Contents & References of Examining the role of service quality in predicting the behavioral decisions of the spectators of the Premier Basketball League
List:
Chapter One: Research Design
1-1) Introduction. 2
1-2) statement of the problem. 3
1-3) The necessity and importance of the issue. 5
1-4) general purpose. 6
1-4-1) Sub-goals. 6
1-5) research hypotheses. 7
1-6) research limitations. 8
1-6-1) Limitations that were not available to the researcher. 8
1-7) scope of research. 8
1-8) research assumptions. 8
1-9) conceptual and operational definitions of words. 9
Chapter Two: Theoretical foundations and research background
2-1) Introduction. 11
2-2) Marketing. 11
2-3) Marketing history. 12
2-4) Marketing management. 13
2-5) sports marketing. 14
2-6) divisions of sports marketing. 15
2-7) unique characteristics of sports. 16
2-7-1) complexity and subjectivity (intangibility). 17
2-7-2) Contradiction and unpredictability. 17
2-7-3) Sport is a perishable commodity. 17
2-7-4) emotional interest. 17
2-8) Marketing mix and how to expand it. 18
2-9) all kinds of sports events. 21
2-10) Marketing relationship with sports event. 22
2-11) services; Definitions and features. 23
2-11-1) What is service? 23
2-11-2) characteristics of service marketing. 24
2-11-3) service perspective. 25
2-11-4) Quality of service. 26
2-12) Service quality in sports. 27
2-13) Importance of service quality. 30
2-14) Principles of quality management. 31
2-15) customer orientation. 33
2-15-1) Types of customers. 33
2-15-2) Customer relationship management (CRM). 34
2-16) CRM objectives. 35
2-17) Satisfaction. 36
2-17-1) Customer satisfaction and purchasing strategy (use of services) 37
2-17-2) The importance of achieving customer satisfaction. 37
2-17-3) Benefits of customer satisfaction and service quality. 38
2-18) The principles of attracting audiences (customers) and keeping them satisfied. 38
2-19) reappearance. 40
2-20) Customer satisfaction, repeat purchase and customer loyalty. 41
2-21) aggression. 42
2-22) types of sports behavior (violence). 44
2-23) Research background. 45
2-23-1) Research conducted inside the country. 45
2-23-2) Research conducted abroad. 48
Chapter Three: Research Methodology
3-1) Introduction. 54
3-2) research method. 54
3-3) Society and statistical sample. 54
3-4) research variables. 55
3-5) Data collection tool. 55
3-6) Procedures for developing and determining validity and reliability of the questionnaire. 55
3-6-1) validity of the questionnaire. 55
3-6-2) Reliability. 56
3-7) statistical methods. 57
Chapter Four: Analysis of Research Findings
4-1) Introduction. 59
4-2) Descriptive statistics. 59
4-2-1) Description of demographic factors. 59
4-2-2) Age. 59
4-2-3) Marital status. 60
4-2-4) level of education. 61
4-2-5) Employment status. 62
4-2-6) amount of income. 63
4-2-7) number of appearances in one season. 64
4-3) Inferential statistics. 66
4-3-1) hypothesis test. 66
4-4) Examining the normality of data distribution related to research variables 66
4-4-1) The first hypothesis. 67
4-4-2) The second hypothesis. 68
4-4-3) The third hypothesis. 69
4-4-4) The fourth hypothesis. 70
4-4-5) The fifth hypothesis. 71
4-4-6) The sixth hypothesis. 72
4-4-7) The seventh hypothesis. 73
4-4-8) The eighth hypothesis. 74
Chapter Five: Discussion and Conclusion
5-1) Introduction. 77
5-2) Summary of the research. 77
5-3) discussion and conclusion. 78
5-4) general conclusion. 86
5-5) suggestions arising from research. 86
5-6) Suggestions for future research. 87
Sources and sources. 88
Appendixes. 98
Appendix No. 1: Re-attendance questionnaire. 100
Appendix No. 2: Aggression Reduction Questionnaire. 101
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