Download more than 51 examples of thesis, proposal and project topics about advertisement in editable WORD file format at undergraduate, graduate and doctoral levels for use and reference in research, articles, theses, student and academic projects.
Master's Thesis of Social Communication Sciences The abstract of the present research was compiled with the aim of representing foreign cultural values ??in the environmental advertisements of Tehran. In this research, we were looking for answers to these questions, whether the environmental advertising of Tehran presents and advertises foreign cultural values ??or not, and if ...
Dissertation for M.A Master's Degree in Business Administration - Marketing Orientation Abstract Nowadays, organizations need effective and efficient methods of communicating with customers in order to improve their sales.
Thesis for receiving the degree of master's degree (M.A) Trend: Educational research in the fall of 2012, satellite abstract from the seventies to today in Iran, has continued to influence society and family.
Abstract Today, word of mouth advertising as One of the common tools of marketing and advertising has gained great importance among marketers, so that studies show that advertising
Thesis of the master's degree in the educational field: MBA 2013 Farsi Abstract Many business managers consider marketing to mean sales or advertising, while the concept of market
Thesis of master's degree in the field of education and improvement of human resources) Winter 2013 Abstract Work and man are two main and inseparable components of life, which should be planned in a way that fits each other. Time
Dissertation to receive master's degree in accounting. Abstract In the conditions of the realism of the presented financial statements, the profit based on the accrual accounting system should be able to reflect valuable information about the current situation and future prospects of the company to the market. In this case, the profit may reflect the personal interests of the ...
Master's Thesis in the field of Propaganda and Cultural Communication. The abstract of the present study is an attempt to explain the preaching career of Imam Sadiq (a.s.) for the dissemination and expansion of Islamic knowledge and his audience. In this research, after describing various schools of communication, finally, a synthesis of the school of transmission and ritual ...
Introduction Today, due to the process of urbanization, the development of societies and the spread of mass media, and finally the phenomenon of globalization in many developed and developing countries, the birth rate has decreased to the replacement level or even lower than that. Iran is also one of the countries that has suffered a sharp drop in fertility rate in the last ...
The thesis of the master's degree abstracts populist music as an emerging art and the meeting place of new musical tools, various media and modern cultural markets with a wide audience, providing a platform for interdisciplinary studies, through which one can gain knowledge about the society, especially its young groups. In this treatise, the researcher tried to use the ...
Dissertation for obtaining a master's degree in the field: natural geography, specialization: tourism planning. This research deals with the development of geotourism in the Vashi Gorge of the Jalizjund basin of Firuzkoh city by using a descriptive and analytical method with practical objectives, and the method of collecting information is in the form of library, document and ...
Master's thesis in the field of social sciences Today, psychological operations include various methods and techniques, but this meaning cannot be limited to a specific technique or method, from this point of view, psychological operations is a process that affects the audience through various tools and devices, a process that has changed over the centuries and has produced ...
Dissertation for the degree of Master of Accounting (M.A.) Summary of the research: In this century, the intensity of competition and the complications and uncertainties caused by it have caused the management of companies to be more sensitive to the use of their financial and non-financial resources, and all they try to do is to spend the resources in a place that creates value ...
Master's Thesis in Business Management Abstract In today's age, due to the advancement of technology and information, the competition between businesses has also intensified. It is very important how to present brands, products or services in order to attract the attention of consumers and highlight their distinctiveness so that people are attracted to them or have the desire to ...
Dissertation for receiving a master's degree in the field of natural geography, climatology, first chapter, general research 1- 1- Introduction The tourism industry is one of the most important industries for economic growth in developed and developing countries (Font and Ahjem [1], 1999: 63). Currently, many countries receive their economic and social benefits from tourism and ...
Dissertation for receiving a master's degree in the field of natural geography, climatology. Abstract: Lake Urmia National Park is considered one of the most interesting and beautiful natural habitats of animals in Iran after the Anzali Marsh. Lake Urmia, due to its natural advantages and God-given gifts, can become one of the important factors in attracting tourists, both ...
Dissertation for Master's Degree in Tourism Management (M.A.) Major: Planning and Development Abstract: Introduction: The increasing growth and expansion of information and communication technology in today's era has caused various economic and industrial sectors to be affected by it. The tourism industry as a dynamic and growing industry has been able to gain a favorable ...
Master's Thesis in Moving Image Abstract: This research examines the theoretical concepts and structural features of interactive moving images and intends to analyze the origin, consequences and effects of digital technology in the creation of these works in addition to defining the concept of interaction in animations presented in the context of modern media. The research ...
Dissertation for Master's degree (M.A) specialization: ""Insurance"" Abstract: Life insurance is considered one of the most important and strategic products of the world's insurance companies. In the world, the percentage of life insurance sales is much higher than other insurance products, but despite its great importance, the sale of this product has its own complications. ...
Dissertation for the Master's Degree in Business Administration, International Business, Abstract: The information revolution and network hyperspace have transformed the marketing landscape and its traditional players, and new opportunities have been provided to business owners. Easy access to information, the possibility of quick comparison of products and many other Internet ...
Thesis for obtaining a master's degree in the field: business management, marketing orientation. Abstract: Serious attention to service management and marketing can bring about a new transformation and orientation in banks. Some discomforts and dissatisfactions are the result of ignorance and carelessness of people who are weak in managing services, understanding contacts and ...
Dissertation for Master's Degree in Business Administration Abstract Effective advertising is one of the elements of the growth and development process in the banking system and has a direct relationship with the economic prosperity of the banking system. Evaluating the effectiveness of advertising in order to investigate its role in achieving banking goals can help the ...
Master's Thesis in Executive Management (M.A) Abstract Based on empirical research and proposed theories, marketing includes three basic and important principles: creating value for customers, creating competitive advantage, and focusing on customers' wants and needs. The task of marketing is to create more value for customers than competitors. Tacit knowledge is knowledge that ...
Dissertation for Master's Degree in Business Administration, Marketing Orientation Abstract One of the very basic pillars of new marketing is to have market culture and insight at all levels of the organization, which is interpreted as market orientation. Marketing means tendency and inclination towards the market and people and the customer, and for this reason it is important ...
Dissertation for Master's Degree (M.A) in Business Administration - Domestic Business Abstract: Today, due to the widespread progress and industrialization of societies, as well as the closeness of the services and facilities of organizations to each other, the lack of effective and efficient advertising that attracts the attention of new customers and keeps previous customers ...
Academic Thesis for Master's Degree in Visual Communication Abstract: Today and in this competitive environment, branding for organizations has become a useful method and tool to communicate with customers. This means of communication has strategic advantages in creating continuity (continuous relationships), values ??and differentiation for the company in the long term. Visual ...
Dissertation for obtaining a master's degree in the field: business management, specialization: insurance. The aim of this study is to investigate the relationship between customer satisfaction and business performance of insurance companies in Gilan province. The statistical population includes 28 branches in the insurance industry. The sample size is 20 branches (including ...
Dissertation for Master's Degree (M.A.) Direction: Public Administration Abstract Online banking has caused a widespread revolution in the entire communication system of the world, and like any other new technology, it has specific costs and issues such as system security and the possibility of unforeseen problems. On the other hand, there is a growing segment of customers who ...
Dissertation for M.A. Degree: Performance: Directing. Dissertation idea (including summary, objectives, implementation methods and results): The main purpose of this research is to present the results of research and strategic study about the strengths and weaknesses of the theater advertising and marketing category. This research is a basic-applied research that selected 384 ...
Dissertation for Master's degree (M.A) field: Communication Sciences Abstract of the thesis (including summary, objectives, implementation methods and results obtained), the general purpose of the current research was to investigate traffic police television commercials (Sia Saki series of programs) with regard to the components of citizenship and respect for the law. The method ...
The thesis for receiving a master's degree (M.A. Business Administration) The abstract of this research was written with the aim of investigating the ranking of the factors affecting the effectiveness of commercial messages in attracting the audience in Tehran province. In order to achieve the above goal, four questions were used. The theoretical framework of the research was ...
Dissertation for Master's Degree (M.A.) Direction: ""Marketing"" Abstract Today, with the advancement of technology, all the concepts related to the market and consumer have undergone fundamental changes. The prevalence of computer use as one of the most effective technologies of this century, as well as the spread of the Internet and its combination with the supply and sale of ...
Thesis for obtaining a master's degree in the field of: business management, specialization: marketing. Abstract In recent years, the subject of brand and especially the special value of the brand has attracted the attention of researchers and practitioners in the field of marketing. The purpose of this research is to investigate the factors affecting the special value of the ...
Abstract Today, the business world is based on ""customer satisfaction"" in such a way that expanding services and even providing them without considering this principle is not only difficult, but also impossible. The intensity of competition in the markets and the understanding of the importance of keeping customers has made banks gradually take steps towards maintaining ...
Thesis for obtaining a master's degree (M.A) in the field of business management, marketing orientation Abstract: Today, considering the strong competitive structure of banks in the supply of electronic services, the use of advertisements to introduce services plays an important role in persuading and encouraging customers to use products and services and finally attracting them ...
Master's Thesis of Public Administration, Information Systems, Abstract: Working environments are changing significantly, and the demand for high-quality goods and services is increasing. In order for organizations to maintain their competitive position in the face of such pressures, quality is considered a vital factor. Maybe the first step for companies to be competitive is to ...
A master's thesis in the field of computer-software engineering. Software vulnerabilities can lead to financial and information losses. Due to the limited financial and human resources, prioritizing the damages is very important. Before this research, a large number of researchers have classified vulnerabilities based on empirical and statistical knowledge. However, the variable ...
Dissertation for the master's degree in the field of executive management, marketing orientation. The abstract of this research deals with ""investigating the impact of price flexibility on the buying behavior of online customers"". The present research is practical in terms of purpose and the research method is descriptive and survey type. It asks for people's views and ...
Executive Management Master's Thesis Abstract: Over the past few decades, the quality of electronic services has attracted the attention of many researchers due to its strong impact on business performance, customer satisfaction, and customer loyalty. Service quality is considered as a criterion in evaluating the degree of coordination of the level of service provided with the ...
Dissertation for obtaining a master's degree in the field: business management, orientation: insurance. Abstract The insurance industry, as a service sector, has a compensatory and protective role in the economy of any country, so that the successful operation of this industry creates a motivation and stimulus for other industries and the development of that economy. Therefore, ...
Dissertation for Master's Degree in Business Administration - The definition of social marketing has changed over the years and its tools, techniques and concepts have evolved and improved. A review of past research shows that although social marketing is most commonly used in the health sector, it also has potential in sectors such as protecting resources, energy and the ...
Master's degree thesis is an abstract of effective techniques in today's era and in saturated markets, according to the goals of value-oriented marketing, the development of the concept of corporate social responsibility in the body of products and services. The purpose of this research is to investigate the impact of corporate social responsibility on the way consumers make ...
Dissertation for the Master's Degree in Business Administration (M.A) Major: Marketing Abstract The aim of this research is to design a conceptual model of sustainable tourism based on sustainable marketing. This model includes independent variables of social stability, political stability, service quality, environmental sustainability, cultural sustainability, sustainable ...
Dissertation for obtaining the degree of master's degree ""MA"" field: business management, direction: marketing management, the aim of the present research was to identify and rank the effective factors of mixed promotion in the sales of home appliance industries. The research method is descriptive-survey, and the research community consists of experts and senior experts in the ...
Dissertation for Master's Degree (M.Sc) Chemistry-Physics Abstract: In this thesis, the role of efficient marketing and sales techniques and methods in the chemical industry has been discussed and investigated. In fact, the main task of marketing, which is to find the market and the logical combination of 4 actions of attracting and attracting customer attention, making the ...
Master's Thesis of Physical Education and Sports Sciences, Sports Management, Abstract One of the factors on which a lot of research is done today is the physiological factors that govern behavior and the behavioral factors that affect physiological factors. The purpose of the present semi-experimental research was to investigate the changes in blood oxytocin level in response ...
Faculty of Administrative Sciences and Techniques and Master's Dissertation Support in Management and Human Resources Abstract Social capital is the potential and actual aggregate that is the result of owning a durable network of institutionalized relationships between individuals and membership in a group to access the resources of that group. Today, the concept of social ...
Dissertation for receiving the master's degree ""M.A."" Trend: ""Marketing"" Abstract: In this research, factors affecting brand value and brand image in the hospital industry have been investigated. In this research, factors such as brand value, brand image, and factors affecting a successful relationship with customers include: trust, satisfaction, commitment, brand awareness, ...
Master's Thesis for Master's Degree in Electrical and Robotics Department of Electronics Abstract In this thesis, the problem of retrieving images of fighter planes from a database including 10 different models based on a query image [1] has been investigated. Airplanes of the same model as the query image are identified in the database and presented to the user. The main ...
Thesis expert thesis master of tourism management, marketing orientation Summer 1390 Iran's summary of the world market of the tourism industry, as the largest growing industry