Examining the strengths and weaknesses of the tourism industry in Iran and Malaysia

Abstract:

The increasing growth of the tourism industry in the world and the huge income earned by the countries that invest in this field, makes the policy makers of the countries that have potential in this field find this industry attractive and do their best to get a larger share of this growing market.

Since Iran is also among the top ten countries in the world in the field of tourism attraction potential, many analysts and researchers have researched and investigated the growth and prosperity of this industry in the country and seek solutions in this regard.

This thesis aims to examine the tourism industry in Iran and Malaysia, which is one of the successful countries in terms of attracting tourists, compare the methods and solutions for the success of this country in the field of tourism with the situation in Iran and finally present some localized solutions for the tourism industry in Iran.

Keywords: tourism industry, Iran, Malaysia, strength and Weakness

Chapter One:

Generalities of the research

Introduction:

Sometimes it seems that industrial tourism is emerging in the history of human life, but travel and movement on earth is as old as history. Tourism in a new form after the industrial revolution and the creation of fundamental developments in the field of improving transportation facilities as well as reducing the hours of employment of people and following it the increase of leisure time among the society in the field of tourism industry in the world was achieved in such a way that today the tourism industry is considered the first industry in terms of structural growth and the third largest industry in the world in terms of income generation after the oil and automobile industries and is used in many countries as a suitable tool to diversify the national economy and speed up regional national development. Due to the creation of a suitable economic platform for the development of other commercial activities in the region, foreign exchange, job creation and improvement of the level of social welfare of the host community are the attention of the majority of Mardan government. Tourism is an activity that is fundamentally different from other economic activities and even has clear boundaries with the service sector (which is classified in its format). Because it has a range of goods and services such as transportation, travel facilities, shopping, etc. is used sequentially. In Iran, the tourism industry as an economic sector has a growing effect on production (the growth factor of the tourism industry in Iran ranks third after the food and construction industries) and its direct and indirect job creation power is greater than many other economic sectors. According to the statistics presented, one job is created for every 6 foreign tourists who enter the country and one job is created for every 25 domestic tourists (the growth factor of this industry is after the agricultural sectors) , food and construction industry ranks fourth in the country and its global employment rate is 8%.

Generally, in developing countries, the tourism industry is used as a tool for diversifying and revitalizing the national and regional economy, and among these, countries that have cultural potential will have a more favorable chance to succeed in this competitive field. Tourism is a phenomenon that arose and continued in the wake of modernity, its modern urban space and environment acts as a stimulus for tourism. It is at the top of the countries that have the highest income in this industry. The United States and Spain are in the next ranks with 121 billion dollars, and this year, Iran's income from the tourism industry was only 1.2 billion dollars. Comparing Iran with industrialized and developed countries, filling it in today's world is more like a dream. It is impossible to find.Considering that Iran is among the top ten countries in the world in terms of tourism products and resources, this rank cannot be worthy of our country and the income from this industry in Iran shows very little statistics. "

This is not due to the lack of natural attractions or ancient monuments or weather conditions, but is simply the product of the management insight and software available in this industry. The government, which should be the macro policymaker and provide a clear strategy for this industry and provide a platform for sustainable growth of this industry, is still involved in some of its executive tasks in this industry. Some inefficient security, social and cultural issues make the movement of this industry slower and slower in Iran, and this is while The world's tourism industry has started to grow rapidly. Many experts believe that as long as there is oil income in the country, the huge share of tourism income will be ignored. 2012 is the ninth country in the world in terms of the number of tourists and the third country in Asia after China and Turkey.

This research aims to compare the strengths and weaknesses of Iran and Malaysia to identify a solution to use the methods that this country has devised in the face of the mentioned bottlenecks and if possible localize it for Iran and answer the following questions; What solutions can be offered to solve these weak points? 2-1 Importance of the topic Discussion and discussion about tourism is one of the important economic, social and cultural factors of every country. Humans travel for different purposes and this phenomenon, i.e. internal development, has increased and is gaining momentum.

As can be seen in table number (1-1), the World Tourism Organization has estimated the number of tourists in 2012 to be one billion four hundred million people.

It is natural that this industry in the world has become a prosperous, attractive and profitable industry for different countries with this amount of input and output. Among the countries of the world, it is considered as a source of national income for governments and people.

Tourism will be at the top of the table of the world's most profitable industries until the end of the next decade. With an income of over 500 billion dollars in 1998, this industry surpassed the automobile and computer industry, and by 2020 it will surpass the only top industry in the world, oil. In 2010, the number of tourists in this industry exceeded one billion people and in 2020 it will be more than 1.6 billion people.

The great distance with industrialized and developed countries shows a huge gap, which filling it due to the rapid movement of countries and moving in specific areas is more like a red pass. Among the one hundred and fifty members, Iran is ranked sixty-eighth, considering that Iran is among the top ten countries in the world in terms of tourism products and resources, this rank cannot be worthy of our country, and the income from this industry in Iran shows a very small statistic. The average in this industry will also succeed in earning fifty billion dollars annually.

Iran should also be evaluated among the average countries, at the same time, considering the many ecotourism attractions, it is not impossible for our country to reach fifty billion dollars in 2020.

One of the important reasons for stopping the development of the tourism industry in Iran is the kind of view that the officials and macro planners of the country have towards this industry. Another important reason is the use of oil revenue, which has caused few planning officials in the country to pay attention to the tourism industry.