The visual effect of color on film titles

Number of pages: 134 File Format: word File Code: 30964
Year: 2013 University Degree: Master's degree Category: Art - Graphics
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  • Summary of The visual effect of color on film titles

    1

    Abstract

    The present study was written with the aim of investigating color in film titles. What can be seen in this project are excerpts from the collected materials about the cinema industry, color psychology, the meanings of colors and film titles. In this project, it is trying to familiarize the audience with what is ahead with a brief explanation. Color is a universal language, it stimulates emotions in humans and shapes our culture, it has a human dimension that creates special spaces around humans. Color is present everywhere in life and nature around humans.

    The title in Iran has various definitions: a film introduction letter; the beginning of the movie season;  The film frame and.

    The title of the film has the same function as the packaging or the cover of the book, by referring to which you can get its general content. This research was carried out using a descriptive survey method. The statistical population in this research is the residents of Isfahan and Tabriz. 200 people from each city were selected by simple random method and the questionnaire was given to them. The tool of this research is a questionnaire prepared and adjusted by the researcher. Its validity was approved by the professors through face validity and its reliability was obtained by the method of Cronbach's alpha coefficient of 0.9.

    Keywords: color, audience, psychology of color, title, genre.

    Chapter 1 of research overview

    Definition of the problem

    In this research, an attempt has been made to examine the title and the effects of color psychology. In creating titles and measuring its visual impact on the audience. 1-2 Necessity and importance of research Considering that the cinema industry is developing and evolving day by day, it attracts thousands of audiences with its unique features. Cinema is a popular and money-making industry. It is an important factor for message transmission, international communication and cultural exchanges. Subtitles are the gates that the audience must go through to enter the main text of the film in order to reach its main content.      Film titles are a mirror of the entire genre of the film, so it must be properly made to guide the viewer's mind to achieve the main purpose of making the film. Since color is one of the most important and widely used visual factors, a successful and effective title can be achieved with its help. Our knowledge and awareness of the meanings of colors and the psychology of color helps us to more easily convey the meaning of the film to the viewer.

    1-3 research questions

    1- What is titling?

    2- What are the constituents of titling?

    3- What are the characteristics of a good titling?

    4- What is the appropriate time for titling?

    5- Does color have an effect on titling?

    6- What does color mean in the eyes of the audience?

    7- What are the most used colors in the titling of Iranian films?

    8- What techniques are used to create titling in Iran?

    1-4 Research Hypotheses

    1- Titling is one of the important factors in introducing a film.

    2- Good titling makes the film successful.

    3- Good titling is permanent in the mind of the viewer.

    4- Titles are made based on different artistic genres.

    5- The most used genre in making movies in Iran is the social genre.

    6- The correct relationship between the film genre and titling is very important and important.

    7- Color is the factor. It is effective in creating suitable titles. 8- Colors should be selected and used based on the genre and content of the film. 9- Color induces the mood of the film's content. 1-5 main and secondary goals. The main goal of this research is to reach the role of color in film titles. Does this category have enough value in Iran? To what extent is the title important and when making it, attention is paid to the harmony of colors with the genre of the film.

    1-6 information collection method

    The method of information collection was library, internet, as well as information collection by field method, interview and preparation of questionnaire and analysis and review of 150 movie titles out of 300 movie titles. used He also managed to examine the various factors that contribute to the success of a title and its durability, because the effect of the title on the audience is very important. In this research, different genres have been introduced, with the knowledge of which it is possible to more easily analyze and analyze the content of the film, and also different colors have been examined in terms of the basics and the science of psychology in order to reach the best and most suitable color for creating titles in harmony with the film genre.

    The graphic title in the title of the film (written and translated by Fereshte Saeedipour), which gives a brief look at the subject of cinema and defines the title and its function, has been published. No article or book has been published specifically on the subject of color in the title.

    Dissertations

    1. "Investigation of color perception in cultural and social advertising"/ Mrs. Marjan Kureshnia/ Master of Video Communication/ Tehran, 2015

    2. "Examining and analyzing color from different angles"/ Mr. Vahid Sheikhian/ Master of Architecture/ Tehran 2013/ Islamic Azad University, College of Art and Architecture

    3.  "Color and the study of its influence in global markets" / Mrs. Negar Shiukhi / Master of Visual Communication / Tehran, 2004 / Islamic Azad University, College of Art and Architecture

    4.  "The role of color in Iranian painting"/ Ms. Rababe Habibian/ Master of Painting/ Tehran, 2005/ Islamic Azad University, School of Art and Architecture

    5. "The concept of color in the life, culture, art and belief of Iranians in ancient times" / Mrs. Sara Rakei / Tehran, 2005 / Master of Art Research

    6.  "Perceptual ergonomics of color in an urban landscape" / Mr. Akbar Moradipour / Master of Urban Planning, urban and regional planning and design / Tehran, 2006 / Islamic Azad University, College of Art and Architecture

    7. "Colour and form investigation in large urban graphics"/ Mrs. Setera Derakhshan Deljoui/ Master of Visual Communication/ Tehran, 2006

    8. "The musical role of color and form in painting"/ Mrs. Nasim Essafi/ Master of Painting/ Tehran, 2006

    9. "Semiotics of color in directing"/ Ms. Samira Alipour Mazandarani/ Master's degree in theater directing/ Tehran, 13883

    10. "Investigation of the effect of different colors on the effectiveness of advertising"/ Mrs. Rahele Safar/ Master of Business Administration/ Tehran, 2009

    Articles

    1.  "General about color" / Mr. Ruyin Pakbaz / Graphic magazine, year 2, issue 8, August, 1372

    2. "The color green is the color of belonging and peace" / Mr. Ismail Nasajizavareh / Lessons from the school of Islam, year 48, issue 8, November 2007

    3. "In search of the meaning of color"/ Mrs. Venus Amirchopani/ Photo, year 4, issue 24, March 1375

    4. "Color and its effects on our reactions" / Mr. Masoud Ghafari / Anthab, 3 November 1379

    5. "Unrevealed strange cinema and color in new Iranian cinema"/ Mr. Mohammad Tehminijad/ Cinema, year 2, No. 65, 30 July 1372

    6.  "Color in children's painting" / Mr. Mehdi Ali Akbarzadeh / Hamshehri, 30 Mehr 1373

    7.  "The color is news" / Mr. Younes Shakerkhavah / Kihan Cartoon, No. 117, 118, Azar, December 1380

    1-9 How to carry out a practical project

    1- Collection and archive of 300 Iranian films.

    2- Separation of 150 Titling from the main text of the film. 3- Review and analysis of 150 out of 300 titles of the film. 4- Analysis of the titles of the films based on genre, title color, production technique, time, camera angle, font used, typeface design, texture. 5- Selection of two films and creation of titles for them. It is a combination. (Quantitative, Qualitative and Case) At first, the definition of color, the basics of color, the different meanings of colors were discussed, and then the audience was briefly discussed.

  • Contents & References of The visual effect of color on film titles

    List:

    Abstract

    Chapter One: General Research

    1-1 Definition of the problem. 3

    1-2 The necessity and importance of research. 3

    1-3 research questions. 3

    1-3 research questions. 3

    1-4 research hypotheses. 3

    1-5 main and secondary objectives. 4

    1-6 methods of collecting information. 4

    1-7 application of research. 4

    1-8 research background. 5

    1-9 How to do a practical project. 6

    10-10 research methods. 6

    Chapter Two: Light and Color

    2-1 Definition of Light 9

    2-2 Definition of Color. 10

    2-3 color background. 11

    2-4 The relationship between light and color. 13

    2-5 Effects of light 14

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    2-6 Color value. 15

    2-7 harmonious colors. 15

    2-8 color temperature. 16

    2-9 textures. 16

    2-10 color composition. 17

    2-11 background and colors on the background. 17

    2-12 Color and Form Relationship (Figure) 18

    2-13 Means of Form Emphasis (Color Mood) 18

    2-14 Affective Colors and Affective Colors. 19

    2-15 Color space effect 20

    2-16 Color space effects 20

    2-17 Decreasing, increasing color. 21

    2-18 color rhythm. 21

    2-19 Color psychology. 22

    2-19-1 Definition of psychology. 22

    20-20 color from the point of view of psychology. 22

    2-20-1 Meanings of colors 22

    2-20-2 Color symbolism. 27

    2-21 Feeling of light in terms of physiological psychology. 28

    2-22 feeling and perception. 28

    2-23 mental preparation. 30

    2-24 indoctrination. 30

    2-25 vision error, movement, visual errors, illusions 30

    Chapter three: audience theory

    3-1 audience theory. 33 3-2 Defining the audience. 33

    3-2-1 Different reasons for being an audience. 33

    3-3 audience classification. 34

    3-3-1 Classification of contacts based on demographic characteristics. 34

    3-3-2 Categorizing the audience according to beliefs 34

    3-3-3 Categorizing the audience based on attitudes 34

    3-3-4 Categorizing the audience based on access. 34

    3-3-5 Classification of contacts based on behavior. 35

    3-3-6 Classification of audiences based on the description and use of media 35

    3-4 Factors related to the audience. 35

    3-4-1 Social issues and problems of the audience. 36

    3-4-2 Individual differences. 36

    3-4-3 personality. 36

    3-4-4 sex. 37

    3-4-5 age groups. 37

    3-4-6 lifestyle. 37

    3-4-7 Ethnicity. 38

    3-4-8 Education. 38

    3-4-9 taste. 38

    3-4-10 The importance of knowing the audience. 38

    3-5 reasons for choosing color from the point of view of the audience in psychology. 39

    3-5-1 gray. 39

    3-5-2 blue. 39

    3-5-3 green. 39

    3-5-4 red. 39

    3-5-5 yellow. 39

    3-5-6 purple. 40

    K

    3-5-7 brown. 40

    3-5-8 black. 40

    3-6 psychological effects of color on personal and mental characteristics of people. 41

    3-6-1 The psychological effect of color in the elderly. 42

    3-6-2 Psychological effect of color in children. 42

    3-7 Attracting the audience through color. 43

    Chapter Four: Titles

    4-1 Definition of Titles (Titles) 45

    4-2 Definition of Titles from Professors' point of view. 45

    4-3 The need to design titles for the film. 47

    4-4 The history of titling in the world. 48

    4-5 types of headings. 49

    4-5-1 Initial title. 50

    4-5-2 Final title. 51

    4-5-3 credit titles. 51

    4-5-4 Differences between initial and final titles. 52

    4-6 Title categories. 53

    4-7 points that according to Morteza Memeez are necessary for making good titles: 54

    4-8 types of techniques for making titles. 54

    4-9 optimal composition. 56

    4-10 genres. 57

    4-10-1 Definition of genre 57

    4-10-2 Types of genre. 57

    4-11 Application of genre in the discussion of film production. 60

    4-11-1 Developments of genres 61

    4-11-2 Genesis of genres 62

    M

    4-11-3 Function of genres in film analysis. 63

    4-12 Characteristics of a good title. 65

    4-12-1 Good and appropriate heading. 65

    4-12-2 Creativity. 67

    4-12-3 Spatialization. 67

    4-12-4 Connecting the title to the film. 67

    4-12-5 compatibility of the type of letters with the space of the film. 68

    4-12-668

    4-12-6 coordination of initial and final titles. 68

    4-12-7 Title timing. 69

    4-13 famous people in the field of titling. 70

    4-13-1 Saul Bass. 70

    4-13-2 Work style. 72

    4-13-3 List of films for which Saul Bass designed titles. 73

    4P13-4 Title analysis of the film "Dizzy" by Saul Bass. 76

    4-14 characteristics of the works of Saul Bass. 79

    4-15 The history of titling in Iran. 80

    16-4 famous people in the 40s-60s title making. 82

    4-16-1 Heading designers in Iran. 83

    4-18 Statistics 101

    Sample questionnaire. 102

    The last conclusion. 114

    Sources and sources. 122

    Description of practical work. 122

     

     

     

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    List of graphs and tables

    4-17 analysis of titles of Iranian films. 85

    4-17-1 Constituent elements of film titling based on table number 1-5. 96

    4-17-2 General genre of Iranian movies based on table number 5-1. 96

    4-17-3 Classification of colors in Iranian titles. 97

    4-17-4 Checking the titles of movies in table number (5-1) 98

    4-17-5 Font. 98

    4-17-6 Iranian titles, Table No. (5-1) 99

    4-17-7 Film title design. 99

    4-17-8 tissue. 100

    4-17-9 Camera angle. 100

    4-17-10 construction technique. 100

    4-17-11 titling time. 100

    4-17-12 by examining the titles of the films in table number (1-5) 101

    Table 4-2: frequency of respondents' age. 103

    Chart 4-2: The graph of respondents' age preferences. 103

    Table 4-3: frequency of respondents' gender. 104

    Chart 4-3: Pie chart of respondents' gender. 104

    Table 4-4: frequency of respondents' education. 105

    Chart 4-4: Chart of respondents' education preferences. 105

    Table 4-5: Frequency of respondents' academic field. 106

    Chart 4-5: Chart of respondents' academic field preferences. 106

    Table 4-6: frequency of respondents' jobs. 107

    Chart 4-6: Chart of job preferences of the respondents. 107

    and

    Table 4-7: Frequency of respondents' cities. 108

    Chart 4-7: Pie chart of the respondent city. 108

    Table 4-8: frequency of respondents' social class. 109

    Chart 8-4: Pie chart of respondents' social class.

The visual effect of color on film titles