Contents & References of Investigating the relationship between differentiation strategies and cost leadership on sales in industrial companies in Tehran
List:
Chapter 1, general research. 2
1-1- Introduction. 3
1-2- Statement of the basic problem of the research in general (including description of the problem and its introduction, statement of unknown and ambiguous aspects, statement of relevant variables and the purpose of the research) 4
3-1- The importance and necessity of conducting the research (including the existing disagreements and research gaps, the need for the subject, its possible theoretical and practical benefits, as well as materials) a possibly new research method or process that will be used in this research. 5
1-4- Literature review and relevant records (brief statement of the background of the research conducted inside and outside the country regarding the research topic and their results and literature review and the theoretical framework of the research). 77
1-5- The aspect of newness and innovation in research. Error! Bookmark not defined.
1-6- specific goals of the research (including ideal, general, special and practical goals). 6
1-7- Research questions. 6
1-8- research hypotheses. 7
1-8-1- The main hypothesis. 7
1-8-2- Secondary hypothesis. 7
1-8-3- The main hypothesis. 7
1-8-4- Sub-hypothesis. 7
1-9- Definition of technical and specialized words and terms (conceptually and operationally). 8
1-9-1- Strategy. 8
1-9-2- Segmentation and determination of target markets. 8
1-9-3- Marketing strategies. 9
1-9-4- Marketing mix. 10
1-10- Research methodology. 11
1-11- Full description of the method (field, library) and tools (observation and test, questionnaire, interview, fiche, etc.) of data collection Error! Bookmark not defined.
1-12- Statistical population, sampling method and sample size (if available and possible). 14
1-13- Data analysis methods and tools 14
Chapter 2. 15
Theoretical foundations of research. 15
2-1- Introduction. 16
2-2- Strategy and structure. 17
2-2-1- Organization with defensive strategy. 18
2-2-2- Forward-looking organizations. 18
2-2-3- analyst organizations. 18
2-2-4- passive organizations. 18
2-3- Comparison of four types of strategies of Snow and Miles in the impact on the structure of the organization. 19
2-3-1- Comparison of two strategies of differentiation and minimum cost in the impact on the structure of the organization. 19
2-3-2- Comparison of two strategies of differentiation and minimum cost in the impact on the structure of the organization. 19
2-4- The difference in the structural height of organizations with the strategy of differentiation and minimum cost. 20
2-5- Strategic management. 20
2-5-1- Strategic attitude and its relationship with other attitudes to management. 21
2-5-2- Process approach to management. 21
2-5-3- Quantitative attitude to management. 21
2-5-4- behavioral attitude to management. 22
2-5-5- Systemic approach to management. 22
2-5-6- Necessary attitude to management. 22
2-5-7- Strategic attitude to management. 23
2-6- Strategy levels. 27
2-6-1- Company level strategy. 29
2-6-2- Business level strategy (commercial). 29
2-6-3- functional strategies (duty). 29
2-7- The concept of strategic coordination. 30
2-8- Strategic management. 31
2-8-1- Necessities of using strategic management. 32
2-8-2- The benefits of using strategic management. 33
2-9- Strategic management process. 33
2-9-1- Strategic management levels. 36
2-10- Porter's competitive strategies. 37
2-10-1- price leadership strategy 40
2-10-1-1- strategic components of cost reduction. 46
2-10-1-2- economy of scale. 48
2-10-1-3- experience curve. 48
2-10-1-4- Cost reduction culture. 48
2-10-2- Associated risks in the minimum cost strategy. 49
2-10-3- differentiation strategy. 49
2-10-3-1- Ways that companies can differentiate their products or services. 51
2-10-3-2- Differentiation factors. 53
2-10-3-3- cost in differentiation strategy. 55
2-10-3-4- Risks in differentiation strategy. 55
2-10-3-5- successful differentiation strategies. 55
2-10-3-6- Creating added value for the customer. 56
2-10-3-7- Creation of perceptual value. 56
2-10-3-8- Two attitudes related to differentiation. 57
2-10-3-9- Selection of quality. 57
2-11- Comprehensive quality management (TQM). 58
2-11-1- Focusing on the customer. 59
2-11-2- Investment return rate. 59
2-12- brand equity.60
2-12-1- Awareness and recognition of the brand name. 61
2-12-2- Brand identity. 61
2.12.2.1. Brand loyalty. 62
2-12-3- Concentration strategy. 62
2-12-4- Company without strategy. 63
2-13- The natural pattern of developing a marketing strategy. 65
2-13-1- The model of Walker et al. 66
2-13-2- Wilson and Gilligan model. 67
2-14- Model of factors affecting marketing strategy. 69
2-14-1- Crayons pattern. 69
2-14-2- their simple pattern. 70
2-15- Marketing strategy model: a positive framework. 70
2-15-1- McDaniel and Kolari model. 70
2-16- Product. 71
2-17- Structural analysis of the industry. 74
2-17-1- Company and industry interaction. 75
2-17-2- Differentiated price leadership-cheap differentiation. 76
2-17-3- Profitability over time. 76
Chapter 3. 80
Research method. 80
3-1- Introduction. 81
3-2- Method and type of research. 81
3-3- Statistical population. 83
3-4- Sampling method. 83
3-5- Information gathering method. 84
3-6- Combination of questionnaire questions. 84
3-7- Validity of information gathering tool. 85
3-7-1- Appearance validity. 85
3-7-2- content validity 85
3-7-3- prediction validity. 85
3-7-4- Convergent validity and divergent validity 85
3-8- Determining the reliability (reliability) of the questionnaire. 86
3-8-1- Cronbach's alpha coefficients on each of the studied variables. 88
3-9- Method of data analysis 88
3-9-1- One sample t-test (Student) for the average of the population. 89
Chapter 4. 90
Data analysis 90
4-1- Introduction. Error! Bookmark not defined.
4-2- The second part: Inferential analysis of research hypotheses. Error! Bookmark not defined.
Chapter 5. 113
Conclusion. 113
5-1- Introduction. 114
5-2- Summary of descriptive results. 114
5-2-1- Findings according to the field of activity. 114
5-2-2- Findings according to activity history. 114
5-2-3- Findings according to the field of activity. 114
5-3- Discussion about the findings 115
5-4- Practical suggestions. 122
5-5- Research proposals. 123
5-6- Research limitations. 124
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