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Examining the relationship between the social responsibility of clubs and the satisfaction of the spectators of the premier football league

Number of pages: 89 File Format: word File Code: 31608
Year: 2014 University Degree: Master's degree Category: Physical Education - Sports
Tags/Keywords: Audience satisfaction - exercise - Football club - Football Premier League - Premier League clubs - social responsibility - Sports management - Sports organizations
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  • Summary of Examining the relationship between the social responsibility of clubs and the satisfaction of the spectators of the premier football league

    Dissertation for Master's Degree

    Physical Education and Sports Science - Sports Management

    Abstract

    The purpose of this research was to investigate the relationship between the social responsibility of Premier League football clubs and the satisfaction of the spectators. The current research is a descriptive-correlation type of research and is applied in terms of purpose. The statistical population of the current study consists of all the spectators of the clubs of Tehran province (Estiklal, Persepolis, Railway, Naft) present in the Premier Football League in the fourteenth period of the Premier Football League of Iran in the year (1393-1394) and also according to the opinion of professors and specialists, 50 experts (university professors with a focus on sports management). Due to the unlimited population (spectators), the total number of samples was obtained using the sample size formula of 384 people. Also, for the sample of experts, the number of samples was equal to the number of the community (50 people). A questionnaire tool was used to collect field information, which included four parts. The first part includes demographic information such as team name, age, level of education, history of fandom and attendance. The second part, which was a developed questionnaire, was taken from the research article of Zabit Abdul Rashid and Saaditel Ibrahim (2002), which was related to the investigation of people's attitude towards the social responsibility of clubs. The third part, which was taken from the research article of Bakhsandeh et al. (2012), was related to determining the status of clubs in terms of social responsibility from the point of view of experts and spectators. And the last part, which was taken from Oliver's (1980) questionnaire, was related to audience satisfaction. In order to determine the validity of the questionnaires, 10 professors and sports management specialists were used, all of whom confirmed the ability of the questionnaires. Also, in order to determine the reliability of the questionnaires, the coefficient's internal reliability index (Cronbach's alpha coefficient) was used in a preliminary study on 30 community members, and these results were obtained: the social responsibility attitude questionnaire with a Cronbach's alpha coefficient of 0.58, a questionnaire for determining the social responsibility status of clubs with a Cronbach's alpha coefficient of 0.84, and an audience satisfaction questionnaire with a Cronbach's alpha coefficient of 0.92 were obtained. A total of 434 questionnaires were distributed, and finally 418 questionnaires were examined. In this research, the researcher used two methods of descriptive and inferential statistics to analyze the statistical data. that the data related to demographic information was analyzed through descriptive statistics and the data obtained from questionnaires in order to test the hypotheses by means of inferential statistics. In the inferential statistics section, Pearson's correlation coefficient and Kolmogorov-Smirnov test were used to check the normality of the data. The results of the research showed that there is a positive relationship between the state of social responsibility of Premier League soccer clubs and the satisfaction of spectators and experts. Based on the findings of the research, the correlation between the four dimensions of social responsibility and audience satisfaction is as follows: economic dimension r = 0.281, legal dimension r = 0.294, moral dimension r = 0.366 and humanitarian dimension r = 0.424. All these values ??are statistically significant at the significance level of P < 0.01. The opinion of the experts also confirms these findings, so that the correlation between the dimensions of social responsibility and satisfaction from the experts' point of view is as follows: the economic dimension is 0.303, the legal dimension is 0.411, the moral dimension is 0.480, and the philanthropic dimension is 0.398. All these values ??are significant at the 95% confidence level. Also, the findings of the research showed that there is a positive and significant correlation between the attitude of the experts towards the social responsibility of the clubs and their satisfaction (r = 0.388), which is significant at the P < 0.01 level, and the opinion of the spectators also confirms these findings (r - 0.108, P < 0.05), but according to the results of the research, there was no significant relationship between the attitude of the spectators towards the social responsibility and their presence in the stadium, because the opinion of the experts also confirmed these results. does According to the descriptive results of the research, Premier League clubs are at an average level in terms of the status of social responsibility from the point of view of experts and spectators, and the results of the research showed that the attitude of experts and spectators towards the social responsibility of Premier League clubs is positive.. According to these findings, club managers are advised to pay attention to social responsibility activities and include it as one of the goals of the club in their plans.

    Keywords: social responsibility, football club, Premier League, audience satisfaction

    In traditional management literature, tasks such as planning, organizing and monitoring are essential requirements for successful managers, and later other roles such as decision-making, Communication and information was presented to managers. But the separation of the organization from the social environment and managers' preoccupation with the organization's goals and their indifference to social issues led to the opening of a new chapter in management, which was called the management of social issues or social responsibility for managers. In fact, it can be said that social issues are one of the external factors of the organization, and paying attention to them has become part of the organization's needs in order to increase the productivity of the organization. In addition to technical, administrative, and human skills, today's managers must also be equipped with the skills of managing social issues and include community issues as part of their organizational goals. Paying attention to social issues requires creating the necessary structures in the organization and allocating necessary financial and human resources for it. But first of all, creating belief in social responsibility among managers is the most important (Alwani, 2011). It can also be said that organization and society interact with each other, organization needs society to continue its existence, and society's life is impossible without organization. What is certain is that since the beginning of the second half of the 20th century, public awareness about the interdependence of organizations, society, and the environment has increased, and everyone has realized that on the one hand, organizations reach their goals by relying on the facilities available in society, and on the other hand, the actions of organizations must also have benefits and achievements for society (Mortazavi et al., 2009). The population of every country deals with it in different ways. And in general, exercise has been very important throughout life and it makes people have a suitable place to spend their free time and has a great impact on their physical and mental health. Many adverse effects of the social environment, economy, family status, heredity and the like can be reduced or even completely eliminated by the use of sports (Hansen and Gator [1], 1989). They are fast and diverse sports, which has made sports known as a popular and profitable industry. Sports investors also build spaces and provide sports services, produce clothing and sports equipment, and hold revenue-generating competitions. Sports fans spend a lot of money on this. As sports organizations and custodians of sports, sports clubs have social responsibility towards these spectators and society. Therefore, the main question of the research is whether there is a relationship between the social responsibilities of Premier League clubs and the satisfaction of the spectators. Managers from the lowest level to the highest organizational level make decisions that require value judgment in addition to being based on reality. The choice of a division among different divisions is made according to previous decisions, momentary pressures, religious values, traditions, and social and economic factors.

    Since the 1950s, more awareness has emerged about the dependence of the organization, society, and environment. People have realized that the actions of organizations have benefits and losses for the society. Therefore, efforts have been made to improve the relationship between profit and loss in organizations in such a way that people benefit from organizations more than what they have paid. These values, as the social responsibility of management, have received special attention in the last few decades

  • Contents & References of Examining the relationship between the social responsibility of clubs and the satisfaction of the spectators of the premier football league

    List:

    Introduction .. 2

    1-2: Statement of the problem. 3

    1-3: The importance and necessity of research. 6

    1-4: research objectives.  8

    1-4-1: The general purpose of the research. 8

    1-4-2: specific objectives of the research. 8

    1-5: research assumptions. 9

    1-6: Definition of research words and terms. 9

    1-6-1: Social responsibility. 9

    1-6-2: Satisfaction. 10

    1-6-3: Presence in the stadium. 10

    1-6-4: Spectators. 10

    1-6-5: Experts. 11

    1-6-6: League. 11

    Chapter Two: Theoretical Foundations and Research Background

    2-1: Introduction .. 13

    2-2: History and definitions of social responsibility. 14

    2-3: Reasons for the importance of corporate social responsibility. 16

    2-4: The need to pay attention to the social responsibility of companies from the point of view of the United Nations. 17

    2-5: Obstacles to the implementation of social responsibility. 17

    2-6: Benefits of corporate social responsibility. 18

    2-7: The frameworks proposed in the background of the research. 20

    2-7-1: Wood's three-level framework. 20

    2-7-2: Carroll's framework. 21

    2-7-3: Stakeholder framework. 26

    2-7-4: Lantos framework. 27

    2-8: Common views and opinions about social responsibility. 27

    2-8-1: Albert Carr and the view of profit maximization. 27

    2-8-2: Milton Freeman and the point of view of maximizing certain profit. 28

    2-8-3: Edward Freeman and the perspective of social consciousness and the stakeholder model. 28

    2-8-4: Carol and the perspective of social services. 29

    2-8-5: Partol and Martin and social responsibility. 29

    2-8-6: Seti and social responsibility. 30

    2-8-7: Davis' social responsibility model. 30

    2-8-8: Clarkson and the attention of social responsibility to the beneficiaries. 31

    2-8-9: Vatav and the concept of social responsibility. 31

    2-8-10: Andrew Stark and the moral responsibility of managers. 32

    2-8-11: Anderson and Ronaldchi Robert and the concept of ethics and social responsibility. 32

    2-8-12: Friedman and economic responsibility. 32

    2-8-13: Carol and the social responsibility pyramid. 33

    2-8-14: Stephen Robbins and social responsibility. 33

    2-8-15: Understanding French and social responsibility. 33

    2-8-16: Peter Drucker and social responsibility. 33

    2-8-17: Michael Porter and Mark Kramer and the responsibility of philanthropy. 34

    2-9: The viewpoints of supporters and opponents of social responsibility of organizations. 34

    2-9-1: The reasons for the supporters of the social responsibility of organizations. 35

    2-9-2: The views of the opponents of social responsibility of organizations. 40

    2-10: Philosophical foundations of social responsibility perspectives. 43

    2-10-1: Classical view. 43

    2-10-2: General view. 43

    2-10-3: Islamic perspective. 44

    2-11: The relationship between social responsibility and social commitment and accountability. 44

    2-12 principles of social responsibility. 45

    2-13: Sports and social responsibility. 46

    2-14: Fields of social responsibility in sports. 46

    2-15: Football and social responsibility. 47

    2-16: The history of social responsibility in football. 48

    2-16-1: Football and church. 48

    2-16-2: Companies and football. 49

    3-16: Public schools. 49

    2-17: The importance and necessity of social responsibility in football clubs. 50

    2-18: The impact of football clubs on society. 50

    2-19: Asian Football Confederation and Social Responsibility (AFC). 51

    2-19-1: Dream of Asia. 52

    2-20: Satisfaction. 52

    2-21: Background of the research. 54. 22-2: Summary of the second chapter. 57

    Chapter Three: Research Methodology

    3-1: Introduction.. 59

    3-2: Research Method. 59

    3-3: Statistical population. 59

    3-4: Sampling method. 60

    3-5: Measuring tools. 60

    3-5-1: Social responsibility attitude measurement questionnaire. 60

    3-5-1-1: reliability and validity. 61

    3-5-2: Questionnaire to determine the status of social responsibility. 61

    3-5-2-1: reliability and validity. 61

    3. 61

    3-6: Attending the stadium. 62

    3-7: audience satisfaction. 62

    3-8: Data collection methods. 62

    3-8-1: Library studies. 62

    3-8-2: Field research. 62

    3-9: Research implementation methods. 63

    3-10: Statistical methods. 64

    3-11: Data analysis method. 64

    Chapter Four: Analysis of Research Findings

    4-1: Introduction. 66

    4-2: Descriptive statistics. 66

    4-2-1: Descriptive information. 66

    4-3: Inferential statistics. 74

    4-3-1: Examining hypotheses. 75

    4-3-1-1: The first hypothesis. 75

    4-3-1-2: The second hypothesis. 76

    4-3-1-3: The third hypothesis. 78

    Chapter Five: Discussion and Conclusion

    5-1: Introduction. 81

    - 2: Summary of the research. 81

    3-5: Research findings. 82

    - 4: Discussion and conclusion. 84

    5-5: Research limitations. 86

    5-6: practical suggestions. 86

    5-7: Research proposals. 87

    Sources and sources. 

    Source:

    Ebrahiminejad, M. and Akbari, M. (2008). The relationship between the value view of managers and their role of social responsibility in government organizations, Iranian Management Quarterly, pp. 33-1. Ahmadi, K. Avani, M. and Memarzadeh Tehran, G.R. (1390). Developmental course of organizational social accountability and presenting a model for its conceptual expansion in government organizations, Industrial Management Quarterly, Faculty of Human Sciences, Islamic Azad University, Sanandaj Branch, 6th year, No. 18, pp. 116-97

    Stold, J. Clayton, D. d. Stephen, b. and A. (2008). Sports Public Relations, translated by Hamid Ghasemi, Sara Keshkar, Natasha Qala, Tehran, Science and Movement Publications

    Alwani, S.M. and Ghasemi, A.R. (1377). Management and Social Responsibility of Organizations, Public Administration Education Center Publications

    Alwani, S.M. (2011). General Management, Nei Publishing House, 47th edition

    Omidvar, A.R. (1385). Government policy in promoting corporate social responsibility in Iran, Master's thesis, University of Tehran, Faculty of Law and Political Science

    Omidvar, A.R. (1387). Promotion of corporate social responsibility, supplementing and replacing government policies and duties, Strategic Research Research Institute of Expediency Discernment Council, Social Cultural Research Group, Research Paper No. 21, pp. 87-9

    Irannejad Parisi, M. and Tavasli, S. (1389). Social responsibility and green management, strategic research center research paper, organization social responsibility, number 4, pp. 33-71

    Irannejad Parisi, M. (1371). Ethical and social responsibility of managers, Danesh Management, No. 18, pp. 23-34. Ahola, H. B. (1372). Psychology of sport with a psychosocial approach, translated by Reza Fallahi, Mohsen Hajilo, Tehran, Physical Education Organization Publications

    Bakhtiari, M. (1388). Examining the level of satisfaction of the spectators of the premier football league with the provision of various services, Master's thesis of the University of Tehran

    Bakhshandeh, H. Jalali Farahani, M. and Sajjadi, S.N. (2011). The effect of the social responsibility of the club on the identity of the customer-organization in the Premier Football League of Iran, National Conference on Personality and Modern Life, Islamic Azad University, Sanandaj Branch

    Taghizadeh, H. and Soltani Faskandis, G.R. (1389), the effect of business ethics on the social responsibility of the company, quarterly ethics in science and technology, fifth year, issues 3-4, pp. 94-104

    Chavash Bashi, F. (1389). The social responsibility of the organization and the ethics of managers, the research paper of the strategic research center, the social responsibility of the organization, number 3, pp. 78-109

    Chavash Bashi, F. (1389). Social responsibility and its role in improving the productivity and competitive advantage of companies, research paper of the Strategic Research Center, Organizational Social Responsibility, No. 4, pp. 71-95. Rahman Sarasht, H. Rafiei, M. and Kosha, M. (1388). social responsibility; Transorganizational ethics, Tadbir Monthly, 19th year, number 204, pp. 22-26. Rasouli, A. (1389). The social responsibility of industrial and commercial companies in protecting the environment, research paper of the Strategic Research Center, Organizational Social Responsibility, No. 2, pp. 55-95

    Rohi Azizi, M. and Mahdavi, M. (1382). Organizational Culture Management and Change, Cooperative Magazine, Nos. 146 and 147, pp. 108-111, Royai, R.A. and Mehrdost, H. (1388).

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