Mechanism of marketing and sale of chemicals in industries

Dissertation for receiving a master's degree (M.Sc)

Chemistry-Physics orientation

Abstract:

In this thesis, the role of effective marketing and sales techniques and methods in the chemical industry has been discussed and investigated. In fact, the main task of marketing, which is to find the market and the logical combination of 4 actions of attracting and attracting customer attention, making the product attractive, estimating demand and estimating demands, persuading the customer to buy and pay money, has been studied and the contribution of each has been evaluated. In the meantime, the role of development of marketing strategies, green technology marketing and pre-marketing has been emphasized as important influencing factors on a case-by-case basis. And in the end, communication processes have been identified as the foundation of efficient marketing in the chemical industry. 

1-1- Introduction

Surely, for scientists sometimes it seems to be very difficult to get familiar with marketing work. Therefore, at the beginning of this thesis, we have provided a series of basic tools and words that will help to reach this field faster.

Scientists usually have problems They are special with marketing because most of them are passionate about their products and do not understand that others are not very enthusiastic about their interest. Of course, this is the problem of the customer who does not understand the value of a product at first glance, but anyway it is a waste of time to try to convince people when they are far away from many issues. It is possible that many times the scientist is right, although a product may have been invented and remained in a drawer for years and after years that product is loved and used or to solve a problem. be used]1[.

So there is hope that maybe something they create will be used later. Sometimes scientists are so sure of their product that they work in secret without considering the interests of the public. Like polycarbonate, which is used for compact discs, it has also been obtained. A number of very small holes were created on it. Then Gore proposed an application for these rotten materials. In fact, Gore used a new type of semi-permeable material for the company. Gore presented its products to DuPond. The DuPond company has already been successful in producing new products such as Teflon and Kevlar (a type of fiber for bullet-proof clothing), but this time Gore was not accepted, so Gore founded his own company, which is now very famous in the world. He presents his products in the textile industry under the name of Goretex based on fluorocarbon [2].

Scientists are artists in their field of work and do not care what the result of their work will be in the hope of a day when the importance of science and knowledge in the world will increase and the Nobel Committee will reward them for all the hardships they have endured, so they are always encouraged.

However, apart from basic research (which is definitely and undoubtedly very necessary and important), progress and invention are useless when they cannot market and sell the products, so they should keep the products in the museum, and basic research is important when we can sell the product to return the profit and money to help pay for re-production and research.

We have achieved the main task of marketing, which is to find the market It just means selling the product) but simply marketing means a logical combination of the following actions:

1) Attracting and attracting customer attention

2) Making the product attractive

3) Fulfilling demand and estimating demands

4) Encouraging the customer to buy and pay money

which we call these 4 IDA actions [1] in short.

The first step is to attract the customer's attention, in fact, show that it is a new product or at least a new source of the product.

Because the products are no longer attractive to people and this is very natural. People have created a series of personal filters in their minds from advertisements, which filter a series of products they don't like and are not noticeable to them, but they like and show interest in some, such as when you receive a series of emails, you automatically delete some of them [3], so there must be a right media to make the products more attractive and popular for people. who may be our customers. It is not enough that there is only a manufacturer, it should also generate interest because after a while people forget the brand. When people feel the need for our product and we manage to put this logo in people's minds, we are very successful. The brand is like a message molecule that finds the right place and sticks to it. Later, if the customer is interested, he will compare your product with other products.

When our product is very special, the customer automatically feels the need to buy from us, so we are waiting for this brand of ours to win and be purchased. The best The situation is that the customer feels that he is no longer comfortable without this product.

Therefore, marketing should be done where people have the power to buy it, otherwise it is useless.

1-2- Knowing the market

Finding the market is the main goal of all efforts. Is it all the residents of a city or all the people of a country or all the youth or all the rich or all Do we mean the elderly?

Answer: It depends. This is an answer that scientists don't like. It depends on the product and the customer's needs.

Like the need for a home, which is an instinctive need for all people, so marketing has nothing to do in this field, but children don't eat bread and in many cultures, they don't have bread, so marketing for bread is difficult.

Chemistry Six He found a product from the carbon product. In fact the main duty of marketing that is to find market and is logically a combination of four actions of attracting customers, making the product attractive, predicting and assessing the demands, Provoking the customer to buy and pay money has been considered. Meanwhile the effect of extending strategies of marketing, green technology of marketing and pre marketings as the main effective reasons are individually considered in this thesis and in the Finally, processes of connections as effective marketing selling in the chemical industry have been defined.