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  3. Identifying and prioritizing the obstacles of financial support for championship sports in Fars province

Identifying and prioritizing the obstacles of financial support for championship sports in Fars province

Number of pages: 109 File Format: word File Code: 31735
Year: 2014 University Degree: Master's degree Category: Physical Education - Sports
Tags/Keywords: Championship sport - exercise - Financial support - Professional sports - Sponsors - Sports event - sports industry - Sports sponsorship
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  • Summary of Identifying and prioritizing the obstacles of financial support for championship sports in Fars province

    Dissertation for receiving a master's degree (M.A)

    Strategy: Sports Management

    Abstract:

    The aim of the present research is to identify and prioritize obstacles to financial support for championship sports in Fars province. The current research method is a survey and the statistical population of this research includes sports professionals (university sports management professors), sports marketing specialists and companies and sports club CEOs. Based on this, 62 people were selected as the research sample. The research tool was the standard questionnaire of Askarian and Azadan (2013), whose validity and reliability were confirmed based on valid methods. Research data were analyzed using Friedman rank test. The results showed that the obstacle of lack of technical aspects in the clubs with an average rating of 4.61 is the most important obstacle and the structural-management obstacle with an average rating of 3.14 is the least important obstacle among the obstacles in attracting financial sponsors in the championship sports of Fars province. First

    Overview of the research

    1-1 Introduction

    The sports industry has become global rapidly, its territory has conquered everywhere and has taken root all over the world, so that billions of people can benefit from it. The sports industry, by having a stimulating factor such as major sports competitions, has made it possible to take advantage of advertising and media opportunities; This issue itself has created the necessary platform for interaction between industry, trade and sports (Androv et al., 2018). At the international level, sports has the sixth rank among different major industries (Azadan, 2013). The sports industry includes sectors such as sports goods, marketing, supervision, implementation and financial support, professional sports, sports clothing, sports media, and recreational sports, and it is growing every year (Ehsani, 2017). Sports economy is a broad field that has close relations with other economic sectors. The necessity of the globalization of sports, which began in the 1980s, changed the role of sports in society and created many income-generating opportunities for individuals, institutions, and various media (Elahi, 2007). Increasing activity in the field of physical education and sports increases the demand for various goods and services. This set of activities causes the emergence of the sports industry (Askarian, 2013). One of the ways to provide sufficient funds for sports activities, especially championship activities, is to attract investment from private companies and businesses in the sports industry (Kazem, 2018). Sports sponsorship is one of the most important sources of income in today's sports (Seyd Ameri, 2018).  The concept of financial support for sports is not a new phenomenon. Keshak quoted by Gratton and Taylor [1] (1985). It states that the beginning of financial support for sports dates back to 1850 AD, in which an Australian company became a financial sponsor of the English cricket tournament and in this way earned a lot of profit for itself and the organizers of the said match (Kashak, [2] 2004). Sponsorship of a sport, sports organization or event by a person or company to obtain mutual benefits or benefits for both parties to the contract (Kashak, 2004). Until now, neither in sports nor in other fields, has there been a comprehensive and specific definition of support. But financial support is defined as the provision of financial and material aid to an activity by a commercial organization with the aim of achieving commercial goals (Jamaat, 2016).

    Shank [3] defines sports financial support as investment in the existence of sports (athletes, teams, leagues, or sports programs) to support general organizational, commercial, or advanced strategies (Shank, 1951). Gratton [4] (1985). Sports sponsorship is the sponsorship of a sport, sports event, sports organization or competition by a person or company for mutual benefit or profit for both parties to the contract. Today, commercial companies and owners of various industries have realized that financial support can act as a powerful advertising tool for them.In fact, one of the most important and effective elements that has linked sports events and the economy is the issue of sports sponsorship as an advertising method for sponsoring companies (Bulurian, 2017). The importance of financial sponsors in the income generation of the world's sports sector is after the live television broadcasting privilege, whose value in the Olympics for companies such as McDonald's, Kodak, Visa, Adidas and Coca-Cola was more than 170 million dollars (Kazemi, 2016). Therefore, taking into account that financial support is one of the subsets of the marketing department, and in order to achieve their goals in championship sports, sports officials must provide the ground for the entry of sponsors in sports. One of the first needs for sponsors to enter sports is to know the factors that prevent financial support in sports. Since the attraction of financial sponsors for sports in Fars province requires detailed and expert investigations, the researcher is determined to identify and prioritize financial support obstacles in this area by analyzing the sports of this province, and can take a step, however small, in the further development of sports in Fars province. Third, the sports world is experiencing a new era. Increasing activity in the field of physical education and sports has increased the demand for various goods and services. These activities have led to the emergence of the sports industry. To be successful in this industry, it is essential to use sports marketing (Pitts and Stolar, 2002).

    Financial support is one of the elements of marketing communication that can, in certain situations, along with other elements such as advertising, sales promotion, as a beneficial choice, provide the necessary tools, personal selling, public relations and direct marketing to achieve the specific goals of companies and cause the success of marketers in a chaotic environment (Segun and Everly [5], 2008). Today, sports has become an industry through the application of marketing knowledge, and sports sponsorship is one of its main tools. The success of sports support requires correct and principled decision-making, which allows for better guidance of support activities by considering various factors affecting it. In the field of management, sports support deals with factors such as the goals of sports support, the criteria for choosing sports, the mix of marketing communications and the evaluation of sports support, which are important factors in the decision-making process of sports support and are carried out as a process (Hosseini et al., 2013). Financial sponsorship of sports is one of the global communication techniques, the purpose of which is to invest in sports activities, people and events for the potential exploitation of commercial issues related to sports, encouraging spectators in the stadium and television viewers, and creating a relationship between the sponsor of the event, the sports team or athlete and the sponsor (Raham et al., 2019). Financial support. Today, companies consider financial support as one of the communication tools and tend to increase awareness of the company's services in this way (Ehsani et al., 2017). The global investment in financial support has a growing trend, from about 500 million dollars in 1982 (Kala [6], 2003), to 15 billion dollars in 2009 (Shank, 2009) and more than 70% of the amounts invested in financial support were in the field of sports and sports events (Crampton, 2004).

    Abstract

    The purpose of this research is to identify and prioritize barriers Hmayt¬Maly is the province of athletics. This study surveys and population of the study consisted of experts in sport (sport management professor at universities), experts in sports marketing and sports clubs are companies and CEO of. The choices available are based on 62 patients in the study who were selected as examples. Standard Askarian questioner and Freedom (1391), the validity and reliability of the method was confirmed authentic. Research data using the Friedman rank test were analyzed.

  • Contents & References of Identifying and prioritizing the obstacles of financial support for championship sports in Fars province

    List:

    Abstract.. 1

    Chapter One: Introduction and Introduction

    1-1. Introduction.. 3

    1-2. Statement of the problem.. 5

    1-3. The importance and necessity of research.. 7

    1-4. Research objectives.. 9

    1-4-1. General goal.. 9

    1-4-2. Dedicated goals.. 9

    1-5. Research questions.. 10

    1-6. The realm of research.. 11

    1-7. Research limitations.. 11

    1-8. Definition of words and terms.. 11

    Chapter Two: Theoretical foundations of research

    2-1. Marketing.. 15

    2-2. Sports recovery.. 16

    2-3. Financial support.. 17

    2-4. Advantages and disadvantages of financial support.. 20

    2-5. Financial support in sports.. 21

    2-6. Factors contributing to the high growth of expenses spent on financial support. 23

           2-7. Objectives of financial support.. 24

           2-8. Evaluation of financial support.. 28

           2-9. Sponsorship is different from advertising. 30

           2-10. Distinguishing sponsorship from other promotional relationships. 31

           2-11. Separation of financial support from promotional and other communication techniques. 32

           2-12. Face-to-face sales.. 34

           2-13. Sales promotion.. 34

           2-14. Image and emotional marketing.. 35

           2-15. mass media.. 36

           2-16. Media coverage and sponsorship confusion. 36

           2-17. Trademarks.. 37

           2-18. An overview of the research background.. 40

    Chapter 3: Research Methodology

    3-1. Research method.. 55

    3-2. Population and statistical sample and sampling method. 55

    3-3. The method of work implementation.. 56

    3-4. Research tools.. 56

    3-5. The structure of the questionnaire.. 56

    3-6. validity and reliability of the questionnaire.. 57

    3-7. Data analysis method.. 57

    3-8. Operational definitions of research terms. 57

    Chapter Four: Research Findings

    4-1. Descriptive research findings.. 60

    4-1-1. Description of the age status of the studied group. 60

    4-1-2. Description of the gender of the study group. 61

    4-1-3. Description of the educational status of the studied group. 62

    4-1-4. Description of the status of the statistical sample organization. 63

    4-1-5. Description of the state of willingness to support in different sports fields. 64

    4-1-6. Description of the state of willingness to support in different sports sectors. 65

    4-1-7. Description of the status of the scope of activities of the studied organization. 66

    4-1-8. Description of the status of the studied organizations according to the number of employees. 67

    Chapter Five: Discussion and Conclusion

    5-1. Research summary.. 78

    5-2. Discussion and conclusion.. 81

    3-5. Suggestions arising from research.. 84

    5-4. Suggestions for future research. 85

    Sources

    Persian sources.. 87

    English sources.. 90

    Appendices.. 96

    English summary.. 99

     

    Source:

    Ehsani, Mohammad, Abu Darda, Zainab, Iqbali, Masoud. 1387. Investigating the causes of sponsors' lack of support for women's professional sports in Isfahan city. Movement Sciences and Sports Journal, 6th year, number 12, pp. 120-111. Elahi, Alireza, (2013). "Investigation of the performance of the professional football league of the Islamic Republic of Iran and its comparison with the Japanese league", unpublished master's thesis, Faculty of Physical Education and Sports Sciences, University of Tehran. "Obstacles and Solutions to the Economic Development of the Football Industry of the Islamic Republic of Iran", Doctoral Dissertation, Faculty of Physical Education and Sports Sciences, University of Tehran

    Yazdi, Alireza, (2004). "Description of factors affecting the attraction of sponsorship by Iranian professional football sponsor companies", unpublished master's thesis, Faculty of Physical Education and Sports Sciences, Tarbiat Moalem University, Tehran

    Azadan, Mehdi. Askarian, Fariba. Ramezani Nejad Rahim (2013). Investigating ways to attract sponsors in Iran's professional football. Sports Management Studies, No. 13, Spring 2011, pp. 136-123. Androv, Vladmir and Francoine, (2010). "Sports Economy", translated by Allah Vardi Jazayeri, Physical Training Organization

    Bazargan, Abbas; Hijazi, Youssef and Ishaghi, Fakhte. (2006). The process of implementing internal evaluation in university educational groups (a practical guide). Tehran: Doran Publishing House

    Bolurian Tehrani, Mohammad, (1387). "Marketing and Market Management". Publication of the Institute of Business Studies and Research. Second edition

    Jamaat, Khatira (1386). Compare viewsComparison of the opinions of heads of sports federations and heads of sponsoring companies about the goals of sports sponsorship. Master's thesis, Non-profit North University.

    Jamat, Khatereh. Ehsani, Mohammad (1390). Direct and indirect goals of financial support for sports in Iran, Research in Sports Sciences No. 10, pp. 72-57.

    Khosromanesh, Rahim. 1388. Analysis of sponsorship management in Tehran clubs - with a decision-making approach. Master's thesis, Faculty of Physical Education and Sports Sciences, University of Tehran. Rajabi, Malik. Sultan Hosseini, Mohammad. Razavi, Mohammad Hossein. Hosseini, Seyedemad (2010). The role of media and sports spectators in attracting private sector investment in championship sports. Sports Management Studies, No. 13, pp. 93-106.

    Razavi, Seyyed Mohammad Hossein (1383). Analysis of the privatization policy in the country's sports with an emphasis on championship sports. University of Tehran.

    Rusta, Ahmad. Venus, David. Ebrahimi, Abdul Hamid (1383). "Marketing Management". Publication page

    Askarian, Fariba (1383). "Evaluation of the economic status of Iran's sports industry in 1377 and 1380 (based on GDSP estimation)", unpublished doctoral thesis, Faculty of Physical Education and Sports Sciences, University of Tehran

    Askarian, Fariba, Jafari, Afshar. 1386. Investigating the amount of international trade of sports goods in Iran in 1977 and 1980. Olympic Quarterly, 15th year, number 4, 97-103.

    Cutler, Flip(2013). "Fundamentals of Marketing Management". Translated by Parsaian. Tehran. Cashmere Publishing

    Cutler, Philip (2004). "Cutler on Market Management". Translated by Abdul Reza Rezainejad, Tehran. Fara publication. Second edition

    Kazem, Mohammad (1381). "My vision of Iranian football is like this", Tehran, Ministry of Culture and Islamic Guidance Publications, first edition

    Kazemi, Reza Mohammad (2006). "Description of mixed elements of marketing in Iran's football industry and its comparison with South Korea and Japan and providing a suitable model", unpublished doctoral thesis, Faculty of Physical Education and Sports Sciences, Tarbiat Moalem University, Tehran

    Mohramzadeh, Mehrdad, (2015). Comparison of university sports marketing methods in Iran and Turkey, research and planning in higher education. Volume 12, page 31-46

    Moharramzadeh, Mehrdad, (2016). Sports Marketing Management", Urmia Academic Press. First Edition

    Mohammed Kazem (2013). Football in the stock market and stock market in football. Tehran. Volume 1

    Mohammadi, Rabab, (2014). Investigating factors affecting the financial support of selected companies for sports in Zanjan province. Master's thesis, Tarbiat Modares University

    Mamari, Jhaleh, (2016). "Marketing mix modeling and analysis The sports industry of the country (with a decision-oriented approach)", unpublished doctoral dissertation, Faculty of Physical Education and Sports Sciences, University of Tehran

    26. Yazadani, Ali Asghar. Reihani, Mohammad. Esmaili, Mohsen. Shabani, Mohammad. Davarzani, Abolqasem. (2018). Factor analysis of obstacles to support sports by companies (private and government) in North Khorasan Province. Sixth National Conference of Physical Education and Sports Sciences Students of Iran. Tehran, 2006.

    English sources

    Alireza Faed, 2006,"strategic assessment of sport sponsorship as a marketing communication tool in electronic industries of Iran", for the degree Master thesis, Tarbiat Modares University

    28. Apostolopoulou. Artemista, Papademitriou, (2004),"Welcome Home: Motivations and Objectives of the 2004 Grand National Olympic Sponsors", Spot Marketing Quarterly, 13:4, pp 180-192

    29.Bennett.G., Henson. R., & Zhang. J., (2002), "Action Sport Sponsorship". Sport Marketing Quarterly, Vol: 113, pp174-185

    30. Birgit Zepf, 2008,"sport sponsorship as an internal marketing tool : employees' sponsorship assessments and their effect on job attitude", for the degree of Doctor of Philosophy, Florida State University, college of education

    31. Bj?rn Walliser, 2011,"An International Review Of Sponsorship Research: Extension and Update", International Journal of Advertising communications, the quarterly Review of marketing communications, University of Nancy, Institute of Business Administration

    32. Christopher Michael Keshock, 2004,"the effects of economic impact information on the attitudes of potential sports sponsors operating in mid-size and small college communities", for the degree of Doctor of Philosophy

    33. Copland. Robert, Frisby. Wendy, McCarvile, Ron. (1996).

Identifying and prioritizing the obstacles of financial support for championship sports in Fars province
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