Factors related to the acceptance of information technology based on the components of organizational culture in educational and therapeutic hospitals in Rasht

Master's Thesis (M.A.)

Department of Business Management (Transformation Management)

Abstract:

Information technology has long been one of the most fundamental factors of transformation in human life. The function of any technology in societies depends entirely on its culture. Organizational culture causes common understanding and agreement on organizational procedures, and at the same time, it is a powerful barrier to change, especially technological change. Research has shown that the effective use of information technology in any organization is affected by the culture of the organization. This research was conducted in order to investigate the effect of organizational culture components on the acceptance of information technology in educational and therapeutic hospitals in Rasht city.

The current research is cross-sectional, descriptive-correlation The statistical population was all the employees of educational and medical centers in Rasht who worked in these centers in the academic year of 1992-1991 and used computers in their work environment. From April to July 2013, 235 questionnaires were completed and analyzed by the healthcare, administrative, financial, and educational personnel of three Razi, Porsina, and Heshmat hospitals.

To analyze the questionnaire questions, in addition to descriptive statistics, compound and root mean variance reliability tests, bootstrap, t-test, and hierarchical regression were used by Lisrel, PLS, and SPSS software.

The results of the research questions are as follows:

Performance hope will have a positive effect on the behavioral intention to use the computer. Of course, people's age plays a mediating role in this relationship. Facilitating the conditions will have a positive effect on the behavioral intention to use the computer. And none of the mediating variables of age, gender and experience have a significant role in the relationship between these two variables. Effort expectancy and subjective norm have no effect on computer use. Gender and work experience as mediating variables (moderating) have no role in the research model and do not affect the relationship between the variables.

Generally, this study confirmed the important role of 4 cultural components in influencing the use of technology in UTAUT. When the use of information technology is institutionalized in the culture of the organization, the implementation and acceptance of its use will be facilitated to a great extent.  

Keywords: organizational culture, information technology, integrated model of technology acceptance and use, technology acceptance, educational therapy center

Today's world is more than ever associated with a constant and inevitable phenomenon, the intensity, speed and uncertainty of which is surprising with the phenomenon of globalization, which has been called "change" and is in a way continuous and current in all economic, political, social and cultural fields, and as a result of examining, recognizing, predicting and adapting to these changes The environment requires having appropriate plans and strategies with a view to the future and vision combined with creativity and innovation, which is necessary and vital for every organization. (Bahari et al., 1389, p. 3)

Man is the owner of culture, just as he is the owner of the soul. All cultures are constantly changing and these changes are both faster and deeper today than in the past. New communication technology in today's world has caused huge and complex changes in human relationships and created a new form of communication patterns and has also given a new meaning to the category of identity. A large volume of information and new knowledge can easily be provided to individuals and organizations in all countries of the world through information and communication networks, and information networks will be available to everyone. (Sha'idi, 1390, p. 46)

Organizations in the new era cannot avoid using computer systems and information technology and advanced media, and the future belongs to those who carefully consider the merits and demerits of these systems with accurate and correct knowledge and learn from the experience of others without bearing the costs of that experience again. (same source)

The rapid expansion of computers in recent decades has caused the most important change in the knowledge system since the invention of printing in the 15th century or even from the invention of handwriting. Parallel to this extraordinary change is the expansion of networks and new media, which is equally amazing and whose job is to transfer knowledge and its constituent elements, data and information. (Sarafizadeh, 1383, p.(Sarafizadeh, 2013, p. 56)

The globalization of business highlights the need to understand the effectiveness of information systems that are focused on different cultures. Multinational and transcultural organizations use information technology to achieve economies of scale, coordinate operations, and facilitate collaborative work across locations and cultures. (Al-Ghatani[1] et al., 2007, p. 682)

Researchers are increasingly addressing the importance of cultural assumptions embedded in information technology and clearly assessing whether these assumptions are relevant to potential adopters in other parts of the world. (Kalivan[2] and Esrit[3], 2005, p. 296)

In this chapter, topics such as the explanation of the research topic, the importance and necessity of the research, the motivation of the researcher, the goals and assumptions of the research, the research model, the research variables, and the theoretical and operational definitions of the research have been discussed.

2-1- Explanation of the research topic

During the last two decades, investment in information technology has increased significantly in organizations. However, the failure rate of IT projects is very high. This phenomenon has caused many researches to examine the key effective factors on the performance of information technology. (Huang [4], 2012, p. 1824)

Information technology is an intellectual and cultural system before it is a hardware system and a set of patterns, and it can be called the culture of information production. Without creating a culture of information production, the information technology system cannot last. Culture and technology as open systems have components that have systematic relationships with each other. The change and transformation in the implementation of each of these systems brings its internal structure to a new arrangement and affects the system or other systems that are in trade with it.  (Shaidi, 2010, pp. 46 and 48)

Research has shown that the effective use of information technology in any organization is affected by the culture of the organization. (Indij[5] and Zheng[6], 2010; Elghetani et al., 2007; Huang, 2012) Information technology has long been one of the most fundamental factors of transformation in human life. The function of any technology in societies depends completely on its culture, and therefore they can use these technologies to spread their ideology and culture. (Roshandel and Saber, 2011, p. 110)

Changes in information and communication technology in contemporary organizations require continuous changes in the relevant work processes. The integration of new technologies is strongly related to the emerging principles of knowledge management and the organizational culture of learning. In successful organizational learning, individual learning is continuous, knowledge is shared, and organizational culture supports learning. (Brace[7] et al., 2008, p. 189)

Each technology shows the culture of the country that produces it. Understanding new technologies in developing countries is not done easily and at the speed of developed countries. (Shaukat [8] and Zafar [9], 2010, p. 306)

Organizational culture can support the relationship between technology adoption and organizational growth, and as a result, it can become a critical success factor in the development and implementation of information systems. Identifying and understanding the meanings, norms and power in organizations when developing and implementing an information system is very important and important. (Indij and Zheng, 2010, p. 2)

Many studies have investigated the influence of culture on the adoption of information technology in public and private organizations and institutions. There is no definite opinion regarding the mutual relationship between the two and this relationship is different according to the accepted culture in different countries of the world. According to Thorne [10] and colleagues (2001), hospital culture has significant differences from other organizations and is distinguished from other institutions by the variety of specialist and non-specialist employees. has not been done, this research aims to investigate these effects and provide an integrated model of information technology acceptance by users working in the hospital. In this study, the effect of organizational culture will be investigated by the variables of hope for performance, hope for effort, mental norm and facilitation of conditions on the acceptance of information technology. Finally, the study will answer the question of whether cultural components are effective in the optimal use of information technology (especially computers) in educational and medical centers.