Master's thesis in the field of visual communication
Chapter 1
Introduction
From the beginning of evolution until today, human beings have gone through many ups and downs in order to progress and achieve a better life than before their eyes. One of these challenges has been the need to communicate and record one's thoughts to transmit to others. In this way, the lack of efficient tools and the lack of a common language were his main obstacles in achieving the goal. Little by little, with the all-round development of mankind and the creation of cohabitation civilizations, followed by communication and trade between human societies, this need became more intense and led to the creation of the line. However, calligraphy could not fill the void in front of him due to the conventional nature of the rules, so the need for a common language was still one of the main concerns.
Finally, mankind took refuge in something that had been with his ancestors for many years and in different ages and had evolved with mankind from generation to generation, and that was nothing but "pictures". . Throughout the ages, visual signs have always been with mankind and evolved with him. As a result of them, religious and cultural contract lines and signs and. It was invented and until today it has always been considered as an immediate and understandable language all over the world. As a result, we decided to delve into the use of this common language, from which the knowledge of graphics has also branched today, and examine it in one of the technological achievements, television. Of course, the extent of the matter and the non-availability of all the necessary facilities make it impossible to achieve the desired result. In the future, with the guidance of dear professors, I will try to present a lasting work worthy of this land with the guidance of dear professors in solving its shortcomings and problems. Harmelt has a double effect for messaging. Therefore, its influence and effectiveness in the medium of television is not a secret to anyone. Therefore, the explanation and explanation of the indicators of the effect on the television audience, taking into account the basics and scientific principles of graphics, is a perspective that we try to find in this thesis, in order to reach practical materials for the promotion of this art (television graphics).
2-1 Questions of this research
Question (1): How can television graphics increase the impact of the concepts expressed in the media?
Question (2): What are the main basics of television graphics?
3-1 Hypotheses of this research
(Hypothesis 1): It seems that with a deeper understanding of television graphics and its relationship with the culture of specific audiences, the impact of the presented content will be greater.
(Hypothesis 2): According to the graphic elements visible on television, it may be possible to conclude that the role of color, pattern and other visual elements with the television medium is another type of media. Comments
In this dissertation, it is based on content analysis, that is, by examining the role of visual elements in visual arts and their use in shaping a television work, we are trying to get the viewer's reaction to it and achieve a correct model for creating better works, so that after explaining the concepts of effects in television graphics and knowing its important elements and analyzing works in this field, we can finally achieve results that are used in the creation of practical works. be placed
5-1 Previous researches in this regard
McQuail, Dennis- Translation: Parviz Ajjali (2012). An Introduction to the Theory of Mass Communication, Ministry of Culture and Islamic Guidance Publications
Daddaran, Seyed Mohammad (2008). Public opinion and its measuring criteria, Marwarid Publications
Dr. Mohsenian Rad, (1378) Communication, Soroush
Theses
Sadeghi, Mehdi-(1379). Analysis of graphic usage methods in Iranian television. Tehran, Tarbiat Modares University
Kangrani Farahani, Azam (1391). Investigating the application of news graphics in the Islamic Republic of Iran TV.Tehran, Faculty of Audio and Video
Baskabadi, Mons (2009). Examining the expressive capabilities of multi-media arts, Tehran, Tarbiat Modares University
Jaafari, Ferishte (2011). The use of satellite television programs and their effect on the transformation of religious beliefs of girls in Tehran, Tehran, School of Broadcasting, Tehran, Bagheri, Abdul Ali (2015). TV graphics
Panabadi, Azam (1375). Satellite TV and its effects on the individual and society, Tehran, Faculty of Science, Tehran University
Habibi, Mehdi (1377). Examining the role of graphics in cinema and television captioning, Tarbiat Modares University, Tehran, 6-1 Introduction to the statistical population Considering that television is a public medium and covers all people, the spectrum of our statistical population was also widely selected from people of different age, gender, education, and occupation, but considering that the young generation is exposed to programs more than any other group today. They are televangelism and modeling and effectiveness. Most of the interviewees were chosen from among these people and questioned. The number of people in the target community was 50 people. It should be noted that in the third chapter of the dissertation, we will provide you with more detailed information about this statistical population.
7-1 Limitations of this research
Given the lack of Persian and specific printed sources about television graphics and the existence of the distance from the city, as well as the problems related to explaining the research part to the respondents, as well as the lack of sufficient space for interviews were factors that created problems in this regard.
Chapter Two
Graphics
1-2 (History)
Visual communication in its broadest sense has a long history. When early man hunted for food and recognized the tracks of the game in the dust, he was looking at a graphic sign. His imagination saw the animal itself. Graphic works can be symbols such as letters of the alphabet or form part of another sign system such as road signs. The sum of these signs (such as the lines of a design or the trams of a photograph) forms the imagination. Graphic design is by creating or choosing signs and arranging them on a surface to express an idea [1]. (Hollis, Richard, History of Graphic Design 2016)
Since the 20th century, graphics has distinguished itself from other visual arts. Due to the growth of industry and technology, governments were thinking of increasing their sphere of influence, and various industries were considered as a powerful arm in the hands of politicians and nobles. Although these economic struggles in the capitalist world slowed down with the outbreak of the First World War and were resolved in the political and ideological fields, the influence of graphics as a powerful tool to achieve these goals did not diminish. This field, as a specialty that had both artistic and promotional dimensions, was able to quickly find its place. The establishment of Bauhaus School of Art and Architecture breathed a new spirit into this field. The most natural and common shape that can be given to a point is roundness. (Dandis. Donis, Basics of Visual Literacy, 7th edition, p. 70)
In visual art, when a point is mentioned, it means something that has color, darkness or lightness, size and sometimes mass, and at the same time is tangible and visible. From this point of view, there is no similarity between this concept of a point and what is called a point in mathematics, because in mathematics, a point is a mental object that is imagined in space or on a page, without being visible and touchable. But this mental concept, when they want to be shown, is determined by using an effective tool, which in this case will become a visual point. Like showing the center of a circle, or the intersection of two line segments. A visual point may be created by an effective tool, such as the effect of a pencil or brush, or the pressure and impact of something hard on a surface, or like a bright spot on a dark surface, and vice versa. Figure 2-2
The point has different types such as round, triangular, quadrangular, polygonal, etc. Another point is about its relative point. This means that a small circle in a large frame is considered a point, but the same circle becomes a "surface" when it is placed in a corresponding frame surrounded by itself.