Contents & References of Explaining the performance of the company using market orientation, innovation and relational advantage in manufacturing companies of Gilan province
Table of Contents:
Table of Contents
Title
Abstract. 1
Chapter One: General Research
1-1) Introduction. 3
1-2) statement of the problem. 3
1-3) The importance and necessity of research. 4
1-4) research objectives. 6
1-5) Research theoretical framework. 6
1-6) research hypotheses. 7
1-7) conceptual and operational definitions of variables. 7
1-8) research area. 8
Chapter Two: Background and Research Literature
The first part of organizational performance. 10
2-1-1) Explanation of the concept of performance. 10
2-1-2) Definition of organizational performance. 11
2-1-3) Measuring organizational performance. 14
2-1-4) Performance measurement approaches. 15
2-1-5) criteria for measuring performance. 15
2-1-6) The performance of companies from different perspectives. 16
2-1-6-1) The performance of the company from the perspective of the customer market. 16
2-1-6-2) Company performance from the point of view of factor markets. 18
2-1-6-3) Company performance from the perspective of financial markets. 18
2-1-7) The concept of organizational performance evaluation. 20
2-1-8) The necessity of performance evaluation. 21
2-1-9) Benefits of performance evaluation. 23
2-1-10) Characteristics of a good performance measurement system. 24
2-1-11) Objectives of evaluating organizational performance. 25
2-1-12) organizational performance evaluation levels. 25
2-2-12) traditional and new perspectives in performance evaluation. 38
2-1-13) performance management. 39
2-1-14) performance management at the organizational level. 42
The second part: market orientation. 45
2-2-1) The concept of market orientation. 45
2-2-2) dimensions of market orientation. 47
2-2-3) Template approaches in market orientation. 56
2-2-4) The results of market orientation. 59
The third part: Innovation. 62
2-3-1) The concept of innovation. 62
2-3-2) types of innovation. 62
2-3-3) Basic approach to innovation. 64
2-3-4) innovation process. 65
The fourth part: competitive advantage. 66
2-4-1) Concept and definition of competitive advantage. 66
2-4-2) sustainable competitive advantage. 68
2-4-3) Porter's generic strategies. 69
The fifth part: Research background. 72
Chapter Three: Research Method
3-1) Introduction. 78
3-2) research method. 78
3-3) Research implementation process. 79
3-4) Society and statistical sample. 79
3-5) Information collection method. 80
6-3) Data and information collection tools. 80
3-7) Validity and reliability of measurement tools. 81
3-7-1) Validity of the questionnaire. 81
3-7-2) Questionnaire reliability. 81
3-8) Data analysis method. 83
Chapter Four: Analysis of data and information
1-4) Introduction. 85
4-2) Description of research variables. 85
4-3) Checking the normality of the research variables (Klomogrof-Smirnov test). 89
4-4) Investigating the status of research variables. 90
4-5) Examining the research model. 90
4-5-1) Basic research model in standard mode. 90
4-5-2) Basic research model in the case of significant numbers. 91
4-5-3) Examining significant indicators and fitting the model. 92
4-5-4) Test of research hypotheses. 93
Chapter Five: Conclusions and Suggestions
5-1) Introduction. 96
5-2) Research summary. 96
5-3) Results of descriptive statistics. 97
5-4) Results of inferential statistics. 98
5-5) Comparison of the results of the current research with past research. 99
5-6) Suggestions in line with the research results. 100 5-7) Suggestions for future research. 102
Resources. 103
Appendices. 110
List of tables
2-1) Organizational performance evaluation objectives. 24
2-2) Classification of performance evaluation levels. 25
2-3) Evaluation of devices and employees based on the new attitude compared to the traditional attitude. 39
Table 3-1) Introduction of the research measurement tool. 80
3-2) Cronbach's alpha coefficient. 82
4- 1) Description of innovation variable. 85
4-2) Variable description of competitive advantage. 86
4-3) Description of market orientation variable. 87
4-4) Description of performance variable. 88
4-5) Kolmogorov-Smirnov test. 89
4-6) T-test results of research variables. 90
4-7) significant indicators and model fit. 93
5-1) Comparison table of the present research with similar studies. 100
Source:
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