Contents & References of Artistic components affecting the economic prosperity of enamel painting in Tehran - the practical title of making enamel painting with theoretical inspiration
List:
Chapter One
Overview of the research
1-1 Statement of the problem. 2
1-2 research questions. 4
1-3 research hypotheses. 5
1-4 review of the theoretical and background literature of the research. 8
1-5 goals and theoretical value of the research. 28
6-1 method and implementation logic of the research. 29
1-7 Introducing the statistical population of samples 31
8-1 Use of available information and documents. 32
1-8-2 Observation 33
1-8-3 Interview. 34
1-8-4 questionnaire. 35
1-9 research limitations. 37
Chapter Two
Fundamentals, theoretical discussions and primary research data (comprehensive introduction of key words)
2-1 art 40
2-2 traditional arts. 41
2-3 handicrafts. 42
2-3-1 Definitions of crafts. 42
2-3-2 Characteristics of handicrafts. 43
2-3-3 characteristics of crafts. 44
2-3-4 Weaknesses of Iranian handicrafts. 44
2-3-6 opportunities for Iranian handicrafts. 46
2-3-7 handicraft products. 48
2-3-8 handicraft market. 52
2-3-9 Sections related to the distribution of handicrafts. 54
2-3-10 suitable place to supply handicraft products. 55
2-3-11 United Nations Educational, Scientific and Cultural Organization: UNESCO. 56
2-4 culture. 56
2-4-1 Culture and Civilization. 57
2-4-2 Small culture. 57
2-4-3 National culture. 57
2-4-4 Ethnic culture. 57
2-4-5 cultural identity. 58
2-4-6 cultural memory. 58
2-4-7 symbolic culture. 58
2-4-8 Cultural capital. 59
2-4-9 cultural hegemony/transcendence. 59
2-5 Economy 60
2-6 Advertising. 61
2-6-1 Advertising in Iranian handicrafts. 62
2-7 Pricing. 63
2-7-1 Correct pricing in Iranian handicrafts. 64
2-8 Packaging. 66
2-8-1 Packaging indices of handicraft products. 68
2-8-2 Challenges of handicraft packaging. 68
2- 10 brands. 69
2-10-1 Brand name. 71
2-10-2 brand elements. 71
2-10-3 branding challenges in Iran. 72
2-10-4 Concept of national brand. 72
2-11 Definition of enamel in Dehkhoda dictionary 73
2-11-1 Enamel and enameling. 73
2-11-2 Iranian enamel art before Islam. 75
2-11-3 Iranian enamel art after Islam. 77
2-12 Standardization. 85
2-13 The effect of Chinese goods on handicrafts. 85
Chapter Three
(Methodology)
Introduction. 89
3-1 research methodology. 90
3-2 The sample population and the method of determining the sample size. 90
3-3 research variables. 93
3-3-1 variable types. 93
3-4 How to prepare a questionnaire. 93
3-4-1 Open and closed questions. 93
3-4-2 Setting up the questionnaire. 94
3-4-3 validation of the questionnaire. 95
3-4-4 Reliability (reliability) of measurement tools. 93
5-3 Validity of the questionnaire. 94
3-5-1 measuring tools. 95
3-5-2 credit content 109
3-5-3 credit status. 110
3-5-4 validation. 111
3-5-5 operational credit. 112
3-6 Friedman test. 98
3-7 My Whitney Wilcoxon test. 98
3-8 inferential and descriptive statistics. 99
3-9 Statistical test and statistical estimation. 100
3-10 parametric and non-parametric statistical tests. 101
3-10-1 Summary of parametric tests. 101
3-10-2 Summary of non-parametric tests. 101
Chapter Four
Research findings and statistical studies
4-1 Introduction. 104
4-2 Descriptive analysis of sample data. 105
4-2-1 Examining the occupational group of respondents. 106
4-2-2 Descriptive survey of respondents' gender. 107
4-2-3 Examination and age status of respondents. 108
4-2-4 Descriptive examination of the educational qualifications of the respondents. 109
4-2-5 Descriptive examination of the presence of respondents in artistic activities. 110
4-3 inferential results of data 111
4-3-1 examination of research hypotheses. 112
4-3-2 Examining the second hypothesis. 115
4-3-2-1 Examining the second main hypothesis. 115
4-3-2-2 Examining the first sub-hypothesis of the second hypothesis. 119
4-3-2-3 Examining the second sub-hypothesis of the second hypothesis. 122
4-3-2-4 ranking of significant sub-hypotheses of the second hypothesis. 125
4-3-3 Examining the third hypothesis. 127
4-3-2-1127
4-3-2-1 Examining the third main hypothesis. 127
4-3-3-2 Examining the first sub-hypothesis of the third hypothesis. 130
4-3-3-3 Examination of the second sub-hypothesis of the third hypothesis. 133
4-3-3-4 Examining the third sub-hypothesis of the third hypothesis. 136
4-3-3-5 Examining the fourth sub-hypothesis of the third hypothesis. 139
4-3-3-6 Examining the fifth sub-hypothesis of the third hypothesis. 142
4-3-3-7 Examination of the sixth sub-hypothesis of the third hypothesis. 145
4-3-3-8 Examining the seventh sub-hypothesis of the third hypothesis. 148
4-3-3-9 Examining the hypothesis of the eighth subsection of the third hypothesis. 151
4-3-3-10- Ranking of the significant sub-hypotheses of the third hypothesis. 154
4-4- Statistical ranking. 158
Chapter Five
Analysis and Inference
5-1 The location of enamel painting. 162
5-2 The price of enamel 162
5-3 The design and pattern of enamel 164
5-3-1 The effect of creative design in painted enamel. 165
5-4 proper packaging. 167
5-4-1 Packaging indices of handicraft products. 169
5-4-2 Challenges of handicraft packaging. 170
5-4-3 Solutions for designing the packaging of handicraft products. 170
5-4-4 Creation of packaging for handicraft products. 171
5-5 The effect of branding strategy on quality promotion and improvement. 172
5-5-1 Global experiences of national branding. 173
5-6 Standardization of the entry of handicrafts to world markets. 174
5-7 Recognizing the potential of tourism. 17
5-8 Marketing and creating consumer interest. 178
5-9 effective presence of competitors in providing better quality. 178
5-10 The presence of experts on improving quality and improving products. 180
5-11 Unknownness of handicrafts in Iran and world markets. 182
5-12 Advantages of brand implementation in crafts. 182
5-13 Conclusion. 183
Resources.
Source:
Chapter One
Generalities of the research
Expression
The issue of necessity and importance of choosing the subject
The contemporary material world that measures everything with quantitative and often material and economic criteria, in some places The world is advanced to such an extent that it not only evaluates the results and benefits of human activities in this way, but also goes further and insists on its immediate and impromptu results. One of the categories that has been captured by capital in different ways is different art fields that are more or less (from the point of view of the artist, from the point of view of the raw materials needed by him, and from the point of view of members of the society as art audiences) affected by the needs of the current economic standards of the society. In order to establish this relationship, or rather to justify this domination, its economic aspects are brought up. The current situation may be the necessity of self-sufficiency of art and the development of art to capital can be considered as one of the fruits of the modern era, which does not see the need to mix human life and activities with art, as in the past, and considers art to be a separate category from the new life, whose creation is limited to a certain number of people, which of course have costs, and therefore the consumers of works of art must pay this cost. The economic status of Iran's artificial arts in the Middle East region, Iran's presence in prestigious foreign markets, the role of domestic auctions on the economic flow of art, the state of art and its economicization, is the necessity of this exploration. Today, a handful of people are working in this field and their number is decreasing day by day, because the difficulty of the work and the lack of sufficient income, patience and endurance of the hardships have taken away their passion for this art and forced them to quit their work or to work less, but among them, there are people who continue to work tirelessly with the love of work. These conditions will clarify the necessity of research in this field. In this research, in addition to studying the place of this art and studying the causes of stagnation and explaining the current needs for economic growth and promotion as much as possible regarding the supply of enamel which includes production and sales, to study factors such as advertising, packaging, branding, standardization. will be paid