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Knowledge creation in media organizations using the Nonaka model (study by ISNA news agency)

Number of pages: 110 File Format: word File Code: 31134
Year: 2013 University Degree: Master's degree Category: Management
Tags/Keywords: Implementation patterns - Isna news agency - Knowledge creation - Knowledge management - Media organizations - Nonaka model
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  • Summary of Knowledge creation in media organizations using the Nonaka model (study by ISNA news agency)

    Master's Thesis in Media Management

    Abstract

    Knowledge creation or knowledge management consists of a range of strategies and implementation patterns that are used in an organization to identify, create, present, differentiate and enable acceptance of insights and experiences. Such insights and experiences form knowledge that can be found in individuals or in organizations as procedures or operational patterns. Considering that knowledge creation is considered as the key to applying knowledge and creating a competitive advantage in all organizations as well as media organizations, this research examines knowledge creation in media organizations. The main issue in this research is knowledge creation in media organizations using the Nonaka model, which specifically targets ISNA news agency.

    The main goal of this research was to determine the presence or absence of relevant and efficient mechanisms to realize the elements of this model and also to determine the feasibility of this model in a media organization (ISNA news agency). Based on the nature and method, the current research is a descriptive research that was conducted as a survey. The statistical population of the research included all the journalists working in the Iranian Student News Agency (ISNA) and due to the limited statistical population in this research, a full count was made. In order to collect raw data and analyze them, a questionnaire was used.

    In the final chapter, the research questions were answered based on the hypothesis test, according to which the main hypothesis of the research regarding the adaptation of the knowledge creation process in ISNA news agency to the Nonaka knowledge creation model was not confirmed. Also, the results related to the test of the second, third and fourth sub-hypotheses showed that there are no processes of externalization, combination and internalization in the process of knowledge creation in ISNA news agency.

    Key words: knowledge creation process, knowledge management, media organization, Nonaka model, ISNA news agency

    Chapter 1

    Research overview

    1-1) statement of the problem

    Knowledge creation or knowledge management consists of a range of strategies and implementation patterns that are used in an organization to identify, create, present, differentiate and enable acceptance of insights and experiences. Such insights and experiences form knowledge that can be found in individuals or in organizations as procedures or operational models. Most business analysts believe that innovation is the main key to the growth and survival of organizations. Organizations' interest in creating internal knowledge has increased significantly. One of the reasons for this is that in today's competitive market, knowledge is depreciated faster and the time to exploit organizational knowledge is greatly reduced. Creating knowledge is one of the important stages of knowledge management, which is closely related to creativity. The act of creating knowledge does not only include processing information and data, but creating new knowledge and creativity involves the application of intelligence, tacit knowledge and information, and actually the interaction between behavior and action. (Sohrabi, 1389)

    Organizational behavior of organizations can be depicted through the process of creating, improving and maintaining knowledge. Therefore, among the various existing methods, knowledge creation is often considered as a key issue in the technological space or product creation. (Nonaka et al., 1999)

    Organizations with the best knowledge do not achieve competitive advantage unless this knowledge is applied. In order to make full use of knowledge, it must be fully applied in the organization's activities, and this requires all other processes of knowledge (Sohrabi, 2018). Considering the many variables ahead, media organizations should adopt a specific strategy regarding their knowledge creation process. Considering the importance of the role of human resources in media organizations, the emphasis is on using a strategy based on human resources and creating relevant structures for the necessary knowledge creation related to media organizations, which can bring these organizations more competitiveness, flexibility and readiness in dealing with the events of the outside world. From the aspect of epistemology, only humans can produce knowledge. Among the results of this knowledge creation, one can imagine the shortening of organizational processes and its agility, reducing unnecessary costs and providing the outputs of media organizations with the desired quality..

    One of the proposed models for use in organizations is the Nonaka model, which is intended to be investigated in this study.

    The core of the Nonaka model is based on two types of explicit knowledge and implicit knowledge. Implicit knowledge is knowledge based on experience and concepts that cannot be expressed by words, formulas, numbers and sentences, and this is because of its specific content. Also, tacit knowledge can include cognitive skills such as ideas, intuitions, and mental models. Explicit knowledge is relative and concrete knowledge that can be expressed in words, sentences, numbers, and formulas. Nonaka models knowledge transfer as a spiral process. (Nonaka et al., 1999)

    In order to carry out this study, ISNA news agency was chosen as the subject of study. ISNA is one of the active news agencies in Iran, which started working in 2017. Reporters and editors of this news agency are generally students of various fields in Iranian universities, and a large number of them cooperate on a voluntary basis. ISNA operates by attracting financial aid from the government and with the organizational support of academic jihad.

    Given that knowledge creation is considered as the key to applying knowledge and creating a competitive advantage in all organizations as well as media organizations, this research examines knowledge creation in media organizations.

    The main issue in this research is knowledge creation in media organizations using the model It is Nonaka that has specifically targeted ISNA news agency.

    1-2) The importance and necessity of the research topic

    Given that knowledge creation in the organization is one of the priorities of the senior managers of the organization, choosing the right model as an organizational strategy is very necessary. Media organizations are not exempted from this rule and due to the high interaction with their surrounding environment, they qualify for special conditions. Therefore, human resources in the aforementioned organizations will play a role and be effective in these developments. In order to optimally use this potential, it is necessary to create the necessary structures for knowledge creation as the axis of growth, excellence, and creating a sense of value in human resources on the one hand and using them effectively to realize the goals of media organizations on the other hand. ISNA) to examine. This research can inform the managers of media organizations about the four existing processes of knowledge creation in the Nonaka model, so that by using it, they can identify the weak and strong points in their organization and take the necessary decisions and measures in this regard. Select the knowledge creation process strategically. In order to achieve this goal, managers of media organizations should choose their desired strategy according to the existing patterns in knowledge creation processes and provide the necessary mechanisms to achieve this goal. One of the existing models is the Nonaka model, and the necessity of investigating this model in a media organization is the goal of this research. The main purpose of this research is to determine the presence or absence of relevant and efficient mechanisms to realize the pillars of this model and also to determine the feasibility of this model in a media organization (ISNA news agency).

  • Contents & References of Knowledge creation in media organizations using the Nonaka model (study by ISNA news agency)

    List:

    Chapter One: Research overview. 1

    1-1) statement of the problem. 2

    1-2) The importance and necessity of the research topic. 3

    1-3) research propositions. 4

    1-3-1) research objectives. 4

    1-3-2) research questions. 4

    1-3-3) research hypotheses. 5

    1-4) Description of the words and terms used in the research. 5

    Chapter Two: Research background and theoretical foundations. 7

    2-1) Knowledge. 8

    2-1-1) Data, information and knowledge. 8

    2-1-2) types of organizational knowledge. 15

    2-1-3) knowledge resources of the organization. 20

    2-1-4) Characteristics of knowledge. 20

    2-2) Knowledge management. 21

    2-2-1) Definitions of knowledge management. 22

    2-2-2) Elements of knowledge management. 24

    2-2-3) Classification of knowledge management tools. 25

    2-2-4) Knowledge management and learning organization 26

    2-2-5) Knowledge-based organizations 29

    2-2-6) Obstacles to the development of knowledge management. 33

    2-2-7) The reasons for the success of knowledge management. 34

    2-2-8) Theoretical foundations of knowledge management. 35

    2-2-9) Different models of knowledge management. 40

    2-3) research related to research. 54

    2-3-1) Domestic related research. 54

    2-3-2) Foreign related research. 58

    2-4) The theoretical framework of the research. 62

    Chapter three: research methodology. 67

    3-1) Research method. 68

    3-2) Statistical population. 69

    3-3) sampling method. 69

    3-4) Methods and tools for collecting information. 69

    3-5) Validity of the questionnaire. 71

    3-5-1) content validity 71

    3-6) reliability (reliability) of the questionnaire. 71

    3-7) Information analysis method. 72

    Chapter four: research findings. 73

    4-1) Demographic characteristics. 74

    4-1-1) Gender of journalists. 74

    4-1-2) Age of reporters. 74

    4-1-3) Education level of news agency staff. 75

    4-1-4) organizational level of news agency staff. 76

    4-1-5) Job history of news agency employees. 77

    4-2) Research hypothesis test. 78

    4-2-1) The main hypothesis. 78

    4-2-2) Sub-hypotheses. 79

    Chapter Five: Conclusions and Suggestions 83

    5-2) Answering the research questions. 85

    5-3) research proposals. 88

    5-3-1) Practical suggestions. 88

    5-3-2) Suggestions for future research. 89

    5-4) research limitations. 89

    Resources. 90

     

     

    Source:

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Knowledge creation in media organizations using the Nonaka model (study by ISNA news agency)
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