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  3. Identifying and ranking the obstacles to the development of canned tuna fish exports and providing solutions to solve them

Identifying and ranking the obstacles to the development of canned tuna fish exports and providing solutions to solve them

Number of pages: 136 File Format: word File Code: 30794
Year: 2012 University Degree: Master's degree Category: Economics
Tags/Keywords: Export - Export development - Export of canned tuna - Obstacles to the development of canned tuna exports - Ranking of barriers to export development - tuna fish
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  • Summary of Identifying and ranking the obstacles to the development of canned tuna fish exports and providing solutions to solve them

    Dissertation for Master of Business Administration

    Abstract

    The process of globalization is going on rapidly and is pushing our world towards a global village where cultures are becoming more homogenous every day than yesterday. These processes give companies the opportunity to reach consumers around the world by using new marketing methods. Product export is one of the ways to be present in the world markets which is discussed in this research.  The amount of Iran's exports in the global and regional market has dropped considerably, and this is while our country has a relative advantage in fish production and fishing.  The set of these factors requires a detailed and detailed investigation to guarantee Iran's successful presence in the regional market.

    The present research is a descriptive research that aims to identify and rank the obstacles to the development of canned tuna export in Iran, and tries to provide solutions to overcome these obstacles. In this research, four main hypotheses and eight sub-hypotheses are examined. A questionnaire was used to collect information. Student's t-test was used to check the acceptance or rejection of hypotheses and Friedman's test was used to rank the identified variables.

    The research findings show that management factors, production conditions, government policies and distribution factors are the most important obstacles to the export development of this product, respectively. At the end, solutions are presented to remove these obstacles and improve the current situation. It is hoped that carrying out such research in various industries and paying attention to the results of this research by the officials will promise the successful presence of the country's industries in the world markets.

    Introduction:

    The first chapter of this research is dedicated to stating the framework and scope of the research. In this chapter, the researcher recounts the reasons for the necessity and importance of the research topic, the philosophy and purpose of conducting such a research, and presents the assumptions he has in mind. In this way, he tries to make the reader aware of the necessity of conducting such a research and by giving general statements of the model used in the research, the place and time spent on the research, and so on. To put the reader in the flow of work and how to conduct research to reach a certain result. This research has been conducted with the aim of investigating the obstacles to the development of Iran's tuna fish export, considering the many sea coasts that Iran has. In this chapter, the generalities of the research will be discussed.

    Theoretical foundations of the topic

    The exhaustion of natural resources, including oil, is one of the factors that make the role of non-oil exports more colorful.  (Barker, A.T. and Kaynak, E. 1992) In the implementation of the export development strategy, various economic sectors including industry, mining, services, health, agriculture, food, etc. are taken into consideration. The Caspian fish is caught in the Persian Gulf and in the south. Among the fish products that play a significant role in today's life is tuna or canned fish. It is common for households to consume canned fish in the world. The main raw material of this product is tuna, which is caught in large quantities. Countries such as Thailand, Vietnam and Australia have gained a competitive advantage in this industry by having a major share of the global canned fish market. These countries with many beaches and modern technology for catching, cooking and packing tuna have been able to supply a quality and cheap product to the world markets. Unfortunately, we see that despite the relatively equal quality, Iranian tuna has a very high price compared to the tunas of these countries. There are many issues and problems facing the export of tuna products, and identifying these obstacles can lead to providing a solution to overcome these obstacles and increase Iran's share in the world markets. Unfortunately, it seems that Iran's share in the regional market is small, and since then, the share has been shrinking recently.

    Unfortunately, it seems that Iran's share in the regional market is small, and after that, Iran's share in the regional canned food market is shrinking recently.

    In view of the above issues, this research intends to identify the obstacles that exist in the direction of the development of canned fish exports in our country and propose solutions to improve the current situation. From the experts and experts in this field, the set of obstacles to the development of tuna fish export was summarized in the following four general formats: 1 - Tuna production conditions (for the operational investigation of this factor, the following variables are examined in the research: quality of raw materials, price of raw materials, advanced technology and machinery, cheap facilities) banking

    access to cheap manpower)

    2- Government policies regarding tuna fish (variables examined in this regard include:

    Privatization of tuna industry

    Export promotion policies

    Government policies in the development of e-commerce

    Holding specialized exhibitions)

    3- Management factors of tuna industry (variables examined) In this part, they include:

    managers' willingness to be present in global markets

    attention to research and development units

    the quality of relations between related companies in the industry

    attention to international marketing activities)

    4- Tuna distribution conditions (variables examined in this regard include:

    quality of sea and land transport fleet

    transportation cost and Quote

    Packaging

    Advertising)

    Obviously, the general format of the obstacles identified in this research is based on the special conditions that the canning industry of the country is currently facing and has a practical basis. In this research, we seek to examine the obstacles to export development both from the point of view of exporters and from the point of view of non-exporters, or in other words, potential exporters. Similarly, the research model is formed as follows:

    Production factors

    Management factors

    Government policies

    Production factors

    Management factors

    Government policies

    Distribution factors

    Internal factors from the point of view of actual exporters

    External factors from the point of view of actual exporters

    External factors From the perspective of potential exporters

    Obstacles to export development from the perspective of actual exporters

    Obstacles to export development from the perspective of potential exporters

    Obstacles to joint export development

    Distribution factors

    Domestic factors from the perspective of potential exporters

     

     

     

     

     

     

    The importance and necessity of research

    Today, paying attention to non-oil exports has become more important in the prosperity of our country's economy. Although oil export can be a salve for some temporary problems, it cannot be considered a reliable and long-term support for the seventy million population of our country, especially in a situation where the high unemployment rate also threatens our economic and social security. (Akhtar, 1380)

    Unfortunately, the lack of attention to other non-oil alternative products for export has led our country to a point where, despite having numerous relative advantages in terms of production and export, especially in the field of food and meat products, we lack appropriate mechanisms to adapt, introduce and send Iranian products to other countries. (Sohrabi, 1385)

    The amount of Iran's exports in the global and regional market has dropped significantly, and this is while our country has a relative advantage in fish production and fishing.  The set of these factors requires a detailed and detailed investigation to guarantee the successful presence of Iran in the regional market. The findings of this research can provide useful information in order to understand the obstacles to the development of canned fish exports in the country, and also the review of the opinions of experts and experts in the country's canned fish industry can lead to collecting more information in this area and providing appropriate suggestions.

  • Contents & References of Identifying and ranking the obstacles to the development of canned tuna fish exports and providing solutions to solve them

    List:

    Table of contents

    Chapter one.

    Introduction: 1

    Theoretical foundations of the subject. 1

    The importance and necessity of research. 4

    Research objectives. 5

    Research questions and hypotheses. 6

    Research method. 7

    Research method in terms of nature and goals. 7

    Research method in terms of the method of conducting research. 7

    Stages of research. 7

    Field of research. 8

    Thematic field of research. 8

    The time domain of the research. 8

    The spatial area of ??research. 8

    Possible problems in conducting research. 8

    Operational definition of research variables. 8

    Chapter Two:

    Theoretical foundations and research background. 10

    Introduction. 11

    The first part - export barriers and competitive advantage. 11

    A review of researchers' opinions about export barriers. 11

    Sustainable competitive presence 17

    Concept of sustainable competitive advantage 17

    Sources of sustainable competitive advantage 19

    Porter's five competitive forces model. 21

    Porter's positioning and general strategies. 23

    Porter's competitive advantage diamond model. 25

    Conditions of production factors. 28

    Human resources: 28

    Physical resources. 28

    Technical and scientific resources: 29

    Capital resources: 29

    Infrastructure: 29

    Demand conditions 31

    Composition of domestic demand. 31

    The size and growth pattern of the domestic market. 32

    Mechanism for directing domestic demand abroad 33

    Associated and supporting industries 33

    Chance. 35

    William J. Stanton's views on oil economies. 37

    Part II - Tuna fish export. 39

    Introduction. 39

    Tuna product. 40

    Product classification. 41

    Market survey and sales price. 44

    Inspection of consumption trends. 44

    Checking the sale price. 45

    Supply status in the last two years and its supply forecast for the next five years: 46

    Type of goods. 46

    Tons of fish. 46

    Tons of fish. 46

    Tons of fish. 46

    The unit of numbers is ton. 46

    The amount of canned fish imports into the country: 47

    Estimate (forecast) of fish catch for the next five years: 47

    Demand situation in the last five years and domestic demand forecast: 47

    Amount of goods exports: 48

    Estimate (forecast) demand for the next five years: 48

    Analysis of supply balance and demand in the market for the next five years: 48

    Prediction (estimation) of the selling price of the product in the market for the next five years: 49

    Analysis of the factors influencing the demand for goods in the market: 50

    Analysis of the goods market in terms of competition or monopoly: 50

    Chapter three.

    Research methodology. 55

    Introduction. 56

    Research method. 56

    1- Applied research. 56

    2-Descriptive research 57

    Research hypotheses. 58

    Data collection method 60

    Library method. 60

    Field method. 61

    Reliability and validity of the questionnaire. 62

    Reliability. 62

    Narrative. 63

    Society and statistical sample. 64

    The spatial area of ??research. 64

    The time domain of research. 64

    Statistical society. 64

    Statistical sample. 66

    Determining the sample size. 67

    Sampling methods. 68

    Data analysis 68

    Friedman's analysis of variance. 69

    Mean test of a statistical population. 70

    Chapter IV:

    Data Analysis 73

    Section I – Descriptive Statistics of Respondents. 76

    Hypothesis testing. 84

    The fifth chapter. 105

    Conclusion and suggestions. 105

    Introduction. 106

    Descriptive statistics. 107

    Conclusion. 107

    Proposals 116

    Appendix ..119

    List of sources ..123

    Source:

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    Delavar Ali, "Theoretical and Scientific Foundations of Research in Humanities and Social Sciences," Rushd Publications, Tehran, 1374. 1372

    Sarmad Zohra, Bazargan Abbas, HijaziH, "Global Marketing", translated by Hasan Esmailpour, Mohsen Najafian, Negah Danesh Publications, 1380

    Basharati, Firouz, "Standards in Iran's Cement Export", Cement Industry Monthly, Mehr 78

    Delavar Ali, "Theoretical and Scientific Foundations of Research in Humanities and Social Sciences," Rushd Publications, Tehran, 1374

    Rusta Ahmad, Venous Dawar, Ebrahimi Abdul Hamid, "Marketing Management," Semt Publications, Tehran, 1380

    Saroukhani Baqer, "Research Methods in Social Sciences," Institute of Cultural Studies and Research, Tehran, 1372

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    Sadat Esfandiar, "Management of Human Resources," Samit Publications, 1380

    Sohrabi Afsana, "Investigation of Obstacles to the Export Development of the Iranian Confectionery and Chocolate Industry", 1385

    Keegan Warren J., "Global Marketing Management," translated by Abdul Hamid Ebrahimi, Cultural Studies Publications, Tehran, 1380

    Export and Import Regulations of 1384, Publications of the Institute of Studies and Commercial researches

    Nimaei, Mahshid, the state of cement in the Persian Gulf countries, Cement Monthly, November 1384

    Technical information available in the catalogs and brochures of machinery selling companies (domestic and foreign)

    Information listed on the website of related unions

    Information, news and statistics available in other databases (domestic and foreign)

    Existing database In the information base of the Trade Development Organization of the Islamic Republic of Iran

    database available in the information base of the World Food and Agriculture Organization of the United Nations (FAO)

    database available in the information base of the Ministry of Commerce

    database available in the Fisheries Organization of the Islamic Republic of Iran www.iranfisheries.net

    database available in the Iranian Standard and Industrial Research Institute

    database available in the Ministry of Industries and Mines

    International tuna fish reference at www.atuna.com

    22- Agreement with the EU. The Namibian Economic Policy Research Unit (NEPRU)

    23- Agricultural and Rural Development. Accessed at

    Alexandrides, C.G. 1971, "How the major obstacles to exporting can be overcome", Atlantic economic review, May, 12-15

    Barker, A.T. and Kaynak, E. 1992, "An empirical investigation of the differences between initiating and continuing exporters", European Journal of Marketing, Vol. 26 no. 3, 27-36

    Bilkey, W.J. and Tesar, G. 1971, "The export behavior of smaller Wisconsin manufacturing firms", Journal of International Business Studies, Spring/Summer, 8-93.

    27- by standards In: Aksoy MA and J.C. Beghin (eds): Global agricultural trade and

    Cheong, W.K. and Chong, K.W. 1998, "Export behavior of small firms in Singapore", Management International Review, Vol. 16 no. 4, 35-43

    Christensen, C.H., da Rocha, A. and Gertner, R.K. (1987), "An empirical investigation of the factors influencing exporting success of Brazilian firms", Journal of International Business Studies, vol 18, no3, fall, 61-77

    30- Clemens, Roxanne (2003): Meat Traceability in Japan. In: Iowa Ag Review, Center for 31- Concerns. In: Hoekman, B., A. Mattoo, and P. English (2002): Development, Trade, and

    Copenhagen.

    developing countries. Oxford University Press, Oxford.

    Development Researchers in Denmark (FAU) conference, 10 May, Copenhagen.

    Dickson, peter R. 1992. "Toward a General Theory of Competitive Rationality." Journal of Marketing 56 (January), 69-83

    36- Economic Empowerment in South Africa. Paper presented at the Association of Environmental and Social Labeling. Physica Publisher, Heidelberg.

    38- Export Industry, Danish Institute For International Studies (DIIS) Working Paper No.19,

    Garelli, Stephane. 2003,"Competitiveness of Nations, The Fundamentals" IMD World Competitiveness Yearbook

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    Hall, William K. 2001."Survival Strategies in a Hostile Environment." Harvard Business Review 58 (September-October), 75-85

    Henderson, Bruce. 1983. "The Anatomy of Competition." Journal of Marketing 47 (Spring), 7-11

    Henson, S. and W. Mitullah (2004): Kenya Exports of Nile Perch: Impact of Food Safety Standards on an Export-oriented Supply chain, World Bank Working Paper, Washington DC.

    Hoffman, Nicole P.2000, "An Examination of the Sustained Competitive Advantage" Concept: Past, Present and Future." Academy of Marketing Science Review.

    http://www.card.iastate.

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