Contents & References of Investigating factors affecting the acceptance of mobile banking from the customers' point of view
List:
Table of Contents
The first chapter. 2
1-1) Introduction 2
1-2) History of the subject: 2
1-3) Importance of the subject: 5
1-4) Research objectives: 5
1-5) Theoretical framework: 6
1-6) Research model: 8
1-7) Assumptions or research questions: 9
1-8) research method: 10
1-9) statistical society. 10
1-10) statistical sample and sampling method. 10
1-11) Definitions of research terms and variables: 10
Second chapter 11
First part. 12
2-1) First part: 13
2-1-1) History of banks and banking in Iran. 13
2-1-2) Shahi Bank of Iran. 13
2-1-3) Borrowing Bank of Iran. 13
2-1-4) Osmani Bank. 14
2-1-5) Bank of Russia and Iran. 14
2-1-6) Iranian banks. 14
2-1-7) National Bank of Iran. 14
2-1-8) Establishment of private banks in Iran. 15
2-1-9) Central Bank of Iran. 15
2-1-10) Banking system after the Islamic revolution of Iran. 15
2-1-11) The evolution of information technology in the banking industry. 16
2-1-11-1) First period: Automation behind the counter: 16
2-1-11-2) Second period: 16
2-1-11-3) Third period: 16
2-1-11-4 Fourth period: 17
2-1-12) The role of information technology in electronic banking: 18
2-1-13) Advantages of electronic banking. 18
2-1-14 (an opportunity, a threat) 19
2-1-15) in Iran. 19
2-1-16) Definition of electronic banking: 20
2-1-17) Some influential factors in the development of electronic banking: 20
2-1-18) The necessity of using information technology in providing banking services: 21
2-1-19) Electronic banking operations in the banking system of the country. 24
2-1-20) Electronic banking portals and products: 25
2-1-20-1) Electronic banking terminals and equipment. 26
2-1-20-2) Bank card: 27
2-1-20-3) Virtual banking systems: 29
2-1-21) Benefits of the bank. 32
2-1-22) Other benefits of mobile banking 33
2-1-23) Benefits of mobile banking from the perspective of banks 34
2-1-23-1) Intensification of competition in banks 34
2-1-23-2) Target group. 34
2-1-24) Mobile banking history 35
Second part: 36
Service marketing and customer acceptance. 36
2-2 Part Two: Service Marketing and Customer Acceptance. 37
2-2-1) Marketing. 37
2-2-2) types of marketing. 37
2-2-3) Service marketing management. 37
2-2-4) Service marketing mix elements. 37
2-2-5) Customer. 38
2-2-6) Factors that are important for the customer. 38
2-2-7) Customer acceptance policy. 39
2-2-8) Customer identification. 39
2-2-9) General requirements for identification of customers. 41
2-2-10) Acceptance and application models of information technology. 41
The third part: 45
2-3) The third part: Saderat Bank. 46
2-3-1) History 46
2-3-2) Initial capital of the bank. 46
2-3-3) The start of the first branch 46
2-3-4) The operation of the bank in the first years 47
2-3-5) Privatization of the bank again. 47
2-3-6) mobile banking in Saderat Bank. 48
2-3-7) Introduction of bank services. 48
2-3-8) Services provided through Sadaret Bank Mobile. 48
2-4 Part IV: Background of the research. 48
2-4-1 Internal investigation. 48
2-4-2) Foreign research. 52
The third chapter 56
3-1) Introduction 57
3-2) Research method. 57
3-3) Statistical society. 57
3-4) statistical sample and sampling method. 57
3-5) Data collection tool 58
3-6) Validity and reliability of measurement tool. 58
3-7) Separation of questionnaire questions based on assumptions. 60
3-8) Data analysis method 60
Chapter four 61
4-1) Introduction 62
4-2) Research findings. 62
4-2-1) Descriptive statistical analysis. 62
4-2-1-1) Gender. 63
4-2-1-2) level of education. 63
4-2-1-3 age. 64
4-2-2) Descriptive distribution of variables 66
4-3) Inferential statistics and hypothesis testing 67
4-4 Checking the normality of data using the Kolmogrove-Smirnov test. 67
4-5) Hypothesis test: 68
4-5-1) Correlation test. 67
4-5) hypothesis test: 68
4-5-1) correlation test: 68
4-5-2) regression. 72
4-5-3) Friedman ranking test. 76
Chapter 5 78
5-1) Introduction 79
5-2) statement of research objectives. 79
5-3) Findings from data description 79
5-4) Findings from research questions. 79
5-5) Presentation of the conceptual model. 82
5-5) discussion and conclusion. 84
5-5-1) Proposals based on results. 84
5-5-2) research limitations. 85
5-5-3) Out-of-control limitations. 86
5-5-4) Suggestion for future research. 86
Sources and reference 100
Appendices and attachments 87
List of tables
Table 2-1 Average cost for banks per customer. 24
Table 3-1 Cronbach's alpha of questionnaire questions 59
Table 4-1 Frequency distribution of respondents' gender. 63
Table 4-2 Frequency distribution of respondents' education level. 64
Table 4-3 Frequency distribution by age of respondents. 64
Table 4-4 frequency distribution of bank mobile advertisements. 66
Table 4-5 descriptive indices of research variables. 66
Table 4-7 The result of the correlation test of the relationship between trust and acceptance of the bank. 69
Table 4-8, the result of the correlation test of the relationship between facilitating conditions and customer acceptance. 69
Table 4-9, the result of the correlation test of the relationship between the expected efficiency of the customer and the acceptance of the bank company. 90
Table 4-10, the result of the correlation test of the relationship between advertising and customer trust. 71
Table 4-11 The result of the correlation test between advertisements and customer's expected efficiency. 71
Table 4-12 regression results of the first hypothesis. 73
Table 13-4 Regression results of the second hypothesis 73
Table 14-4 Regression results of the third hypothesis 74
Table 15-4 Regression results of the fourth hypothesis 75
Table 16-4 Regression results of the fifth hypothesis 75
Table 17-4 Test Friedman 76
Table 4-20 Friedman statistical test of advertising. 77
Table 18-4 Statistical test - Friedman test result. 76
Table 4-19 Friedman test of advertisements. 77
Table 5-2 Frequency of privacy security importance. 85
Table 5-1 frequency distribution of the bank's performance in the advertisements of the bank. 82
List of graphs
Graph 4-1 Gender frequency distribution. 63
Graph 4-2 Frequency distribution of education level. 64
Chart 4-3 Frequency distribution of respondents' age. 65
Source:
Sources and sources
Arjamand Nejad, Abdul Mahdi, adequate identification of customers by banks, October 84, publications of the banking supervision committee of the wing based in the International Settlement Bank
Senior in Information Technology Engineering, Tarbiat Modares University.
Bagheri, M. A., Determining the key success factors in accepting internet banking among Iranian youth, 2017, Bachelor's Thesis
National Bank of Iran in Tehran), 2019, Tarbiat Modares University.
Behboudi, Mehdi. Acceptance of mobile banking by customers of Iranian banks, 1392, Marketing Management, Volume 8, Number 18
February 1388,
Khansari, R. Mehrabi, L. Shahchera, M. Ahmadian, A. Heydari, H. Banking situation in Iran and the world, Spring 2019, Publications of Monetary and Banking Research Institute of the Central Bank of the Islamic Republic of Iran
Rakhshanifar, R., Banking with the vision of Iran, 2010, Iran Export Bank Quarterly, No. 53, Autumn 2010
Rostegar, A. Agha Mohammadi, Z