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Number of pages: 101 Category: Librarianship

Dissertation for the degree of Master of Accounting (M.A.) Summary of the research: In this century, the intensity of competition and the complications and uncertainties caused by it have caused the management of companies to be more sensitive to the use of their financial and non-financial resources, and all they try to do is to spend the resources in a place that creates value ...

Number of pages: 137 Category: Management

Master's Thesis in Business Management Abstract In today's age, due to the advancement of technology and information, the competition between businesses has also intensified. It is very important how to present brands, products or services in order to attract the attention of consumers and highlight their distinctiveness so that people are attracted to them or have the desire to ...

Number of pages: 136 Category: Management

Master's Thesis in Business Management Abstract In today's age, due to the advancement of technology and information, the competition between businesses has also intensified. It is very important how to present brands, products or services in order to attract the attention of consumers and highlight their distinctiveness so that people are attracted to them or have the desire to ...

Number of pages: 148 Category: Management

Thesis for obtaining a master's degree in the field: business management, insurance orientation. Abstract Nowadays, consumers have become a suitable advertising tool for companies. A customer satisfied with the goods and services of an economic enterprise can stand against all its competitors and attract existing customers in the market. One of the most effective and efficient ...

Number of pages: 123 Category: Management

Dissertation for M.A. degree. Abstract Considering the importance of customer satisfaction in the use of new technologies in the distribution of goods and services, as well as the widespread use of smart fuel cards, which are being implemented as one of the new methods of providing services; Therefore, investigating the impact of providing services in the form of new methods on ...

Number of pages: 137 Category: Management

Dissertation for Master's degree (M.A) specialization: ""Insurance"" Abstract: Life insurance is considered one of the most important and strategic products of the world's insurance companies. In the world, the percentage of life insurance sales is much higher than other insurance products, but despite its great importance, the sale of this product has its own complications. ...

Number of pages: 220 Category: Management

Dissertation for the Master's Degree in Business Administration, International Business, Abstract: The information revolution and network hyperspace have transformed the marketing landscape and its traditional players, and new opportunities have been provided to business owners. Easy access to information, the possibility of quick comparison of products and many other Internet ...

Number of pages: 163 Category: Management

Dissertation for Master's Degree in Management Abstract Word of mouth advertising is considered one of the important pillars of marketing activities in today's competitive world. This is not only important in attracting customers, but also plays an important role in keeping and making customers loyal. Word-of-mouth advertising is also one of the cheapest means of promoting sales ...

Number of pages: 225 Category: Art - Graphics

Master's thesis in the field of Islamic art, metal orientation, abstract of artistic components influencing the economic prosperity of enamel painting in Tehran. Handicrafts are the main document of the historical identity of nations and a part of cultural heritage. Since handicrafts have multifaceted characteristics, apart from artistic and cultural aspects, they are also ...

Number of pages: 153 Category: Management

Dissertation for Master's Degree in Business Administration Abstract Effective advertising is one of the elements of the growth and development process in the banking system and has a direct relationship with the economic prosperity of the banking system. Evaluating the effectiveness of advertising in order to investigate its role in achieving banking goals can help the ...

Number of pages: 100 Category: Computer Engineering

Master's thesis in the field of computer - software engineering. Abstract: The review of car insurance information has shown that factors such as the type of car used, having a driver's license, the type of license and its compatibility or non-compatibility with the vehicle, the amount of the insurance premium, the amount of insurance policy obligations, the quality of the car ...

Number of pages: 224 Category: Management

Dissertation for Master's Degree (M.A) in Business Administration - Domestic Business Abstract: Today, due to the widespread progress and industrialization of societies, as well as the closeness of the services and facilities of organizations to each other, the lack of effective and efficient advertising that attracts the attention of new customers and keeps previous customers ...

Number of pages: 110 Category: Insurance

Dissertation for obtaining a master's degree in the field of management, investigating the level of satisfaction of third party victims with the insurance performance of Iran. Study: Bushehr city. Abstract: In today's highly competitive world, it is difficult to achieve a suitable position in the market, and in order to have a stable position in the market, providing superior ...

Number of pages: 150 Category: Art - Graphics

Dissertation for M.A. Degree: Performance: Directing. Dissertation idea (including summary, objectives, implementation methods and results): The main purpose of this research is to present the results of research and strategic study about the strengths and weaknesses of the theater advertising and marketing category. This research is a basic-applied research that selected 384 ...

Number of pages: 93 Category: Art - Graphics

Dissertation for Master's degree (M.A) field: Communication Sciences Abstract of the thesis (including summary, objectives, implementation methods and results obtained), the general purpose of the current research was to investigate traffic police television commercials (Sia Saki series of programs) with regard to the components of citizenship and respect for the law. The method ...

Number of pages: 158 Category: Management

Executive Management Master's Thesis Abstract: Over the past few decades, the quality of electronic services has attracted the attention of many researchers due to its strong impact on business performance, customer satisfaction, and customer loyalty. Service quality is considered as a criterion in evaluating the degree of coordination of the level of service provided with the ...

Number of pages: 140 Category: Management

Dissertation for Master's Degree in Business Administration - The definition of social marketing has changed over the years and its tools, techniques and concepts have evolved and improved. A review of past research shows that although social marketing is most commonly used in the health sector, it also has potential in sectors such as protecting resources, energy and the ...

Number of pages: 122 Category: Management

Thesis ‎ expert thesis‎ master of tourism management, marketing orientation Summer 1390 Iran's summary of the world market of the tourism industry, as the largest growing industry

Number of pages: 229 Category: Management

Dissertation for Master's Degree in Executive Management, Marketing and Export Orientation, December 2013 Abstract: Marketing and its effect on commercial performance, including important topics in market and customer management.

Number of pages: 127 Category: Management

Master's degree thesis of Master's degree: MBA ???? Abstract: In recent years, the importance of the experience of buying pleasure

Number of pages: 111 Category: Management

Abstract Today, word of mouth advertising as One of the common tools of marketing and advertising has gained great importance among marketers, so that studies show that advertising

Number of pages: 269 Category: Management

Dissertation for M.A. specialization: Marketing Winter 2011-1-Introduction Today, with the competitive markets and continuous changes in the environment, organizations have realized the fact that human

Number of pages: 106 Category: Management

Thesis of the master's degree in the educational field: MBA 2013 Farsi Abstract Many business managers consider marketing to mean sales or advertising, while the concept of market

Number of pages: 148 Category: Management

Thesis for obtaining a master's degree (M.A., business management, international orientation, academic year 92-91, abstract, increasing competition, especially in the service sector, paying more attention to customer retention.

Number of pages: 140 Category: Management

Thesis of Master's Degree in Business Management, Marketing Orientation, Summer 2013 Abstract With the emergence of phenomena such as e-commerce and e-business, the methods used in the field of increasing

Number of pages: 158 Category: Management

Thesis of master's degree in media management, winter 2013, the study of Hamshahri, Jam Jam and Khorasan online newspapers, the literature abstract of the subject in the field of online newspapers, including articles

Number of pages: 204 Category: Management

Thesis of master's degree in business management, international business orientation, winter 90, abstract, rapid growth under the structures of the Internet, new opportunities and methods for doing business to all the world.

Number of pages: 222 Category: Social Sciences - Sociology

Master's Thesis of Advertising and Cultural Communication Abstract: Taizieh is a clear example of the performing arts of Iranians, whose traces can still be seen in various provinces from the northernmost cities of Khorasan and Azerbaijan to the southernmost cities of Sistan and Ahvaz, from the desert to the edges of Zagros and Alborz, and from the Caspian Sea to the Persian ...

Number of pages: 145 Category: Social Sciences - Sociology

Dissertation of Master's Course in Cultural Communication and Propaganda Abstract: The purpose of this research is to investigate the place of religious propaganda in the policies and cultural planning of the country, a comparative review of five periods of the country's economic, social and cultural development programs and a twenty-year vision document. Since this research is ...

Number of pages: 228 Category: Social Sciences - Sociology

The thesis of the doctoral course in the field of sociology of social issues of Iran. Abstract The right to the city of Lefort includes two components: appropriating the city to oneself or using the city and participation in the city, and by presenting a Marxist critique of urban inequality, it raises the issue that the urban space is built in line with the demands of the ...

Number of pages: 182 Category: Architectural Engineering

Dissertation for receiving a master's degree in architecture, architectural orientation, 2013 abstract, pristine natural environments or local protected areas are considered suitable for ecotourism, and the development of tourism in

Number of pages: 107 Category: Industrial Engineering

Thesis for receiving the degree of M.Sc. Industrial Engineering-Industrial Engineering Summer 2013 Abstract: In today's age, are there fewer companies? It can be seen that it is exclusively related to the production of a product.

Number of pages: 145 Category: Librarianship

Dissertation for Master's degree (M.Sc) Major: Accounting Abstract The main purpose of this research is to examine the relationship between stock liquidity and real profit management of companies listed on the Tehran Stock Exchange. The statistical population of the present research is the companies admitted to the Tehran Stock Exchange during the years 1382 to 1391, and the ...

Number of pages: 186 Category: Social Sciences - Sociology

Master's Thesis in the field of Propaganda and Cultural Communication. The abstract of the present study is an attempt to explain the preaching career of Imam Sadiq (a.s.) for the dissemination and expansion of Islamic knowledge and his audience. In this research, after describing various schools of communication, finally, a synthesis of the school of transmission and ritual ...

Number of pages: 210 Category: Social Sciences - Sociology

The thesis of the master's degree abstracts populist music as an emerging art and the meeting place of new musical tools, various media and modern cultural markets with a wide audience, providing a platform for interdisciplinary studies, through which one can gain knowledge about the society, especially its young groups. In this treatise, the researcher tried to use the ...

Number of pages: 167 Category: Geography - Urban Planning

Foreword The ever-increasing expansion of cities and the inordinate increase in their population has caused numerous environmental problems and has made human societies face various mental problems. Since in the current situation, reducing the problems caused by industrialization, job creation, environmental protection, the interaction of cultures and finally sustainable ...

Number of pages: 225 Category: Geography - Urban Planning

Dissertation for Master's Degree (M.A. Field: Geography and Urban Planning Abstract: As we know, with the significant increase in population and the modern development and industrialization of cities, the problems of more people, which, along with these problems, the issue of people's leisure time was raised due to the lack of leisure facilities in our society, made the ...

Number of pages: 187 Category: Social Sciences - Sociology

Master's Thesis in Advertising and Cultural Communication Abstract Investigating the manner in which competing media pay to the news of the day - on July 18, when the political history of the opposition events in Iran took place, and on October 9, when the Palestine Conference was held with the participation of Islamic countries as the cause of the Islamic Revolution and the ...

Number of pages: 115 Category: Economics

1 Introduction Today, customers have high expectations from banks to provide various services. They demand new levels of comfort and flexibility along with the power and ease of use of financial management products and services that traditional banking is not able to provide these services at this level (Tan and Teo [1], 2000). Compared to traditional banking, electronic banking ...

Number of pages: 52 Category: Economics

March 2013 Field: Economics Orientation: Economic Sciences Abstract: In the highly competitive environment of the food industry, the preservation and development of the market is the result of the brand's performance. Therefore, identifying the effect of the brand on the sales performance of ingredients.

Number of pages: 82 Category: Geography - Urban Planning

Dissertation for obtaining a master's degree in the field: application of climate in environmental planning. Abstract Since the beginning of history, drought has been a part of climate changes in our environment. The lack of water on one hand and the indiscriminate and wrong use of water resources on the other hand are a serious threat to the environment and water resources in a ...

Number of pages: 120 Category: Geography - Urban Planning

Thesis for obtaining a master's degree in the field of geography and tourism planning. Abstract: Medical tourism, which is the result of the merger of the two most profitable branches of tourism and medical services, has always been and continues to be of interest in the world, so that according to international statistics, this branch of the tourism industry, even during the ...

Number of pages: 346 Category: Social Sciences - Sociology

Master's degree thesis in advertising and cultural communication, the abstract of the upcoming research has been written so that the reader can get a relatively comprehensive and complete knowledge of the factors affecting the issue of women's clothing in today's Iranian society. This research has been done with the assumption that Iranian women's clothing is largely influenced ...

Number of pages: 180 Category: IT Information Technology Engineering

Dissertation for Master's Degree in Information Technology Abstract: Many preaching methods of the mentioned prophets relied on the common call to monotheism, resurrection, moral principles, etc. After the death of the beloved Prophet of Islam, preaching, especially in the form of a pulpit, was one of the main means of transmitting Islamic knowledge, and it has undergone many ...

Number of pages: 159 Category: Social Sciences - Sociology

Master's thesis in the field of social sciences Today, psychological operations include various methods and techniques, but this meaning cannot be limited to a specific technique or method, from this point of view, psychological operations is a process that affects the audience through various tools and devices, a process that has changed over the centuries and has produced ...

Number of pages: 145 Category: Social Sciences - Sociology

The abstract of the said thesis deals with the role of mobile phone on the communication culture of Iranian users and has criticized and analyzed the challenges of this means of communication among Iranian users. The main objectives of the research are to investigate the role of mobile phones on the communication culture of Iranian users, and its sub-objectives refer to ...

Number of pages: 95 Category: Social Sciences - Sociology

Master's Thesis of Social Communication Sciences Abstract Iran, despite Iran's capabilities in the field of tourism, unfortunately has not yet been able to achieve a worthy position in this industry, and the most important thing is the weakness of the advertising industry in attracting tourists to Iran. The internet and electronic tools provide the basis for displaying tourism ...

Number of pages: 116 Category: Geography - Urban Planning

Dissertation for Master's Degree (MS): Geography and Tourism Planning Tourism activity as a cross-sectoral activity has directly and indirectly affected other economic sectors. With the expansion of urbanization, cities have become important tourist destinations. Meibod city can be a destination for interested tourists with its rich and lasting historical potential of religious ...

Number of pages: 94 Category: Librarianship

Master's Thesis in Accounting. Abstract This thesis studies a situation where the balance sheet's inflation limits the use of discretionary accruals in order to manage incremental profits. The inflated balance sheet appears due to the use of optional accrual items in the past periods and the accumulation of these items in the net operating assets of the companies. In such a ...

Number of pages: 179 Category: Social Sciences - Sociology

Master's Thesis of Social Communication Sciences The abstract of the present research was compiled with the aim of representing foreign cultural values ??in the environmental advertisements of Tehran. In this research, we were looking for answers to these questions, whether the environmental advertising of Tehran presents and advertises foreign cultural values ??or not, and if ...

Number of pages: 130 Category: Management

Master's Thesis in Business Administration (Marketing) Abstract: Along with universities becoming more competitive in attracting students at the national and international level, many universities in the world are trying to identify the tastes of their candidates and plan for the university based on them. For this purpose, they use marketing methods and tools. In Iran, ...

Number of pages: 158 Category: Social Sciences - Sociology

Dissertation in Master's Degree in Advertising and Cultural Communication Abstract With the introduction and expansion of mobile social networks, the field of communication of more people in different parts of the world has been created, since accurate information about the use of these networks by users is not known. This research was conducted with the aim of the effect of the ...

Number of pages: 112 Category: Social Sciences - Sociology

Dissertation for Master's Degree in Sociology The emergence of new technologies in every society is accompanied by doubts, confusions, and calmness, and the same applies to the emergence of satellite televisions. It is a question that requires the attention of many thinkers. And the government of the world has been attracted by the fact that the contents of the satellite ...

Number of pages: 165 Category: Management

Dissertation for Master's degree ""M.A"" in Business Management International Business Abstract The aim of this research was to investigate the effect of brand personality on trust, attachment and commitment to the brand in the detergent industry. For this purpose, 385 consumers of detergents who buy from chain stores in Tehran were selected as a sample and answered the standard ...

Number of pages: 173 Category: Social Sciences - Sociology

Dissertation, to receive the master's degree ""M.A"" in the field of TV production. Research abstract: Publishing the teachings of Islam is one of the most essential factors for the survival and continuity of this religion. It is monotheistic. Propagation and information of these concepts and religious foundations is the most important way to publish and promote them. With the ...

Number of pages: 159 Category: Librarianship

Master's Thesis in Accounting Abstract: The strength and credibility of financial and credit institutions is the money that depositors have deposited in them, and the progress and survival of each of the mentioned institutions depends on the share of the total market resources, and increasing the share of the market resources requires continuous effort and a strong, ...

Number of pages: 122 Category: Management

Dissertation for Master's Degree in Public Administration, Financial Orientation Abstract The main purpose of this research was to investigate the factors affecting resource allocation according to importance and priority in Refah Bank branches (Isfahan city). For this purpose, the effective factors have been divided into five general categories including: service factors, ...

Number of pages: 138 Category: Management

Academic Thesis for Master's Degree Field: Business Management Major: International Business Abstract The increase in competition in the industry sector and the increase in the level of knowledge and awareness of customers has caused more attention to customer retention. The issue of customer loyalty and trust in the brand and the factors affecting it is of particular ...

Number of pages: 138 Category: Management

Academic thesis for obtaining a master's degree in the field: business management, specialization: marketing. Abstract: The competition between banks and the complexity of the marketing system of banking services have created a situation that if the competitive arena and smart solutions are not paid attention to, sometimes the banks fail in their goals and are gradually removed ...

Number of pages: 100 Category: Management

An academic thesis for obtaining a master's degree (M.A.) in the field: business management. Abstract After the start of private banks and the expansion of competition between banks and public and private financial institutions for attracting resources from the money market as well as attracting and retaining customers, it has expanded.

Number of pages: 205 Category: Geography - Urban Planning

Dissertation for receiving a master's degree (M.A.) major: geography and tourism planning. Iran, with a variety of important tourist attractions, is one of the ten most touristic countries in the world and the fifth ecotourism country in the world, which can play a very important role in economic, social, and cultural terms. The city of Sanghar Kaliati is located in the ...

Number of pages: 232 Category: Management

(Dissertation for Master of Business Administration (International Marketing) Abstract In the crowded market where we see the activity of many mobile phone brands, on the one hand, we are facing a decrease in the purchase of such phones due to the economic recession and the decrease in people's purchasing power, and on the other hand, we are witnessing the great efforts of these ...

Number of pages: 114 Category: Management

Dissertation for Master's Degree ""MA"" Field: Business Management Major: Marketing Abstract This research was conducted with the aim of identifying factors affecting tourism marketing in Shiraz city in 2013. The research method was applied in terms of purpose and descriptive survey in terms of data collection method. The statistical population of the research consisted of ...

Number of pages: 162 Category: Geography - Urban Planning

Master's Thesis in the field of Geography and Rural Planning Abstract Tourism industry has attracted the attention of mankind for a long time and today it is one of the main pillars of the world's commercial economy. Through the simultaneous combination of internal and external resources, this industry brings many social, economic, environmental and cultural benefits to ...

Number of pages: 172 Category: Geography - Urban Planning

Dissertation for master's degree in geography, tourism planning, abstract Siahkal city is located in the southeast of Gilan province. It consists of two plains and mountainous regions, and in terms of climate, it has a humid and semi-humid climate. The area of ??this city is 1048.6 square kilometers and its population is based on the statistics of 1990 (47096 people). In terms ...

Number of pages: 136 Category: Management

Academic Dissertation for Master's degree in the field: Business Management, International Business. Abstract The use of new quality engineering methods has been increasing in recent years, so that industrial and service companies use these quality engineering methods to produce and provide their products and services in accordance with the changing demands of customers.

Number of pages: 159 Category: Management

Dissertation for receiving the master's degree ""M.A. ""Internal merchandising"" tendency, abstract of the thesis (including summary, objectives, implementation methods and results obtained): This research aims to identify and explain the factors affecting customers' preference in choosing Mehr Bank and to determine the importance of each of the factors affecting customers' ...

Number of pages: 113 Category: Management

Dissertation for Master's degree (M.A) specialization: ""International Business"" Abstract: The development of wireless technologies and tools in recent years has created a new opportunity to provide new banking services under the title of mobile banking. By using mobile banking, customers can benefit from banking services quickly and conveniently at any place and time. Today, ...

Number of pages: 153 Category: Management

Dissertation for Master's Degree in Business Administration Abstract: The main purpose of the current research is to investigate the quality of service provision in different branches of the New Economy Bank in Bandar Abbas. In this research, by using the SERQUAL model, the evaluation and evaluation of the quality of service delivery and also the prioritization of the factors ...

Number of pages: 130 Category: Management

Dissertation for Master's degree (M.A) specialization: ""Insurance Management"" Introduction Life insurance is considered a financial tool. Life insurance is responsible for providing financial support and coverage to a family that has lost its breadwinner (insured) as a result of death. Today, life insurance is one of the most important fields of activity in the insurance ...

Number of pages: 152 Category: Management

Dissertation for Master's Degree in Business Management-Marketing Abstract Among the most valuable assets of any company is its reputation, prestige and brand image. The greater the influence of these factors in the minds of consumers, the more the desire to buy the company's products increases and the company can achieve more benefits. The purpose of this research is to study ...

Number of pages: 134 Category: Management

Master's Thesis of Faculty of Humanities, Department of Management Abstract Considering the importance of brands in creating value and increasing the cash flows of institutions, it is necessary for managers of units to pay special attention to this category and strive to form, create and maintain a brand that can meet the expectations of consumers, shareholders and other groups ...

Number of pages: 134 Category: Management

Master's Thesis of Faculty of Humanities, Department of Management Abstract Considering the importance of brands in creating value and increasing the cash flows of institutions, it is necessary for managers of units to pay special attention to this category and strive to form, create and maintain a brand that can meet the expectations of consumers, shareholders and other groups ...

Number of pages: 135 Category: Management

Dissertation for Master's Degree in Executive Management (M.A.) Orientation: Strategic Abstract: Today, the attention to the role and importance of strategic planning in achieving the goals of organizations has greatly increased and even some management science thinkers refer to it as a source of competitive advantage. The purpose of the current research is to compile the ...

Number of pages: 97 Category: Management

Master's Thesis in Executive Management (M.A) Abstract Based on empirical research and proposed theories, marketing includes three basic and important principles: creating value for customers, creating competitive advantage, and focusing on customers' wants and needs. The task of marketing is to create more value for customers than competitors. Tacit knowledge is knowledge that ...

Number of pages: 244 Category: Management

Dissertation for obtaining a master's degree (M.A) field: business management, marketing orientation. Abstract In today's competitive world, there are successful companies that can create more values ??for customers and, according to Sergio Ziman[1], provide more reasons to customers to encourage them to buy and create a long-term relationship with the company. Creating superior ...

Number of pages: 138 Category: Management

Dissertation for obtaining a master's degree in the field: business management, specialization: international business\ Abstract The purpose of this study is to investigate the relationship between brand equity, customer satisfaction and brand loyalty. The current research is descriptive and practical in terms of purpose. In terms of data collection, it is also considered field. ...

Number of pages: 82 Category: Computer Engineering

Master's Thesis in Computer Engineering-Artificial Intelligence Abstract Identifying Overlapping Organizations in Dynamic Networks Many complex natural and social structures can be considered as networks [1]. Roads, Internet sites, social networks, organizational communication, kinship relationships, electronic mail exchange, telephone calls and financial transactions are just a ...

Number of pages: 112 Category: Management

Dissertation for obtaining a master's degree in the field: business management, orientation: internal management. Brand is an important relational tool in the company's customer relationship management. Because brand credibility is defined as the believability of the product information contained in a brand, which requires consumers to perceive that the brand has the ability (in ...

Number of pages: 136 Category: Economics

Dissertation for Master's Degree in Business Administration Abstract The process of globalization is going on rapidly and is moving our world towards a global village where cultures are becoming more homogenized every day than yesterday. These processes give companies the opportunity to reach consumers around the world by using new marketing methods. Exporting the product is one ...