ...
Thesis for obtaining a master's degree in the field: business management, internal orientation. Dissertation abstract: Due to the competitiveness of the banking industry in today's era, banks must be able to have a long-term and stable relationship with their customers in order to stand out from their competitors. For this purpose, banks must identify the expectations of ...
Dissertation for Master's degree (M.A) field: Communication Sciences Abstract of the thesis (including summary, objectives, implementation methods and results obtained), the general purpose of the current research was to investigate traffic police television commercials (Sia Saki series of programs) with regard to the components of citizenship and respect for the law. The method ...
Abstract Today, the business world is based on ""customer satisfaction"" in such a way that expanding services and even providing them without considering this principle is not only difficult, but also impossible. The intensity of competition in the markets and the understanding of the importance of keeping customers has made banks gradually take steps towards maintaining ...
Dissertation for obtaining the master's degree ""M.A"" Field: Business Management Orientation: Domestic Abstract: Today, mobile banking enables customers to carry out their financial activities in a virtual environment. The research results show that the unique feature of mobile banking, such as usefulness, convenience, and high speed, has caused customers to show their desire ...
The first chapter of the general research 1-1- Introduction Today, we live in a world that is rapidly moving towards globalization, and in this way, the supply of a product takes place in a global cycle. Developments in today's world will affect countries that have a single-product economy (such as oil) the most. In today's world, oil has lost its role as black gold. The current ...
Dissertation to receive a Master's degree (M.Sc) domestic orientation research abstract: Today, most organizations have realized that improving the quality of goods and services is a necessary and necessary condition for survival and presence in the market and global competition. ""ISO"" includes requirements for establishing, establishing, implementing and maintaining the ...
Dissertation to receive a master's degree, specialization: accounting. Abstract: The present research and research work was carried out in order to determine the effect of continuous professional training on the professional performance of certified accountants who are members of the certified accountant society of Iran. The researcher designed a survey that used a 5-point ...
end Letter for receiving a master's degree (M.A.) in the field of business management, financial orientation, fall 2013. Abstract of this research is a group of items from the exploration of the basics of research evaluation regarding motivation.
Master's Thesis in Educational Management (M.A.) Academic Year 2012-1393 Abstract The subject of the current research is to examine the relationship between the organizational excellence model (EFQM) and the performance of education
Abstract Today, word of mouth advertising as One of the common tools of marketing and advertising has gained great importance among marketers, so that studies show that advertising
MBA Master's Thesis Summer 2013 Abstract: The purpose of this research is to investigate the relationship between spiritual intelligence, job satisfaction and organizational commitment among the employees of the National Bank of Mazandaran Province. It is Ama community
Dissertation for receiving a master's degree in the field of executive management of strategic orientation, March 2013. The present research is a survey in terms of method and applied in terms of purpose. The statistical population of the current research is Ka
Dissertation for Master's Degree (M.A) in Business Management, Marketing Orientation, Winter 2013 Abstract In this research, the effect of key factors on the development of new products in carpet companies in Aran and
Thesis for obtaining a master's degree (M.A., business management, international orientation, academic year 92-91, abstract, increasing competition, especially in the service sector, paying more attention to customer retention.
Dissertation of master's degree in public administration for the academic year 2010-2013 abstract Considering today's competitive environment, the importance of quality improvement programs in order to achieve product quality
Dissertation of Master's Course in Cultural Communication and Propaganda Abstract: The purpose of this research is to investigate the place of religious propaganda in the policies and cultural planning of the country, a comparative review of five periods of the country's economic, social and cultural development programs and a twenty-year vision document. Since this research is ...
The thesis of the doctoral course in the field of sociology of social issues of Iran. Abstract The right to the city of Lefort includes two components: appropriating the city to oneself or using the city and participation in the city, and by presenting a Marxist critique of urban inequality, it raises the issue that the urban space is built in line with the demands of the ...
Executive Management Master's Thesis Abstract In today's marketing, the cost of losing a customer is equal to losing the benefits of the service that customer needs throughout his life. Insurance can be considered as one of the vital economic arteries of any country. The main goal of insurance marketing management is to attract new customers and retain previous customers and ...
Thesis for receiving the degree of M.Sc. Industrial Engineering-Industrial Engineering Summer 2013 Abstract: In today's age, are there fewer companies? It can be seen that it is exclusively related to the production of a product.
Master's Thesis: MBA Management Abstract In recent years, the organization's participation in economic, social and environmental issues is considered one of the basic issues for organizations and society. In this regard, various researchers are trying to provide practical and creative models by obtaining new methods, through which, on the one hand, they improve the attitude of ...
Master's Thesis in Advertising and Cultural Communication Abstract Investigating the manner in which competing media pay to the news of the day - on July 18, when the political history of the opposition events in Iran took place, and on October 9, when the Palestine Conference was held with the participation of Islamic countries as the cause of the Islamic Revolution and the ...
March 2013 Field: Economics Orientation: Economic Sciences Abstract: In the highly competitive environment of the food industry, the preservation and development of the market is the result of the brand's performance. Therefore, identifying the effect of the brand on the sales performance of ingredients.
Department: Business Thesis for receiving a master's degree, orientation: financial management Abstract One of the ways to earn more profit in different companies is to choose the right financing method. The attitude towards the financial markets has caused some to consider it only the gains and losses arising from the price fluctuations of financial assets. While the impact of ...
Master's thesis in the field of business management (marketing) Abstract: The present research was conducted with the aim of determining the relationship between internal marketing and organizational citizenship behavior with regard to the moderating role of distributional leadership in Bank Mellat branches of Ilam province. The research method used is descriptive and ...
Master's thesis in the field of social sciences Today, psychological operations include various methods and techniques, but this meaning cannot be limited to a specific technique or method, from this point of view, psychological operations is a process that affects the audience through various tools and devices, a process that has changed over the centuries and has produced ...
The abstract of the said thesis deals with the role of mobile phone on the communication culture of Iranian users and has criticized and analyzed the challenges of this means of communication among Iranian users. The main objectives of the research are to investigate the role of mobile phones on the communication culture of Iranian users, and its sub-objectives refer to ...
Dissertation for Master's Degree (M.A) in Industrial Management: Finance Abstract The importance of brand equity and branding has been emphasized in many scientific researches. Branding is done at both internal and external levels. External branding is related to external customers of organizations, and internal branding, which has been noticed with the emergence of the concept ...
Dissertation for Master's Degree (M.A.) Major: ""Insurance Management"" Introduction: Currently, the knowledge society or knowledge-based economy is characterized by factors such as increased competitiveness, technological innovation, and the global nature of markets. In this regard, companies should pay a lot of attention to knowledge when conducting their business, because ...
Dissertation for M.A. Major: Finance Abstract The purpose of this research is to investigate the relationship between social responsibility and financial and non-financial performance of industrial companies in Golestan province. Corporate social responsibility was measured through a questionnaire containing 43 questions in the field of social responsibility of employees, ...
Dissertation for Master's Degree (M.A) in Business Administration, Administrative Transformation, Abstract Nowadays, in addition to research and education, universities play a role in the new mission of participation in the economic development of society. In the current research, an attempt has been made to explain the process of commercialization and the results of university ...
Dissertation for Master's Degree in Accounting Abstract By choosing the amount of debt (especially long-term debt) in their asset portfolio, financial managers of companies not only affect their company's performance internally, but this ratio (which is called capital structure or with a little tolerance, financial leverage or financial structure) is also effective on investors ...
Dissertation for Master's Degree (M.A.) Major: Industrial and Organizational Relationship between Emotional Intelligence and Job Satisfaction with Organizational Citizenship Behavior of Finance Employees of Fars University of Medical Sciences Abstract In this research, the effect of organizational citizenship behavior, emotional intelligence on job satisfaction of finance ...
Dissertation, to receive the master's degree ""M.A"" in the field of TV production. Research abstract: Publishing the teachings of Islam is one of the most essential factors for the survival and continuity of this religion. It is monotheistic. Propagation and information of these concepts and religious foundations is the most important way to publish and promote them. With the ...
Thesis for obtaining a master's degree in the field: business management, transformation orientation, background and purpose: employees are known as a potential source of resistance to change (Okumos and Hemmington, 1998), as the experiences of an organization change, its members have different interpretations and expectations for those changes. Cognitive understanding of the ...
Dissertation for Master's Degree (M.A.) Summary Insurance sales network is one of the most important parts of insurance companies, because on one hand it provides the income from insurance operations through the sale of insurance products and receiving the relevant insurance premiums, and on the other hand, this unit is in close contact with customers, and how this unit ...
An academic thesis for obtaining a master's degree (M.A.) in the field: business management. Abstract After the start of private banks and the expansion of competition between banks and public and private financial institutions for attracting resources from the money market as well as attracting and retaining customers, it has expanded.
Dissertation for Master's Degree in Business Management (International Marketing) Abstract: During the last decade, the intensification of competition among banks in order to gain a greater share of the market has led them to pay attention to a more detailed and deeper understanding of the needs and demands of customers. In this regard, it is necessary to pay attention to the ...
Master's thesis in the field of business management (marketing) Abstract: Small and medium-sized companies have an undeniable effect on the economic situation of any country. These companies owe a major part of their success to the use of entrepreneurship in their organizations. This feature has caused them to perform their assigned tasks in different ways. One of these tasks is ...
Master's Thesis Field: Public Administration Major: Human Resources Abstract The purpose of this research is to investigate the effect of in-service training and its dimensions on the level of job satisfaction of nurses in public hospitals in Rasht city. The independent variable of this research is in-service training. In this research, Latif's 2012 four-dimensional model ...
Dissertation for Master's Degree in Public Administration, Human Resources, Abstract: In today's competitive world, organizations are looking for ways to maximize the efforts of their employees, and one of the most important of them is to motivate employees to play more important roles in the organization. Ethics means observing the principles and values ??governing the ...
(Dissertation for Master of Business Administration (International Marketing) Abstract In the crowded market where we see the activity of many mobile phone brands, on the one hand, we are facing a decrease in the purchase of such phones due to the economic recession and the decrease in people's purchasing power, and on the other hand, we are witnessing the great efforts of these ...
To receive a master's degree in business administration (marketing) Abstract: Knowledge management provides access to experiences, knowledge and expertise, which creates new capabilities, improves performance, increases innovation, uses information and knowledge capital in the organization, facilitates the distribution of knowledge and information in different organizational ...
Master's Thesis in Public Administration Major: Human Resources Abstract: This research was conducted with the aim of investigating and analyzing the relationship between the dimensions of spiritual leadership and job satisfaction of the employees of Parsian Bank branches in Tehran province. The target statistical population in this research was the employees of Parsian Bank ...
Dissertation for M.A. degree. Abstract Considering the importance of customer satisfaction in the use of new technologies in the distribution of goods and services, as well as the widespread use of smart fuel cards, which are being implemented as one of the new methods of providing services; Therefore, investigating the impact of providing services in the form of new methods on ...
Dissertation for Master's Degree in Public Administration ""M.A"" Direction: Finance Abstract It is believed that customer relationship management (CRM) can be very useful in empowering organizations to realize customer focus and therefore it is on the agenda of many organizations. Although many studies have been conducted on the category of customer relationship management, ...
Academic Dissertation for Master's degree in the field: Business Management, International Business. Abstract The use of new quality engineering methods has been increasing in recent years, so that industrial and service companies use these quality engineering methods to produce and provide their products and services in accordance with the changing demands of customers.
Dissertation for Master's Degree in Tourism Management (M.A.) Major: Planning and Development Abstract: Introduction: The increasing growth and expansion of information and communication technology in today's era has caused various economic and industrial sectors to be affected by it. The tourism industry as a dynamic and growing industry has been able to gain a favorable ...
Dissertation for Master's degree (M.A) specialization: ""Insurance Management"" Introduction Life insurance is considered a financial tool. Life insurance is responsible for providing financial support and coverage to a family that has lost its breadwinner (insured) as a result of death. Today, life insurance is one of the most important fields of activity in the insurance ...
Dissertation for obtaining a master's degree, field: business management, orientation: insurance, abstract: nowadays, the implementation of office automation has provided many benefits for organizations, including their customers. Speed, accuracy, safety, etc. are among these advantages. The purpose of this research is to investigate the effect of administrative automation on ...
Dissertation to receive a master's thesis on the impact of organizational resource planning system on supply chain performance in Iran Khodro Company 1-1) Introduction In today's era, the global competition, customer demand for high quality, increased variety of products and fast service, has increased pressures on organizations that did not exist before. As a result, ...
Dissertation for obtaining a master's degree in the field: business management, insurance, abstract. Customer loyalty is a major topic in marketing research and is considered as a major concern of managers and a permanent strategic thinking for many organizations. The reason for the double importance of this topic is due to the intense competition especially in service ...