Download more than 100 examples of thesis, proposal and project topics about advertising sales in editable WORD file format at undergraduate, graduate and doctoral levels for use and reference in research, articles, theses, student and academic projects.
Dissertation for the degree of Master of Accounting (M.A.) Summary of the research: In this century, the intensity of competition and the complications and uncertainties caused by it have caused the management of companies to be more sensitive to the use of their financial and non-financial resources, and all they try to do is to spend the resources in a place that creates value ...
Dissertation for Master's degree (M.A) specialization: ""Insurance"" Abstract: Life insurance is considered one of the most important and strategic products of the world's insurance companies. In the world, the percentage of life insurance sales is much higher than other insurance products, but despite its great importance, the sale of this product has its own complications. ...
Master's Thesis in Business Management Abstract In today's age, due to the advancement of technology and information, the competition between businesses has also intensified. It is very important how to present brands, products or services in order to attract the attention of consumers and highlight their distinctiveness so that people are attracted to them or have the desire to ...
Thesis for obtaining a master's degree in the field: business management, insurance orientation. Abstract Nowadays, consumers have become a suitable advertising tool for companies. A customer satisfied with the goods and services of an economic enterprise can stand against all its competitors and attract existing customers in the market. One of the most effective and efficient ...
Dissertation for Master's degree (M.A) specialization: ""Insurance Management"" Introduction Life insurance is considered a financial tool. Life insurance is responsible for providing financial support and coverage to a family that has lost its breadwinner (insured) as a result of death. Today, life insurance is one of the most important fields of activity in the insurance ...
Dissertation for the Master's Degree in Business Administration, International Business, Abstract: The information revolution and network hyperspace have transformed the marketing landscape and its traditional players, and new opportunities have been provided to business owners. Easy access to information, the possibility of quick comparison of products and many other Internet ...
Dissertation for Master's Degree in Management Abstract Word of mouth advertising is considered one of the important pillars of marketing activities in today's competitive world. This is not only important in attracting customers, but also plays an important role in keeping and making customers loyal. Word-of-mouth advertising is also one of the cheapest means of promoting sales ...
Dissertation for Master's Degree in Business Administration Abstract Effective advertising is one of the elements of the growth and development process in the banking system and has a direct relationship with the economic prosperity of the banking system. Evaluating the effectiveness of advertising in order to investigate its role in achieving banking goals can help the ...
Master's Thesis in Executive Management (M.A) Abstract Based on empirical research and proposed theories, marketing includes three basic and important principles: creating value for customers, creating competitive advantage, and focusing on customers' wants and needs. The task of marketing is to create more value for customers than competitors. Tacit knowledge is knowledge that ...
Dissertation for M.A. Degree: Performance: Directing. Dissertation idea (including summary, objectives, implementation methods and results): The main purpose of this research is to present the results of research and strategic study about the strengths and weaknesses of the theater advertising and marketing category. This research is a basic-applied research that selected 384 ...
Dissertation for M.A Master's Degree in Business Administration - Marketing Orientation Abstract Nowadays, organizations need effective and efficient methods of communicating with customers in order to improve their sales.
Dissertation for Master's Degree (M.A.) Direction: ""Marketing"" Abstract Today, with the advancement of technology, all the concepts related to the market and consumer have undergone fundamental changes. The prevalence of computer use as one of the most effective technologies of this century, as well as the spread of the Internet and its combination with the supply and sale of ...
Dissertation for Master's Degree (M.A) in Business Management Abstract In today's world, companies compete with each other to achieve higher sales and profits. It is vital to pay attention to the marketing mix in companies to increase sales, especially in Pegah Golpayegan Company. In a competitive structure, the market, above all, is the management's knowledge and understanding ...
Dissertation for Master's degree (M.Sc) Major: ""Insurance"" Chapter 1: General Research 1-1- Introduction Considering the growing competition between companies, how they approach can play an important role in their success or failure. In this field, startup companies that have just entered the competition market are more at risk, so it is necessary for them to start the ...
Thesis for obtaining a master's degree (M.A) (Field: Business Management, Major: Domestic Business) Abstract: In today's ultra-competitive world, the secret of survival and success of organizations is to understand the competitive structure of the market. Achieving this understanding requires management's knowledge and understanding of customer's opinions and demands, and ...
Dissertation for Master's Degree in Business Administration - The definition of social marketing has changed over the years and its tools, techniques and concepts have evolved and improved. A review of past research shows that although social marketing is most commonly used in the health sector, it also has potential in sectors such as protecting resources, energy and the ...
Dissertation for Master's Degree in Executive Management, Marketing and Export Orientation, December 2013 Abstract: Marketing and its effect on commercial performance, including important topics in market and customer management.
Master's degree thesis of Master's degree: MBA ???? Abstract: In recent years, the importance of the experience of buying pleasure
Thesis of the master's degree in the educational field: MBA 2013 Farsi Abstract Many business managers consider marketing to mean sales or advertising, while the concept of market
Thesis of master's degree in business management, international business orientation, winter 90, abstract, rapid growth under the structures of the Internet, new opportunities and methods for doing business to all the world.
Thesis for receiving the degree of M.Sc. Industrial Engineering-Industrial Engineering Summer 2013 Abstract: In today's age, are there fewer companies? It can be seen that it is exclusively related to the production of a product.
Dissertation for Master's degree (M.Sc) Major: Accounting Abstract The main purpose of this research is to examine the relationship between stock liquidity and real profit management of companies listed on the Tehran Stock Exchange. The statistical population of the present research is the companies admitted to the Tehran Stock Exchange during the years 1382 to 1391, and the ...
Dissertation for Master's Degree (M.A. Field: Geography and Urban Planning Abstract: As we know, with the significant increase in population and the modern development and industrialization of cities, the problems of more people, which, along with these problems, the issue of people's leisure time was raised due to the lack of leisure facilities in our society, made the ...
March 2013 Field: Economics Orientation: Economic Sciences Abstract: In the highly competitive environment of the food industry, the preservation and development of the market is the result of the brand's performance. Therefore, identifying the effect of the brand on the sales performance of ingredients.
Dissertation for receiving a master's degree in the field: accounting. Abstract One of the existing mechanisms in order to reduce the agency problem and reduce the information asymmetry between shareholders and managers in the capital markets is the corporate governance system. The role of institutional shareholders in corporate governance and their presence in companies has ...
Academic Thesis for Master's Degree Field: Business Management Major: International Business Abstract The increase in competition in the industry sector and the increase in the level of knowledge and awareness of customers has caused more attention to customer retention. The issue of customer loyalty and trust in the brand and the factors affecting it is of particular ...
(Dissertation for Master of Business Administration (International Marketing) Abstract In the crowded market where we see the activity of many mobile phone brands, on the one hand, we are facing a decrease in the purchase of such phones due to the economic recession and the decrease in people's purchasing power, and on the other hand, we are witnessing the great efforts of these ...
Dissertation for M.A. degree. Abstract Considering the importance of customer satisfaction in the use of new technologies in the distribution of goods and services, as well as the widespread use of smart fuel cards, which are being implemented as one of the new methods of providing services; Therefore, investigating the impact of providing services in the form of new methods on ...
Academic Dissertation for Master's degree in the field: Business Management, International Business. Abstract The use of new quality engineering methods has been increasing in recent years, so that industrial and service companies use these quality engineering methods to produce and provide their products and services in accordance with the changing demands of customers.
Master's thesis in the field of Islamic art, metal orientation, abstract of artistic components influencing the economic prosperity of enamel painting in Tehran. Handicrafts are the main document of the historical identity of nations and a part of cultural heritage. Since handicrafts have multifaceted characteristics, apart from artistic and cultural aspects, they are also ...
Dissertation for Master's Degree in Business Management-Marketing Abstract Among the most valuable assets of any company is its reputation, prestige and brand image. The greater the influence of these factors in the minds of consumers, the more the desire to buy the company's products increases and the company can achieve more benefits. The purpose of this research is to study ...
Dissertation for obtaining a master's degree in the field: business management, specialization: international business\ Abstract The purpose of this study is to investigate the relationship between brand equity, customer satisfaction and brand loyalty. The current research is descriptive and practical in terms of purpose. In terms of data collection, it is also considered field. ...
Dissertation for receiving a master's degree, field: business management, orientation: internal. Brand performance shows the success of a brand in the market, and it has been measured in many ways and from different perspectives. Available studies show that about 70% of the company's revenues can be attributed to the brand. Therefore, organizational performance and brand ...
Academic thesis for obtaining a master's degree in the field of: business management, international business orientation. The abstract of the insurance industry is one of the growing industries in the current society of the world and Iran. Due to the increase in the number of different companies and its nature; Increasing competition in the market requires conducting various ...
Dissertation for obtaining a master's degree in the field: business management, specialization: insurance. The aim of this study is to investigate the relationship between customer satisfaction and business performance of insurance companies in Gilan province. The statistical population includes 28 branches in the insurance industry. The sample size is 20 branches (including ...
Dissertation for Master's degree (M.A.) specialization: translation, introduction to the communication and information society, the enchanting mirage of the last decades of the 20th century, has been done as a practice from now on. Timothy Leary predicted in his book titled Techniques of Chaos[1] that the 21st century will be dominated by a modern culture on a global scale in ...
Dissertation for Master's Degree (M.A) Chapter 1 Introduction: In today's world, which has made it possible to mass produce goods and services to increase supply compared to demand, producers have no choice but to satisfy customers, and it is no longer possible to define the scope of the market and supply with the limited tools of the past. Experience has shown that ...
Dissertation for obtaining the master's degree ""MA"" Field: Business Management Abstract: Mental image and loyal customers have many advantages. They usually tend to increase the income of the organization in terms of helping organizations to determine the predictable flow of sales and profits, and they also buy surplus goods and services. In addition, customers who are ...
Abstract Today, the business world is based on ""customer satisfaction"" in such a way that expanding services and even providing them without considering this principle is not only difficult, but also impossible. The intensity of competition in the markets and the understanding of the importance of keeping customers has made banks gradually take steps towards maintaining ...
Master's Thesis of Information Technology Engineering Abstract In today's world, the Internet and its most important service, the Web, has caused many changes and transformations in human life. The Internet provides all the needs of people to communicate with each other, to obtain information in any field, play and entertainment, education and any field that comes to mind. The ...
Thesis for receiving a master's degree in business management with a focus on marketing Abstract: The purpose of this research is to investigate the brand value and loyalty of consumers to luxury brand names and the existing distribution channels for luxury brand names (such as boutiques, shopping centers, online stores, agencies). The statistical population of this research ...
Master's Thesis in Business Management - Marketing Orientation Abstract The aim of the current research is to study and identify factors affecting brand fascination as one of the most important variables in the field of consumer-brand communication. In the field of branding, consumer-brand communication states that brands can be defined as an active partner in the relationship ...
The thesis for receiving the master's degree (M.A) in the field of business management, marketing, the abstract of this research with the title ""Comparison of the effect of emotional intelligence and marketing intelligence on the success of economic enterprises in marketing"" was carried out with this overall goal and 5 sub-goals in 2013 in Bo Ali Industrial Town, Hamedan. This ...
Dissertation for obtaining the degree of master's degree ""MA"" field: business management, direction: marketing management, the aim of the present research was to identify and rank the effective factors of mixed promotion in the sales of home appliance industries. The research method is descriptive-survey, and the research community consists of experts and senior experts in the ...
Abstract: Today in the world, sponsorships, especially sports sponsorships, constitute marketing activities. In Iran, financial sports activities are growing, especially in football. Therefore, it is necessary for company managers to obtain complete information about the effectiveness of this type of marketing activities so that they can make decisions including the allocation ...
Dissertation for Master's Degree (M.A.) Major: Sports Management Abstract: The purpose of this research is to identify and prioritize the obstacles of financial support for championship sports in Fars province. The current research method is a survey and the statistical population of this research includes sports professionals (university sports management professors), sports ...
Dissertation for Master's Degree (M.A.) Field: Business Management Abstract Customer relationship management is one of the achievements of the information and knowledge age, and due to its characteristics, today organizations are seriously seeking to benefit from its results. The present research has been conducted with the aim of investigating the factors influencing the ...
Master's Thesis Field: Physical Education (M.A) Direction: Management Abstract: In this research, the motivations and effective factors of the spectators to watch the volleyball game of Al-Mahdi Hormozgan team were discussed. The method of this research is descriptive-correlation which was conducted in the field. The research tool was a twenty-seven question questionnaire about ...
Dissertation for Master's degree (M.Sc) Major: Accounting Abstract: The main purpose of this research is to investigate the impact of management insight and sales changes on the asymmetric behavior of costs of companies listed on the Tehran Stock Exchange. The statistical population of the current research is the companies admitted to the Tehran Stock Exchange during the years ...
Master's Thesis Field: Executive Management Orientation: Strategic Abstract: The purpose of this research is to design and explain a model to evaluate the effect of the components of the performance-based approach of industrial companies based on cost leadership and price reduction strategies in 5 industries of juice and beverages, meat products, snacks and dairy products in ...
Dissertation for Master's Degree in Business Management (International Business) Abstract In today's ultra-competitive world, the secret of survival and success of organizations is to understand the competitive structure of the market. Achieving this understanding requires the management's knowledge and understanding of the customer's opinions and wishes, and the evaluation and ...
Dissertation for receiving Master's degree (M.A) in the field of ""Marketing"" Abstract The idea of ??the need for scientific planning of Elvand Kashi Industries Company was the basis for the creation of the issue of developing a marketing plan in the eyes of the researcher. Therefore, in order to achieve this goal, after obtaining permission, the researcher proceeded to ...
Dissertation for Master's Degree (M.A) in Business Administration - Domestic Business Abstract: Today, due to the widespread progress and industrialization of societies, as well as the closeness of the services and facilities of organizations to each other, the lack of effective and efficient advertising that attracts the attention of new customers and keeps previous customers ...
Dissertation for Master's degree (M.A) field: Communication Sciences Abstract of the thesis (including summary, objectives, implementation methods and results obtained), the general purpose of the current research was to investigate traffic police television commercials (Sia Saki series of programs) with regard to the components of citizenship and respect for the law. The method ...
Thesis for obtaining a master's degree (M.A) in the field of business management, marketing orientation Abstract: Today, considering the strong competitive structure of banks in the supply of electronic services, the use of advertisements to introduce services plays an important role in persuading and encouraging customers to use products and services and finally attracting them ...
Executive Management Master's Thesis Abstract: Over the past few decades, the quality of electronic services has attracted the attention of many researchers due to its strong impact on business performance, customer satisfaction, and customer loyalty. Service quality is considered as a criterion in evaluating the degree of coordination of the level of service provided with the ...
Industrial Management Doctoral Dissertation, Production and Operations, Abstract: The global automobile industry has grown a lot in recent decades compared to other industries. Every day, the intensity of competition in this industry increases to gain global market share. Iran's automobile industry has also taken effective steps to gain global market share through exports. In ...
Dissertation for Master's Degree in Business Administration (M.A.) Direction: Marketing Abstract With the expansion of competition and the saturation of many markets and continuous changes in the environment and the composition of the population, companies faced the fact that, today, each customer has its own special value and now companies have to fight to gain a greater share ...
Dissertation for receiving a master's degree, specialization: accounting, abstract: the capital assets pricing model shows a balanced relationship between risk and the expected rate of return of securities. This model asserts that investors expect to be rewarded only for accepting systematic risk. Recent empirical research has made this model face serious challenges and it seems ...
Business Management Thesis: Introduction: The world we live in is witnessing tremendous changes. The speed of these developments is increasing day by day, so that it cannot be compared with the distant past in any way. If we want to be ready to accompany and have the necessary power to keep pace with these developments, we must inevitably create and develop appropriate and ...
Thesis expert thesis master of tourism management, marketing orientation Summer 1390 Iran's summary of the world market of the tourism industry, as the largest growing industry
Master's Thesis in the field of Educational Sciences, Educational Planning, 2013 Abstract The purpose of this research was to determine the feasibility of product-oriented skill training in the country, which seeks to answer three questions:
Department of Industrial Management Winter 2019 Abstract: The current research is about the mutual effect of supply chain management and customer relationship management in Esfrain Steel Company. In order to answer the research questions
Dissertation for receiving a master's degree (M.A.) orientation: ""Marketing"" Spring 2018 Abstract The purpose of this research is to analyze the effect of consumer perception of social responsibility on the attractiveness of shopping centers.
Abstract Today, word of mouth advertising as One of the common tools of marketing and advertising has gained great importance among marketers, so that studies show that advertising
Dissertation for M.A. specialization: Marketing Winter 2011-1-Introduction Today, with the competitive markets and continuous changes in the environment, organizations have realized the fact that human
Thesis for obtaining a master's degree (M.A., business management, international orientation, academic year 92-91, abstract, increasing competition, especially in the service sector, paying more attention to customer retention.
Dissertation for receiving Master's Degree (M.A.) Field: Industrial Management (Production Orientation) Summer 1990 Abstract With the current progress of industries, the return and reuse of used products is one of the activities of May.
Thesis of Master's Degree in Business Management, Marketing Orientation, Summer 2013 Abstract With the emergence of phenomena such as e-commerce and e-business, the methods used in the field of increasing
Master's Degree in Architectural Engineering (M. A) June 2013 Abstract: This article is taken from a research that aims to identify the factors affecting the communication of spaces.
Master's Thesis of Ardakan Faculty of Art and Architecture, Carpet Department (Primary Materials and Dyeing) Mehr 2013 Abstract: During the period of its use, the hand-woven carpet may be affected by various factors and conditions
Thesis of master's degree in media management, winter 2013, the study of Hamshahri, Jam Jam and Khorasan online newspapers, the literature abstract of the subject in the field of online newspapers, including articles
Master's degree thesis Industrial Engineering - Social Economic Systems August 1391 Abstract of the project scheduling problem with limited resources is one of the most famous problems raised in research topics in general
Master's thesis in the field of accounting, abstract of the study of the relationship between the renewal of financial statements and the growth of companies admitted to the Tehran Stock Exchange. The renewed financial statements clearly and explicitly send a message and a sign to the users about the unreliability of the financial statements of the past periods. Therefore, ...
Master's Thesis in Accounting (M.A.) The disclosure of information is different in different companies. What is discussed in this research is profit prediction. Profit forecasting in Iran is done by managers. Considering the role that managers have in profit forecasting, in this research, the relationship between the manager's ability and the timing of the forecast disclosure, ...
Master's Thesis in Accounting Abstract Identifying and investigating the factors affecting credit risk in economic enterprises is very important because it can prevent losses from failure to pay loans as a result of the banking crisis. Based on this, this research examines the relationship between competition in the product market and credit risk in companies admitted to the ...
Dissertation for receiving a master's degree, specialization: accounting, is an abstract of the present research and research work in order to determine the effective factors in the selection of accounting methods for the inventory of materials and goods and its effect on the quality of profitability of companies admitted to the stock exchange. This thesis prepares a framework ...
Master's Thesis in Accounting Abstract The creation of joint-stock companies and the emergence of conflict of interests between owners and managers necessitated the formulation of practical solutions to eliminate this conflict, which is known as agency problems in the literature of finance and accounting. This issue caused a lot of research to be done in the field of accounting ...