Explaining the obstacles to the entry, implementation and use of knowledge management system in the banks of Bojnord city

Dissertation for obtaining a Master's degree (

Treatment: Human Resource Management

Abstract:

In today's fast-paced world, change and transformation are considered an integral part of organizations. According to Peter Senge, the only constant principle is change. Therefore, the only way for organizations to survive is to go along with these changes and transformations. Knowledge management is a category that helps organizations achieve this goal. Knowledge Management The process of creating, sharing, and preserving knowledge is such that it can be used effectively in the organization. According to the very important role of banks in the country's economy, the category of knowledge is necessary for banks to become a knowledge-oriented organization. Organizational strategy, knowledge-oriented organizational structure, appropriate service compensation system, efficient technology, and proper training play a vital role in the process of becoming a knowledge-oriented organization One of these factors is an obstacle in the way of knowledge-oriented banks. Therefore, each of these obstacles must be removed at the right time so that banks can become knowledge-oriented organizations and benefit from the benefits of a knowledge-based organization. Considering the above, it is necessary to conduct a research on the identification of obstacles for these organizations to become knowledge-oriented. This research is based on the data collected from a sample of 150 middle and high level employees of banks. To measure the reliability of the questionnaire of this research, Cronbach's test was performed on the questionnaire and its coefficient value was 0.74.

The results of this project show that organizational strategy, culture, organizational structure, leadership, training, technology and service compensation system are obstacles on the way to the establishment of knowledge management in the banks of Bojnord city.

                                       Keywords: knowledge management, bank, obstacles, organization. After that, the purpose of the research is mentioned and the researcher raises the questions that he is looking for an answer to during the research process. Next, the research hypotheses are mentioned. Then the researcher presents an analytical model of the research and after that he deals with the research variables and theoretical and operational definitions. At the end, the research plan and data analysis methods are discussed and a model of the research process is presented.

1-1) Statement of the problem:

Knowing the knowledge activities of organizations is a step towards achieving the value engineering of the organization's resources and assets. Paying attention to the resources and knowledge of the organization's knowledge assets improves the ability to take advantage of future opportunities and successfully overcome bottlenecks and improve the skill of facing threats and turning them into opportunities (Hamidizadeh, 1386: 17). Knowledge management is an integrated approach to identifying, acquiring, extracting, retrieving, evaluating, sharing, and creating all knowledge resources of the organization in a way that helps the organization to achieve organizational goals. The goal of knowledge management is to communicate. It is between the experts and experienced people of the organization and the people who need specific knowledge. Creating such a relationship is facilitated with the help of knowledge management processes and tools. Success in the field of knowledge management requires the creation of a new work environment where knowledge and experience can be easily shared (Nazafti et al., 1385: 1). It will not appear. Also, a huge part of the knowledge that exists in the external environment of the organization is neglected. Making the organization knowledge-oriented requires the use of scientific forces in the organization, which in the absence of knowledge management in the organization does not feel the need to attract and employ scientific forces. Therefore, many of the available opportunities are either not exploited or limited use is made. Also, in such a situation, the management of information systems is meaningless and the information in the organization is hoarded or the basis for misuse by people. It provides profit (Rahru Khajeh, 1388: 1).

On the other hand, among the achievements of knowledge management are increasing productivity, accelerating learning, making better and faster decisions, increasing the ability to develop, strengthening innovation and motivating employees. In an organization with knowledge management, the needs of the system are accurately identified, the image presented by the organization is improved and constantly evolves. It becomes possible to obtain appropriate knowledge by various parts of the organization. Rework and mistakes in the organization are minimized. Design and development costs are reduced. The time required for new product development projects will be reduced. The organization's performance will be integrated, and the market analysis ability and competitive power of the organization will increase. The ability to make decisions at different levels of the organization will be improved, the organization will become a smart and learning organization, and the organization will be equipped with appropriate architecture and standards (Rajablo et al., 2018).

Today, knowledge management has become an undeniable necessity. Knowledge management, as a necessary and essential part of the organization's success, includes a wide range of organizational ideas, including strategic, economic, behavioral and managerial innovations. So that organizations are almost passive in order to compete and maintain survival without knowledge management. The success of organizations is more dependent on the use of knowledge assets, intellectual capital and creative and systemic capabilities than on their physical assets. It is believed that in developing the knowledge environment, individuals and organizations are recognized as an important source of competitive advantages in the production and expansion of intellectual capital (Hamidizadeh, 2016: 23). But in order to enjoy organizational resources First, it is necessary to identify the existing obstacles in the way of becoming a knowledge-oriented organization and take steps to adjust them so that the organization can benefit from the benefits of knowledge management.

Now this question is raised, what are the obstacles to the entry, implementation and application of knowledge management in the private and public banks of Bojnord city that prevent them from enjoying the benefits of knowledge management?

1-2) The importance of the research:

The most important growth variable Every aspect of organizations and economic enterprises in the current era is knowledge. Organizations seek the correct and timely exploitation of their knowledge resources and the surrounding environment. Such an approach has developed a new concept under the title of knowledge management (Nazafti et al., 1385: 1) In recent years, knowledge management has become an important and vital issue. Both scientific and business communities believe that organizations can maintain their long-term advantages in competitive fields with the power of knowledge. and scientists have found in their research that knowledge management, unlike other managements, is not fleeting but has lasting effects. The conditions and competitive environment of organizations are more complex and rapidly changing. In such a way that the speed of change in most organizations is far greater than the speed of their ability to respond and adapt (Bakhtiari, 1388: 1).

Continuous changes in knowledge have also created a new imbalance for organizations. Meanwhile, only organizations can continue to exist that can maintain their competitive advantage. It is possible to continuously create new knowledge in the organization (ibid).

Today, the conditions and competitive environment of organizations have become more complex, variable and expanded. This environment is changing rapidly, so that for most organizations, this speed is far more than the speed of their response and ability to adapt. In other words, as soon as there is a change in the mentioned conditions and the organization wants to react to that change and adapt itself to it, the next change will come (ibid).

Continuous changes in knowledge have also created a new imbalance situation for organizations. The endless flow of knowledge has put the markets in a state of continuous change, which requires organizations to make continuous changes and also creates many limitations regarding imitation, from this point of view. The importance of knowledge management and knowledge-based economy is also emphasized (ibid).

Given the rapid changes in the world and the new paradigm in which knowledge is considered an opportunity, there is no time left for trial and error and rework. In today's world, where access to information is easy with the presence of integrated information systems and the use of others' experiences and modeling, only successful and progressive organizations will be creative and innovative, and this is only possible with knowledge management. In the banking industry, there is a need for Correct information is vital.